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The future is fluid. That's the message behind this pop duo's latest LGBTQ campaign.

Tegan and Sara teamed up with Wildfang for an awesome new campaign.

The future is fluid. That's the message behind this pop duo's latest LGBTQ campaign.

Tegan and Sara Quin want to show you the future — and if we're being honest, it looks pretty cool.

Late last year, the indie pop duo launched the Tegan and Sara Foundation as a vehicle for social change and LGBTQ issues. To further their goals, the famous twins and their eponymous foundation recently teamed up with the good people over at feminist clothing connoisseurs Wildfang for a campaign called "The Future is Fluid."

The social media campaign — centering around the #TheFutureIsFluid hashtag — is accompanied by a special collection of hoodies, T-shirts, pins, and jackets by Wildfang, with all profits from those sales go to the Tegan and Sara Foundation.


Tegan and Sara model some of the "The Future is Fluid" gear. All photos courtesy of Wildfang.

The Quins narrate the campaign's launch video, explaining what a fluid future looks like to them. Gender identity, expression, and sexuality are not always so easy to place into a box. Rather than seeing that as a problem, the campaign suggests we should embrace the in-between and outside of these traditional boundaries.

The campaign video features people from a variety of genders and sexual orientations.

Hailee, a 19-year-old model and artist, identifies as gender neutral, occasionally gender fluid, participated in the launch video to help illustrate that identity can exist along a spectrum.

Hailee.

Ruby, a fourth grader, describes herself as a "proud feminist trans kid," and took part in the campaign to help push for a future where all people can be safe, supported, and accepted — even if they're not always understood.

Ruby.

A self-described queer fat femme powerlifting coach, Alex uses their gender to send "a fat middle finger at the status quo" and says they hope the future can be one "where everyone can experience joyful embodiment and boy liberation.

Alex.

Earlier this year, Trystan, a trans man, made news when he gave birth to a baby boy named Leo. For him, that was all part of the adventure of creating what he calls a "mosaic" of "the best parts of gender."

Biff, Trystan's partner of seven years, has a unique view on acceptability and his own gender journey, saying that true acceptance must be based on authenticity. The two accept each other for who they are, their authentic selves.

Biff, Trystan, Hailey, Riley, and baby Leo.

Nicasia took part in the campaign because she wanted to be able to express herself in the most true-to-form way possible. That feeling — wanting to be seen, wanting to be safe, wanting to be loved and accepted for who we are — is remarkable in how utterly unremarkable it actually is. You don't have to be any specific gender or have any specific sexuality to want to believe in a world where we're all given the opportunity to be our authentic selves — you just need to be human. The future is fluid, and it belongs to all of us.

Nicasia.

A lot of brands are increasingly looking toward diversity as an advertising strategy. With Wildfang, that's baked right into who they are as people and as an organization. The Tegan and Sara Foundation partnership is just the latest in a long line of socially-conscious campaigns from the Portland-based company.

Check out the awesome campaign launch video below.

Check out the video or Wildfang's website for more info about the campaign. For additional info on the Tegan and Sara Foundation and what they do, visit their website. Also, we were not paid to promote this; we just thought it was a really cool campaign.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.