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The Facebook advertising boycott has changed everyone's favorite social media platform forever
Photo by Annie Spratt on Unsplash

Sometimes a boycott succeeds when it fails.

Although the general aim of a boycott is to hurt profits, there are times when the symbolism of a boycott gives birth to a constant, overt and irreversible new optic for a company to nurse.

When the boycott of Facebook began in June and reached its peak in July, it gathered thousands of brands who vocalized their dissatisfaction with the platform.

The boycott, under the hashtag #StopHateForProfit, was launched by civil rights groups. By July brands were fully behind removing their ad spending - resulting in a small financial dent for the social media juggernaut, but a forceful bludgeoning in the press.



Although Facebook still saw growth during the boycott, the social network was left with no choice but to address its own long standing apathy towards hate speech and disinformation. With copious amounts of money constantly flowing through the company, it's clear that in many ways the Facebook executive team see their reputation among activists and the public as a more elusive form of intangible capital.

Intangible capital that they cannot afford to burn through at the rate they currently are.

Mark Zuckerberg and Sheryl Sandberg once again attempted to rebuff the assertions that Facebook has done little to stem hate speech and misinformation on their platform.

"Some seem to wrongly assume that most of the content on our services is about politics, news, misinformation or hate," Zuckerberg said.

"These make up a small part of the content on our services, although they are all things that people generally tell us they'd like to see even less of. We do not profit from misinformation or hate," he continued.

"We completely agree that we don't want hate on our platforms, and we stand firmly against it," Sandberg said. "We don't benefit from hate speech. We never have. Users don't want to see it. Advertisers don't want to be associated with it."

This is a lie.

Many of Facebooks top performing posts, advertisements and public figures peddle a deluge of white supremacy, conspiracy theories, homophobia, misogyny, death threats, coronavirus misinformation and just about every other form of information that can be mangled and weaponized for public consumption.

However, Facebook has more recently made one symbolic step towards something resembling integrity.

Facebook took down a video posted by the Trump campaign in which he claimed children were "virtually immune" to the coronavirus. This is generally regarded by the majority of health experts as completely false and flies in the face of any basic level of logical thought. The reason for it being removed from Facebook was due to it being in violation of the social network's rules against misinformation about coronavirus. This represents a positive small step forward for the social media giant, a small step in a marathon of decency that should have been started over a decade ago.

The boycott began what will be a series of future reality checks for Facebook, as they can no longer plead ignorance or impartiality. In a statement, the boycott organizers said, "This movement will not go away until Facebook makes the reasonable changes that society wants. The ad pause in July was not a full campaign — it was a warning shot across Facebook's bow."

The fact is, despite what Zuckerberg and Sandberg would have you believe, that Facebook is molding the national consciousness and finds itself dangerously close to irrevocably poisoning the body politic.

There is a small window within which to salvage what integrity remains, but consistently denying their own faults does nothing to begin this vital process.

Joy

Nurse turns inappropriate things men say in the delivery room into ‘inspirational’ art

"Can you move to the birthing ball so I can sleep in the bed?"

Holly the delivery nurse.

After working six years as a labor and delivery nurse Holly, 30, has heard a lot of inappropriate remarks made by men while their partners are in labor. “Sometimes the moms think it’s funny—and if they think it’s funny, then I’ll laugh with them,” Holly told TODAY Parents. “But if they get upset, I’ll try to be the buffer. I’ll change the subject.”

Some of the comments are so wrong that she did something creative with them by turning them into “inspirational” quotes and setting them to “A Thousand Miles” by Vanessa Carlton on TikTok.

“Some partners are hard to live up to!” she jokingly captioned the video.

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All images provided by Adewole Adamson

It begins with more inclusive conversations at a patient level

True

Adewole Adamson, MD, of the University of Texas, Austin, aims to create more equity in health care by gathering data from more diverse populations by using artificial intelligence (AI), a type of machine learning. Dr. Adamson’s work is funded by the American Cancer Society (ACS), an organization committed to advancing health equity through research priorities, programs and services for groups who have been marginalized.

Melanoma became a particular focus for Dr. Adamson after meeting Avery Smith, who lost his wife—a Black woman—to the deadly disease.

melanoma,  melanoma for dark skin Avery Smith (left) and Adamson (sidenote)

This personal encounter, coupled with multiple conversations with Black dermatology patients, drove Dr. Adamson to a concerning discovery: as advanced as AI is at detecting possible skin cancers, it is heavily biased.

To understand this bias, it helps to first know how AI works in the early detection of skin cancer, which Dr. Adamson explains in his paper for the New England Journal of Medicine (paywall). The process uses computers that rely on sets of accumulated data to learn what healthy or unhealthy skin looks like and then create an algorithm to predict diagnoses based on those data sets.

This process, known as supervised learning, could lead to huge benefits in preventive care.

After all, early detection is key to better outcomes. The problem is that the data sets don’t include enough information about darker skin tones. As Adamson put it, “everything is viewed through a ‘white lens.’”

“If you don’t teach the algorithm with a diverse set of images, then that algorithm won’t work out in the public that is diverse,” writes Adamson in a study he co-wrote with Smith (according to a story in The Atlantic). “So there’s risk, then, for people with skin of color to fall through the cracks.”

Tragically, Smith’s wife was diagnosed with melanoma too late and paid the ultimate price for it. And she was not an anomaly—though the disease is more common for White patients, Black cancer patients are far more likely to be diagnosed at later stages, causing a notable disparity in survival rates between non-Hispanics whites (90%) and non-Hispanic blacks (66%).

As a computer scientist, Smith suspected this racial bias and reached out to Adamson, hoping a Black dermatologist would have more diverse data sets. Though Adamson didn’t have what Smith was initially looking for, this realization ignited a personal mission to investigate and reduce disparities.

Now, Adamson uses the knowledge gained through his years of research to help advance the fight for health equity. To him, that means not only gaining a wider array of data sets, but also having more conversations with patients to understand how socioeconomic status impacts the level and efficiency of care.

“At the end of the day, what matters most is how we help patients at the patient level,” Adamson told Upworthy. “And how can you do that without knowing exactly what barriers they face?”

american cancer society, skin cacner treatment"What matters most is how we help patients at the patient level."https://www.kellydavidsonstudio.com/

The American Cancer Society believes everyone deserves a fair and just opportunity to prevent, find, treat, and survive cancer—regardless of how much money they make, the color of their skin, their sexual orientation, gender identity, their disability status, or where they live. Inclusive tools and resources on the Health Equity section of their website can be found here. For more information about skin cancer, visit cancer.org/skincancer.

The mesmerizing lost art of darning knit fabric.

For most of human history, people had to make their own clothing by hand, and sewing skills were subsequently passed down from generation to generation. Because clothing was so time-consuming and labor-intensive to make, people also had to know how to repair clothing items that got torn or damaged in some way.

The invention of sewing and knitting machines changed the way we acquire clothing, and the skills people used to possess have largely gone by the wayside. If we get a hole in a sock nowadays, we toss it and replace it. Most of us have no idea how to darn a sock or fix a hole in any knit fabric. It's far easier for us to replace than to repair.

But there are still some among us who do have the skills to repair clothing in a way that makes it look like the rip, tear or hole never happened, and to watch them do it is mesmerizing.

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Pop Culture

Artist uses AI to create ultra realistic portraits of celebrities who left us too soon

What would certain icons look like if nothing had happened to them?

Mercury would be 76 today.

Some icons have truly left this world too early. It’s a tragedy when anyone doesn’t make it to see old age, but when it happens to a well-known public figure, it’s like a bit of their art and legacy dies with them. What might Freddie Mercury have created if he were granted the gift of long life? Bruce Lee? Princess Diana?

Their futures might be mere musings of our imagination, but thanks to a lot of creativity (and a little tech) we can now get a glimpse into what these celebrities might have looked like when they were older.

Alper Yesiltas, an Istanbul-based lawyer and photographer, created a photography series titled “As If Nothing Happened,” which features eerily realistic portraits of long gone celebrities in their golden years. To make the images as real looking as possible, Yesiltas incorporated various photo editing programs such as Adobe Lightroom and VSCO, as well as the AI photo-enhancing software Remini.

“The hardest part of the creative process for me is making the image feel ‘real’ to me,” Yesiltas wrote about his passion project. “The moment I like the most is when I think the image in front of me looks as if it was taken by a photographer.”

Yesiltas’ meticulousness paid off, because the results are uncanny.

Along with each photo, Yesiltas writes a bittersweet message “wishing” how things might have gone differently … as if nothing happened.
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