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Democracy

The Facebook advertising boycott has changed everyone's favorite social media platform forever

The Facebook advertising boycott has changed everyone's favorite social media platform forever
Photo by Annie Spratt on Unsplash

Sometimes a boycott succeeds when it fails.

Although the general aim of a boycott is to hurt profits, there are times when the symbolism of a boycott gives birth to a constant, overt and irreversible new optic for a company to nurse.

When the boycott of Facebook began in June and reached its peak in July, it gathered thousands of brands who vocalized their dissatisfaction with the platform.

The boycott, under the hashtag #StopHateForProfit, was launched by civil rights groups. By July brands were fully behind removing their ad spending - resulting in a small financial dent for the social media juggernaut, but a forceful bludgeoning in the press.



Although Facebook still saw growth during the boycott, the social network was left with no choice but to address its own long standing apathy towards hate speech and disinformation. With copious amounts of money constantly flowing through the company, it's clear that in many ways the Facebook executive team see their reputation among activists and the public as a more elusive form of intangible capital.

Intangible capital that they cannot afford to burn through at the rate they currently are.

Mark Zuckerberg and Sheryl Sandberg once again attempted to rebuff the assertions that Facebook has done little to stem hate speech and misinformation on their platform.

"Some seem to wrongly assume that most of the content on our services is about politics, news, misinformation or hate," Zuckerberg said.

"These make up a small part of the content on our services, although they are all things that people generally tell us they'd like to see even less of. We do not profit from misinformation or hate," he continued.

"We completely agree that we don't want hate on our platforms, and we stand firmly against it," Sandberg said. "We don't benefit from hate speech. We never have. Users don't want to see it. Advertisers don't want to be associated with it."

This is a lie.

Many of Facebooks top performing posts, advertisements and public figures peddle a deluge of white supremacy, conspiracy theories, homophobia, misogyny, death threats, coronavirus misinformation and just about every other form of information that can be mangled and weaponized for public consumption.

However, Facebook has more recently made one symbolic step towards something resembling integrity.

Facebook took down a video posted by the Trump campaign in which he claimed children were "virtually immune" to the coronavirus. This is generally regarded by the majority of health experts as completely false and flies in the face of any basic level of logical thought. The reason for it being removed from Facebook was due to it being in violation of the social network's rules against misinformation about coronavirus. This represents a positive small step forward for the social media giant, a small step in a marathon of decency that should have been started over a decade ago.

The boycott began what will be a series of future reality checks for Facebook, as they can no longer plead ignorance or impartiality. In a statement, the boycott organizers said, "This movement will not go away until Facebook makes the reasonable changes that society wants. The ad pause in July was not a full campaign — it was a warning shot across Facebook's bow."

The fact is, despite what Zuckerberg and Sandberg would have you believe, that Facebook is molding the national consciousness and finds itself dangerously close to irrevocably poisoning the body politic.

There is a small window within which to salvage what integrity remains, but consistently denying their own faults does nothing to begin this vital process.

Nature

Pennsylvania home is the entrance to a cave that’s been closed for 70 years

You can only access the cave from the basement of the home and it’s open for business.

This Pennsylvania home is the entrance to a cave.

Have you ever seen something in a movie or online and thought, "That's totally fake," only to find out it's absolutely a real thing? That's sort of how this house in Pennsylvania comes across. It just seems too fantastical to be real, and yet somehow it actually exists.

The home sits between Greencastle and Mercersburg, Pennsylvania, and houses a pretty unique public secret. There's a cave in the basement. Not a man cave or a basement that makes you feel like you're in a cave, but an actual cave that you can't get to unless you go through the house.

Turns out the cave was discovered in the 1830s on the land of John Coffey, according to Uncovering PA, but the story of how it was found is unclear. People would climb down into the cave to explore occasionally until the land was leased about 100 years later and a small structure was built over the cave opening.

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via Pexels

A couple celebrates while packing their home.

One of the topics that we like to highlight on Upworthy is people who are redefining what it means to be in a relationship. Recently, we’ve shared the stories of platonic life partners, moms who work together as part of a “mommune” and a polyamorous family with four equally-committed parents.

A growing number of people are reevaluating traditional relationships and entering lifestyles that work for them instead of trying to fit into preexisting roles. It makes sense because the more lifestyle options that are available, the greater chance we have to be happy.

A recent trend in unconventional relationships is married couples "living apart together," or LATs as they are known among mental health professionals.

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Family

Professional tidier Marie Kondo says she's 'kind of given up' after having three kids

Hearing Kondo say, 'My home is messy,' is sparking joy for moms everywhere.

Marie Kondo playing with her daughters.

Marie Kondo's book, "The Life-Changing Art of Tidying Up," has repeatedly made huge waves around the world since it came out in 2010. From eliminating anything that didn't "spark joy" from your house to folding clothes into tiny rectangles and storing them vertically, the KonMari method of maintaining an organized home hit the mark for millions of people. The success of her book even led to two Netflix series.

It also sparked backlash from parents who insisted that keeping a tidy home with children was not so simple. It's one thing to get rid of an old sweater that no longer brings you joy. It's entirely another to toss an old, empty cereal box that sparks zero joy for you, but that your 2-year-old is inexplicably attached to.

To be fair, Kondo never forced her way into anyone's home and made them organize it her way. But also to be fair, she didn't have kids when she wrote her best-selling book on keeping a tidy home. The reality is that keeping a home organized and tidy with children living in it is a whole other ballgame, as Kondo has discovered now that she has three kids of her own.

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Pop Culture

YouTube star MrBeast sponsors 1,000 people's cataract surgery to help them see again

"I had never heard of MrBeast so I almost hung up. But gratefully did not hang up."

YouTube star sponsors 1,000 people's cataract surgery

Blindness touches people's lives around the world and YouTube star Jimmy Donaldson, more popularly known as MrBeast, is trying to do something about it. Donaldson made it his mission to help 1,000 people regain their eyesight with the help of Dr. Jeff Levenson, an ophthalmologist and surgeon in Jacksonville, Florida.

Levenson has been operating a program called "Gift of Sight" for over 20 years. The program provides free cataract surgery to uninsured people who are legally blind for free, so long as they meet certain criteria. Levenson had never heard of Donaldson, and he almost hung up on him when the YouTube star called to ask about a partnership.

"I had never heard of MrBeast so I almost hung up. But gratefully did not hang up," Levenson told CNN.

After figuring out that Donaldson was indeed a real person who wanted to help others, the duo called around the Jacksonville area to determine the people who needed help the most. They got their list of clients from free clinics and homeless shelters, which covered the United States portion of the surgeries.

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A mom makes sensory sand by putting Cheerios in a blender.

A parenting influencer who goes by the name @ellethevirgo on TikTok has shared a brilliant hack that can turn a simple box of Cheerios into a fun sensory sand experience. The great part is that the sand is edible, so you don’t have to worry if your child puts some in their mouth, which they will inevitably do.

The recipe for Cheerios sensory sand is pretty simple:

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Gaël Monfils makes tennis a must-see.

Tennis isn't always the most entertaining sport to watch, especially if you're not particularly interested in seeing a ball get slapped across a net at 1,000,000 mph approximately 17,000 times. You could probably get whiplash or eye strain if you focused too hard on it. While some people love the sport, others need a little more than grunts and sneaker sounds to capture their attention.

If you're in the group of people who need to be entertained, look no further than Gaël Monfils, a professional French tennis player that has earned the nickname, "The Entertainer." Monfils turned pro in 2004 and has multiple championship matches under his belt, and yet he still takes the time to be...extra while playing.

In a compilation video uploaded to TikTok, we see the 36-year-old tennis player dancing after hitting the ball across the net just out of his opponent's reach. But of course, he also doesn't hit the ball like your average player, either. In one part of the video, Monfils jumps up extremely high and bicycle kicks as he hits the ball with his tongue hanging out of his mouth.

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