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upworthy
Democracy

The Facebook advertising boycott has changed everyone's favorite social media platform forever

The Facebook advertising boycott has changed everyone's favorite social media platform forever
Photo by Annie Spratt on Unsplash

Sometimes a boycott succeeds when it fails.

Although the general aim of a boycott is to hurt profits, there are times when the symbolism of a boycott gives birth to a constant, overt and irreversible new optic for a company to nurse.

When the boycott of Facebook began in June and reached its peak in July, it gathered thousands of brands who vocalized their dissatisfaction with the platform.

The boycott, under the hashtag #StopHateForProfit, was launched by civil rights groups. By July brands were fully behind removing their ad spending - resulting in a small financial dent for the social media juggernaut, but a forceful bludgeoning in the press.



Although Facebook still saw growth during the boycott, the social network was left with no choice but to address its own long standing apathy towards hate speech and disinformation. With copious amounts of money constantly flowing through the company, it's clear that in many ways the Facebook executive team see their reputation among activists and the public as a more elusive form of intangible capital.

Intangible capital that they cannot afford to burn through at the rate they currently are.

Mark Zuckerberg and Sheryl Sandberg once again attempted to rebuff the assertions that Facebook has done little to stem hate speech and misinformation on their platform.

"Some seem to wrongly assume that most of the content on our services is about politics, news, misinformation or hate," Zuckerberg said.

"These make up a small part of the content on our services, although they are all things that people generally tell us they'd like to see even less of. We do not profit from misinformation or hate," he continued.

"We completely agree that we don't want hate on our platforms, and we stand firmly against it," Sandberg said. "We don't benefit from hate speech. We never have. Users don't want to see it. Advertisers don't want to be associated with it."

This is a lie.

Many of Facebooks top performing posts, advertisements and public figures peddle a deluge of white supremacy, conspiracy theories, homophobia, misogyny, death threats, coronavirus misinformation and just about every other form of information that can be mangled and weaponized for public consumption.

However, Facebook has more recently made one symbolic step towards something resembling integrity.

Facebook took down a video posted by the Trump campaign in which he claimed children were "virtually immune" to the coronavirus. This is generally regarded by the majority of health experts as completely false and flies in the face of any basic level of logical thought. The reason for it being removed from Facebook was due to it being in violation of the social network's rules against misinformation about coronavirus. This represents a positive small step forward for the social media giant, a small step in a marathon of decency that should have been started over a decade ago.

The boycott began what will be a series of future reality checks for Facebook, as they can no longer plead ignorance or impartiality. In a statement, the boycott organizers said, "This movement will not go away until Facebook makes the reasonable changes that society wants. The ad pause in July was not a full campaign — it was a warning shot across Facebook's bow."

The fact is, despite what Zuckerberg and Sandberg would have you believe, that Facebook is molding the national consciousness and finds itself dangerously close to irrevocably poisoning the body politic.

There is a small window within which to salvage what integrity remains, but consistently denying their own faults does nothing to begin this vital process.

Science

MIT’s trillion-frames-per-second camera can capture light as it travels

"There's nothing in the universe that looks fast to this camera."

Photo from YouTube video.

Photographing the path of light.

A new camera developed at MIT can photograph a trillion frames per second.

Compare that with a traditional movie camera which takes a mere 24. This new advancement in photographic technology has given scientists the ability to photograph the movement of the fastest thing in the Universe, light.


The actual event occurred in a nano second, but the camera has the ability to slow it down to twenty seconds.

time, science, frames per second, bounced light

The amazing camera.

Photo from YouTube video.

For some perspective, according to New York Times writer, John Markoff, "If a bullet were tracked in the same fashion moving through the same fluid, the resulting movie would last three years."


In the video below, you'll see experimental footage of light photons traveling 600-million-miles-per-hour through water.

It's impossible to directly record light so the camera takes millions of scans to recreate each image. The process has been called femto-photography and according to Andrea Velten, a researcher involved with the project, "There's nothing in the universe that looks fast to this camera."

(H/T Curiosity)


This article originally appeared on 09.08.17

Health

Her mother doesn't get why she's depressed. So she explains the best way she knows how.

Sabrina Benaim eloquently describes what it's like to be depressed.

Sabrina Benaim's “Explaining My Depression to My Mother."

Sabrina Benaim's “Explaining My Depression to My Mother" is pretty powerful on its own.

But, in it, her mother exhibits some of the most common misconceptions about depression, and I'd like to point out three of them here.

Misconception #1: Depression is triggered by a single event or series of traumatic events.

empathy, human condition, humanity

Depression isn’t just over sleeping.

Most people think depression is triggered by a traumatic event: a loved one dying, a job loss, a national tragedy, some THING. The truth is that depression sometimes just appears out of nowhere. So when you think that a friend or loved one is just in an extended bad mood, reconsider. They could be suffering from depression.

Misconception #2: People with depression are only sad.

family, parents, mom, anxiety

The obligation of anxiety.

Most people who have never experienced depression think depression is just an overwhelming sadness. In reality, depression is a complex set of feelings and physical changes in the body. People who suffer from depression are sad, yes, but they can also be anxious, worried, apathetic, and tense, among other things.

Misconception #3: You can snap out of it.

button poetry, medical condition, biological factors

Making fun plans not wanting to have fun.

The thing with depression is that it's a medical condition that affects your brain chemistry. It has to do with environmental or biological factors first and foremost. Sabrina's mother seems to think that if her daughter would only go through the motions of being happy that then she would become happy. But that's not the case. Depression is a biological illness that leaks into your state of being.

Think of it this way: If you had a cold, could you just “snap out of it"?

No? Exactly.

empathy, misconceptions of depression, mental health

Mom doesn’t understand.

via Button Poetry/YouTube

These are only three of the misconceptions about depression. If you know somebody suffering from depression, you should take a look at this video here below to learn the best way to talk to them:

This article originally appeared on 11.24.15

Here's how to be 30% more persuasive.

Everybody wants to see themselves in a positive light. That’s the key to understanding Jonah Berger’s simple tactic that makes people 30% more likely to do what you ask. Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “Magic Words: What to Say to Get Your Way.”

Berger explained the technique using a Stanford University study involving preschoolers. The researchers messed up a classroom and made two similar requests to groups of 5-year-olds to help clean up.

One group was asked, "Can you help clean?" The other was asked, “Can you be a helper and clean up?" The kids who were asked if they wanted to be a “helper” were 30% more likely to want to clean the classroom. The children weren’t interested in cleaning but wanted to be known as “helpers.”


Berger calls the reframing of the question as turning actions into identities.

"It comes down to the difference between actions and identities. We all want to see ourselves as smart and competent and intelligent in a variety of different things,” Berger told Big Think. “But rather than describing someone as hardworking, describing them as a hard worker will make that trait seem more persistent and more likely to last. Rather than asking people to lead more, tell them, 'Can you be a leader?' Rather than asking them to innovate, can you ask them to 'Be an innovator'? By turning actions into identities, you can make people a lot more likely to engage in those desired actions.”

Berger says that learning to reframe requests to appeal to people’s identities will make you more persuasive.

“Framing actions as opportunities to claim desired identities will make people more likely to do them,” Berger tells CNBC Make It. “If voting becomes an opportunity to show myself and others that I am a voter, I’m more likely to do it.”

This technique doesn’t just work because people want to see themselves in a positive light. It also works for the opposite. People also want to avoid seeing themselves being portrayed negatively.

“Cheating is bad, but being a cheater is worse. Losing is bad, being a loser is worse,” Berger says.

The same tactic can also be used to persuade ourselves to change our self-concept. Saying you like to cook is one thing, but calling yourself a chef is an identity. “I’m a runner. I’m a straight-A student. We tell little kids, ‘You don’t just read, you’re a reader,’” Berger says. “You do these things because that’s the identity you hold.”

Berger’s work shows how important it is to hone our communication skills. By simply changing one word, we can get people to comply with our requests more effectively. But, as Berger says, words are magic and we have to use thgem skillfully. “We think individual words don’t really matter that much. That’s a mistake,” says Berger. “You could have excellent ideas, but excellent ideas aren’t necessarily going to get people to listen to you.”


This article originally appeared on 2.11.24

Pop Culture

A comic about wearing makeup goes from truthful to weird in 4 panels.

A hilariously truthful (and slightly weird) explanation of the "too much makeup" conundrum.

Image set by iri-draws/Tumblr, used with permission.

A comic shows the evolution or devolution from with makeup to without.

Even though I don't wear very much makeup, every few days or so SOMEONE...

(friends, family, internet strangers)

...will weigh in on why I "don't need makeup."


Now, I realize this is meant as a compliment, but this comic offers a hilariously truthful (and slightly weird) explanation of the "too much makeup" conundrum.

social norms, social pressure, friendship, self esteem

“Why do you wear so much makeup?"

Image set by iri-draws/Tumblr, used with permission.

passive aggressive, ego, confidence, beauty

“See, you look pretty without all that makeup on."

Image set by iri-draws/Tumblr, used with permission.

expectations, beauty products, mascara, lipstick

“Wow you look tired, are you sick?"

Image set by iri-draws/Tumblr, used with permission.

lizards, face-painting, hobbies, hilarious comic

When I shed my human skin...

Image set by iri-draws/Tumblr, used with permission.

Not everyone is able to turn into a badass lizard when someone asks about their face-painting hobbies. Don't you kinda wish you could? Just to drive this hilarious comic all the way home, here are four reasons why some women* wear makeup:

*Important side note: Anyone can wear makeup. Not just women. True story.

Four reasons some women* wear makeup:

1. Her cat-eye game is on point.

mascara, eyes, confidence

Her cat-eye game is on point.

Via makeupproject.

2. She has acne or acne scars.

acne, cover up, scarring, medical health

She has acne or acne scars.

Via Carly Humbert.

3. Pink lipstick.

lipstick, beauty products, basics, self-expression

Yes, pink lipstick.

Via Destiny Godley

4. She likes wearing makeup.

appearance, enhancement, creative expression

Happy to be going out and feeling good.

Happy Going Out GIF by Much.

While some people may think putting on makeup is a chore, it can be really fun! For some, makeup is an outlet for creativity and self-expression. For others, it's just a way to feel good about themselves and/or enhance their favorite features.

That's why it feels kinda icky when someone says something along the lines of "You don't need so much makeup!" Now, it's arguable that no one "needs" makeup, but everyone deserves to feel good about the way they look.

For some people, feeling good about their appearance includes wearing makeup. And that's totally OK.


This article originally appeared on 05.28.15

Joy

Adorable 'Haka baby' dance offers a sweet window into Maori culture

Stop what you're doing and let this awesomeness wash over you.

If you've never seen a Maori haka performed, you're missing out.

The Maori are the indigenous peoples of New Zealand, and their language and customs are an integral part of the island nation. One of the most recognizable Maori traditions outside of New Zealand is the haka, a ceremonial dance or challenge usually performed in a group. The haka represents the pride, strength, and unity of a tribe and is characterized by foot-stamping, body slapping, tongue protrusions, and rhythmic chanting.

Haka is performed at weddings as a sign of reverence and respect for the bride and groom and are also frequently seen before sports competitions, such as rugby matches.



The intensity of the haka is the point. It is meant to be a show of strength and elicit a strong response—which makes seeing a tiny toddler learning to do it all the more adorable.

Here's an example of a rugby haka:

Danny Heke, who goes by @focuswithdan on TikTok, shared a video of a baby learning haka and omigosh it is seriously the most adorable thing. When you see most haka, the dancers aren't smiling—their faces are fierce—so this wee one starting off with an infectious grin is just too much. You can see that he's already getting the moves down, facial expressions and all, though.

@focuswithdan When you grow up learning haka! #haka #teachthemyoung #maori #māori #focuswithdan #fyp #foryou #kapahaka ♬ original sound - 𝕱𝖔𝖈𝖚𝖘𝖂𝖎𝖙𝖍𝕯𝖆𝖓

As cute as this video is, it's part of a larger effort by Heke to use his TikTok channel to share and promote Maori culture. His videos cover everything from the Te Reo Maori language to traditional practices to issues of prejudice Maori people face.

Here he briefly goes over the different body parts that make up haka:

@focuswithdan

♬ Ngati - Just2maori

This video explains the purerehua, or bullroarer, which is a Maori instrument that is sometimes used to call rains during a drought.

@focuswithdan Reply to @illumi.is.naughty Some tribes used this to call the rains during drought 🌧 ⛈ #maori #māori #focuswithdan #fyp ♬ Pūrerehua - 𝕱𝖔𝖈𝖚𝖘𝖂𝖎𝖙𝖍𝕯𝖆𝖓

This one shares a demonstration and explanation of the taiaha, a traditional Maori weapon.

@focuswithdan Reply to @shauncalvert Taiaha, one of the most formidable of the Māori Weaponry #taiaha #maori #māori #focuswithdan #fyp #foryou ♬ original sound - 𝕱𝖔𝖈𝖚𝖘𝖂𝖎𝖙𝖍𝕯𝖆𝖓

For another taste of haka, check out this video from a school graduation:

@focuswithdan When your little cuzzy graduates and her school honours her with a haka #maori #māori #haka #focuswithdan #fyp #graduation @its_keshamarley ♬ Te Kura Kaupapa Māori o Ngāti Ruanui - 𝕱𝖔𝖈𝖚𝖘𝖂𝖎𝖙𝖍𝕯𝖆𝖓

Heke even has some fun with the trolls and racists in the comments who try to tell him his culture is dead (what?).

@focuswithdan Credit to you all my AMAZING FOLLOWERS! #focuswithdan #maori #māori #followers #fyp #trolls ♬ original sound - sounds for slomo_bro!

Unfortunately, it's not just ignorant commenters who spew racist bile. A radio interview clip that aired recently called Maori people "genetically predisposed to crime, alcohol, and underperformance," among other terrible things. (The host, a former mayor of Auckland, has been let go for going along with and contributing to the caller's racist narrative.)

@focuswithdan #newzealand radio in 2021 delivering racist commentaries 🤦🏽‍♂️ #māori #maori #focuswithdan #racism DC: @call.me.lettie2.0 ♬ original sound - luna the unicow

That clip highlights why what Heke is sharing is so important. The whole world is enriched when Indigenous people like the Maori have their voices heard and their culture celebrated. The more we learn from each other and our diverse ways of life, the more enjoyable life on Earth will be and the better we'll get at collaborating to confront the challenges we all share.


This article originally appeared on 01.28.21