Photo by Annie Spratt on Unsplash

Sometimes a boycott succeeds when it fails.

Although the general aim of a boycott is to hurt profits, there are times when the symbolism of a boycott gives birth to a constant, overt and irreversible new optic for a company to nurse.

When the boycott of Facebook began in June and reached its peak in July, it gathered thousands of brands who vocalized their dissatisfaction with the platform.

The boycott, under the hashtag #StopHateForProfit, was launched by civil rights groups. By July brands were fully behind removing their ad spending - resulting in a small financial dent for the social media juggernaut, but a forceful bludgeoning in the press.


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Courtesy of Back on My Feet
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Having graduated in the top 10% of Reserve Officer Training Corp (ROTC) cadets nationwide in 2012, Pat Robinson was ready to take on a career in the Air Force full speed ahead.

Despite her stellar performance in the classroom and training grounds, Robinson feared other habits she'd picked up at Ohio University had sent her down the wrong tracks.

First stationed near Panama City, Florida, Robinson became reliant on alcohol while serving as an air battle manager student. After barnstorming through Atlanta's nightclubs on New Year's Eve, Robinson failed a drug test and lied to her commanding officer about the results.

Eleven months later, she was dismissed. Feeling ashamed and directionless, Robinson briefly returned home to Cleveland before venturing west to look for work in San Francisco.

After a brief stint working at a paint store, Robinson found herself without a source of income and was relegated to living in her car. Robinson's garbage can soon became littered with parking tickets and her car was towed. Golden Gate Park's cool grass soon replaced her bed.

"My substance abuse spiraled very quickly," Robinson said. "You name it, I probably used it. Very quickly I contracted HIV and Hepatitis C. I was arrested again and again and was finally charged and sentenced to substance abuse treatment."

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