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Holly Morissette/LinkedIn
When a Patagonia employee breastfed her baby in a meeting her male VP's response was a masterclass in workplace values

Years after first engineering it, Patagonia's approach to the "family-friendly workplace" is on a whole new level that still deserves our attention - and praise. Unfortunately, parents all over the U.S. are struggling with burnout, high costs, unreliable childcare, poor paid leave, and more — in short, they're hanging on by a thread. But it's extremely reassuring to know that there are still some companies that value parents in the workplace and are fighting hard to keep them happy.

The outdoor clothing and gear company has made a name for itself by putting its money where its mouth is. From creating backpacks out of 100% recycled materials to donating their $10 million tax cut to fight climate change to refusing to sell to clients who harm the environment, Patagonia leads by example. It's made them not only an admired brand when it comes to values and integrity, but a beloved one with its own customers, who are fiercely loyal.

That dedication to principle is clear in its policies for parents who work for them, as evidenced by a 2019 viral post from Holly Morisette, a recruiter at Patagonia.


patagonia, workplace, office, career, benefits, paid leave, parental leave, parentingPatagona has always done a great job taking care of its employeesYukiko Matsuoka/Flickr

Morissette's stunning story begins with bringing her baby into a meeting at the office and proceeding to breastfeed as the team around her continued to discuss ROI, KPIs, EBITDA, and all those other acronyms corporate office culture loves so much.

That's when a male colleague took note of what she was doing.

Morrissette described the incident later on LinkedIn:

While nursing my baby during a morning meeting the other day after a recent return from maternity leave, our VP (Dean Carter) turned to me and said...”There is no way to measure the ROI on that. But I know it’s huge.”

It got me thinking...with the immense gratitude that I have for on-site childcare at Patagonia comes a responsibility to share a “call to action”. A PSA to tout the extraordinary benefits that come along with not asking employees to make the gut wrenching decision to either leave their jobs or leave their babies. TO HAVE TO LEAVE THEIR JOBS OR LEAVE THEIR BABIES. That perhaps just one person will brave the subject with their employer (big or small) in the hopes that it gets the wheels turning to think differently about how to truly support working families.

That with a bit of creativity, and a whole lot of guts, companies can create a workplace where mothers aren’t hiding in broom closets pumping milk, but rather visiting their babies for large doses of love and serotonin before returning to their work and kicking ass.

It’s no wonder that Patagonia has 100% retention of moms. Keeping them close to their babies keeps them engaged. And engaged mothers (and fathers!) get stuff done.

Thank you, Patagonia, for leading the way.

patagonia, kids, children, parenting, employee benefits, company culture, parental leave, paid leaveWhile nursing my baby during a morning meeting the other day after a…www.linkedin.com


The post gathered massive attention on social media where commenters were smitten, if a little jealous:

"I was never so confident to nurse during a meeting, but I love that you were. I especially love the response. No different than an adult eating a protein bar. No one should bat an eye."

"I am in absolute awe over your story and I thank you so much for sharing it. We go to work to support our families, but we stay with great companies because they support us as people, as humans, and they see us and appreciate us where we are at. Beautiful."

"Amazing! How I wish I had this with by kids. One of my "fun" memories was when I worked for an insurance company with no room available for nursing moms. I pumped 3 times a day in an empty office with no window shades nor a lock."

Just the first eight words of Morissette's post are extraordinary. "While nursing my baby during a morning meeting..."


the office, office, workplace, career, parenting, working moms, breastfeedingNot sure if Dwight Schrute would be as accomodating.Giphy

As if that's totally normal. As if everyone understands that working moms can be much more engaged and efficient in their jobs if they can feed their baby while they go over sales figures. As if the long-held belief that life and work must be completely separate is a construct that deserves to be challenged.

And then the comment from her male colleague about the ROI (Return on Investment) of breastfeeding—witty, considering the time and place, and yet so supportive.

On-site childcare so that parents don't have to choose between leaving their jobs or leaving their babies. Letting life integrate with work so that working families don't have to constantly feel torn in two different directions. Flexibility in meetings and schedules. Allowing for the natural rhythms and needs of breastfeeders. Making childcare as easy and accessible as possible so that employees can be more effective in their jobs.

All of this seems so profoundly logical, it's a wonder that more companies have not figured this out sooner. Clearly, it works. I mean, who has ever heard of a 100% retention rate for mothers?

But that's not all folks! Patagonia has extended its support for parents in recent years by allowing up to a staggering 16 paid weeks off. Parents and non-parents alike also enjoy top-notch healthcare, college tuition reimbursement, and so much more.


Patagonia founder discusses why the company's values are so importantwww.youtube.com

The company could almost be a case study in employee retention when it comes to parents. Experts say the things workers value the most in their career when they have children are paid time off, flexible scheduling, and help with childcare.

One more thing that makes a huge difference? A great manager who understands and supports the parent's needs. In this case, maybe one who doesn't flinch at a breastfeeding mother in the workplace.

Patagonia's got it goin' on. Let's hope more companies take their lead.

This article originally appeared on six years ago.

Democracy

Patagonia says it will pay bail for employees arrested in abortion rights protests

A powerful statement from one of our nation's most trusted brands.

Everyone loves someone who had an abortion and other prote… | Flickr

In today's economy, people who work are demanding more accountability from their employers: better wages, benefits, transparency and alignment on values. The emphasis on shared values is coming to the forefront in the wake of the Supreme Court's decision to overturn Roe v. Wade, which removes federal protections for abortion. States, local governments and individuals are scrambling to react to the decision, which tosses out 50 years of legal precedence.

While the nation sorts out the politics and future legal decisions surrounding reproductive health, some companies are getting ahead of the issue by coming out publicly to support abortion rights, commonly referred to as "reproductive justice" by activists and advocates of a woman's right to choose. One of the most outspoken companies is Patagonia, which announced in the wake of the Supreme Court decision that it will not only financially support individuals who choose to have an abortion but it will provide funds to pay the bail for individuals who face legal expenses while protesting for reproductive justice.


In a statement on Patagonia's LinkedIn page, the company writes:

"Caring for employees extends beyond basic health insurance, so we take a more holistic approach to coverage and support overall wellness to which every human has a right. That means offering employees the dignity of access to reproductive health care. It means supporting employees’ choices around if or when they have a child. It means giving parents the resources they need to work and raise children."

As part of that commitment, Patagonia announced that all U.S. employees are covered for abortion care as part of their healthcare coverage. "Where restrictions exist, travel, lodging and food are covered." This includes 100% of copay costs for mental health visits.

Importantly, Patagonia showed why reproductive rights and healthcare are truly a holistic matter. In the same statement, Patagonia listed how it also supports those individuals and families who choose to have children, writing:

We support new parents with:

  • Two types of paid leave: 4 weeks of paid pregnancy disability leave and/or 12 weeks of paid parental bonding leave.
  • Private spaces to feed infants.
  • Child-care support for parents on work trips.
  • Subsidized, on-site high-quality child care.
  • Child-care stipends for parents who do not live near one of our child-care centers.

But it was a political component of Patagonia's message that went viral, with the company stating that all part-time and full-time employees will receive:

  • Training and bail for those who peacefully protest for reproductive justice.
  • Resources to make informed decisions at the ballot box.
  • Time off to vote.
Educational voting resources and time off to vote simply should not be a political issue. Our democracy and our politics would be stronger with greater participation and understanding of how our government works. It's a principle that proves values regardless of where one falls on the political spectrum. If you want to advocate and vote for greater public financial assistance, it's obviously helpful to know which programs need more help and how to speak to that. Likewise, if you are a critic of government waste and believe certain issues are better handled in the private sector, participating as an informed voter helps your cause.

But it's the willingness of Patagonia to provide financial cover for its employees who peacefully protest in favor of reproductive justice that truly makes the company stand out. How many companies are willing to go that extra mile to empower their companies to be good citizens, not just good employees?

As a company here at Upworthy, we've always been proud of the work Patagonia does to protect our planet from the threat of climate change. Putting principles first is a great way for a company such as Patagonia to show that it not only makes a great product but that it uses the goodwill and trust its brand has created to help make the world a better place for everyone. We'd all like to see a world where those principles are restored to the highest order within the halls of our government, where elected officials do the work of the people for the people. But until we achieve that more perfect union, it's important to know that where we spent our money outside of politics can go a long way toward protecting the values we cherish.


Patagonia is a brand millions of us love. They make some of the very best quality clothing and gear for outdoor enthusiasts and their brand has become a powerful fashion statement over the years.

They also put their money behind their values, like when the company's CEO announced they were donating the entire proceeds from the Trump tax cut to groups that are working to combat climate change.


Much like Adidas did with their incredible shoes made from recycled ocean plastic, Patagonia has transformed its popular line of Black Hole bags, including duffel bags and backpacks, into a powerful force for the environment.

It has been reported that the Black Hole series is now made from recycled products. The Black Hole brand is incredibly popular, which has led to more than 10 million plastic bottles being recycled from literal waste into high-quality, functional gear.


Shop the full line of Patagonia Black Hole bags and backpacks on Amazon.


Review website GearJunkie has tested out the Black Hole line and says they are worth every penny in terms of quality, to say nothing of all the good they're doing for the planet:

"GearJunkie has used the Black Hole bags on myriad adventures. From schlepping gear to Chile to hucking clothes into the trunk for an overnight trip to the mountains, we've put them through the wringer."

"They're durable, water-resistant, and backed by a great guarantee. Available in 25 styles, this line is one of Patagonia's core offerings. And we're stoked that it's now made from post-consumer recycled material."

And from a report in Popular Mechanics on just how much good the Black Hole line is doing for the planet:

"This year's production utilizes even more recycled plastic for larger bags in its more diverse collection of products. For instance, one 25-liter bag uses 14 plastic bottles, while a 55-liter bag uses 33. The entire Black Hole collection includes a total of 25 types of bags in a variety of colors, from the traditional duffel pack and backpack to wheeled duffels, totes, travel cubes, and hip packs. Like the previous iterations, Patagonia offers plenty of size options from 40 to 100-liter duffels and 25 or 32-liter packs."

We don't actively endorse products at Upworthy but it's hard to not get behind Patagonia and the incredible work they are doing on behalf of our planet, our home. Until our federal government catches up, it's ultimately up to us as citizens and consumers to carefully choose where we invest our dollars.

GOOD Media Group may receive a percentage of revenue from items purchased that are mentioned in this article

Most Shared

Obama saved one last national monument from Trump. Here's how to help protect it.

Patagonia's ambitious plan to save Bears Ears National Monument might just work.

Without having been there in person, it's hard to fully grasp the majesty of Bears Ears, 1.35 million acres of public land in southeastern Utah.

During his final weeks in office, President Obama declared the land a national monument, providing legal protection to its pristine landscape.

For years, local indigenous tribes had lobbied the president to use his power under the Antiquities Act of 1906 to designate the land a national monument to protect it from vandalism and mining. Rich with spiritual significance, the area contains ancient cliff dwellings, rock art, and other fascinating archaeological artifacts dating back thousands of years.


But with Obama out of office, Bears Ears is once again threatened, and one company has a plan to rally support.

Last month, Utah Governor Gary Herbert signed a resolution calling on President Donald Trump to revoke Bears Ears' status as a national monument, again opening it up to exploitation by people and groups who want to drill and mine natural resources from the land.

That's where Patagonia comes in.

What better way to rally support for the national monument than to bring the experience of Bears Ears to the people directly? That's what Patagonia set out to do with an ambitious virtual reality video series.

Teaming up with Google, Patagonia created a virtual reality experience that immerses viewers in Bears Ears National Monument to hear stories from the likes of Navajo Mountain community member Willie Grayeyes, Hopi archaeologist Lyle Balenquah, and Zuni medicine man Octavius Seowtewa, among others.

It's a really cool experience — whether on desktop, mobile, or a virtual-reality-enabled device — and it has one goal: to inspire people into action.

Last year, the outdoor retail giant donated its Black Friday sales (estimated at more than $2 million) to grassroots environmental groups to fight climate change. Its campaign to help save Bears Ears follows a similar thread.

In January, Yvon Chouinard, the company's founder, wrote an open letter to Governor Herbert urging him to accept the new designation protecting the land. Patagonia CEO Rose Marcario began work retooling an in-progress "This Is Bears Ears" project meant to celebrate the new designation with one that more forcefully defends it.

"The call to action really came out of necessity because of the attacks by the legislature and governor," Marcario told Mashable. "And we wanted to get more people just understanding the issue, understanding what's at stake, and coming into the dialogue with us and the environmental fight to protect these public lands."

Now, the 10-part video series ends with a firm call to action urging viewers to call U.S. Secretary of the Interior Ryan Zinke to make the case for preserving the land.

"It is imperative that we protect this culturally rich and recreationally spectacular landscape and keep public lands in public hands," reads a portion of the call script.

The Trump administration poses a very real threat to lands like Bears Ears and to the environment in general. Luckily, there are things you can do.

In addition to following through on Patagonia's Bears Ears call to action, we've created a list of 21 things you can do right now to help save the environment. While things may have, in many ways, shifted backward, it's important to remember that the fight to protect our world, our environment, is not over.