Patagonia put its money where its mouth is by refusing to sell to clients that destroy the environment.

When the anonymous creator of the hilarious "Midtown Uniform Instagram page  moved from Los Angeles to Murray Hill in New York City, they were shocked by the number of residents — many of whom work in the finance industry — that wore the same outfit: button-down shirt, a pair of slacks, and a Patagonia fleece vest.

“On my way to work each day, I noticed dozens of guys rocking the uniform,” they told Esquire. “Frankly, I was a little shocked. I didn't realize it was such a thing.”

Well now it looks as though the finance bros in Midtown may be getting new wardrobes, because Patagonia is ditching corporate clients in the finance industry to focus on clients that align with its new mission to “save our home planet.”

The corporate change went public after Binna Kim, president of the communications agency Vested (no relation to the clothing type), attempted to place a Patgonia order for a client and was rejected by a third-party vendor.

“Patagonia has nothing against your client or the finance industry, it’s just not an area they are currently marketing through our co-brand division,” the statement read, according to Kim's screen shot.

“While they have co-branded here in the past, the brand is really focused right now on only co-branding with a small collection of like-minded and brand aligned areas; outdoor sports that are relevant to the gear we design, regenerative organic farming, and environmental activism," the statement continued.

“I’m not too surprised that Patagonia is taking a closer look at how their brand is being used, and probably trying to not let Patagonia be synonymous with the ‘finance bro,’” Kim told BuzzFeed News.

According to the statement, Patagonia is now turning down potentially lucrative deals from clients that engage in economically-damaging practices, even if they're a business, political group or religious organization.

This landmark decision by Patagonia to protect its outdoor-friendly brand is a smart business decision. However, it’s also a great example of a company backing its brand promise and putting its money where its mouth is to protect the planet.

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After years of service as a military nurse in the naval Marine Corps, Los Angeles, California-resident Rhonda Jackson became one of the 37,000 retired veterans in the U.S. who are currently experiencing homelessness — roughly eight percent of the entire homeless population.

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One day in 2019, Jackson felt a sudden sense of hope for a better living arrangement when she caught wind of the ongoing construction of Veteran's Village in Carson, California — a 51-unit affordable housing development with one, two and three-bedroom apartments and supportive services to residents through a partnership with U.S.VETS.

Her feelings of hope quickly blossomed into a vision for her future when she learned that Veteran's Village was taking applications for residents to move in later that year after construction was complete.

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via Pexels

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Courtesy of Creative Commons
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After years of service as a military nurse in the naval Marine Corps, Los Angeles, California-resident Rhonda Jackson became one of the 37,000 retired veterans in the U.S. who are currently experiencing homelessness — roughly eight percent of the entire homeless population.

"I was living in a one-bedroom apartment with no heat for two years," Jackson said. "The Department of Veterans Affairs was doing everything they could to help but I was not in a good situation."

One day in 2019, Jackson felt a sudden sense of hope for a better living arrangement when she caught wind of the ongoing construction of Veteran's Village in Carson, California — a 51-unit affordable housing development with one, two and three-bedroom apartments and supportive services to residents through a partnership with U.S.VETS.

Her feelings of hope quickly blossomed into a vision for her future when she learned that Veteran's Village was taking applications for residents to move in later that year after construction was complete.

"I was entered into a lottery and I just said to myself, 'Okay, this is going to work out,'" Jackson said. "The next thing I knew, I had won the lottery — in more ways than one."

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As the nation helplessly watches our highest halls of government toss justice to the wind, a 2nd grader has given us someplace to channel our frustrations. In a hilarious video rant, a youngster named Taylor shared a story that has folks ready to go to the mat for her and her beloved, pink, perfect attendance pencil.

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via wakaflockafloccar / TikTok

It's amazing to consider just how quickly the world has changed over the past 11 months. If you were to have told someone in February 2020 that the entire country would be on some form of lockdown, nearly everyone would be wearing a mask, and half a million people were going to die due to a virus, no one would have believed you.

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