Patagonia put its money where its mouth is by refusing to sell to clients that destroy the environment.

When the anonymous creator of the hilarious "Midtown Uniform Instagram page  moved from Los Angeles to Murray Hill in New York City, they were shocked by the number of residents — many of whom work in the finance industry — that wore the same outfit: button-down shirt, a pair of slacks, and a Patagonia fleece vest.

“On my way to work each day, I noticed dozens of guys rocking the uniform,” they told Esquire. “Frankly, I was a little shocked. I didn't realize it was such a thing.”

Well now it looks as though the finance bros in Midtown may be getting new wardrobes, because Patagonia is ditching corporate clients in the finance industry to focus on clients that align with its new mission to “save our home planet.”

The corporate change went public after Binna Kim, president of the communications agency Vested (no relation to the clothing type), attempted to place a Patgonia order for a client and was rejected by a third-party vendor.

“Patagonia has nothing against your client or the finance industry, it’s just not an area they are currently marketing through our co-brand division,” the statement read, according to Kim's screen shot.

“While they have co-branded here in the past, the brand is really focused right now on only co-branding with a small collection of like-minded and brand aligned areas; outdoor sports that are relevant to the gear we design, regenerative organic farming, and environmental activism," the statement continued.

“I’m not too surprised that Patagonia is taking a closer look at how their brand is being used, and probably trying to not let Patagonia be synonymous with the ‘finance bro,’” Kim told BuzzFeed News.

According to the statement, Patagonia is now turning down potentially lucrative deals from clients that engage in economically-damaging practices, even if they're a business, political group or religious organization.

This landmark decision by Patagonia to protect its outdoor-friendly brand is a smart business decision. However, it’s also a great example of a company backing its brand promise and putting its money where its mouth is to protect the planet.

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Heather Cox Richardson didn't set out to build a fan base when she started her daily "Letters from an American." The Harvard-educated political historian and Boston College professor had actually just been stung by a yellow-jacket as she was leaving on a trip from her home in Maine to teach in Boston last fall when she wrote her first post.

Since she's allergic to bees, she decided to stay put and see how badly her body would react. With some extra time on her hands, she decided to write something on her long-neglected Facebook page. It was September of 2019, and Representative Adam Schiff had just sent a letter to the Director of National Intelligence stating that the House knew there was a whistleblower complaint, the DNI wasn't handing it over, and that wasn't legal.

"I recognized, because I'm a political historian, that this was the first time that a member of Congress had found a specific law that they were accusing a specific member of the executive branch of violating," Richardson told Bill Moyers in an interview in July. "So I thought, you know, I oughta put that down, 'cause this is a really important moment. If you knew what you were looking for, it was a big moment. So I wrote it down..."

By the time she got to Boston she has a deluge of questions from people about what she'd written.

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When I opened Twitter Saturday morning, I saw "Chris Evans" and "Captain America" trending. Evans is my favorite of the Marvel Chrises, so naturally I clicked to see what was happening with him—then quickly became confused. I saw people talking about "nude leaks," some remarks about (ahem) "size," and something about how he'd accidentally leaked naked photos of himself. But as I scrolled through the feed (not looking for the pics, just trying to figure out what happened) the only photos I saw were of him and his dog, occasionally sprinkled with handsome photos of him fully clothed.

Here's what had happened. Evans apparently had shared a video in his Instagram stories that somehow ended with an image of his camera roll. Among the tiled photos was a picture of a penis. No idea if it was his and really don't care. Clearly, it wasn't intentional and it appears the IG story was quickly taken down.

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Photo by Charl Folscher on Unsplash

Harvard historian Donald Yacovone didn't set out to write the book he's writing. His plan was to write about the legacy of the antislavery movement and the rise of the Civil Rights era, but as he delved into his research, he ran into something that changed the focus of his book completely: Old school history textbooks.

Now the working title of his book is: "Teaching White Supremacy: The Textbook Battle Over Race in American History."

The first book that caught his attention was an 1832 textbook written Noah Webster—as in Merriam-Webster's Dictionary—called "History of the United States." Yacovone, a 2013 recipient of Harvard's W.E.B. Du Bois medal—the university's highest award for African American studies—told the Harvard Gazette about his discovery:

"In Webster's book there was next to nothing about the institution of slavery, despite the fact that it was a central American institution. There were no African Americans ever mentioned. When Webster wrote about Africans, it was extremely derogatory, which was shocking because those comments were in a textbook. What I realized from his book, and from the subsequent ones, was how they defined 'American' as white and only as white. Anything that was less than an Anglo Saxon was not a true American. The further along I got in this process, the more intensely this sentiment came out. I realized that I was looking at, there's no other word for it, white supremacy. I came across one textbook that declared on its first page, 'This is the White Man's History.' At that point, you had to be a dunce not to see what these books were teaching."

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