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coca cola

There has always been a bit of a disconnect between the highly competitive and health-conscious world of sports and the brands that often sponsor events. The typical American sporting event will have sponsorships from fast-food chains, beer companies, and soft drinks.

In some cases, the brands will position themselves as being complementary to a healthy lifestyle. Like when Michael Jordan was a spokesperson for McDonald's or when LeBron James endorsed Coca-Cola.

While athletes and brands are free to make whatever business deals they like, the problem is that these partnerships use superstars who are the paragon of health to promote unhealthy lifestyles.

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A new study revealed the top LGBT 'trailblazing' companies of 2015.

Several companies got a little bit gayer in 2015.

2015 was a big (gay) year in the LGBT rights movement.

The Supreme Court decided that, yep, same-sex couples should be able to get married, and the number of Americans who agreed reached record highs. More and more LGBT characters appeared on our TV screens. (If you haven't binge-watched "Orange Is the New Black," "Transparent," and "How to Get Away With Murder," cancel your weekend plans. Now.) And, thanks to advocates like Laverne Cox and Caitlyn Jenner, transgender visibility is finally going mainstream.

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