84 Lumber may have made Super Bowl commercials great again.

Powerful political messages were embedded in the commercials that aired during the big game on Feb. 5, 2017. We've talked about Audi and Budweiser, but a lesser-known company called 84 Lumber had a resonant message about immigration.

It was a message so compelling that the Fox network actually banned part of it.

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"What do I tell my daughter?"

"Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom?"

All GIFs via Audi/YouTube.

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Meagan Nash thought her son, Asher, belonged in magazines.

Asher Nash. Photo by Crystal Barbee.

"I wanted to submit him because he always seemed to like having his picture taken," Nash said. "Anytime I get my phone out, his eyes get big, and he gets this big grin on his face, almost like he knows what's happening."

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