Watch Audi's bold, touching, and totally feminist Super Bowl ad.

"What do I tell my daughter?"

"Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom?"

All GIFs via Audi/YouTube.


"Do I tell her that — despite her education, her drive, her skills, her intelligence — she will automatically be valued less than every man she ever meets?"

"Or maybe, I'll be able to tell her something different."

Those are the narrator's words in a powerful new Super Bowl ad by Audi that highlights pay inequity.

Check it out below:  

Clearly, Audi's not shying away from using the big game to make a political statement.

Pay inequity, a hot topic on the 2016 campaign trail, has become an increasingly important issue to many Americans.

Today, women earn, on average, a measly 79 cents for every dollar a man makes. The wage gap is even more severe for women of color — with black women earning about 64 cents and Latina women earning about 56 cents for every dollar that finds its way into the wallet of a man doing the same job.

That 79 cents figure, however, doesn't quite tell the whole story.

There are many factors that play into the wage gap aside from discrimination. For instance, women tend to leave the workforce when they have children (which sets them back on the pay scale in the long term) and are more likely to seek out jobs with more flexible hours at the expense of a higher salary, The Washington Post noted.

There are other social factors at play, too, like the fact women are less likely to negotiate their starting salaries and are more hesitant to apply for a job that they're not 100% qualified for (this isn't the case for men).

Photo by Sean Gallup/Getty Images.

But again, that's still only telling part of the story.

The ad received a lot of criticism from viewers who jumped at the chance to explain why they think pay inequity isn't a real problem.

As The Wall Street Journal reported, negative comments on the ad's YouTube video far outnumber the positive ones.

And here's where we come to the rest of the story.

The thing is, even when you do account for all the other non-discriminatory factors, like women leaving the workforce to raise kids or not negotiating higher salaries, women are still earning significantly less than men.

Photo by Mario Tama/Getty Images.

Congress' Joint Economic Committee released an April 2016 report detailing how pay inequity is affecting women. Beyond larger economic and societal influences, the report concluded that gender bias still plays a big role.

"Economists believe that the gender pay gap is caused by complex factors," the report reads. "However, even when all those factors are taken into account, as much as 40% of the pay gap may be attributed to discrimination."

Take salary negotiations, for instance: Yes, women may be less likely to ask for higher pay, but even when they do, they tend to have less success in actually securing it.

Heartfelt Super Bowl ad aside, if Audi wants to make a bold statement about the pay gap, the company should also walk the walk. And from the looks of it, they're committed to closing their own pay gap.

As many pointed out on Twitter, the company certainly has room for improvement when it comes to gender equality in the workforce — just two of their top 14 executives are women, for instance — but the car company has made moves to get better.

In Dec. 2016, Audi signed the White House Equal Pay Pledge with the Obama administration, committing to conduct annual company-wide gender pay analysis and review its hiring practices to reduce gender bias along with other initiatives. Audi says it also supports external programs that empower women in STEM and business fields.  

Making a powerful ad is one thing, following through with real-world action is another.

"Progress is in every decision we make, every technology we invent, every vehicle we build," the brand said in a statement.

"Audi of America is committed to equal pay for equal work."

Images courtesy of Mark Storhaug & Kaiya Bates

True

The experiences we have at school tend to stay with us throughout our lives. It's an impactful time where small acts of kindness, encouragement, and inspiration go a long way.

Schools, classrooms, and teachers that are welcoming and inclusive support students' development and help set them up for a positive and engaging path in life.

Here are three of our favorite everyday actions that are spreading kindness on campus in a big way:

Image courtesy of Mark Storhaug

1. Pickleball to Get Fifth Graders Moving

Mark Storhaug is a 5th grade teacher at Kingsley Elementary in Los Angeles, who wants to use pickleball to get his students "moving on the playground again after 15 months of being Zombies learning at home."

Pickleball is a paddle ball sport that mixes elements of badminton, table tennis, and tennis, where two or four players use solid paddles to hit a perforated plastic ball over a net. It's as simple as that.

Kingsley Elementary is in a low-income neighborhood where outdoor spaces where kids can move around are minimal. Mark's goal is to get two or three pickleball courts set up in the schoolyard and have kids join in on what's quickly becoming a national craze. Mark hopes that pickleball will promote movement and teamwork for all his students. He aims to take advantage of the 20-minute physical education time allotted each day to introduce the game to his students.

Help Mark get his students outside, exercising, learning to cooperate, and having fun by donating to his GoFundMe.

Image courtesy of Kaiya Bates

2. Staying C.A.L.M: Regulation Kits for Kids

According to the WHO around 280 million people worldwide suffer from depression. In the US, 1 in 5 adults experience mental illness and 1 in 20 experience severe mental illness, according to the National Alliance on Mental Illness.

Kaiya Bates, who was recently crowned Miss Tri-Cities Outstanding Teen for 2022, is one of those people, and has endured severe anxiety, depression, and selective mutism for most of her life.

Through her GoFundMe, Kaiya aims to use her "knowledge to inspire and help others through their mental health journey and to spread positive and factual awareness."

She's put together regulation kits (that she's used herself) for teachers to use with students who are experiencing stress and anxiety. Each "CALM-ing" kit includes a two-minute timer, fidget toolboxes, storage crates, breathing spheres, art supplies and more.

Kaiya's GoFundMe goal is to send a kit to every teacher in every school in the Pasco School District in Washington where she lives.

To help Kaiya achieve her goal, visit Staying C.A.L.M: Regulation Kits for Kids.

Image courtesy of Julie Tarman

3. Library for a high school heritage Spanish class

Julie Tarman is a high school Spanish teacher in Sacramento, California, who hopes to raise enough money to create a Spanish language class library.

The school is in a low-income area, and although her students come from Spanish-speaking homes, they need help building their fluency, confidence, and vocabulary through reading Spanish language books that will actually interest them.

Julie believes that creating a library that affirms her students' cultural heritage will allow them to discover the joy of reading, learn new things about the world, and be supported in their academic futures.

To support Julie's GoFundMe, visit Library for a high school heritage Spanish class.

Do YOU have an idea for a fundraiser that could make a difference? Upworthy and GoFundMe are celebrating ideas that make the world a better, kinder place. Visit upworthy.com/kindness to join the largest collaboration for human kindness in history and start your own GoFundMe.

Image is a representation of the grandfather, not the anonymous subject of the story.

Eight years a go, a grandfather in Michigan wrote a powerful letter to his daughter after she kicked out her son out of the house for being gay. It's so perfectly written that it crops up on social media every so often.

The letter is beautiful because it's written by a man who may not be with the times, but his heart is in the right place.

It first appeared on the Facebook page FCKH8 and a representative told Gawker that the letter was given to them by Chad, the 16-year-old boy referenced in the letter.

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True

When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."