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Yes, there's blood in this tampon commercial. And yes, it's awesome.

More of this, please.

Too often, you'll see something like this in an ad for tampons.


Photo via iStock.


White shirt, white sheets, white everything.

Or this.

Photo via iStock.

What is that mystery blue liquid anyway?

This probably looks familiar.

Photo via iStock.

"Let's go with pink," says every person making a decision about the color of feminine hygiene packaging.

And this monstrosity?

Photo via iStock.

Wow, we get it already.

For the most part, tampon commercials don't really know how to sell their product in innovative, stereotype-busting ways.

Sure, sometimes they can be clever. But all too often, they rely on obnoxious notions about gender and female fragility and try to hide the fact that menstruating is not, in fact, fun. Like, there's such a thing as a "happy" period? And why is everyone twirling in white yoga pants all the time?

Admittedly, promoting a product that involves blood and genitalia can be a hard sell.

"I'm not saying that I want to see blood in tampon commercials," Dodai Stewart once wrote for Jezebel. "I don't know what I want to see. And it seems like the ad execs don't know either."

But there's got to be a better way. Right?

That's what makes this new tampon commercial so fantastic.

Unlike most other feminine hygiene ads, it doesn't shy away from showing some blood (albeit in an unexpected way):

The ad — promoting the U.K.-based Bodyform's Red.fit campaign — depicts what the website Elle India describes as "the strength, the ferocity, and toughness of blood on women" without awkwardly resorting to flower petals, weird blue liquids, or models with perfect teeth.

Ad execs: More of this, please.

All illustrations are provided by Soosh and used with permission.

I have plenty of space.

This article originally appeared on 04.09.16


It's hard to truly describe the amazing bond between dads and their daughters.

Being a dad is an amazing job no matter the gender of the tiny humans we're raising. But there's something unique about the bond between fathers and daughters.

Most dads know what it's like to struggle with braiding hair, but we also know that bonding time provides immense value to our daughters. In fact, studies have shown that women with actively involved fathers are more confident and more successful in school and business.

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Identity

This blind chef wore a body cam to show how she prepares dazzling dishes.

How do blind people cook? This "Masterchef" winner leans into her senses.

Image pulled from YouTube video.

Christine Ha competes on "Masterchef."

This article originally appeared on 05.26.17


There is one question chef Christine Ha fields more than any other.

But it's got nothing to do with being a "Masterchef" champion, New York Times bestselling author, and acclaimed TV host and cooking instructor.

The question: "How do you cook while blind?"

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Family

Two couples move in together with their kids to create one big, loving 'polyfamory'

They are using their unique family arrangement to help people better understand polyamory.

The Hartless and Rodgers families post together


Polyamory, a lifestyle where people have multiple romantic or sexual partners, is more prevalent in America than most people think. According to a study published in Frontiers in Psychology, one in nine Americans have been in a polyamorous relationship, and one in six say they would like to try one.

However popular the idea is, polyamory is misunderstood by a large swath of the public and is often seen as deviant. However, those who practice it view polyamory as a healthy lifestyle with several benefits.

Taya Hartless, 28, and Alysia Rogers, 34, along with their husbands Sean, 46, and Tyler, 35, are in a polyamorous relationship and have no problem sharing their lifestyle with the public on social media. Even though they risk stigmatization for being open about their non-traditional relationships, they are sharing it with the world to make it a safer place for “poly” folks like themselves.

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Gordon Ramsay at play... work.

This article originally appeared on 04.22.15


Gordon Ramsay is not exactly known for being nice.

Or patient.

Or nurturing.

On his competition show "Hell's Kitchen," he belittles cooks who can't keep up. If people come to him with their problems, he berates them. If someone is struggling to get something right in the kitchen, he curses them out.

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This article originally appeared on 01.27.20


From 1940 to 1945, an estimated 1.3 million people were deported to Auschwitz, the largest complex of Nazi concentration camps. More than four out of five of those people—at least 1.1 million people—were murdered there.

On January 27, 1945, Soviet forces liberated the final prisoners from these camps—7,000 people, most of whom were sick or dying. Those of us with a decent public education are familiar with at least a few names of Nazi extermination facilities—Auschwitz, Dachau, Bergen-Belsen—but these are merely a few of the thousands (yes, thousands) of concentration camps, sub camps, and ghettos spread across Europe where Jews and other targets of Hitler's regime were persecuted, tortured, and killed by the millions.

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Health

What I realized about feminism after my male friend was disgusted by tampons at a party.

"After all these years, my friend has probably forgotten, but I never have."

Photo by Josefin on Unsplash

It’s okay men. You don’t have to be afraid.

This article originally appeared on 08.12.16


Years ago, a friend went to a party, and something bothered him enough to rant to me about it later.

And it bothered me that he was so incensed about it, but I couldn't put my finger on why. It seemed so petty for him to be upset, and even more so for me to be annoyed with him.

Recently, something reminded me of that scenario, and it made more sense. I'll explain.

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