Yes, there's blood in this tampon commercial. And yes, it's awesome.

Too often, you'll see something like this in an ad for tampons.


Photo via iStock.


White shirt, white sheets, white everything.

Or this.

Photo via iStock.

What is that mystery blue liquid anyway?

This probably looks familiar.

Photo via iStock.

"Let's go with pink," says every person making a decision about the color of feminine hygiene packaging.

And this monstrosity?

Photo via iStock.

Wow, we get it already.

For the most part, tampon commercials don't really know how to sell their product in innovative, stereotype-busting ways.

Sure, sometimes they can be clever. But all too often, they rely on obnoxious notions about gender and female fragility and try to hide the fact that menstruating is not, in fact, fun. Like, there's such a thing as a "happy" period? And why is everyone twirling in white yoga pants all the time?

Admittedly, promoting a product that involves blood and genitalia can be a hard sell.

"I'm not saying that I want to see blood in tampon commercials," Dodai Stewart once wrote for Jezebel. "I don't know what I want to see. And it seems like the ad execs don't know either."

But there's got to be a better way. Right?

That's what makes this new tampon commercial so fantastic.

Unlike most other feminine hygiene ads, it doesn't shy away from showing some blood (albeit in an unexpected way):

The ad — promoting the U.K.-based Bodyform's Red.fit campaign — depicts what the website Elle India describes as "the strength, the ferocity, and toughness of blood on women" without awkwardly resorting to flower petals, weird blue liquids, or models with perfect teeth.

Ad execs: More of this, please.

True

If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.