'Drink water, not soda': Soccer star Cristiano Ronaldo takes a rebellious stance to promote health

There has always been a bit of a disconnect between the highly competitive and health-conscious world of sports and the brands that often sponsor events. The typical American sporting event will have sponsorships from fast-food chains, beer companies, and soft drinks.

In some cases, the brands will position themselves as being complementary to a healthy lifestyle. Like when Michael Jordan was a spokesperson for McDonald's or when LeBron James endorsed Coca-Cola.

While athletes and brands are free to make whatever business deals they like, the problem is that these partnerships use superstars who are the paragon of health to promote unhealthy lifestyles.


Cristiano Ronaldo, one of the biggest athletes on the planet, stood up to the pressure to promote unhealthy products on Monday when he scoffed at two bottles of Coca-Cola that were placed in front of him at a press conference ahead of Portugal's Euro 2020 opener with Hungary.

The Juventus star moved the two bottles of soda out of camera view and picked up a bottle of water saying, "Drink water, not Coca-Cola." Having one of the biggest stars of the championship denigrate a sponsor must have infuriated UEFA officials.

The decision immediately affected Coca-Cola.

The soda manufacturer's stock shares experienced a 1.6% drop in price after Ronaldo's comments, costing the company $4 billion. However, the stock price was back up at the end of the day.

Coca-Cola responded to the initial comments by saying "everyone is entitled to their drink preferences" and that everyone has different "tastes and needs."

It is a little anachronistic to see bottles of Coca-Cola placed in front of the world's greatest athletes. Drinks like Coca-Cola have an incredible amount of high-fructose corn syrup and are linked to obesity, diabetes, and heart disease.

In one study on children, each daily serving of sugar-sweetened beverages was linked to a 60% increased risk of obesity.

Ronaldo once endorsed Coca-Cola back in the day but now is an advocate for healthy living, evidenced by the fact he's still at the top of his game at the age of 36. He's known for having an intense health regimen and an incredibly toned physique.

Ronaldo is known for eating six small meals a day to keep his metabolism going while avoiding hunger or feeling sluggish. He trains five days a week for three to four hours a day.

He's spoken publicly about how he gets frustrated when his son has a sugary drink.

"I'm hard with him sometimes because he drinks Coca-Cola and Fanta sometimes and I'm pissed with him," Ronaldo said according to The Mirror.

Ronaldo's refusal to promote Coca-Cola struck a chord with Tampa Bay Buccaneers quarterback, 43-year-old Tom Brady, an athlete who's also known for prolonging his career through an intense health regimen.

Caroline Cerny, Alliance Lead at Obesity Health Alliance, perfectly summed up Ronaldo's bold move. "It's great to see a role model like Cristiano Ronaldo reject Coca-Cola for water, setting a positive example for young fans and showing his disdain for a cynical marketing attempt to link him with a sugary drink," she said.

Photo by Louis Hansel on Unsplash
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This story was originally shared on Capital One.

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While driven to launch her own baking business, pursuing a dream in the culinary arts was economically challenging for Klohr. In the United States, culinary schools can open doors to future careers, but the cost of entry can be upwards of $36,000 a year.

Through a friend, Klohr learned about La Cocina VA, a nonprofit dedicated to providing job training and entrepreneurship development services at a training facility in the Washington, D.C-area.

La Cocina VA's, which translates to "the kitchen" in Spanish, offers its Bilingual Culinary Training program to prepare low-and moderate-income individuals from diverse backgrounds to launch careers in the food industry.

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Images via Amnesty Poland

This article originally appeared on 05.26.16


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But there, in the heart of Germany's capital city, strangers sat across from one another, staring into each other's eyes. To the uninitiated, it may look as though you've witnessed some sort of icy standoff. The truth, however, couldn't be more different.

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When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."