More

A new study revealed the top LGBT 'trailblazing' companies of 2015.

Several companies got a little bit gayer in 2015.

A new study revealed the top LGBT 'trailblazing' companies of 2015.

2015 was a big (gay) year in the LGBT rights movement.

The Supreme Court decided that, yep, same-sex couples should be able to get married, and the number of Americans who agreed reached record highs. More and more LGBT characters appeared on our TV screens. (If you haven't binge-watched "Orange Is the New Black," "Transparent," and "How to Get Away With Murder," cancel your weekend plans. Now.) And, thanks to advocates like Laverne Cox and Caitlyn Jenner, transgender visibility is finally going mainstream.


The cast of "How to Get Away With Murder." Photo by Jamie McCarthy/Getty Images.

But progress was also apparent in the private sector, where companies learned going gay isn't just the right thing to do — it's great for business.

According to the Human Rights Campaign's Corporate Equality Index released earlier this year, more businesses than ever before earned top ratings on internal policies, like implementing sexual orientation nondiscrimination protections and providing transgender-inclusive benefits to workers.

And, as a study released last week found, plenty of those businesses incorporated those inclusive attitudes into the consumer-facing side of their brands as well.

Logo TV partnered with Witeck Communications to produce its 25 Trailblazing Companies report. You'll probably recognize many of the brands that topped the list.

The study began by analyzing businesses that have already prioritized LGBT equality in the workplace — examining roughly 200 businesses that earned 100% scores on the the HRC Corporate Equality Index — and allotted points dependent on how each demonstrated their commitment to equality in public ways (think diverse advertising, support for inclusive public policy, what causes they chose to donate to, etc.).

Here are the top 10 companies that made the list:

10. General Motors (tied)

Photo by Bill Pugliano/Getty Images.

Hey, gay folks like cars too. So it only seems right that General Motors has included LGBT people and themes in its advertising for years, like this ad for Chevy shown during the Olympics opening ceremony.

Read more about why GM made the cut here.

10. Unilever (tied)

Photo by John Thys/AFP/Getty Images.

According to the report, Unilever has been "an early and active supporter of LGBT rights," and one of their brands in particular, ice cream duo Ben & Jerry’s, was the first major employer in Vermont that actually did the right thing by offering health insurance to spouses of LGBT employees.

Read more about why Unilever made the cut here.

9. Coca-Cola

Photo by Cindy Ord/Getty Images for iHeartMedia.

Coke may be as classically American as apple pie, but the soda company has "kept pace with the times," according to the LOGO study, prioritizing diversity in its campaigns for years.

Read more about why Coca-Cola made the cut here.

7. Hilton Worldwide (tied)

Photo by Spencer Platt/Getty Images.

Hilton doesn't just reach out to queer communities through its marketing efforts, it "goes a step further by creating original travel-related content for an LGBT audience." That's why it landed on the list at #7.

Read more about why Hilton Worldwide made the cut here.

7. Anheuser-Busch (tied)

Photo illustration by Joe Raedle/Getty Images.

Anheuser-Busch loves celebrating equality. Sponsoring more than 40 different LGBT pride events across the country, it's the biggest event sponsor on Logo's list.

Read more about why Anheuser-Busch made the cut here.

6. E. & J. Gallo Winery

Photo via iStock.

And speaking of pride ... E. & J. Gallo Winery does its part too, sponsoring dozens of pride celebrations across the U.S., in places like Los Angeles, Charlotte, and Fort Wayne.

Read more about why E. & J. Gallo Winery made the cut here.

5. Gap

Photo by Kazuhiro Nogi/AFP/Getty Images.

Gap keeps it campaigns bright, colorful ... and gay. And it makes sure to include LGBT personalities in its commercials, too.

Read more about why Gap made the cut here.

4. Marriott International, Inc.

Photo by Larry French/Getty Images for Marriott International.

Marriott International actually dedicates an entire website to its LGBT guests, providing useful resources and popular destinations for customers looking to maximize their traveling adventures. That's one reason why it's #4 on the list.

Read more about why Marriott made the cut here.

3. Wells Fargo

Photo by Justin Sullivan/Getty Images.

Wells Fargo became the first American bank to feature an LGBT couple in a national TV campaign this year. Bravo!

Read more about why Wells Fargo made the cut here.

2. Johnson & Johnson

Photo Illustration by Chris Hondros/Getty Images.

"Their heartfelt advertisements feature diverse families — including LGBT parents and children — and expand the public's understanding of what it means to be a family."

Read more about why Johnson & Johnson made the cut here.

1. Google

Photo by Sam Yeh/AFP/Getty Images.

Google is behind many of the digital platforms — like YouTube — that has pushed LGBT equality forward in recent years, helping queer communities "share their stories with the world."

Read more about why Google took the top spot here.

Head on over to Logo TV to see which other companies cracked the top 25.

True


Often, parents of children with special needs struggle to find Halloween costumes that will accommodate medical equipment or provide a proper fit. And figuring out how to make one? Yikes.

There's good news; shopDisney has added new ensembles to their already impressive line of adaptive play costumes. And from 8/30 - 9/26, there's a 20% off sale for all costume and costume accessory orders of $75+ with code Spooky.

When looking for the right costume, kids with unique needs have a lot of extra factors to consider: wheelchair wheels get tangled up in too-long material, feeding tubes could get twisted the wrong way, and children with sensory processing disorders struggle with the wrong kind of fabric, seams, or tags. There are a lot of different obstacles that can come between a kid and the ability to wear the costume of their choice, which is why it's so awesome that more and more companies are recognizing the need for inclusive creations that make it easy for everyone to enjoy the magic of make-believe.

Created with inclusivity in mind, the adaptive line is designed to discreetly accommodate tubes or wires from the front or the back, with lots of stretch, extra length and roomier cut, and self-stick fabric closures to make getting dressed hassle-free. The online shop provides details on sizing and breaks down the magical elements of each outfit and accessory, taking the guesswork out of selecting the perfect costume for the whole family.

Your child will be able to defeat Emperor Zurg in comfort with the Buzz Lightyear costume featuring a discreet flap opening at the front for easy tube access, with self-stick fabric closure. There is also an opening at the rear for wheelchair-friendly wear, and longer-length inseams to accommodate seated guests. To infinity and beyond!

An added bonus: many of the costumes offer a coordinating wheelchair cover set to add a major boost of fun. Kids can give their ride a total makeover—all covers are made to fit standard size chairs with 24" wheels—to transform it into anything from The Mandalorian's Razor Crest ship to Cinderella's Coach. Some options even come equipped with sounds and lights!

From babies to adults and adaptive to the group, shopDisney's expansive variety of Halloween costumes and accessories are inclusive of all.

Don't forget about your furry companions! Everyone loves to see a costumed pet trotting around, regardless of the occasion. You can literally dress your four-legged friend to look like Sven from Frozen, which might not sound like something you need in your life but...you totally do. CUTENESS OVERLOAD.

This year has been tough for everyone, so when a child gets that look of unfettered joy that comes from finally getting to wear the costume of their dreams, it's extra rewarding. Don't wait until the last minute to start looking for the right ensemble!


*Upworthy may earn a portion of sales revenue from purchases made through affiliate links on our site.

Those of us raising teenagers now didn't grow up with social media. Heck, the vast majority of us didn't even grow up with the internet. But we know how ubiquitous social media, with all of its psychological pitfalls, has become in our own lives, so it's not a big stretch to imagine the incredible impact it can have on our kids during their most self-conscious phase.

Sharing our lives on social media often means sharing the highlights. That's not bad in and of itself, but when all people are seeing is everyone else's highlight reels, it's easy to fall into unhealthy comparisons. As parents, we need to remind our teens not to do that—but we also need to remind them that other people will do that, which is why kindness, empathy, and inclusiveness are so important.

Writer and mother of three teen daughters, Whitney Fleming, shared a beautiful post on Facebook explaining what we need to teach our teenagers about empathy in the age of social media, and how we ourselves can serve as an example.

Keep Reading Show less