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christmas

Whether it's the middle of a chilly December or a mid-July heavwave, pretty much any family-oriented Christmas commercial is bound to evoke some emotion. But in 2020, a German ad company succeeded in taking it to another level.

People are calling it the "world's best Christmas ad" and it went incredibly viral with more than 13 million views on YouTube alone—a bit of a surprise for a company few people outside of Northern Europe have ever heard of. But when you start with a mystery and lead viewers to a sweet conclusion that would make even the Grinchiest of hearts grow a few sizes, it's hard not to gain a wide audience.



According to TODAY, the German ad agency Jung von Matt created the 2-minute spot for Dutch pharma company DocMorris. The storyline itself doesn't really have anything to do with pharmaceuticals, but that's the beauty of it.

The ad opens with a scene of an elderly gentlemen looking at photos on his wall, then noticing someone hauling a Christmas tree. He appears to have an epiphany, then goes to pull a kettle bell out of his dusty garage. He can barely lift the kettle bell at first, but as the season changes from fall to winter, we see him get up each morning and engage in a newfound fitness routine. He seems fiercely determined as he lifts the heavy weight a bit higher each time before dropping it. He keeps putting a framed picture in front of him when he does his routine, giving viewers a clue that he's doing all of this for someone, though we don't know who.

Neighbors notice him grunting through his lifts and seem a bit concerned. Someone calls his daughter, who shows up, says the only word spoken throughout the commercial—"Papa?"— then turns around and leaves after seeing what he was doing.

Finally, we see the old man all dressed up and arriving at the same daughter's house for Christmas...and get an answer to the question of what he's been working up to.

DocMorris Weihnachtsfilm #Herzensangelegenheitwww.youtube.com


Aw dang, right? All of that to build a Christmas memory with his granddaughter—one she'll probably remember long after he's gone.

If you're wondering what the words say at the end, they translate to "So that you can take care of what really matters in life" and "Discover your health." Those phrases may have seemed cliche a year ago, but with the whole world reeling from a global pandemic—one that is particularly lethal to our elders—they are a good reminder that health enables us to fully engage in life. And now that our health is collectively intertwined, it's also a good reminder of who and what we are protecting by practicing public health measures and working toward ending the pandemic.

Ads like this that resonate around the globe are the best, as they clearly touch on universal emotions and experiences. Even if you don't celebrate Christmas, the significance of creating a meaningful moment between multiple generations in a family is something we all can appreciate. And since millions of families will be missing out on such moments this year—with the hope that missing out on them now will ensure more of them in the future—seeing this story play out is just incredibly moving.

Danke schön, Jung von Matt.


This article originally appeared on 12.23.20

Joy

Watch a mom burst into tearful joy thanks to her 8-year-old's thoughtful Christmas gift

"He truly healed my inner child with this gift. Best Christmas present ever ❤️"

@ruthhagmann/TikTok

He had been planning this for months.

It’s simply expected for parents—especially moms—to create holiday magic for their kids. But sometimes, kids have their own Christmas surprises in store. And often, those thoughtful gifts are so pure it shoots straight to the heart.

Ruthie Hagmann recently had one of these touching experiences, courtesy of her 8-year-old son.

In an emotional video that has close to 14 million views on TikTok, Hagmann is seen opening a gift from him on Christmas morning. He had been asking her for months what her favorite toy was growing up.


Her answer never changed: Molly, an American Girl doll. Hagmann lost Molly during her childhood since her family moved around so much, which made her son “so sad” to hear. Which is why he had secretly planned (since April!) to get his mom a replacement Molly.

In the clip, Hagmann first opens up a small box that only contains Molly’s glasses. She clearly recognizes them, as indicated by the “no you didn’t” look on her face.

Then comes the next box, with the doll itself. Which, of course, sends Hagmann instantly into tears. And giggles.

@ruthhagmann best christmas present ever ❤️ #innerchildhealing ♬ To be loved Is to be changed - gosiahballer

"He truly healed my inner child with this gift. I can't believe how sweet he is. I'll never forget this Christmas," she wrote, adding, "Best Christmas present ever ❤️ #innerchildhealing," in the caption.

People who watched the heartwarming video couldn’t help but commend Hagmann’s son for his empathy. And Hagmann—for clearly doing a fantastic job of raising good kids.

“Imagine at 8 being so loving, attentive, caring and compassionate as your son,” one person wrote.

"This is a reflection of your amazing parenting! Good job, Mom,” added another.

It’s moments like these that show the truly magical side of parenting. Getting reacquainted with that special kind of joy and wonder, feeling love in a brand new way, experiencing the wonders of youth and the groundedness of adulthood all at the same time. All these things make the tough parts all the more worthwhile.

Family

People love this '80s mom's sarcastic response to getting a mixer for Christmas

"Just think of the tasty treats I can make my family with this mixer."

Every mom can relae to Susan Alvillar in 1988.

A mother’s exasperated reaction to getting Christmas gifts from her family in 1988 shows that things haven’t changed much for mothers in 35 years.

Jordan Alvillar, 36, was transferring his family’s old camcorder footage when he found this goldmine of footage of his mother. "I digitized my family's home videos from the '80s," Jordan Alvillar, 36, captioned a TikTok video. "Here's my mom's soul leaving her body on Christmas Day!"

The shining moment is when Alvillar’s mother, Susan, opens up her gift, a Kitchen-Aid mixer. "It's a mixer!" Susan says to the camera in a sarcastic deadpan. "Boy, oh boy, I can't wait to use that to make my husband a wonderful meal."


"Just think of the tasty treats I can make my family with this mixer,” she continued. Even though she asked for the mixer, there’s something a little sad about giving a woman a kitchen appliance as a gift.

@jordielaura5

I digitized my family’s home videos from the 80s. Here’s my mom’s soul leaving her body on Christmas day! #familyvideos #homevideos #christmas #snarkyhumor #familymemories #motherhood #motherhoodunplugged

"Isn't this just a wonderful holiday season? I'm so glad I've been able to cook and clean and just do things like a regular housewife should!" Susan says later in the video, to which her husband jokingly responds: "A woman's work is never done!"

Women in the comments applauded Susan’s timeless performance on Christmas 1988.

"It's like those clips you see on True Crime. ‘She seemed like a normal housewife. But she was about to murder them all,’” Bonky wrote. "I am a Mom in 2023 & I strongly feel every word she’s saying. Exhausted & overwhelmed Moms are timeless," Erin added. "So moms have always been like this. I love it!" Milli commented.

Southland Christian Church/Youtube

Adults act out the Christmas story, as told by kids.

Almost all of us, whether we’ve grown up in religious households or not, have heard the story of Christmas—or the birth of Jesus—at some point in our lives.

But very few of us have had the chance to hear it straight from the mouths of babes—a version where the Virgin Mary (make that “Meh-wee”) was a teen doing laundry at the moment of her immaculate conception, where she and her husband Joseph ventured to "Bethle-ha-ha-ham" to bring their newborn into the world, who is gifted diapers, a stuffed animal and some Air Jordans sneakers by those Three Wise Men.

Thanks to the folks at Southland Christian Church, however, we can all enjoy a delightful wholesome spin the well known story.

In the video, which first appeared in 2015 but often returns online due to “popular demand,” adults act out the Biblical story according to what the kids say—all with silly costumes and including every giggle or wandering sentence. If you ever watched the series “Drunk History,” you’ll recognize the story structure immediately.

Even years later, it’s easy to see what makes this clip so darn charming. Seeing the three wise men bestowing Jesus “ "Gold, Frankenstein, and myrrh” alone is a hoot.

Watch:

Hanna Wahlbrink, creative director at Southland Christian Church, and Neil Gregory, the church’s video producer, told TODAY.com that the team never expected their little passion project to affect so many people year after year.

What they did know was that when it came to creating the funniest script possible, all they had to do was let the kids wing it.

"We really didn't want to script it because we knew the kids would give us better sound bites than anything we could come up with on our own," said Gregory. "And they did."

Given by the literal millions of views and heartwarming comments, it seems like that was the right call.

Take a look at what other folks are saying:

“This is the best Christmas story I ever heard. There, I said it.”

“This melts my heart every year, whoever had this idea is genius. It’s so innocent & precious.”

“I look forward to watching this over and over every year. I love this so much.”

“OK, I'm not joking, this may be the best telling of the Christmas story that I've ever seen. Marvelous!”

“I'm not even religious, and I absolutely loved this. Good job guys. Super cute and hilarious.”

And because some gifts never stop giving, Southland Church also did a kid's version of the Easter story.