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It is said that once you've seen something, you can't unsee it. This is exactly what is happening in America right now. We have collectively watched the pot of racial tension boil over after years of looking the other way, insisting that hot water doesn't exist, pretending not to notice the smoke billowing out from every direction.

Ignoring a problem doesn't make it go away—it prolongs resolution. There's a whole lot of harm to be remedied and damage to be repaired as a result of racial injustice, and it's up to all of us to figure out how to do that. Parents, in particular, are recognizing the importance of raising anti-racist children; if we are unable to completely eradicate racism, maybe the next generation will.

How can parents ensure that the next generation will actively refuse to perpetuate systems and behaviors embedded in racism? The most obvious answer is to model it. Take for example, professional tennis player Serena Williams and her husband, Reddit co-founder Alexis Ohanian.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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