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A photo of this dad doing his girl's hair went viral. Now he has something to say.

Doyin Richards will be excited when this video becomes irrelevant.

A photo of this dad doing his girl's hair went viral. Now he has something to say.
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What Dads Do

Doyin Richards regularly does his two daughters' hair.

Three years ago, Doyin thought it would be fun to take a picture of him doing his oldest daughter's hair and send it to his wife. So he set up a timer and took a photo.

He also shared it on Facebook.


And then it went viral:

Doyin was surprised by the reaction to it. He was taken aback by how many people thought it was amazing that a dad would take the time to learn how to brush and style a girl's hair.

To anyone who is a parent of daughters, doing their hair is not necessarily an impressive feat, Doyin says. It's just part of doing your job as a parent.

Ever since that photo went viral though, he's been on a mission to normalize the idea of involved fathers.

As much as he loves celebrating dads who are involved in the day-to-day parenting of their kids, he hopes that eventually a day will come when the sight of a dad doing his daughter's hair isn't so shocking that it needs to be celebrated and applauded.

"We should celebrate these men. We have to normalize fatherhood," he explains. "My mission is for people to see my viral picture and be like, 'It's not a big deal.'"

Dads aren't babysitters. They are parents. It shouldn't be weird to see them doing the things that parents do.

Watch Doyin doing his daughters' hair in this video from Upworthy's original series "What Dads Do" here:

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Mozilla
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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

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Photo by Mahir Uysal on Unsplash

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