No reward comes without risk - or in the case of Vilnius - risqué. The capitol city of Lithuania has a population of 570,000 and regularly makes lists as an underrated and inexpensive European destination. Lonely Planet called it a "hidden gem" of Europe. In 2016, it was rated the third cheapest destination for a bachelor party in Europe by FairFX. And you've probably never heard of it. In August of 2018, the city started running racy ads to increase tourism, calling it the "G-spot of Europe." The ad features a woman grabbing a map of Europe, clutching the spot where Vilnius is located. "Nobody knows where it is, but when you find it – it's amazing," reads the caption.

VILNIUS - THE G-SPOT OF EUROPE youtu.be

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Fashion brand Chromat is bringing all the best poolside looks with its latest swimwear campaign.

Chromat is known for its inclusivity, and these ads are no different. The "Pool Rules" campaign includes models with disabilities sporting the brand's bold bathing suits.

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Remember this ad?

Image via Graham C99/Flickr.

Unfortunately, lots of people do.

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Thanks to new advertising rules, you won't be seeing the clueless dad tropes on British TV.

You know the type. Mom's on a trip/taking a rest day/somehow escaped from the Stepford wives and left Dad (gasp!) to take care of the chores. He bumbles around the house, burning dinner, and acting as if the laundry machine were impossible alien technology.

So let me get this straight, you put this "clo-thing" in the "ham-per?" Photo from iStock.

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