American Eagle underwear had an increase in sales. These 10 unretouched pics are maybe a clue why.

WARNING: Scrolling through these images may give you positive feelings about yourself. ;)

About a year ago, clothing brand American Eagle's underwear line, Aerie, stopped retouching photos of their models.

As their CEO Jennifer Foyle said in a statement in 2014, "There is no need to retouch beauty."

The results were beautiful.



A photo posted by aerie (@aerie) on


And profitable.

After putting the nix on retouching, quarterly comparable sales for Aerie were up 9%.

9% for that quarter. The next quarter, Q3 of 2014, up only 3% in comparable sales. But then in the next two quarters? Up 13% and 12%. Coincidence? Maybe. But I like to think it has to do with things like this pic:


A photo posted by aerie (@aerie) on


The brand uses the hashtag #AerieReal to let its fans know that the photos remain unretouched.

Model Iskra Lawrence, featured below kicking around on the beach, told Elle:

"I love my body and really don't see myself as a size but more of a shape."


A photo posted by aerie (@aerie) on


Aerie clearly agrees!


A photo posted by aerie (@aerie) on


She's featured in ads aplenty. Unretouched, of course!

Aerie also agrees that backs are beautiful.


A photo posted by aerie (@aerie) on


Stomachs being stomachs are cool by them, too!


A photo posted by aerie (@aerie) on


Don't freak out, but Aerie also agrees that real butts look like real butts.


A photo posted by aerie (@aerie) on

Yes, some of these models have what the mainstream already traditionally thinks of as "great" bodies. But for some reason, the usual practice is to airbrush and retouch even THAT.

These photos show that there's no such thing as a "perfect" body; ALL bodies have moments of #realness. And there's nothing wrong with showing that. That's what I love about them and what I love about this campaign.

And to their credit, in case the model bodies don't do it for you, the brand has also posted photos of non-model, everyday women using the hashtag #AerieReal to spotlight the glory that is the unretouched photo on all types of shapes and sizes.


A photo posted by aerie (@aerie) on
A photo posted by aerie (@aerie) on
A photo posted by aerie (@aerie) on


Frankly, no one needs Aerie to tell them that it's OK for them to have a body and to love it without a filter. But if you ask me, more brands could get OUT of the game of body shaming and INTO the game of body positivity like Aerie.

And if Aerie is any example, body positivity is profit positivity.

I can agree with that!

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Facebook / Colette Kingston

A sanitation worker near Kansas City, Missouri is inspiring others with his kind act that was caught on camera.

Billy Shelby, 50, was collecting trash when he witnessed Opal Zucca, 88, fall trying to bring her bin back to her house. So for the last 10 months, he's been doing it for her to make sure it never happens again.

Zucca's daughter, Colette Kingston, found out what Shelby was doing thanks to video from her mother's Ring surveillance camera. Inspired by Shelby's big heart, Kingston shared the video on Facebook, which shows the man holding Zucca's hand and chatting with her as they walk up her driveway.

[facebook https://www.facebook.com/colette.kingston/videos/10157439423166067/?__xts__[0]=68.ARAscWKURe6rWEKLRnQ_5sWIi4WcZIEEKnOrHMI_SQdqBABzCvAx0424B00HLADEN7jv-T000f7zbTnxj07wUCSwjlkiZ9YynvDvr3Pl3VbTgtFldJtZyQZLQucNcqefmGbsCe8poRbKaZ4mSRnDh1iibGs_Bbt5yOvcUzGuuhobKnTBWC3HQ44qBGL-1gPut0ppiODGWE4Bh5mRlfIDi8RNZKI4Ag&__tn__=-R expand=1]

"God bless you as always, darling!" Shelby says to Zucca. "You're looking good. That hair! You got it down!"

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If there's one thing that unites us all, it's the inevitability of death. That may sound morbid, and it's not something most of us care to think about, but our mortality is something every person on Earth has in common.

However, ideas and beliefs about what dying means are as diverse as humanity itself. So when someone manages to nail a universal truth about death, we pay attention. And when someone does so in a way that touches us deeply, we share it as a way to say, "Look at this gorgeous evidence of our shared human experience."

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via Lyft

One of the most under-reported challenges to lifting people out of the cycle of poverty is transportation. The vast majority of American cities are car-dependent and jobs are increasingly moving towards suburban areas. This puts the urban poor in a terrible position, with many jobs out of town and inaccessible without a car.

A recent report by the Federal Reserve Bank of Philadelphia detailed the problem, saying:

"In nearly every discussion held … access to reliable transportation was discussed as a necessary component of economic mobility and quality of life. Many residents in northeastern Pennsylvania — especially lower-income or elderly residents — couldn't access employment, were missing doctor's appointments, couldn't get their children to child care, and couldn't participate in social, religious, and cultural events, all as a result of the lack of transportation. Residents from the region who did not own a car were stuck — literally and figuratively."

As part of a $50 million commitment to "improve our cities through transportation infrastructure, donated transportation, and sustainability initiatives" ride hailing app Lyft has launched a new program designed to help low-income people overcome their transportation obstacles.

RELATED: A blind inventor created a 'smart cane' with Google Maps to help visually-impaired people get around

Lyft's Jobs Access Program aims to close short-term transportation gaps related to employment access and job training. It will provide people with free rides to job interviews and, if hired, free transportation to and from work until their first paycheck.

"We know that for the unemployed, reliable transportation to a job interview or to the first few weeks of work can mean the difference between successful, long-term employment and lost opportunities," a Lyft spokesperson told Upworthy.

via Lyft

Lyft aims to help immigrants, refugees, the formerly incarcerated, people with disabilities, and low-income workers or unemployed people living in low-income areas through the program.

"There's so many different types of candidates we're aiming to help," Mike Masserman, Lyft's head of social impact and former executive director for Export Policy, Promotion, and Strategy under the Obama Administration, told Fast Company.

"One example is the 18- to 24-year-old person who might be going to their very first job, or doesn't have a way of getting to their job interview . . . In some cases, folks are taking four different buses to get to work."

RELATED: Pizza guy whose quick thinking saved a woman's life gets the reward of a lifetime

The program is available in over 35 markets throughout the U.S. and Canada via Lyft's partners, including: United Way and 211, The USO, Goodwill, National Down Syndrome Society, Year Up, Generation, #cut50 (Dream Corps), The Campaign for the Fair Sentencing of Youth, and Upwardly Global.

Lyft will provide ride credits to the nonprofits to distribute among their clientele as they see fit.

"We really defer to our nonprofit partners on that," says Masserman. "They're the ones that understand their constituency base the best."

Those who are interested in the Jobs Access Program and aren't currently affiliated with any of the aforementioned nonprofits can reach out to the United Way via it's 211 help number to learn more about their eligibility.

Prosperity

Ruth Bader Ginsburg is famous for her workouts. When the documentary RBG came out, the trailer started with her pumping iron (or rather, hand weights). In 2017, her personal trainer, Bryant Jonhson, even wrote a book about her, entitled The RBG Workout: How She Stays Strong ... And You Can Too! And when she did her fitness routine with Stephen Colbert, he struggled. The 86-year-old Supreme Court justice still gets her reps in, even after her recent bout with pancreatic cancer. Like that's going to stop her?


Stephen Works Out With Ruth Bader Ginsburg youtu.be


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