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American Eagle underwear had an increase in sales. These 10 unretouched pics are maybe a clue why.

WARNING: Scrolling through these images may give you positive feelings about yourself. ;)

American Eagle underwear had an increase in sales. These 10 unretouched pics are maybe a clue why.

About a year ago, clothing brand American Eagle's underwear line, Aerie, stopped retouching photos of their models.

As their CEO Jennifer Foyle said in a statement in 2014, "There is no need to retouch beauty."

The results were beautiful.



A photo posted by aerie (@aerie) on


And profitable.

After putting the nix on retouching, quarterly comparable sales for Aerie were up 9%.

9% for that quarter. The next quarter, Q3 of 2014, up only 3% in comparable sales. But then in the next two quarters? Up 13% and 12%. Coincidence? Maybe. But I like to think it has to do with things like this pic:


A photo posted by aerie (@aerie) on


The brand uses the hashtag #AerieReal to let its fans know that the photos remain unretouched.

Model Iskra Lawrence, featured below kicking around on the beach, told Elle:

"I love my body and really don't see myself as a size but more of a shape."


A photo posted by aerie (@aerie) on


Aerie clearly agrees!


A photo posted by aerie (@aerie) on


She's featured in ads aplenty. Unretouched, of course!

Aerie also agrees that backs are beautiful.


A photo posted by aerie (@aerie) on


Stomachs being stomachs are cool by them, too!


A photo posted by aerie (@aerie) on


Don't freak out, but Aerie also agrees that real butts look like real butts.


A photo posted by aerie (@aerie) on

Yes, some of these models have what the mainstream already traditionally thinks of as "great" bodies. But for some reason, the usual practice is to airbrush and retouch even THAT.

These photos show that there's no such thing as a "perfect" body; ALL bodies have moments of #realness. And there's nothing wrong with showing that. That's what I love about them and what I love about this campaign.

And to their credit, in case the model bodies don't do it for you, the brand has also posted photos of non-model, everyday women using the hashtag #AerieReal to spotlight the glory that is the unretouched photo on all types of shapes and sizes.


A photo posted by aerie (@aerie) on
A photo posted by aerie (@aerie) on
A photo posted by aerie (@aerie) on


Frankly, no one needs Aerie to tell them that it's OK for them to have a body and to love it without a filter. But if you ask me, more brands could get OUT of the game of body shaming and INTO the game of body positivity like Aerie.

And if Aerie is any example, body positivity is profit positivity.

I can agree with that!

via The Today Show

Michael and Jack McConnell will celebrate their 50th wedding anniversary on September 3rd and it won't only be a big moment for them, it'll be a landmark for the entire gay rights movement.

The couple was legally married 32 years before Massachusetts became the first state to legalize same-sex marriage in 2004 and 43 before it became federally legal in 2015.

How did they do it? They outsmarted a system that wasn't prepared to address same-sex marriage.

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via The Today Show

Michael and Jack McConnell will celebrate their 50th wedding anniversary on September 3rd and it won't only be a big moment for them, it'll be a landmark for the entire gay rights movement.

The couple was legally married 32 years before Massachusetts became the first state to legalize same-sex marriage in 2004 and 43 before it became federally legal in 2015.

How did they do it? They outsmarted a system that wasn't prepared to address same-sex marriage.

Keep Reading Show less
True

If you've ever donated to a cause but worried that your contribution wasn't really enough to drive real change, you're not alone. As one person, it can be tough to feel like you're making a real difference, especially if you don't have a lot to donate or if times are tough (aka there's a worldwide pandemic going on.)

That's why, for years, the idea of philanthropy felt a little bit like a rich person's thing: if you had millions, you could donate and make change. The rest of us were just tossing pennies into a cup without really doing much.

But that's a problem: the priorities of a wealthy few don't represent the priorities of many, which means that good causes are often left underfunded, leading to a lack of meaningful action.

The thing is: it doesn't have to be like this. We can all make a difference, especially if we pool our money together.

Enter: Giving Circles. These are when groups of people with shared values come together to drive change. They do it by pooling their time and money together, then deciding as a circle where it should go. That way, they can cause a real targeted change in one place quickly in a very people-powered way by giving what they can, whether that's volunteer hours, money, or a mix of both. Best of all, Giving Circles are a social experience — you get to work together as a community to make sure you do the most good you can.

In other words, giving circles are a way to democratize philanthropy, making it more accessible regardless of your age, income, gender, or race.

That's why this year, The Elevate Prize, a nonprofit founded in 2019, is launching a new pop-up "Giving Circle" program so that problem solvers, budding philanthropists, and anyone that wants to do good can come together and drive real impact at a large scale. And you can do it all in just 90 minutes.

All you have to do is join one of the Elevate Giving Circles online. Learn about organizations doing good for the world, then pool your money together, and as a group, direct it where you think that donation could make the most difference.

But that's not all: every single donation made is matched by the Elevate Prize Foundation — basically guaranteeing that you double your impact for good. The theme for the first cycle is education, and Elevate Giving will match up to $75,000 in total donations for each cycle.

Ready to get involved? Elevate Giving experiences start June 26th, so sign up now for your spot to make a difference. There's no minimum fee to join either — so get involved no matter what you have to give. Now that's philanthropy for all.