An ad telling people to visit the 'G-spot of Europe' sparked controversy. Now it's actually boosting tourism.

No reward comes without risk - or in the case of Vilnius - risqué. The capitol city of Lithuania has a population of 570,000 and regularly makes lists as an underrated and inexpensive European destination. Lonely Planet called it a "hidden gem" of Europe. In 2016, it was rated the third cheapest destination for a bachelor party in Europe by FairFX. And you've probably never heard of it. In August of 2018, the city started running racy ads to increase tourism, calling it the "G-spot of Europe." The ad features a woman grabbing a map of Europe, clutching the spot where Vilnius is located. "Nobody knows where it is, but when you find it – it's amazing," reads the caption.

VILNIUS - THE G-SPOT OF EUROPE youtu.be


The sexy ads were conceived by students. "As for the insight, we realized that it's true from our experiences abroad when we kept getting blank looks after telling people we're from Vilnius," Jurgis Ramanauskas, who worked on the idea, told The Drum. "Also, we've noticed that foreigners who came to our city or even decided to stay here were very satisfied with their experience. And of course, the seed for all of it was laid out in the brief."

VILNIUS - THE G-SPOT OF EUROPE (3) youtu.be

The ads were published on International Orgasm Day, coincidentally a month before the Pope was scheduled to visit the predominantly Catholic country. Lithuanian priests were offended over the ad, and the bishop of Vilnius said the ads present the city as a "sex tourism city." The Prime Minister of Lithuania had no problems with the racy ad itself, but wanted the city to wait until after the Pope's visit to launch their campaign. It did not.

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After the ads went up, the U.K.'s Advertising Standards Authority only received one complaint. It rejected the complaint, saying the ad was not "exploitative or degrading" and "unlikely to cause serious or widespread offense." John Oliver even praised the idea on "Last Week Tonight," saying, "If other destinations are smart they will follow Lithuania's lead, and come up with their own adults-only tourism slogans."

John Oliver talks About Vilnius G-Spot campaign youtu.be

Despite the controversy, the image of a woman in ecstasy made people come – to Vilnius. The ad reached an audience of 600 million people, appearing in over 1,000 media publications. 100,000 people visited the campaign's equally cheeky website, vilniusgspot.com. Google searches for the city tripled as people attempted to find Europe's G-spot.

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Tourism for Vilnius also increased. In the year since the ads have been out, tourism has been up by 12.5%. Visitors from Germany and the U.K., the primary markets for the campaign, saw a spike, with an increase of travelers up by 37.8% and 20.5% respectively.

The ads also won best destination campaign for a city at the International Travel and Tourism Awards, beating out Dallas/Ft. Worth. As they say, sex sells, and apparently it wins awards, too.

You gotta love a city (and an ad campaign) that doesn't take itself too seriously. Who's up for a trip to Vilnius?

Courtesy of Creative Commons
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After years of service as a military nurse in the naval Marine Corps, Los Angeles, California-resident Rhonda Jackson became one of the 37,000 retired veterans in the U.S. who are currently experiencing homelessness — roughly eight percent of the entire homeless population.

"I was living in a one-bedroom apartment with no heat for two years," Jackson said. "The Department of Veterans Affairs was doing everything they could to help but I was not in a good situation."

One day in 2019, Jackson felt a sudden sense of hope for a better living arrangement when she caught wind of the ongoing construction of Veteran's Village in Carson, California — a 51-unit affordable housing development with one, two and three-bedroom apartments and supportive services to residents through a partnership with U.S.VETS.

Her feelings of hope quickly blossomed into a vision for her future when she learned that Veteran's Village was taking applications for residents to move in later that year after construction was complete.

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It was a mere three weeks ago that President Biden announced that the U.S. would have enough vaccine supply to cover every adult American by the end of July. At the time, that was good news.

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That's great news.

In his announcement to the nation, Biden outlined the updated process for getting the country immunized against COVID-19.


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We're redefining what normal means in these uncertain times, and although this is different for all of us, love continues to transform us for the better.

Love is what united Marie-Claire and David Archbold, who met while taking a photography class. "We went into the darkroom to see what developed," they joke—and after a decade of marriage, they know firsthand the deep commitment and connection romantic love requires.

All photos courtesy of Marie-Claire and David Archbold

However, their relationship became even sweeter when they adopted James: a little boy with a huge heart.

In the United States alone, there are roughly 122,000 children awaiting adoption according to the latest report from the U.S Department of Health and Human Services. While the goal is always for a child to be parented by and stay with their biological family, that is not always a possibility. This is where adoption offers hope—not only does it create new families, it gives birth parents an avenue through which to see their child flourish when they are not able to parent. For the right families, it's a beautiful thing.

The Archbolds knew early on that adoption was an option for them. David has three daughters from a previous marriage, but knowing their family was not yet complete, the couple embarked on a two-year journey to find their match. When the adoption agency called and told them about James, they were elated. From the moment they met him, the Archbolds knew he was meant to be part of their family. David locked eyes with the brown-eyed baby and they stared at each other in quiet wonder for such a long time that the whole room fell silent. "He still looks at me like that," said David.

The connection was mutual and instantaneous—love at first sight. The Archbolds knew that James was meant to be a part of their family. However, they faced significant challenges requiring an even deeper level of commitment due to James' medical condition.

James was born with congenital hyperinsulinism, a rare condition that causes his body to overproduce insulin, and within 2 months of his birth, he had to have surgery to remove 90% of his pancreas. There was a steep learning curve for the Archbolds, but they were already in love, and knew they were committed to the ongoing care that'd be required of bringing James into their lives. After lots of research and encouragement from James' medical team, they finally brought their son home.

Today, three-year-old James is thriving, filled with infectious joy that bubbles over and touches every person who comes in contact with him. "Part of love is when people recognize that they need to be with each other," said his adoptive grandfather. And because the Archbolds opted for an open adoption, there are even more people to love and support James as he grows.

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It's amazing to consider just how quickly the world has changed over the past 11 months. If you were to have told someone in February 2020 that the entire country would be on some form of lockdown, nearly everyone would be wearing a mask, and half a million people were going to die due to a virus, no one would have believed you.

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PPE masks were the last thing on Leah Holland of Georgetown, Kentucky's mind on March 4, 2020, when she got a tattoo inspired by the words of a close friend.

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