An ad telling people to visit the 'G-spot of Europe' sparked controversy. Now it's actually boosting tourism.

No reward comes without risk - or in the case of Vilnius - risqué. The capitol city of Lithuania has a population of 570,000 and regularly makes lists as an underrated and inexpensive European destination. Lonely Planet called it a "hidden gem" of Europe. In 2016, it was rated the third cheapest destination for a bachelor party in Europe by FairFX. And you've probably never heard of it. In August of 2018, the city started running racy ads to increase tourism, calling it the "G-spot of Europe." The ad features a woman grabbing a map of Europe, clutching the spot where Vilnius is located. "Nobody knows where it is, but when you find it – it's amazing," reads the caption.
VILNIUS - THE G-SPOT OF EUROPEyoutu.be
The sexy ads were conceived by students. "As for the insight, we realized that it's true from our experiences abroad when we kept getting blank looks after telling people we're from Vilnius," Jurgis Ramanauskas, who worked on the idea, told The Drum. "Also, we've noticed that foreigners who came to our city or even decided to stay here were very satisfied with their experience. And of course, the seed for all of it was laid out in the brief."
VILNIUS - THE G-SPOT OF EUROPE (3)youtu.be
The ads were published on International Orgasm Day, coincidentally a month before the Pope was scheduled to visit the predominantly Catholic country. Lithuanian priests were offended over the ad, and the bishop of Vilnius said the ads present the city as a "sex tourism city." The Prime Minister of Lithuania had no problems with the racy ad itself, but wanted the city to wait until after the Pope's visit to launch their campaign. It did not.
RELATED: Magnificent solar-powered 'supertrees' are the highlight of Singapore's new 250-acre eco-tourism project
After the ads went up, the U.K.'s Advertising Standards Authority only received one complaint. It rejected the complaint, saying the ad was not "exploitative or degrading" and "unlikely to cause serious or widespread offense." John Oliver even praised the idea on "Last Week Tonight," saying, "If other destinations are smart they will follow Lithuania's lead, and come up with their own adults-only tourism slogans."
John Oliver talks About Vilnius G-Spot campaignyoutu.be
Despite the controversy, the image of a woman in ecstasy made people come – to Vilnius. The ad reached an audience of 600 million people, appearing in over 1,000 media publications. 100,000 people visited the campaign's equally cheeky website, vilniusgspot.com. Google searches for the city tripled as people attempted to find Europe's G-spot.
RELATED: Instagram cracks down on these adorable travel selfies
Tourism for Vilnius also increased. In the year since the ads have been out, tourism has been up by 12.5%. Visitors from Germany and the U.K., the primary markets for the campaign, saw a spike, with an increase of travelers up by 37.8% and 20.5% respectively.
The ads also won best destination campaign for a city at the International Travel and Tourism Awards, beating out Dallas/Ft. Worth. As they say, sex sells, and apparently it wins awards, too.
You gotta love a city (and an ad campaign) that doesn't take itself too seriously. Who's up for a trip to Vilnius?
- Vilnius is Europe's g-spot claims the poster interesting tourist bosses ... ›
- A city in Lithuania is marketing itself as "the G-spot of Europe" - Insider ›
- X-rated Lithuania tourism ad calls Vilnius the 'G-spot of Europe' ›
- Behind Vilnius' 'G-spot' campaign: the student project that lay ... ›
- Introducing Vilnius; The G-Spot of Europe | Go Vilnius ›
- 'Vilnius, the G-spot of Europe' Lithuania tourism campaign under fire ... ›
- VILNIUS - THE G-SPOT OF EUROPE - YouTube ›
- Vilnius Declares Itself “The G-Spot of Europe” in Hilarious New ... ›
- Vilnius' 'G-spot of Europe' campaign has increased tourism | CNN ... ›
- THE G-SPOT OF EUROPE – Let's build your personal pleasure map ›



A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 



An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.