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Walking Alongside Martu: A journey with one of the world’s oldest living cultures

Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.

James Roh
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In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.

Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.

James Roh

Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.

Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.

James Roh

Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.

There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.

To learn more about the partnership and fragrances, visit Pura x Dutjahn.

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The mood ring's mysterious history: the invention everyone claims but nobody patented

One of the most dramatic oversights in fashion history.

Photo credit: Canva

The mood ring is a cautionary tale.

Every child in elementary school is familiar with the mood ring. With its inscrutable, color-changing stone and cryptic ability to "read" the wearer's emotions, the mood ring has stood as an enigmatic symbol of self-expression since the 1970s.

Yet, ask the average American about what they know about the mood ring, and they might shrug and say that they're a fun piece of jewelry that shifts with the user's emotions. Or, a more astute person might propose that there is some element of body heat technology at play. However, almost no one knows how it all began or the story behind the fight for custody of the mood ring.


Hand, mood ring, emotions, history. Where did the mood ring come from? Photo by No Revisions on Unsplash


Origins

The idea originated with an American jeweler named Marvin Wenick, who first conceived of the idea after coming across a magazine article in 1974 about the liquid crystal elements found in thermometers. Fascinated, he quickly developed a compound that changed color between two distinct ranges: black to green and blue to green, within a temperature range of 89.6°F to 100.4°F.

By 1975, he had found a way to use this "magic" compound in necklace pendants and rings. A natural salesman, he claimed that the shifting colors indicated the "warmth of the wearer's character." However, Wenick never patented his invention, resulting in one of the most dramatic oversights in fashion history.


Star Trek, disappointed, missed opportunity, dangIf only Wenick had patented the mood ring...Giphy

Potential customers weren't the only ones who took notice of Wernick's invention. Soon, two New York inventors, Joshua Reynolds and Maris Ambats, began producing their version of the temperature-sensitive jewelry, based on Wenick's "magical compound."

There was a distinction: Reynolds and Ambats told customers that they had created a "real biofeedback tool" that allowed the wearer to learn information about their bodies, positioning their rings as devices to help people meditate and control anxiety. (Which seems eerily similar to a few of today's developments...)

Now inextricably linked with the self-exploration and individualism of the 1970s, sometimes referred to as the "Me Decade," Reynolds and Ambats' "mood rings" became a major fad in the United States.


How mood rings work

Mood rings contain a thermochromic element, which is a crystal encased in quartz or glass that changes its color based on the wearer's body temperature. These specialized crystals are designed to react to changes in temperature, which alter their molecular structure and, consequently, the wavelengths of light (colors) they reflect. Psychologically, the idea is that one's emotional state influences body temperature, so when it changes, its meaning will be reflected in the ring. Today, the spectrum of color has expanded far beyond Wenick's simple black, green, and blue system.

When the mood ring rests at a neutral body temperature (typically around 98.6°F), the crystals will reflect a pretty blue-green hue. According to HowStuffWorks.com, the following colors are associated with these emotions, although they can vary from one mood ring to another.


Crystal, mood ring, science, colors, spinningCrystals encased in quartz or glass change color according to body temperature. Giphy


  • Black: Significant levels of stress, tension, or anxiety. There is a deep well of emotional turmoil here, bubbling just under the surface. (This could also indicate that the crystals have been compromised.)
  • White: A lack of emotional clarity. This color can signify that the wearer is uncertain about how to express or process their current feelings, and is often associated with feelings of frustration, confusion, or a lack of emotional clarity.
  • Amber or Gold: "The appearance of an amber or gold-colored mood ring often signifies a blend of emotions, potentially encompassing a mix of feelings such as surprise, nervousness, or even a touch of upset. This color can be a reflection of the wearer's internal turmoil as they navigate a complex emotional landscape."
  • Pink: "The appearance of a pink mood ring is often linked to the initial stages of arousal, interest, or a sense of emotional uncertainty. This color can suggest that the wearer is experiencing a heightened state of emotional vulnerability or a newfound sense of attraction or curiosity."
  • Red: "The presence of a red mood ring is typically associated with high-energy emotions, such as passion, anger, or even fear. This intense color can be a reflection of the wearer's heightened state of arousal, whether it be in the context of romantic love, intense frustration, or a surge of adrenaline."
  • Blue: "The presence of a blue mood ring is often interpreted as a sign of happiness, joy, and a generally positive emotional state. This color can suggest that the wearer is feeling upbeat, sociable, and in a state of emotional equilibrium."
  • Purple: "A purple mood ring is frequently associated with a sense of clarity, purpose, and spiritual insight. This color can signify that the wearer is in touch with their higher self, tapping into their intuition and creativity to navigate their emotional landscape with a renewed sense of direction and understanding."

Debunked

So, some unfortunate bad news. Mood rings are not scientifically factual. Why? Let's debunk.

First off, mood rings measure temperature, not emotion. While emotions can influence body temperature, the ring's color shifts are more likely to be affected by other factors, such as environmental temperature, physical activity, health conditions, and caffeine intake. Also, the color guide (above) is fun but completely arbitrary. There have never been any scientific studies on whether the corresponding colors have anything to do with their associated internal emotions.


Bill Nye, science Unfortunately, mood rings are not backed by the power of science. Giphy


The end of the story

Back to the "one of the most dramatic oversights in fashion history." The mood ring is a cautionary tale. When mood rings hit the market in 1975, the public went wild, with Joshua Reynolds and Maris Ambats selling an astonishing 40 million rings in just three months. They had the ingenious idea to start selling the rings at a premium, with silver-banded versions priced at $45 and gold-banded versions costing $250 ($1,400 today). By the end of the year, their total sales had reached $15 million.

Yes, the original creator, Marvin Wenick, was mad, but Reynolds and Ambats were even more upset in the end. They also had failed to patent the mood ring, the very fatal error that had allowed them to steal the creation in the first place. By the onset of 1976, just as sales were peaking, the market became oversaturated with cheap knock-offs and demanded plummeted, leaving companies with stockhouses full of unsold inventory. What goes around comes back around. Perhaps they should have consulted their mood ring first?

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Psychologists reveal the big reason why people are so unnecessarily offended by vegans

No, it's not because they are smug.

via Canva/Photos

A vegan and a man with a sausage and big piece of chicken.

There are few groups more openly reviled by many people in the developed world than vegans. One study found that out of societal groups, they were the second most reviled group, right after drug addicts. Vegans are often the target of derision, whether they are referred to as soy boys, vegaNazis, or people who “eat rabbit food.” But why do people have such a hard time with people just because they don’t eat the same things they do?

It seems somewhat petty and judgmental that people would be easily offended by someone because they don’t eat meat. Still, according to a new study by Food Quality and Preference, there’s something much deeper at stake. “The consumption of meat and meat substitutes is a highly charged social phenomenon,” Roosa-Maaria Malila, an author of the study, said in a statement. “According to our research, consumers who prefer plant-based alternatives are perceived as socially different—and not in a good way.”

spaghetti, vegans, vegetarians, woman eating, young woman, glass of waterA woman enjoying a plate of pasta.via Canva/Photos

Why do people hate vegans?

The team of researchers got to the bottom of why vegans are the target of so much hate after having 3,600 participants judge three shopping lists. All lists included pasta, bread, apple juice, carrots, and bananas, but the selection varied depending on whether animal- or plant-based protein products were included or excluded. One had meat products, another had a mix of meat and plant-based items, and the other list had only meat substitutes.

The researchers found that the shoppers who purchased meat substitutes, who were most likely vegan or vegetarian, aroused feelings of fear, envy, contempt, and anger. "In our research, we found that people even wanted to act aggressively towards vegetarians or exclude them from social circles,” Malila says. However, at the same time, vegans were admired and appreciated. They are seen as moral, environmentally friendly, and conscious.


What is the "meat paradox"?

Social psychologist Hank Rothgerber refers to this unique situation where people simultaneously envy vegans and also find them contemptible as the meat paradox. The “meat paradox” is the experience of cognitive dissonance, or the psychological tension caused by holding conflicting beliefs at the same time, or taking actions that directly contradict one’s values. Rothgerber believes that meat eaters are in the uncomfortable position of knowing that it’s wrong to hurt animals while also consuming them at the same time. This leads people to have feelings of contempt for vegans.

Rothgerber says that to cope with their conflicting emotions, some meat eaters feel the need to lash out at vegans.

“It’s human nature to lash out at anyone we perceive as a threat. And vegans threaten something we hold very dear: our moral sense of self,” Emily Moran Barwick writes for BiteSizeVegan. “We like to think of ourselves as good and decent people. We also believe that good and decent people don’t harm animals.”

strang man, strong vegan, vegetarian man, fruits, vegetables, dietary needsA muscular man with some baskets of vegetables.via Canva/Photos

According to Malila, people’s need to fit in also pushes them against adopting a vegan lifestyle or being supportive of their meat-free friends. "Food is quite a strong part of our social identity,” she says. “If and when vegetarian food evokes negative feelings, not many people want to risk being associated with it. Belonging to a group is an evolutionary motive. We need acceptance from our fellow human beings."

Ultimately, the research shows that veganophobia (fear of vegans) isn’t really about the vegans themselves, but misdirected anger that people are projecting onto them. Maybe it’s time for those who have contempt for vegans to stop judging what’s on their plate and think hard about what’s on their own.

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8th grader's award-winning experiment tested if dogs' tongues are really cleaner than ours

Here's what science says about letting your dog lick your face.

Photo credit: Canva

Should you let a dog lick your face?

With nearly half of the households in American having at least one dog, there's a lot people need to know about them. Our furry friends come in wide variety of breeds, each with their own unique traits and needs. "Man's best friend" can be a guardian, a helpful worker, a loyal friend, and a snuggly companion, but there's one thing almost all dogs have in common: Licking.

Some dogs lick way more than others, but it's rare to find a dog who never licks anyone or anything. Many dogs communicate and show affection by licking, which is sweet—if a little gross—depending on how slobbery they are. There's a common saying that dogs' mouths are cleaner than humans', which is a bit hard to believe when you see what some dogs put in their mouths, but it is true? What does science say about dog tongues and saliva? Is a dog licking our face something we should worry about?

dogs, dog mouths clean, dog tongues, dog licking, should you let a dog lick your facePooch smooches are sweet if they're not too slobbery.Photo credit: Canva

It turns out, the answer to whether a dog's mouth is cleaner than ours isn't super straightforward.

An 8th grader named Abby tackled this question in a science experiment that won her a Young Naturalists Award from the American Museum of Natural History in 2011. Her family had gotten a dog and her mom kept telling her not to let the dog lick her face because dog mouths are full of bacteria. Instead of arguing, Abby decided to find out herself if this was true.

"I hypothesized that human tongues would be cleaner than dog tongues," she wrote. "I thought this because humans brush their teeth at least once a day. I hypothesized that dogs' tongues would be dirty because they were always licking dirty things like garbage."

After diving into the research about bacteria that live in and on humans and dogs, Abby decided she had a testable hypothesis. But this wasn't any old middle school science experiment. She applied for and got a grant to the State Hygienic Lab at the University of Iowa, where she was assigned a mentor to work with her.

You can read the nitty gritty details of her experiment here, but here was her conclusion:

dogs, dog mouths clean, dog tongues, dog licking, should you let a dog lick your faceMany dogs will lick you if you give them the chance. Photo credit: Canva

"I concluded that dog and human mouth flora are very different. (Flora means the bacteria found in a mouth or anywhere else.) The bacteria found in human mouths are more similar to another human's oral bacteria than the bacteria found in a dog's mouth.

I also concluded that dogs' mouths are cleaner than humans' in some ways, and dirtier in other ways. Humans have more bacteria in their mouths than dogs do, based on the total number of bacteria. Most of the humans had a 'moderate' number of bacteria, and most of the dogs had 'few' bacteria. A possible explanation of this might be that dogs pant a lot, and maybe while panting, bacteria falls off their tongues along with their saliva. But dogs had more types of bacteria. The average number of different bacterial colonies in a dog's mouth was about 5.7. The average number of different bacterial colonies in a human's mouth was about 4.1. I think this is so because dogs sniff and lick a variety of things, like carpets, floors, chairs, grass, etc., so they pick up bacteria from many places."

But what about the licking of our faces? That's a bit of a subjective call, but Abby's results gave her some peace of mind:

"In conclusion, will I let my dog continue to lick me? The answer to the question is yes!" she wrote. "I will feel guiltless about letting my dog lick me because I found out that human and dog oral bacteria are different, so my dog's oral bacteria present no harm to me."

lick, licking, face, dogs, dogpuppy love kiss GIF by Pickler & BenGiphy

What do the experts say?

According to Colin Harvey, professor at the University of Pennsylvania’s School of Veterinary Medicine and executive secretary at the American Veterinary Dental College, comparing dogs' mouths to humans' mouth is "like comparing apples to oranges." As Abby found, the microbes in a dog's mouth are very different than those in a human's.

The American Kennel Club elaborates:

"Most of the bacteria in your dog’s mouth aren’t zoonotic, which means you probably won’t get a disease from a big old doggy kiss. There are exceptions to this. Dogs that eat a raw diet are at an increased risk of contracting salmonella, which can be spread to humans. You also probably shouldn’t share kisses with a dog that regularly raids the litter box.

In other words, kissing your dog is less risky than kissing another human, but that doesn’t mean that your dog’s mouth is necessarily cleaner than a human’s—they just have a mostly incompatible set of germs."

dogs, dog mouths, dog kisses, dog teeth cleaningKeep your dog's mouth clean with regular teeth brushing.Photo credit: Canva

Keeping your dog's mouth healthy through regular teeth cleaning and dental check-ups can also help prevent issues that could potentially come from dog licks.

So there you have it. If your dog doesn't eat a raw diet and doesn't go snacking in the cat box (or some other equally fecal-bacteria-ridden place), their kisses are probably not going to hurt you. Guilt-free pooch smooches for the win!

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