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Remember the viral Target Halloween ad a few weeks ago? The daughter rocked her costume!

Just before Halloween, I came across a Facebook post praising Target for a costume ad.

Jen Kroll, the woman who wrote the post, was really excited to see a young girl with arm braces modeling a Halloween costume.

Target ad from Jen's Facebook post, shared with her permission.

While including all sorts of people in ads should matter to all of us, this particular one hit really close to home for Jen. Here's why:

Her beautiful daughter, Jerrensia, uses arm braces and has prosthetic legs.

Jerrensia also loves Elsa and has one of the most ridiculously adorable smiles of all time. Just. Look.

I mean, can you even?! So much joy. All photos belong to Jen Kroll and are posted here with her permission.

(You can read more about Jen's initial reaction to the ad and Jerrensia's amazing story in my last article.)

When I saw her daughter's photo from Halloween, my heart filled up with all of the feelings.

Even before the Target ad came out, Jerrensia had wanted to go as Elsa. And here she is in her Halloween costume! Elsa's smile never looked so brilliant.

That smile!

For Jen and her husband, the Target ad supported the message they've been sharing with Jerrensia all along. " Seeing the ad only solidified the message that we have communicated to her — she can be anything she wants to be!" Jen told me. "Princesses can rock both a cape and crutches. Seeing another child who was relatively the same age with the same crutches normalized her own disabilities in a very tangible way."

Jen couldn't believe the incredible response to her Facebook post and our article — and what followed.

Lots of other media outlets and news stations picked up the story, and it spread across the world. "My love letter to Target and its rapid explosion across the globe caught us completely by surprise," Jen told me. Even better was how overwhelmingly positive the responses were.

Surprising? Sure. Most of us don't expect such a huge reaction to a Facebook post. But long overdue? Ab-so-lutely.

And here's why, in Jen's words.

"I long for Jerrensia's gorgeous and contagious smile to be the first thing that other children see, with the disability only as an afterthought. The reality is that just is not the case. Instead, the children she would love to play with are transfixed on her prosthetic legs and often ask, 'What's wrong with her?'

A child can only hear 'What's wrong with you?' so many times before they start to believe that something MUST BE WRONG with them. What a horrible, everyday experience for so many kids with special needs and their introduction into the general public."

Whether we like it or not, our exposure to what we think of as "normal" often comes from the media.

And when the media tends to portray only a very narrow group of people — through movies, TV shows, commercials, and print ads — that's pretty much what we expect people to look like.

But that narrow view leaves out so many people — people like Jerrensia, who are unique, vibrant individuals who deserve to been seen and appreciated for who they are. We need things to change!

"When disabilities are normalized ... they are less intimidating or bizarre and we begin to see each other as exquisite creations with a huge capacity for laughter and friendship," Jen told me. "The degree of our differences becomes irrelevant. If attitude and behavior shifts become possible because we collectively decide to put our money behind media sources that embrace inclusion, it is a huge win for our planet."

Nailed it!

The important takeaway (besides how fantastic Jerrensia is, of course)? Our voices matter!

I think it's safe to say this mother-daughter duo have a lot of fun together.

Jen says she doesn't believe most companies will suddenly become more inclusive just because it's the right thing to do. They'll do it when it's the financially smart thing to do.

Target's ad was a win for inclusion, for validation — and for Target's bottom line. And that's what Jen wants to see more of.

"I can count on one hand the number of retailers, TV, and movies targeted towards children that contain individuals with special needs," she told me. "This does not begin to scratch the surface of equal representation in our society."

Jerrensia just celebrated her sixth birthday this weekend. Like most moms, Jen imagines a future for her daughter where inclusion is the norm — and I think that's possible!

Jerrensia and her mom, Jen (with an adorable photobomb from Jerrensia's older brother Ethan), celebrating her sixth birthday.

As Jen put it: "It's about time we make a stand for the kind of world we want to live in. Where and how we spend our money matters. And sometimes random Facebook posts expressing gratitude for doing the right thing can open the eyes of more people than we could ever imagine — our words hold power."

So let's keep talking about this and encouraging companies to show us what we want to see: all sorts of people. Because we have the power to make it happen.

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Gen Z manager shares the time-off requests she's rejected, and people are here for it

This is a refreshing approach to leadership.

time off requests, pto, sick leave, gen z manager, manager positions, asking for time off
@bunchesofbeggs/TikTok

This Manager thinks PTO is for vacation, not "life changing events."

What does it take to be a good boss? You can answer this a million different ways—by being a clear communicator, earning employee trust, providing constructive feedback, and fostering a positive and supportive work environment while also being open to feedback and recognizing your team's contributions—but really, it all seems to stem from respecting your employees as fellow human beings.

Part of that means acknowledging that these employees have lives that are, frankly, more important to them than the job, and not penalizing them for it. One manager, and Gen Zer no less, seems to fully understand this basic principle, and folks are applauding her for it.

Elizabeth Beggs, who manages a five-person team for a packaging distribution company in Virginia, recently made a TikTok sharing which time-off requests she “rejects. ”You’ll see why “rejects” is in quotes shortly.

One example: when a female rep notified Beggs that she was likely having a miscarriage. After the team member asked how she can file for time off to see to the issue, Beggs immediately responded, “Girl, go to the doctor! We’re not submitting time off for that!”

In Beggs’ mind, PTO is for “vacation,” not medical emergencies. What a concept.

@bunchesofbeggs

Edited to clarify- 1. My team is all salary. 2. These examples are not all recent or from my current position. 3. My team works hard and hits thier KPIs above and beyond. Time off is meant to recharge and be used how you need it, not to handle life changing events #mangers #corporate #genzmanagers #sales #vetstocorporate #veterans

Beggs went on to explain a couple more situations, like when one employee—a parent—was “up all night” with their sick kid. And her last one wasn’t even negative—she had an employee who wanted to work a half-day to do something nice for their anniversary.

“Seriously, if any of these triggered anyone, then you need to evaluate how you run your team as a manager,” she concluded.

By and large, the response to Beggs’ management style has been overwhelmingly positive, and people seem to find it completely refreshing.

“You are not a manager, you’re a LEADER,” one person wrote.

@bunchesofbeggs

Everything you do should be to better your team, not to make your life easier #leadership #ownership #corporatelife #veteran #military

Another said, “The better you treat your employees, the more loyal they will be and the better work they will put out. Most people do not understand how management works.”

A few noted how this attitude seems to be more present among younger leaders. One person commented, "millennial manager here. My team members are human first, employees second. Like just go do what you want but get the work done too.”

Another joked that “Boomer managers could NEVER.”

Beggs would later clarify this doesn’t mean she doesn't have clear productivity expectations for her team (who work on salary). Perhaps if she had a team member not making their KPIs (key performance indicators), there would be an additional conversation surrounding time off, but there is still an inherent respect as a fellow human being. Which, to her, means treating bona fide time off as a way to “recharge and be used how you need it, not to handle life changing events.”

@bunchesofbeggs

If you’re planning does not account for people being human- it’s bad planning #genzleaders #armyvet #militaryvet #genz #corporatelife #corporate #manager #timeoff

Younger generations might get labeled “lazy” or “entitled,” but they are also the ones fighting to change the status quo so that we all may be treated less like cogs in the machine, and more like actual human beings. Its leaders like Beggs who show that operating in new ways doesn't compromise productivity—it, in fact, enhances it. We might not be able to change the global standard overnight, but we certainly aren’t going to get to a better place without leaders who choose to serve their community rather than a bottom line.

This article originally appeared in March.

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People swear by these 20 unique airport hacks for stress-free holiday traveling

These tips and tricks changed the way they travel forever.

holiday travel, travel hacks, airport, airports hacks, airport near me, traveling for holidays, government shutdown
Photo credit: Canva

A photo of a woman whizzing through the airport happily.

Holiday traveling is upon us, and this year feels particularly…turbulent. It seems like getting to the airport super early, packing light, and even having little luxuries like TSA pre-check or global entry isn’t enough to handle the crowds, costs, and overall chaos that awaits.

Luckily, there are still plenty of tried-and-true ways to make flights flow a little smoother. Recently a travel content creator (@emmahaswanderlust) asked for people to share airport hacks that “changed the way you travel forever.” She emphasized that she was looking for things a little more unique than “take layers because the lane gets cold!”and folks did not disappoint.

From genius packing ideas to simple ways to avoid paying exorbitant airport fees, here are 20 hacks that real people swear by to make air travel a breeze.

@emmahaswanderlust We love all the travel tips 👏🏼 ✈️ 🌴 #traveltips #traveltipsandhacks #airporthacks #planehacks ♬ Chasing Cities - Tyron

1. “Take a free shuttle to any hotel. Get the Uber from there to avoid the airport upcharging.”

2. “Compression socks are a game changer after a lot of airport walking and sitting on the flight.”

3. “My mom and dad split packing in their two suitcases. That way, if one is lost, they both have clothes! Too bad I’m single, lol.”

4. “AirTag your bags—airline lost my bags and told me it was in France, I pulled up my AirTag and told them it was in London, and that’s how they found them.”

5. “Be bored in the airport. No scrolling, reading, etc. Save all the interesting activities/mind stimulation for the airplane to help the flight feel faster.”

holiday travel, travel hacks, airport, airports hacks, airport near me, traveling for holidays, government shutdown media0.giphy.com

6. “When you land, never use the first restroom you see – use the next one; everyone from your flight will jump in the first and you’ll end up waiting the same amount of time as going to the next.”

7. “I’m a big guy. The shoulder strap on my personal item is adjustable. I put it around my knees and adjust it so I don’t “man-spread” into my neighbor’s space if/when I fall asleep.”

8. “I ALWAYS travel with brand new activity books for a boy and a girl so i can bring it to the mom of a screaming kid.”

holiday travel, travel hacks, airport, airports hacks, airport near me, traveling for holidays, government shutdown media1.giphy.com

9. “I once bought an item from the gift shop and have kept the bag since. Now, when I go to the airport, I use that bag for any of my oversized items, so they believe I bought them in the airport, and I don’t get charged for additional stuff on the plane.”

10. “Take food so you don’t spend money at the airport on food. I always make breakfast burritos before each flight.”

11. “Order a neck pillow pillow case – stuff it with clothes. Extra “personal bag” & neck pillow in one.”

12. “Take an old cell phone with you, download a bunch of movies and shows on it to consume your content on so you never have to worry about your cellphone that has service, tickets, etc dying.”

13. “Take oranges on the plane. If there’s a smell you don’t like, tear the orange. The oils are a natural “air freshener” and it’s not as offensive as a normal air freshener or cologne/perfume.”

holiday travel, travel hacks, airport, airports hacks, airport near me, traveling for holidays, government shutdown media4.giphy.com

14. “TAKE PHOTOS OF EVERYTHING! Luggage? Photo. IDS and medications? Photos. PLANE TICKET?? PHOTO.”

15. “CLEAN BEFORE YOU LEAVE! Clean your house, bedroom, wash and change your sheets and make your bed, prepare your house for when you come home, get all the chores out of the way so you can get home and just relax.”

16. “If you feel nauseous on the plane, ask for an alcohol wipe, the smell can stave off nausea.”

17. “If you’re arriving on a late flight (like 10pm or later), have your ride pick you up at departures instead of arrivals. Far less crowded since less flights go out that late, less of a headache for you and your ride.”

18. “I have a playlist for when I have to run to catch my next flight with songs like ‘I Need a Hero’ and ‘Eye of the Tiger.’ I start it right when my plane lands so I’m ready to rumble.”

19. “I wear a light jacket with my keys, wallet, everything that needs to be scanned in those pockets. Easy off, easy on.”


holiday travel, travel hacks, airport, airports hacks, airport near me, traveling for holidays, government shutdown media2.giphy.com

20. “[I] put the keys to my home in my backpack in the front pocket…When I’m finally home and likely exhausted from traveling, I don't have to dig around to get inside my place.”

And of course, let’s not forget to be patient, and be kind. It might not seem like a “hack” necessarily, but it really does make an already hectic time more bearable for everyone.

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This surprising map reveals the real value of $100 in each state

Your purchasing power can swing by nearly 25 percent from state to state.

cheapest states, cost of living, finances, cost of living, $100
Image by Tax Foundation.

Map represents the value of 100 dollars across America.

As the cost of living in large cities continues to rise due to inflation, tariffs, and other economic factors, more and more people are realizing that the value of a dollar in the United States is a very relative concept. For decades, cost of living indices have sought to address and benchmark the inconsistencies in what money will buy, but they are often so specific they prevent a holistic picture or the ability to "browse" the data based on geographic location.

Each year, the Tax Foundation addresses many of these shortcomings using the most recent Bureau of Economic Analysis data to provide a familiar map of the United States overlaid with the relative value of what $100 is "worth" in each state. In recent years, they've further updated their data so that you can break down the value of your money across every single metro area in the United States. It's an incredibly valuable tool for the many people considering (or who have already acted and migrated from states like California to Florida), Texas and other states with friendly state taxes rates and more affordable housing options.

The map quantifies and presents the cost of living by geography in a brilliantly simple way. For instance, if you're looking for a beach lifestyle but don't want to pay California prices, try Florida, which is about as close to "average"—in terms of purchasing power, anyway—as any state in the Union. If you happen to earn (or luck) your way into Silicon Valley tax brackets, head to Hawaii, D.C., or New York. You'll burn through your money in no time. And in some of those places like Hawaii, there are quality of life measurements that often exceed raw purchasing power.

So, where does your dollar go the furthest in 2025? The financial planning site GoBankingRates.com compiled its own list of cash purchasing power across each state and found that in California, you get the least bang for your buck: only $87.42 in real purchasing power for every $100 of cash. The average person in California makes $96,344 annually, one of the higher income levels in the country. However, just living in California on average costs residents a staggering $86,408, leaving the average person with little flexibility for long-term financial planning projects like retirement, saving for a new home, or even buying a new car.

At the other end of the spectrum is Arkansas, where your dollar goes the furthest. In fact, that $100 bill burning a hole in your proverbial wallet is in fact worth more than its technical value, with a real value of $113.49. On top of that, the cost of living is only $37,067, less than half of that in California. Further, the average cost of a new home in Arkansas is $208,743, less than one-third of a new home in California. Not coincidentally, in 2023, Arkansas was the top destination for people moving to another state within the United States, followed by Texas.

family, moving, income, finances, $100 Family moving into a new home. Canva Photos.

How about Florida, which has received outsized attention in recent years for its overt efforts to draw residents from California and other states with higher costs of living? According to the most recent data, Florida is in fact much closer to California than Arkansas, coming in only in 40th place on the GoBankingRates rankings, with $100 in cash only being worth $96.55. However, the annual cost of living is still only slightly more than half of that in California, coming in at $53,505. And if you're looking to buy some real estate, the average home is valued at $404,924. That's still well outside the purchasing power of many Americans, but with built-in advantages such as warm weather and one of the top-ranked state education system in America, it's obvious why so many people, especially those with families, are choosing Florida over California in recent years.

florida, cost of living, finances, $100, education Driving Road Trip GIF by Rosen Hotels & Resorts Giphy

According to U.S. News and World Report's data analysis, California only has the nation's 23rd best education system and is ranked a paltry 37th overall in their state rankings. It's quite a contrast for a state that bills itself on the promise of opportunity, natural wonder, and positive lifestyle options. And with 2025's wildfires (as well as an annually-worsening wildfire season), the constant threat of earthquakes, and other factors, California clearly has challenges beyond economics if it wants to remain one of the more attractive states in the nation.

Of course, those numbers are always in flux, and political leaders in California have promised concrete reforms in order to address the state's high cost of living compared with the value of its social and emergency services. If you want proof of how quickly things can change, look at a similar analysis of the value of $100 in each state from 2015:

- YouTube youtu.be

However, those negative statistical trends aside, California continues to have an incredible pull on our collective imagination. Four hundred twenty-three thousand, one hundred ninety-four Americans left their state for California according to the most recent data in 2023, placing it in third behind our previously mentioned top two states, Arkansas and Texas.

So, it's clear there are a number of factors that determine the best place to live in America. When it comes to raw purchasing power, you cannot beat Arkansas. But there's so much else to consider: public resources like education and healthcare, job opportunities (you probably won't make nearly as much in Arkansas as you might in California) and other factors such as proximity to family, friends, and personal interests.

There's no doubt America is rapidly changing and that includes what people value the most when they decide where to live. In uncertain economic times, the face of America will likely change radically in the coming years with the political, economic, and social landscape shifting in meaningful ways.

This article originally appeared in August.

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Don't worry, Millennials. Psychoanalyst Carl Jung said life really begins at the age of 40.

You're just preparing the second, deeper phase of life.

carl jung, psychoanalyst, psychology, millennial woman, pipe,
via Wikimedia Commons and Canva/Photos

Carl Jung and a Millennial woman.

Many Millennials feel they got a raw deal in life. Their younger years were marked by the 9/11 attacks, the War on Terror, and the Great Recession. When they got older, if they pursued higher education, they faced skyrocketing student debt, and as adults, the cost of living has made buying a home nearly impossible for many. Add that to a chaotic, polarized political world, COVID-19, and One Direction breaking up in 2014—Millennials have a decent reason to say they’ve been given a raw deal.

Once seen as the younger generation, Millennials are now aged 29 to 44, and if all the turmoil they’ve experienced has left them with a sour taste in their mouths or a list of unfulfilled dreams, there is reason for hope. Carl Jung, one of the most important psychologists who ever lived, believed that life begins at 40. In fact, a quote commonly attributed to him is: "Life really does begin at forty. Up until then, you are just doing research."

Carl Jung believed that life begins at 40

The interesting thing about Jung’s idea is that the satisfaction that comes in middle age comes from a place where younger people currently aren’t looking. The significant change occurs when people shift their focus from the outside world to the inside. Jung’s views on life after 40 were outlined by philosophy content creator Nick Kasmik in a recent Instagram post.


“Around the middle of your life, [Jung] observed a natural psychological shift. The outward tasks of life give way to more of an inward movement. This movement initiates the process he calls individuation through which a person seeks integration rather than an expansion,” Kasmik says. “The psyche begins to turn into the inner world, drawing attention to the parts of the self that had been ignored or repressed, undervalued during those times in your 20s.”

To put it simply: As people reach middle age, they are no longer as concerned with pursuits in the outside world, such as school, career, building an identity, and chasing new experiences. Instead, Jung says that when this shift occurs, we go through a process of individuation, in which we integrate the shadow parts of ourselves that we don’t show the world—with our public face or persona.


What is individuation?

“Individuation involves acknowledging the shadow, the hidden or unaccepted elements of your character. These elements are not to be condemned or eliminated from yourself, but recognized as belonging to the whole,” Kasmik continues. “Yung believed that the acceptance of the shadow brought psychological balance and moral strength. During this stage, many people begin to reorder their own values. Their attention moves towards meaning, authenticity, and more of an inner life.”

So, instead of trying to expand your life, you become whole by embracing your entire self, not just the part you want to show the world. It’s like letting out a deep sigh and becoming a whole person for the first time.

This has to be good news for some Millennials out there who have found the first four decades of their lives challenging. Mainly because most of the problems have come from trying to make your way in the outside world. Being able to turn inward, away from the pressures of the world, to reach a feeling of wholeness and authenticity has to bring an incredible sense of peace.


Unfortunately, this phase of life, individualation, doesn’t just come in a flash, like a moment of enlightenment. Instead, it’s a process of introspection that requires brutal honesty and patience. But in the end, you get to find your true self. Not the persona you’ve built or the shadow you’ve hidden, but a comprehensive person that shows up in the world in a totally authentic way. However, according to Dr. Jolande Jacobi, a Swiss psychologist who worked with Jung, the process isn’t easy, but totally worth it.

"This way to the broadening of the personality consists, as we have seen, in a gradual exploration of the contents and functions of the total psyche and of their effect on the ego,” Jolande explains. “It leads the individual to know himself for what he naturally is, as distinguished from what he would like to be--and probably nothing is more difficult for a human being."

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A fourth-grade teacher asked for 3 'good reasons' for slavery. There was only right answer.

The school assignment was intended to spark debate and discussion—but isn't that part of the problem?

history, Black Americans, school, homework assignment, outrage
Trameka Brown-Berry/Facebook

A school assignment asked for 3 "good" reasons for slavery.

Back in 2018, a fourth-grader's school assignment was so shocking that it went viral. Every news outlet from ABC7 to HuffPost to CNN reported on the incident, in which a homework assignment asked students to list three "good" reasons for slavery. Yeah, you read that right.

The assignment was given to fourth graders at Our Redeemer Lutheran School in Milwaukee, Wisconsin, and also asked for three "good" and three "bad" reasons for slavery. The absurd and offensive assignment was brought to the public's attention when one fourth grader's mom shared a photo of the homework sheet on Facebook, asking, 'Does anyone else find my 4th grader's homework offensive? 😡"

Now, it's not uncommon for parents to have questions about their kids' homework. Sometimes, it's just been too long since they've done long division for them to be of any help. Or teaching methods have just changed too dramatically since they were in school. And other times, kids bring home something truly inexplicable.

For mom Trameka Brown-Berry, looking over her 4th-grade son Jerome's homework made her jaw hit the floor.

The school assignment was intended to spark debate and discussion—but isn't that part of the problem? The shockingly offensive assignment deserved to be thrown in the trash. But young Jerome dutifully filled it out anyway, and his response was pretty much perfect:

In the section reserved for "good reasons," Jerome wrote, "I feel there is no good reason for slavery that's why I did not write."

We're a country founded on freedom of speech and the debate of ideas, which often leads us into situations where "both sides" are represented. In most cases, looking at both sides of a debate can help people come to a clear conclusion about what's right and what's wrong. But in this scenario, there is no reason that a child should ponder the positive benefits of slavery. There's no meaningful dialogue to be had about the perceived merits of stripping human beings of their basic living rights. No one is required to make an effort to "understand the other side" when the other side is bigoted, hateful, and violent.

The principal apologized to the students for the assignment

In a follow-up post, Brown-Berry writes that the school has since apologized for the assignment and committed to offering better diversity and sensitivity training for its teachers.


But what's done is done, and the incident illuminates the remarkable racial inequalities that still exist in our country. After all, Brown-Berry said to WCTI ABC News12, "You wouldn't ask someone to list three good reasons for rape or three good reasons for the Holocaust."

At the very end of the assignment, Jerome brought it home with a bang: "I am proud to be black because we are strong and brave..."


Even though the assignment was offensive, Brown-Berry found a silver lining in the experience for her son. "The moral of the story is, the only way to teach our kids to stand up for their rights and respect is to model it. With all of your support, I was able to give my child a personal life lesson about how change starts with you," she wrote in a Facebook post.

Good for Jerome for shutting down the thoughtless assignment with strength and amazing eloquence, and for being brave enough tell the truth: there are no good reasons for history's most heinous acts. The sooner the world acknowledges that, the sooner we can heal and restore.

This article originally appeared seven years ago. It has been updated.

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