Parents have spent hundreds of millions of dollars on Doc McStuffins toys. Here's why they're glad.
Thank you, Doc McStuffins! Seriously.
For a whole lot of little kids, Doc McStuffins is a role model.
Photo by Wilton Taylor/Flickr.
For those of you out of the loop, "Doc McStuffins" is a Disney Junior program that features a 6-year-old girl as the titular "Doc" whose mom is a doctor and whose dad is a stay-at-home parent.
Doc McStuffins wants to follow in her mom's footsteps and be a doctor when she grows up, so she's getting her practice by taking care of her dolls and stuffed animals, which come to life when she's alone with them. You know, as toys do.
What makes Doc McStuffins stand out for many is the fact that she's black.
For parents who are working hard to instill a strong self-esteem and a sense of pride in their black daughters, Doc McStuffins is particularly important.
I'm a white (adoptive) parent of a black daughter, and I was overjoyed when Doc McStuffins came out. My daughter loved it, and I loved that she was able to relate to a character who looked like her. It's also important for kids of all colors to see diversity in media so that diversity becomes the norm for everyone.
Recently Jamilah Lemieux shared photos of her daughter, who is a Doc McStuffins fan, on Twitter and encouraged others to share pictures of their kids with the hashtag #thankyouDocMcStuffins.
After retweeting a New York Times article from July 2014 that noted sales of $500 million in the preceding year and sharing a photo of her daughter with a cart full of Doc McStuffins toys, Lemieux decided to start the hashtag.
"I love Doc McStuffins!" Lemieux, who is a writer, the senior digital editor for Ebony, and a feminist, told Upworthy. "We covered the launch of the show at EBONY.com a few years ago and I am so happy to see what a huge phenomenon it has become."
Diverse representation in media matters.
I asked Lemieux about diversity in media and toys and she told me that it's important to her because "as a parent, it is a real struggle to find toys and TV shows/movies that look like my daughter, but it is incredibly important to see herself reflected as the norm in media. I work hard to surround her with diverse and positive images of her culture in order to bolster her self-esteem and racial self-identity."
Here are some of the responses Lemieux received on Twitter:
(Get ready for some more super-cute kids!)

And when it comes to diverse representation, "Doc McStuffins" is multi-dimensional.
"Doc McStuffins is a real feminist show!" Lemieux told Upworthy. "Her mother is a doctor, her dad seems to be a stay-at-home parent, at least part time. Doc has diverse interests, particularly in STEM. The show teaches character values, while also presenting science careers as attainable to children of all genders."
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."