The world's largest jewelry brand is ditching mined diamonds for lab-grown bling

Every year, around 100 million carats of rough diamonds are mined to supply the world's multi-billion dollar diamond jewelry industry, leaving both human and environmental damage behind.
The ethical issues at the heart of diamond mining, from violence to human rights abuses to forced labor, are no secret. The destruction of land and water in the mining process is also well known. Though an official chain of practices for creating "conflict-free" diamonds known as the Kimberley Process is supposed to reduce some of these issues, ongoing problems remain.
Science has a solution.
Instead of digging up gemstones that have taken a billion or more years to form in the earth, scientists can now make diamonds in a lab in just six to ten weeks—without the bloodshed and devastation involved in mining traditional diamonds.
Are they the same, though? If anyone were going to be a purist about gems, you'd think the world's largest jewelry brand would. But Pandora, the Danish jeweler that boasts that title, is all in on lab-grown bling.
Pandora has announced that it will not be using mined diamonds in its jewelry anymore and will be launching an entire line of lab-grown diamond pieces. The upsides of lab-created gems are plentiful; not only do they avoid the exploitation of workers, violent conflict, and environmental degradation of diamond mining, but they're also significantly less expensive. According to Business Insider, a lab-created diamond can cost 30 to 40 percent less than a traditional diamond.
And according to Pandora, they do all that without sacrificing quality. Lab diamonds are still graded using the standard 4 Cs—cut, color, clarity and carat—as mined diamonds, and Pandora emphasizes that they have all the same "optical, chemical, thermal and physical characteristics" as well.
"They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda," said Pandora CEO Alexander Lacik said in a statement. "Diamonds are not only forever, but for everyone."
Of course, the marketing of diamonds has always been a bit of a ruse. The DeBeers family held a near-monopoly on the diamond trade for more than 100 years, and their control of supply created an illusion of scarcity and value that doesn't reflect reality. A highly successful "Diamonds are forever" marketing campaign to make people associate diamonds with lifelong commitment added emotional value to the stone, which led us to where we are today.
In other words, the thousands of dollars that people will drop on a diamond engagement ring is almost completely due to a purposeful plan to make people feel that they need to do just that. That plan may have been brilliant or diabolical, depending on how you look at it, but there's no question that it worked.
Pandora's shift to lab-grown diamonds won't change the association between diamonds and commitment, but it may at least help people recognize that diamonds themselves are not as precious and rare as we've been led to believe. It's also a bid to younger consumers, who want their purchases to be more affordable and sustainably sourced.
The new lab-grown collection, Pandora Brilliance, launched today in the U.K., with pieces starting at US$350. It has also achieved CarbonNeutral® product certification in accordance with The CarbonNeutral Protocol. And when the collection becomes available globally next year, the diamonds are expected to be made using 100% renewable energy.
It's great to see big companies stepping up their game when it comes to ethical practices and environmental sustainability. The planet needs it, consumers are asking for it, science is making it possible, and smart companies are moving the needle in their respective industries. Well done, Pandora, for being a leader on the jewelry front.
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A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 
At least it wasn't Bubbles.
You just know there's a person named Whiskey out there getting a kick out of this. 


An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.