No, You Don't Need To Tattoo It On Your Arm. But It'd Be Pretty Darn Great If You Wrote It.
This video's targeting Colorado voters, but it holds true for every American.
I had the pleasure of speaking with Maria de Cambra, the campaign director of the Campaign for a Stronger Colorado. She explained to me that the concept of the video comes from a Colombian campaign called Remángate — or "roll up your sleeve" in Spanish — to bring awareness about the land mines problem. "Súbete la manga" means roll up your sleeve. Given that this video is also targeting all you Latino/a voters out there, I have to say it's a pretty snazzy catchphrase!