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A viral post argues East Coast folks are better people even if they aren't as 'nice' as those out West

It's sparked a "nice vs. kind" debate from people across the country.

A viral post argues East Coast folks are better people even if they aren't as 'nice' as those out West

This article originally appeared on 01.22.21


Having lived in small towns and large cities in the Pacific Northwest, Southwest, and Midwest, and after spending a year traveling around the U.S. with my family, I've seen first-hand that Americans have much more in common than not. I've also gotten to experience some of the cultural differences, subtle and not-so-subtle, real and not-so-real, that exist in various parts of the country.

Some of those differences are being discussed in a viral thread on Twitter. Self-described "West coaster" Jordan Green kicked it off with an observation about East coasters being kind and West coasters being nice, which then prompted people to share their own social experiences in various regions around the country.

Green wrote:

"When I describe East Coast vs West Coast culture to my friends I often say 'The East Coast is kind but not nice, the West Coast is nice but not kind,' and East Coasters immediately get it. West Coasters get mad.

Niceness is saying 'I'm so sorry you're cold,' while kindness may be 'Ugh, you've said that five times, here's a sweater!' Kindness is addressing the need, regardless of tone.

I'm a West Coaster through and through—born and raised in San Francisco, moved to Portland for college, and now live in Seattle. We're nice, but we're not kind. We'll listen to your rant politely, smile, and then never speak to you again. We hit mute in real life. ALOT.


So often, we West Coasters think that showing *sympathy* or feeling *empathy* is an act of kindness. Sadly, it's really just a nice act. Kindness is making sure the baby has a hat. (s/o to breenewsome and BlackAmazon)

When you translate this to institutions or policy, you'll see alot of nice words being used, & West Coast liberals/radicals are really good at *sounding* nice. But I've seen organizers & activists from other places get frustrated because nothing happens after ALOT of talk.

Nothing happens after the pronoun check-ins and the icebreakers. It's rare we make sure that people's immediate needs are addressed. There's no kindness. You have people show up to meetings hungry, or needing rides home, and watching those with means freeze when asked to help.

As we begin to 'get back a sense of normalcy' or 're-calibrate' to what people in Blue States™ think is Right™ and Just™, I want us to keep in mind the difference between Niceness and Kindness. If something sounds nice, doesn't mean that it's kind."

Of course, there are genuinely kind and surface nice people everywhere you go, so no one should take these observations as a personal affront to them individually. Generalizations that lead to stereotypes are inherently problematic, and broad strokes like "East coast" and "West coast" are also somewhat meaningless, so they should taken with a grain of salt as well.

In reality, a small town in South Carolina is probably more culturally similar to a small town in Eastern Oregon than it is to New York City, and there are some strong differences between various subregions as well. A more specific cultural comparison, such as "big cities on the West coast vs. big cities in the Northeast" might be more accurate as far as generalizations go, but regardless, many people related to Green's observations based on their own experiences.

To kick things off, a slew of responses poured in from people describing how New Yorkers can be cold on the surface while simultaneously reaching out their hand to help you.

Several people explained that the hustle required to afford the expense of living in New York explains why people skip the niceties. It's about valuing people's time; wasting it with nice words is ruder than just quickly helping out and then moving on.

Many people chimed in with agreement with the original post (even some Canadians confirming that their East/West differences aligned with ours).

"No sense of urgency" is definitely a West coast vibe, but is generally viewed a positive out here. And "inconveniencing everyone around them" might be a subjective observation. Maybe.

Plenty of people with bicoastal experience weighed in with their stories of how their experiences lined up with the basic premise of the thread, though.

Though certainly not universally true, the tendency for West coasters to be more hands-off might extend back to the frontier days. The pioneer and gold rush mindset was necessarily individualistic and self-sufficient. In my experience, West coasters assume you don't need help unless you directly ask for it. But people don't ask because of the individualistic and self-sufficient thing, so automatic helpfulness just hasn't become part of the dominant culture.

Things got even more interesting once the South and Midwest entered the chat.

But the takes on warm/nice/kind thing varied quite a bit.

One thing that seems quite clear if you read through the various responses to the thread is that specific states and cities seem to have their own cultures that don't break down as simply as East/West/Midwest/South. There's an entire book about how the U.S. can actually be subdivided into 11 different regions that are almost like nations unto themselves. Even this map from 1940 included 34 different cultural regions in the U.S.

And don't even get a Californian started on the differences between Northern CA, Southern CA, and the Central Valley. "Culture" can even be narrowed down even to specific neighborhoods, and people's experiences and perceptions vary for all kinds of reasons, so once again, generalizations only go so far before they fall flat.

If you're curious about what the data says about all of this, a cursory search of surveys about which states are the kindest brings up a fairly mixed bag, but people seem to find Minnesota quite friendly. A Wallethub ranking of charitability by state based on 19 factors including volunteerism also placed Minnesota at number one, followed by Utah, Maryland, Oregon, and Ohio. Pretty hard to make a regional generalization with those states.

Then again, there's the whole "Minnesota nice" thing, which brings us full circle back to the original thread.

So many elements go into the culture of a place, from population density to the history of settlement to the individual personalities of the people who make someplace their home. And nothing is set in stone—the atmosphere of a place can change over time, as anyone who's visited a city a decade or two apart can attest.

One thing that's true, no matter where we live, is that we play a role in molding the culture of our immediate surroundings. If we want where we live to be friendlier, we can be friendlier ourselves. If we want to see people help one another, we can serve as that example. We might stand out, but we also might inspire others who yearn for the same thing.

"Be the change" might seem a bit cliche, but it truly is the key to shifting or world in the way we want it to go, no matter what part of the country—or the world—we live in.

All images provided by CARE & Cargill

The impact of the CARE and Cargill partnership goes beyond empowering cocoa farmers

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Cocoa, the key ingredient found in your favorite chocolate bar, has been a highly revered food product throughout human history. It’s been used for religious ceremonies in Peru, royal feasts in England and France, traded as currency for the ancient Mayans. And considering that many of us enjoy chocolate on a regular basis (mochas and candy bars, anyone?) it seems like that love is still going strong even today.

And if you are someone who looks forward to that sweet chocolate pick-me-up on a regular basis, you likely have the women of West Africa to thank.

Women like Barbara Sika Larweh, a mother of six who works as a cocoa farmer in Larwehkrom, a community located within the Sefwi Wiawso Municipality in the Western North Region of Ghana.

care, cargillMama Cash now empowers other women to gain independence

Nearly 60% of the world’s cocoa comes from both Ghana and Côte d’Ivoire, where Barbara and other mothers make up over half of the labor force. These female cocoa farmers shoulder the same physical burden as their male counterparts—all while also running households and paying for their children to go to school. And yet, they typically don’t receive equal income. Nor do they have access to the resources that could help them achieve financial independence.

Thankfully, positive changes are taking place. Barbara’s story exemplifies the impact of programs offered by CARE and Cargill, such as Village Savings and Loan Association (VSLA), which are small groups that offer low-interest loans to individuals living in poverty, helping them to build savings without going into devastating debt.

Through these initiatives, women, like Barbara, are equipped with vital knowledge like financial literacy to improve household incomes, sustainable agriculture practices that improve yields, and nutrition education to diversify their family’s diets.

“They came and trained me on the VSLA. I dedicated myself and volunteered so that I would be able to train my people, too,” Barbara explains.

Within the first year of using the programs, Barbara and the people she trained profited—earning her the nickname of “Mama Cash.”

This is no isolated event. In cocoa-growing communities supported by CARE and Cargill programming between 2019-2022, the number of households living below the national poverty line decreased by nearly 32% in Cote d’Ivoire and Ghana - as a direct result of increasing and diversifying income through using these programs.

Like Barbara, who today is an executive member of the Community Development Committee, more than 2.4 million women have used their success as entrepreneurs to transform into leaders and decision-makers within their communities. Whether it’s giving most of their earnings back to their families, reducing child labor, or exponentially increasing overall farm yields, the rippling effect is profound.

The impact of the CARE and Cargill partnership goes beyond empowering cocoa farmers. The joint initiatives have fostered progress on complex global issues related to social justice, such as gender equality, climate change, and food security. By improving access to quality nutrition, water, and hygiene, the joint programs have positively influenced the cocoa communities’ well-being.

Suddenly there’s a lot more to think about the next time you eat a candy bar.

Find out more about the important partnership between CARE and Cargill here.

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