Like to drink? Don’t be an amateur. Here’s the right way to get drunk.

Alcohol PSAs suck. There, I said it. Either you get the apocalyptic, Debbie Downer, your-life-is-going-to-be-ruined-by-drinking shame-campaign or you see these completely uncritical portrayals of “responsible drinking” in beer commercials that mask the sometimes sloppy reality of booze. This Australian campaign has a better idea. I think we ALL know someone who needs to see this,…

Alcohol PSAs suck. There, I said it. Either you get the apocalyptic, Debbie Downer, your-life-is-going-to-be-ruined-by-drinking shame-campaign or you see these completely uncritical portrayals of “responsible drinking” in beer commercials that mask the sometimes sloppy reality of booze. This Australian campaign has a better idea. I think we ALL know someone who needs to see this, am I right?

The series has a bunch of videos, ranging from 10 seconds to a minute. Here are just a couple:


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Nostalgia

Wendy’s iconic ’80s sunrooms weren’t just for looks. They served 5 purposes you probably didn’t know.

Culture

You can buy kangaroo jerky, ostrich eggs—and even get married—at one of America’s largest grocery stores

Family

Maria Mozart, Katharine Wright, and 5 more super-cool unsung sisters of famous men

Education

A fifth grade teacher caught a student ‘stealing’ food. It changed his classroom forever.