Like to drink? Don’t be an amateur. Here’s the right way to get drunk.

Alcohol PSAs suck. There, I said it. Either you get the apocalyptic, Debbie Downer, your-life-is-going-to-be-ruined-by-drinking shame-campaign or you see these completely uncritical portrayals of “responsible drinking” in beer commercials that mask the sometimes sloppy reality of booze. This Australian campaign has a better idea. I think we ALL know someone who needs to see this,…

Alcohol PSAs suck. There, I said it. Either you get the apocalyptic, Debbie Downer, your-life-is-going-to-be-ruined-by-drinking shame-campaign or you see these completely uncritical portrayals of “responsible drinking” in beer commercials that mask the sometimes sloppy reality of booze. This Australian campaign has a better idea. I think we ALL know someone who needs to see this, am I right?

The series has a bunch of videos, ranging from 10 seconds to a minute. Here are just a couple:


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People Skills

A woman accidentally said, ‘Love you!’ to an important client. His response was perfect.

Nutrition

A guy planted two potatoes in an Amazon shipping box to prove a point. Mission accomplished.

Culture

Historians explain why men in old-timey portraits always had one hand in their vest or coat

Culture

Here’s a paycheck for a McDonald’s employee. And here’s my jaw hitting the ground.