Like to drink? Don’t be an amateur. Here’s the right way to get drunk.

Alcohol PSAs suck. There, I said it. Either you get the apocalyptic, Debbie Downer, your-life-is-going-to-be-ruined-by-drinking shame-campaign or you see these completely uncritical portrayals of “responsible drinking” in beer commercials that mask the sometimes sloppy reality of booze. This Australian campaign has a better idea. I think we ALL know someone who needs to see this,…

Alcohol PSAs suck. There, I said it. Either you get the apocalyptic, Debbie Downer, your-life-is-going-to-be-ruined-by-drinking shame-campaign or you see these completely uncritical portrayals of “responsible drinking” in beer commercials that mask the sometimes sloppy reality of booze. This Australian campaign has a better idea. I think we ALL know someone who needs to see this, am I right?

The series has a bunch of videos, ranging from 10 seconds to a minute. Here are just a couple:


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Culture

She bought the perfect wedding dress that went viral on TikTok, for $3.75

Skills

Mom realizes she’s been using the ‘heavy’ setting on her washer wrong for years, and fellow moms are shook

Culture

Target employee tells woman at self-checkout section ‘You can’t leave.’ It turns out they actually saved her life

Relationships

People who got out of toxic relationships share the red flag they wish they’d taken seriously from the start