Alcohol PSAs suck. There, I said it. Either you get the apocalyptic, Debbie Downer, your-life-is-going-to-be-ruined-by-drinking shame-campaign or you see these completely uncritical portrayals of "responsible drinking" in beer commercials that mask the sometimes sloppy reality of booze. This Australian campaign has a better idea. I think we ALL know someone who needs to see this, am I right?

The series has a bunch of videos, ranging from 10 seconds to a minute. Here are just a couple:


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