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Adidas celebrated Valentine's Day this year by posting an ad featuring a same-sex couple (presumably) sharing a smooch.

Because, yes, it's 2016. And queer couples exist, too. Kudos, Adidas.


But just like most things on the Internet these days, some folks began trolling the ad in the comment section on Instagram, expressing their disdain for same-sex attraction. Because, yes, it's 2016, and unfortunately homophobia is still alive and well.


Luckily, Adidas defended its decision to share the pic.

Adidas was not having it with the homophobic reactions. And the sportswear brand handled it ... well, pretty brilliantly.

After one commenter shamed the company and threatened to abandon the brand for Nike, Adidas hit back using its emoji A-game.


Yes, that's Adidas telling a potential (and homophobic) customer sayonara by using a waving hand and kiss goodbye. (Because, yes, it's 2016, and one emoji is worth a thousand words.)

It's ironic that this displeased commenter decided to ditch Adidas for its biggest competitor.

Because Nike's not having it with homophobia, either.

After famed boxer Manny Pacquiao said disgusting things about gay people earlier this week (let's just say it had to do with animals — I'll spare you the details), Nike dropped the athlete without hesitation. The boxer had partnered with the brand for more than eight years.

Photo by Ethan Miller/Getty Images.

"We find Manny Pacquiao's comments abhorrent,"the company said in a statement. "Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community."

Nike's and Adidas' inclusiveness on this issue aren't anomalies, either — their take on diversity is becoming the standard. As a 2015 study by Google discovered, more and more brands are speaking out about accepting the queer community, and it shows in their advertising.

This trend, of course, is led by a growing tolerance of same-sex relationships in recent decades among mainstream Americans (in case you've been living under a rock).

The world will see less and less homophobic trolls in comment sections as years pass, I imagine.

But for now, we have moments like these, thanks to brands like Adidas (and a great use of emojis).

Maybe think twice before trolling a brand's comment section with backward ideas? Just a thought. ;)

Pop Culture

She bought the perfect wedding dress that went viral on TikTok. It was only $3.75.

Lynch is part of a growing crowd of newlyweds going against the regular wedding tradition of spending loads of money.

Making a priceless memory.

At first glance, one might think that Jillian Lynch wore a traditional (read: expensive) dress to her wedding. After all, it did look glamorous on her. But this 32-year-old bride has a secret superpower: thrifting.

Lynch posted her bargain hunt on TikTok, sharing that she had been perusing thrift shops in Ohio for four days in a row, with the actual ceremony being only a month away. Lynch then displays an elegant ivory-colored Camila Coelho dress. Fitting perfectly, still brand new and with the tags on it, no less.

You can find that exact same dress on Revolve for $220. Lynch bought it for only $3.75.
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Democracy

A man told me gun laws would create more 'soft targets.' He summed up the whole problem.

As far as I know, there are only two places in the world where people living their lives are referred to as 'soft targets.'

Photo by Taylor Wilcox on Unsplash

Only in America are kids in classrooms referred to as "soft targets."

On the 4th of July, a gunman opened fire at a parade in quaint Highland Park, Illinois, killing at least six people, injuring dozens and traumatizing (once again) an entire nation.

My family member who was at the parade was able to flee to safety, but the trauma of what she experienced will linger. For the toddler with the blood-soaked sock, carried to safety by a stranger after being pulled from under his father's bullet-torn body, life will never be the same.

There's a phrase I keep seeing in debates over gun violence, one that I can't seem to shake from my mind. After the Uvalde school shooting, I shared my thoughts on why arming teachers is a bad idea, and a gentleman responded with this brief comment:

"Way to create more soft targets."

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This article originally appeared on 09.06.17


Being married is like being half of a two-headed monster. It's impossible to avoid regular disagreements when you're bound to another person for the rest of your life. Even the perfect marriage (if there was such a thing) would have its daily frustrations. Funnily enough, most fights aren't caused by big decisions but the simple, day-to-day questions, such as "What do you want for dinner?"; "Are we free Friday night?"; and "What movie do you want to see?"

Here are some hilarious tweets that just about every married couple will understand.

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