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Awards

These global change-makers represent the very best of humanity

These global change-makers represent the very best of humanity
Photo: Jason DeCrow for United Nations Foundation

Honorees, speakers and guests on stage at We the Peoples

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Some people say that while change is inevitable, progress is a choice. In other words, it’s a purposeful act—like when American media mogul and philanthropist Ted Turner established the United Nations Foundation 25 years ago.


Turner recognized that the United Nations is indispensable to tackling humanity’s greatest challenges and driving global progress, and he also knew that solving complex, worldwide problems require a blend of diverse solutions and partners. He’s a pretty smart guy.

As a strategic partner of the United Nations, the UN Foundation seeks to solve the world’s biggest challenges by bringing together different perspectives, fresh thinking, and innovative ideas. Think of it as a massive table, where the best and the brightest from all over the world are invited to bring new and creative ideas to solve complex problems affecting humanity. That’s the UN Foundation, and it’s awesome.

Honorees, speakers and guests on stage at We the PeoplesPhoto: Jason DeCrow for United Nations Foundation

Every year, the organization recognizes extraordinary individuals and institutions whose work stands out as an embodiment of their guiding principles: to create a safer, healthier, and fairer world for all. This year’s annual Global Leadership Awards were presented at We the Peoples in New York City’s Gotham Hall, where five recipients were honored for their tireless work to push progress forward.

Here are the change-makers who accepted the awards, which celebrate the very best of humanity.

Mia Amor Mottley, 2022 Champion for Global Change award. Not only is she the first female to hold the position of Prime Minister of Barbados, she exhibits top-notch leadership in her fight for global change. She is known for fearlessly urging the leaders of larger, richer, and more powerful countries to recognize their contributions to climate change and their responsibility to help combat its disastrous effects—especially in smaller island nations. (She also encourages leaders to have “mature conversations” with their constituents, something we can all agree is woefully lacking across the board!)


Hon. Mia Mottley, SC, MP, Prime Minister of BarbadosPhoto: Stuart Ramson for United Nations Foundation

Prime Minister Mottley takes stewardship of the environment very seriously. The island of Barbados is on the frontline of climate change impacts, which manifest in everything from more devastating hurricanes, to coastal erosion, and are getting worse from year to year. Not only that, she’s tackling social justice reform, lack of education access, and political corruption, one step at a time. “There are so many who are voiceless and so many who are incapable of action, but if those of us who have the capacity can make that difference in their lives, then the world would be a better place,” said Prime Minister Mottley. Seriously.

Forest Whitaker, SDG Vanguard Award: While Whitaker is best known for his acting roles, he is also Founder & CEO of Whitaker Peace & Development Initiative, a project aiming to promote the values of peace within communities all over the world that are impacted by conflict and violence. His work has touched the lives of approximately 1.3 million children—including former child soldiers—helping them cope with trauma and learn to thrive in their communities. The goal is to move people from chaos to hope and engagement by educating, training, and restoring peace.

Hans Vestberg, Chairman and Chief Executive Officer of Verizon and UN Foundation Board member, presents the SDG Vanguard Award to Khadija Mayman, Youth PeacemakerPhoto: Jason DeCrow for United Nations Foundation

Whitaker staunchly values the potential of youth, insisting they deserve a seat at the table. He believes that in order to attain peace and prosperity, communities and nations must heed the voices of their young people; keeping them engaged is what preserves our future. “We must realize that whatever challenge we are faced with, young people can and should be part of the solution – both for today and tomorrow,” he said.

Whitaker walks the walk— and it showed when the spotlight was put on Khadija Mayman, Youth Peacemaker for the Whitaker Peace & Development Initiative, who accepted the award on his behalf. What better way to change the world, than to start by healing our children and letting them lead?

Mia Kami, SDG Vanguard Award: Kami is a Tongan singer/songwriter. She is passionate about gender equality, indigenous rights, and climate action, reminding us that storytelling has the power to fuel political and environmental change. She channels her passions into songwriting and uses her music to inspire hope and healing.

In 2022, a devastating volcanic eruption created a massive humanitarian crisis in her home country of Tonga. The volcano generated a plume of ash that rose more than 12 miles above sea level; the next day, there was a larger, more violent eruption that created an ash plume 375 miles in diameter. This second explosive eruption produced a tsunami that affected the entire Pacific Ocean, and atmospheric pressure waves that circled Earth several times. After the eruption, satellite images show that 90% of the island is no longer visible. Kami drew attention to the crisis through song. In one of her most popular works, Rooted, she sings:

There is hope

There is strength

There is power

There is change

In you and I

Singer-songwriter Mia Kami performs at We The Peoples 2022Photo: Stuart Ramson for United Nations Foundation

Kami’s ability to bridge art and action to protect the world's oceans draws attention to issues that might otherwise go unnoticed, marking her as an extraordinary, creative change-maker.

The United Nations Population Fund (UNFPA), presented with the 2022 UN Heroes Award: Dr. Natalia Kanem, United Nations Under-Secretary-General and Executive Director of UNFPA, accepted the Award on behalf of the organization.


Dr. Natalia Kanem, United Nations Under-Secretary-General and Executive Director of UNFPA, accepts the 2022 UN Heroes Award, presented by Mark Malloch-Brown, President of Open Society Foundations and UN Foundation Board member at We the PeoplesPhoto: Jason DeCrow for United Nations Foundation

Founded in 1969 by concerned American citizens, this institution is the lead United Nations sexual and reproductive health and rights agency. They are there for mothers, pregnant women, and girls around the world, no matter what, and their work encompasses everything from educating women on family planning to working to end child marriage and gender-based violence—especially in times of war.

UNFPA delivers lifesaving care in places in crises so that girls and women can manage their periods, have healthy pregnancies, and deliver their babies safely. They recognize that when individuals are deprived of the right to make crucial choices about their own bodies and futures, it has a cascading impact on their families’ welfare and future generations.

Unsurprisingly, courage is one of their four core values; they pride themselves on saying and doing what’s right, not what’s easy, all the time. That is a purposeful act of progress for certain.

Peace on Purpose/lululemon. This year, the inaugural Goal 17 Innovation in Partnership Award was presented to recognize creative, cross-sector partnerships that are driving progress forward. Most of us associate the brand name lululemon with leggings, but it turns out that they do much more than sell athletic wear. Peace on Purpose is a collaborative effort between lululemon and the UN Foundation to provide tools, such as mindfulness training, for humanitarian workers to care for their mental and physical well-being so they can effectively care for others. Support people need support people, after all!


From left to right: Baroness Valerie Amos, Master, University College Oxford and Vice Chair, UN Foundation Board of Directors; Esther Speck, Senior Vice President of Sustainable Business & Impact at lululemon; Nikki Neuburger, Chief Brand Officer, lululemon.Photo: Jason DeCrow for United Nations Foundation

The award was accepted by two of lululemon's leaders: Esther Speck, Senior Vice President of Sustainable Business & Impact, and Nikki Neuburger, Chief Brand Officer. Speck is widely respected among her colleagues as one of the most result-oriented professionals in sustainability. She managed to bridge lululemon and the UN Foundation seamlessly by recognizing that lululemon focuses on offering their customers a path to wellbeing, which entails supporting humanitarian and sustainable causes.

Photo courtesy of the UN FoundationEsther Speck, Senior Vice President Sustainable Business & Impact at lululemon and Nikki Neuburger, Chief Brand Officer, lululemon.Photo: Jason DeCrow for United Nations Foundation

Neuburger is responsible for lululemon's ability to share compelling stories from their team of 2,000 global ambassadors. "We really lean into highlighting those ambassadors," said Neuburger in an interview with Ad Age, "lifting them up not only in terms of what they are doing with us, but also what they've got going on in their own communities."

The results are undeniable: over 8,000 UN workers from 137 countries have been reached through in-person and digital mental health and well-being programs! Research shows that the Peace on Purpose initiative has so far led to a 40% reduction of important psychological risk factors such as anxiety and depression, and an increase in overall well-being and resilience.

It’s a dynamic table of visionaries, that’s for sure—and the world is better because of them. As Elizabeth Cousens, President and CEO of the UN Foundation stated at the ceremony, “A few years ago, Ted [Turner] said: ‘The world is facing some tough obstacles, but I’ve never found much use in giving up. It’s much more effective to get to work.’ Well, at the UN Foundation, we believe in getting to work. We believe that allies and partners make us stronger. We believe that progress is worth fighting for, and we know you do too.”

If pushing progress forward is a choice, then these change-makers make the right one, every single day. Learn more about these change-makers and the work they are doing here.

Veronica Duque wearing her famous anatomy suit

Being an educator in the American public school system is one of the hardest jobs in our nation. Not only is the work itself challenging, but with constant battles for educational funding and a student body increasingly tethered to their electronic devices, most teachers in America and around the world are navigating uncharted territory when it comes to finding ways to keep their students engaged in their studies.

And that's why when Verónica Duque came across a form-fitting, anatomical bodysuit while doing some online shopping, she thought it would be perfect visual aid to convey vital information (pun intended) to her students in Spain, in a way they'd actually remember.

Turns out, the entire internet would remember it too.

Duque's husband tweeted a collage of images from the classroom lesson, which quickly went viral, with nearly 70,000 likes. Loosely translated, the tweet from her husband Michael reads: "Very proud of this volcano of ideas that I am lucky to have as a wife. Today she explained the human body to her students in a very original way. Great Veronica !!!"

In an interview with Bored Panda, Duque explained the thought process that led her to presenting her third-grade-class with a unique approach to learning.

"I was surfing the internet when an ad of an AliExpress swimsuit popped up," she said. "Knowing how hard it is for kids this young to visualize the disposition of internal organs, I thought it was worth giving it a try."

anatomy, anatomical suit, teachers, science, cool teachers, science class, amazonThis is a teacher who cares. assets.rebelmouse.io

Online retailers like Amazon have a number of similar anatomical bodysuits for sale. While most people apparently purchase them for Halloween costumes or as gag gifts, it's now likely that Duque's viral moment will inspire some other educators around the world to take a similar approach to teaching the body basics to their students.

anatomy, anatomical suit, teachers, science, cool teachers, science class, amazonHalloween costume, check. Amazon

While some on Twitter were critical of the suit, the vast majority have praised Duque for her innovative approach to teaching. And the anatomical bodysuit is reportedly far from her first creative endeavor in the classroom.

"I decided long ago to use disguises for history lessons," she told Bored Panda. "I'm also using cardboard crowns for my students to learn grammatical categories such as nouns, adjectives, and verbs. Different grammar kingdoms, so to say."

And when it comes to the inevitable, made-up controversy that tends to latch itself onto virtually anyone that goes viral, Duque said she says there's another far more controversial stereotype she hopes her brief moment of fame will help address.

"I'd like society to stop considering teachers to be lazy bureaucratic public servants," she said. "We're certainly not." Get this teacher a raise!

What really works about Duque's presentation is that it engages students in a sensorial experiences, which helps lessons stick (and let's face it, anything that engages he sense nowadays is a godsend). But there are other methods teachers/parents can try that don't involve wearing a suit with guts on 'em.

Here are some suggestions for hands-on "DIY experiments", courtesy of the Little Medical School website:

1. Building the respiratory system by creating a model lung with straws, balloons, bottles, and duct tape

- YouTubewww.youtube.com

2. Sculpting Body parts with Play Doh

(Grab free printable mats on 123Homeschool4Me)

- YouTubewww.youtube.com

3. Build a functioning heart model

- YouTubewww.youtube.com

Of course, these lessons are a little more geared towards younger students, but at the same time, it could provide some inspiration for how to get students more involved in their own learning, just like Duque did.

This article originally appeared six years ago.

Former Amish woman shows people how to make cost effective food

Making tasty organic foods can be a challenge, especially when you're cooking for children or you're on a tight budget. Let's face it: most of us have become used to the convenience of being able to pick up things like jelly or granola bars from the grocery store. Trying to eat healthier usually means breaking the budget and spending a lot of extra time reading ingredients on packaging, then researching what those ingredients actually are.

Of course, eating whole unprocessed foods like fruits and vegetables is always a healthy option, but they're just not as fun as the snack foods we've come to love. How can we get the fluffy deliciousness of giant Jet-Puffed marshmallows in a healthier version? Turns out Lovina Zook has the answer.

Zook grew up Swartzentruber Amish, so she was not exposed to technology or other modern conveniences until after she left the Amish religion. Fortunately for us, though, all the knowledge she gleaned from her simplistic childhood remains.

Zook has been using her knowledge of making homemade foods, treats, and everyday products to teach others on social media to make healthier, homemade versions of their guilty pleasures. Her simplistic recipes that are typically cost effective have been a huge hit; her how-to videos regularly rack up millions of views. Zook's video on making homemade butter has nearly 20 million views and the recipe is only two ingredients, heavy whipping cream and salt. In the video about making butter, she says that a gallon of cream makes 3 lbs. of butter and you're also left with a good amount of buttermilk which can be used for baking or making pancakes.

One person commented, "She’s teaching everyone to live more affordably and i love this," Another wrote, "Girrrrrrrrrrllllllllll you are saving Americans money."

Zook's video on making three ingredient grape jelly has 17.4 million views. The recipe makes several jars of grape jelly by using really simple organic ingredients: organic grape juice, organic raw cane sugar (but white sugar will work as well), and pectin. She boils it up while whisking and, in a few minutes, she's pouring the liquid into mason jars. She turns them upside down to cool and when she comes back it's perfectly smooth grape jelly. Her recipe made five jars of jelly for likely the price of one jar of store-bought jelly.

"I don’t care what anyone says, this is the best beginner-to-intermediate cooking channel on TikTok," one viewer comments.

@literallyjust_a_girl This full recipe is in my Amish cookbook with 120+ other recipes on sale on my website right now
♬ original sound - Lovina

Another writes, "Amish food is the most organic, chemical free, delicious homemade food out there! We can definitely learn something from the Amish! Thanks for your videos and wisdom!"

In a few more recent videos, she shows her followers how to make homemade marshmallows, granola bars, graham crackers and even Velveeta cheese. Her page is a plethora of knowledge and affordable recipes that don't take a lot of time to learn.

As a show of support, people have also flocked to her page to shut down some viewers who were poking fun at her eye contact with the camera and accent.

@literallyjust_a_girl My Amish cookbook has over 150 recipes and is on a big sale right now only available on my website ➡️
♬ original sound - Lovina

As someone who grew up without access to technology, she's not accustomed to all the understood social norms of regular Internet use. As far as her accent, most Swartzentruber Amish speak Pennsylvania German, also known as Pennsylvania Dutch. It may be unique, but it doesn't stop her from sharing her knowledge.

One person writes in support of Zook, "I just saw somebody talk about how people were making fun of you for looking into the camera. Do not change who you are. You do great on here and don’t look down ever." Another person joined in by saying, "love this! please continue to educate us with these fantastic homemade recipes. And for everyone else who wants to step in with rude comments, please keep it to yourself and move on."

@literallyjust_a_girl Replying to @stronghandstogether ♬ original sound - Lovina

We certainly hope Zook continues to share her knowledge with the world as the economy changes and people aim to put healthier foods into their bodies. Since starting her page, Zook has been able to earn an income and recently released a digital cookbook that has more than 150 Amish recipes, many of which she has made on her social media pages. Hopefully she'll keep cooking and sharing secrets to eating healthy on a budget.

Learning to make sounds we didn't grow up with can be tricky.

When (or if) kids learn phonics at school, they're taught the symbols that go with sounds of their country's native language or languages. People all around the world grow up learning to make specific sounds with their mouths by imitating the language(s) they are immersed in, which can leave us completely unaware of how many other sounds there are until we hear a language that's far different from our own.

Even the common foreign languages that American school kids learn have sounds that can be tricky to get down. The rolled "r" in Spanish. The nuances of French vowel pronunciations. The glottal stops in German. The sound that's a mix between "r" and "l" in Japanese. And for people learning English, one of the trickiest sounds to get down is "er," as in the American pronunciation of "bird," "world," "summer," or "percent."

Oddly enough, for as common as the "er" sound is in English, it's linguistically rare. According to the Linguistics Channel @human1011, the "er" sound is found in less than 1% of the world's languages, rarer than the click consonants found in some languages in East and Southern Africa.

- YouTubewww.youtube.com

As rare as the sound is, there are a lot of people in the world who use it, mainly because it's also used in Mandarin Chinese, or at least many variations of it. So, while there aren't many languages that use it, by sheer numbers of people, it's not that uncommon.

"So, a sound that's so rare that it's in less than 1% of the world's languages just happens to exist in the two most spoken languages on Earth? Can that really be a coincidence?" the @human1011 video asks. Well, yes. English and Chinese don't share a common linguistic root, so those sounds just happened to evolve in very different parts of the planet. According to some people in the comments of the video, there are regional dialects in Brazil where the "er" sound is used and in certain parts of the Netherlands as well.

Pronouncing the "er" sound is hard if you don't grow up with it, largely because it's all about the placement and shape of the tongue inside the mouth combined with the way the lips are positioned. That combination is physically tricky to show someone. This video, from a non-native-English-speaker does a good job of explaining the mouth movements that create the sound.

- YouTubewww.youtube.com

What's particularly interesting about the "er" sound in American English is that it functions as a vowel sound. Most of us learned that the vowels in English are a, e, i, o, u, and sometimes y, and that's true as far as written vowels go, but vowel sounds are different. In the word "bird," the letter "i" is a vowel, but doesn't make any of the "i" sounds that we learned in school. Instead, the "ir" combine to make the "er" vowel sound. It's called an r-controlled vowel, and we see it in tons of words like "work," "were," "burn," "skirt," etc.

Learn something new every day, right?

Here's another video that explains the physical aspects of articulating the r-controlled vowel sound.

- YouTubewww.youtube.com

Most of us don't think about the fact that sounds we pronounce without even thinking about it have to be specifically learned and practiced by people who didn't grow up with them. It's not until we start trying to learn a language that's different from our own that we see how many sounds we have to work hard to make, sometimes even having to train our mouth muscles in ways they've never been used before.

It's also a good reminder to be patient and kind with people who are learning a language. It's not easy, and anyone making an effort to communicate in someone else's language deserves our grace and kudos.

You can follow @human1011 on YouTube for more interesting linguistics trivia.

Gina Chick shares her grief journey on The Imperfect Podcast.

Losing a child is every parent's worst fear, one that most of us don't dare try to imagine. But it happens, and there's wisdom in listening to those who have experienced it rather than avoiding the subject altogether. Everyone's grief journey is different, of course, and bereaved parents may be at any phase of that journey at any given time, but it's enlightening to hear from someone who's traveled far enough down their own path of grief to be able to reflect and put into words how it's affected them.

New Zealand author and Alone Australia winner Gina Chick is one of those people. She lost her three-year-old daughter Blaise to cancer 10 years ago and shares what coming to terms with that loss has been like for her.

"Having and losing Blaise has given me the resilience to dance with life in ways I never would have imagined," Chick wrote for ABC Australia in 2023. "Dancing with grief over the past decade has taught me how to be with what is, rather than what I wish could be. Or should be. It's taught me to turn a challenge inside out to find the blessing in the lesson."

Chick, who spent 67 days alone in the Tasmanian wilderness to win on Alone, was a guest on The Imperfect Podcast. When the host asked her what it's like to lose a child, her response was just beautiful.

"I can't say what it's like to lose a child, but I can say what it's like to lose mine," she said. "The actual losing part, death, is such a doorway. And a body without someone in it is like, oh, like I understood life by having my daughter not have it in her body anymore."

"It was such a visceral and profound experience. To be able to midwife her out of life with the same presence that we brought her in was beautiful," she said. "And I said yes. I said yes to the grief. I said yes to that journey. And it meant that whenever I was grieving, I just went with it."

Chick explains that she has expressed her grief in every possible way, which is what makes her able to talk about it so calmly now.

"I can honestly say that having her was the greatest gift of my life, and losing her was the second greatest gift of my life," she said. "Because of her and because of losing her, I am stronger, I am calmer, I have more presence, I have more ability to hold people, I have more compassion. I'm a much better human. And the gift of her leaving is a gift that I walk around with every day, so every person who I touch or speak to, that's her. So, it's like her gift is me in the world, or me in the world is her gift."

- YouTubewww.youtube.com

People were deeply moved by her answer.

"I don’t think I’ve ever heard anything this profound and beautiful and brutal and uplifting."

"Beautiful words ❤️ I feel this very much! I lost my angel daughter 14 months ago."

"I'm stunned by this post that I just found while randomly scrolling. Your words have spoken what I have felt in my heart, but can rarely verbalise accurately. Kissing my son's forehead while he laid on the mortuary bench, I've never shaken off the knowing that even though I was holding and kissing him, *he* wasn't there. Also, I rarely say this, but perversely, his loss was the greatest gift I've ever had. His loss taught me about love and humanity in a way that I would never have learned in an entire lifetime of living. Thank you for this wonderful post. You've touched the heart of a stranger in Ireland with this, and I am grateful to you for it."

"Wow. this woman is the embodiment of what it is to be able to appreciate the depth of tragedy, sit with it, process it, and come out on the other side with having your understanding transformed without your heart being hardened. It's such a rare thing to be able to witness - thank you for sharing!"

grief, death, loss, gina chick, aloneGrieving the loss of a loved one is uniquely personal.Photo credit: Canva

Many people who have lost children or other close loved ones shared that Chick's words brought them a sense of peace. But the writer had more to say, adding additional commentary to her video after thousands of people responded.

"I’d like to add something, for anyone who is going through deep loss and has been touched or triggered by this reel…

Losing someone who is woven into your cells, your being, your entire life, is something I would never want anyone to feel. And yet, so many of us are here. Feeling the unfeelable. Accepting the unacceptable. Thinking the unthinkable. Bearing the unbearable.

I do not for one second think or say my journey is like anyone else’s. Grief is as individual as a fingerprint. A heart print. We all do the best we can with what we have. Sometimes hopeless, sometimes numb, sometimes rage full, sometimes graceful, mostly graceless and clumsy and awful. Often all of these in one day. Hanging on by our fingernails. One day at a time.

In this clip I’ve spoken only about my journey and lessons. I don’t presume for a heartbeat that anyone else will have the same response. Grief has its own mystery.

For me, part of my journey has been a gradual acceptance of the gifts of grief. Grief is the flipside of the coin of love. The size of our grief is the size of our love for that which has been lost. That’s how big the pain is.

grief, love, grieving losing a loved one, losing a child, gina chick"Grief is the flipside of the coin of love." - Gina ChickPhoto credit: Canva

Leaning into it has brought me solace. For others it may be the opposite. Whatever gets us through, that’s all that matters.

We live in a culture that has lost its rituals and ceremonies. We don’t have a roadmap for grief.
People don’t know what to say to us. We can feel alone and lost.

I send deepest love and respect to anyone on this path of raw pure pain and loss, however it looks. I can’t know your individual flavour of pain, but I send you love, and I say I see you, and this sucks so hard, and I’m sorry you’re going through this, and I hope you find some peace, somewhere, in the storm.

The gifts I’ve discovered here for myself are wrought in blood and anguish. I’ve collected them slowly, and they give me stepping stones through my grief. But I would be horrified to think anyone would compare their own process and think this is right or wrong. It’s just my way. Every path is the right one, because it’s ours.

grief, grief journey, path of healing, losing a loved one, gina chick"Every path is the right one, because it’s ours." - Gina ChickPhoto credit: Canva

I urge everyone on this thread to treat each other’s paths and hearts with exquisite kindness. The pain of losing someone who is part of you is indescribable.

Let’s hold each other with tenderness and compassion, and be each other’s lights in the dark."

You can find more of Gina's grief journey in her book, We Are the Stars: A misfit's story of love, connection and the glorious power of letting gohere, and on her website ginachick.com.

Family

Mom exposes 5 reasons why girls are skipping the tween phase, going straight from child to teenager

Kids used to watch Hannah Montana; now they're obsessed with their skincare routines.

Tweens reading their composition books to each other.

Have you heard the recent stories about nine-year-old girls who have become obsessed with skincare routines? These days, instead of wanting to get a gift certificate to Claire’s for their birthday, they prefer Sephora. How about the 10-year-olds obsessed with watching adult shows on Netflix instead of age-appropriate content on Disney+? It's all evidence of a disturbing trend: young girls seem to be growing up faster and skipping the awkward tween phase altogether.

Ashley Embers, a parenting YouTuber with over 127,000 subscribers, explored this topic in a compelling video that gives five reasons why young girls are skipping the valuable tween phase and acting like teenagers. This troubling trend is caused by changes in media, marketing, smartphone use, and how young girls socialize.

Why are tweens acting more like teenagers?

“This small sliver of time between childhood and teenage life was once a transitional phase where children would start to find their place in the world, but now they bypass their awkward stage altogether and jump straight into behaving like adults,” Embers opens her video.

Here are Ashley Embers' five reasons why childhood is being cut short for many tween girls.

- YouTubewww.youtube.com

1. Tweens are abandoned by retail

“One of the reasons that preteens have fizzled out is because they don't have designated stores for them anymore,” Embers says. Growing up, when departing from childhood, you would get stores designed explicitly for that transition into teenhood. Think Pink by Victoria's Secret, Claire's, Justice, and Ardene. These stores got you out of the childish styles of clothing and accessories while still keeping everything age-appropriate.”

2. Social media has a bigger influence on tween fashion

“A big reason for the lack of preteen stores is because children's fashion influence is now coming from TikTok and Instagram rather than their peers at school,” Embers says. "The problem is that most of the creators on these platforms are over the age of 13, unless you go through the loophole of having a parent-run account, and this means that the kids who are going on these platforms are being influenced primarily by adults and teenagers.”

tween, pre-teen, girls 9 to 12, tween fashion, girls, middle schoolTween girls volunteering.via Canva/Photos


3. The demise of pre-teen media

In the video, Embers says that two types of media are just not as relevant for preteens anymore: television shows, specifically Disney programming, and magazines such as Tiger Beat or J-14.

"The cream of the crop was the Disney Channel. The shows from Disney were iconic and such a big part of so many people's upbringing, think of Lizzie McGuire, Ned's Declassified, Hannah Montana, Wizards of Waverly Place, Sweet Life of Zach and Cody, That's So Raven," Embers says. "The thing that made these shows so special is that they taught us about the transition from childhood to adulthood. They addressed things like crushes, navigating cliques in school, conflict with friends and parents, and just finding out who you are, and what you want to be."

Embers says that kids watched these shows after school and could talk about them with their friends the next day or watch them together. But nowadays, people watch television at their own pace, and that communal spirit is gone.


4. Advertising has changed

There has been a significant shift in how tweens interact with advertising in the era of social media. The Children's Online Privacy Protection Act was passed in 1998, which prohibits social media platforms or online services directed at children under 13. Embers says that even though kids 13 and under shouldn’t be using many of these online platforms, they still do and are exposed to advertising for adult products, because it’s illegal to sell them anything else. This has affected tween tastes by making them advanced for their age. “We got ads for things like toys and games, and kids now are getting ads for Stanley Cups and wrinkle-free straws,” Embers says.


5. Overexposure to crisis

Once a tween is given a smartphone or their friends have them, they are exposed to many of the world's horrors. This causes them to lose the innocence of childhood and become worried about politics, natural disasters, inequality, and violent crime at a time when their brains aren’t developed enough to process them.

"There is increased exposure to violent or sexual content at a younger age which causes a desensitization and normalization because children's brains aren't fully developed to process this in a way that an adult brain can," Dr. Willough Jenkins, an inpatient director of psychiatry at Rady Children's Hospital, San Diego, said, according to Embers.

Embers’ reasoning for the end of the tween era may be distressing to many. Still, she concludes the video with a silver lining: schools and parents are beginning to crack down on smartphone use among tweens and teens, and we may be on the precipice of positive change. "The effects we're seeing of social media on kids are still so new that there's still time to rewrite the story for these kids," she says. "With all the research coming out about the damages of phones on children, things are starting to change."