Free hotline offers seniors a virtual session with their very own ‘therapy cat’
A purrfect combination of tech and tenderness.

Know someone who’s over 60 and feeling lonely? Help is just a phone call away. Purina Cat Chow has partnered with two non-profits in order to bring senior citizens some much-needed virtual therapy cat visits.
Wait…that’s a thing?
When we think of the term “therapy animal,” most of us are probably inclined to picture a dog. After all, canines dominate the therapy animal field at 94%. Felines, on the other hand, make up part of the other 6% (that’s combined with other animals). Anyone who has experienced that special, soul-soothing bliss that comes from stroking a purring kitty in their lap will tell you: those numbers might be off. Although therapy cats make up a smaller percentage of this segment, cats offer a wide array of positive benefits that make them wonderful therapy animals.
Just ask Roger and Sal – a couple of registered therapy cats – along with their handler Tracy Howell.
Since 2016, Tracy and Roger have been working with Pet Partners®, a non-profit that matches volunteer therapy animals of all kinds with people in need of a furry friend visit, including nursing facilities, assisted living, hospice centers, and children’s hospitals.
Tracy and Roger in 2016; Photo courtesy of Tracy Howell
Sal is a mew addition to the team. But he’s already working very, very hard…putting his head on people’s thighs and letting them massage his paws. What a gig.
According to Pet Partners, who have had more than 1,500 felines registered in their Therapy Animal Program, certain populations prefer cat companions to dogs. For one thing: they’re more compact, and generally more quiet, making lap cuddles a much more Zen experience.
Plus, cats tend to be more particular about who they interact with, which can signal a nice little ego boost. “Cats have a reputation for being selectively affectionate. If a cat likes you, you’re special,” says Moira Smith, Pet Partners staff member, team evaluator, and cat handler.
Basically, it feels really good to be invited into the Cat Club. Some of Roger and Sal’s most loyal fans are, in fact, seniors – in particular, those with dementia.
“People think it must be hard to visit seniors with dementia, but it isn’t,” she told Upworthy. “They tend to repeat questions a lot so if you mess up your answer, chances are you won’t mess up the next time they ask. I’ve laughed so many times during our visits with seniors–just because you are older doesn’t mean you stop being funny.”
Photo courtesy of Purina® Cat Chow®
Where humor is not lost, connection is. With many of their family members passed on, living far away, or not allowed to visit due to COVID-19 restrictions, loneliness is a major issue seniors often face. This leads to depression, anxiety, and irritability.
That’s where Roger and Sal come in. A typical therapy cat visit consists of lap cuddles with warm blankets, nap time, and a bit of TV watching. Sometimes the seniors will tell Tracy about their own cats they once had, and how much they loved them.
During the pandemic, Roger and Sal have even excelled at their virtual visits. While nothing replaces the emotional engagement of one-on-one interactions, research has indicated that virtual animal content still brightens the mood.
Photo courtesy of Tracy Howell
Tracy agreed that even though they were not able to be in person, the trio has still been able to make a connection and keep people smiling and happy. Roger even performed a few tricks. Perhaps the affinity cats have for interrupting Zoom calls can come in handy after all.
The online visits have been so impactful that for Mental Health Awareness Month in May, Cat Chow, Pet Partners and the Institute on Aging are working together to get more seniors, over the age of 60, connected to virtual therapy cat visits. By calling 800-616-5152, seniors can schedule one of 50 free virtual therapy cat visits with a Pet Partners therapy cat team. That means kitties like Roger and Sal are going to have VIP status, Very Important Pets, that is.
The whole project has been made possible by Purina Cat Chow, a company that knows all too well the healing powers of cats. During the entire month of May, for every Cat Chow Complete purchase, Purina will donate two cents per purchase, up to $25,000 to Pet Partners in support of their Therapy Animal Program. This donation will help more cats like Roger and Sal ensure more people have access to the therapeutic benefits of cats.
If you’re a cat-lover who would like to show support, you can find out more at catchow.com/therapy.
Photo courtesy of Purina® Cat Chow®
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.