+
More

How will we feed nine billion people by 2050? Your idea could be the answer.

How will we feed nine billion people by 2050? Your idea could be the answer.
True
General Mills Feeding Better Futures

Think about the last time you were truly hungry.

It was uncomfortable, maybe even painful. It made focusing difficult. You were tired. The day dragged on. By the time you were finally fed, it must have felt like you were running on fumes.

Now imagine that level of hunger was what you dealt with every day of your life.


It might seem unfathomable, but that's the reality for 40 million Americans, according to Feeding America, which comes out to approximately 1 out of every 6 people. It's a problem that's growing as quickly as the global population. One of humanity's biggest concerns should be how to make sure that all of us are well-fed.

Thankfully, companies like General Mills are making a concerted effort to help end hunger — but they need help from young innovators.

[rebelmouse-image 19397830 dam="1" original_size="750x500" caption="Photo by Rainier Ridao on Unsplash." expand=1]Photo by Rainier Ridao on Unsplash.

While you may recognize General Mills from the cereal aisle, the company is much more than breakfast (and lunch and dinner). Throughout its history, General Mills has made great strides in making food accessible to as many people as possible by combatting food waste and promoting sustainable agriculture.

In recent years, the company has partnered with MealConnect to recover and distribute 575 million pounds of food to over 90 food banks. They've also supported more than 4,200 organizations that work to provide hunger relief to people all around the globe. In 2017, the company donated enough food to provide 30 million meals to families and children who struggle with food insecurity.

But more needs to be done. To end the global hunger crisis, food production must increase by up to 70 percent in the next 30 years.  And General Mills can't accomplish that on their own.

So in 2018, they introduced the Feeding Better Futures Scholars Program which facilitates youth-led endeavors that are developing solutions to the global hunger crisis.

[rebelmouse-image 19397831 dam="1" original_size="750x500" caption="Photo by Devin Avery on Unsplash." expand=1]Photo by Devin Avery on Unsplash.

The contest-based program relies on the kindness, passion, empathy and ingenuity of today's youth to affect major change in the way we consume. The finalists work with General Mills to turn important ideas into initiatives that can be implemented on a grand scale.

Previous finalists include Jack Griffin, who created an app that connects families with local food pantries; Kate Indreland, whose work on new processes for soil enrichment is improving food quality, and Braeden Mannering, who has empowered low-income populations by providing clean food and water through brown bag donations and has galvanized over 3,000 volunteers across America to help him in his mission. And these are just a handful of the inspiring young people General Mills has recognized for their efforts in the fight to stop world hunger.

Now it's your turn. In 2019, General Mills is looking for a new crop of leaders who want to make the world a better, safer and healthier place for everyone.

[rebelmouse-image 19397832 dam="1" original_size="750x500" caption="Photo by Yingchou Han on Unsplash." expand=1]Photo by Yingchou Han on Unsplash.

Do you have an idea for reducing food waste, improving sustainable agriculture, or ending hunger? If you're between the ages of 13 and 21 and live in North America, you can turn those ideas into real-life solutions. One grand prize winner will be awarded $50,000, a mentorship with industry leaders to turn their idea into a true-life innovation, and the opportunity to present their work at the Aspen Ideas Festival.  Two more finalists will receive $10,000 to help them jumpstart their solutions.  

To enter, make your ideas visual. Submit a short video or photo, as well as a project summary with details about yourself, your in-action solution to hunger, food waste or sustainable agriculture, and how the prize money will help you realize it.

Once you've got all that, but sure to submit your packet before February 26th, 2019. The entries will be judged on innovation, applicability, impact and creativity. General Mills leadership will vote and announce the finalists on April 29th, then the public will have a say in which ideas are chosen.  The grand prize winner will be announced in May.

You have the power to create a better future. Global access to good food is a vital step in that direction. How can you help make that a reality?

To learn more about the Feeding Better Futures program, check out this video.  

Pedro Pascal and Bowen Yang can't keep a straight face as Ego Nwodim tries to cut her steak.

Most episodes of “Saturday Night Live” are scheduled so the funnier bits go first and the riskier, oddball sketches appear towards the end, in case they have to be cut for time. But on the February 4 episode featuring host Pedro Pascal (“The Mandalorian,” “The Last of Us”), the final sketch, “Lisa from Temecula,” was probably the most memorable of the night.

That’s high praise because it was a strong episode, with a funny “Last of Us” parody featuring the Super Mario Brothers and a sketch where Pascal played a protective mother.

Keep ReadingShow less
AMC Theaters/Youtube, Variety/Twitter

AMC announced that it would be implementing a new three-tier ticketing system.

AMC Theaters, America’s largest movie theater chain, announced on Feb 6 that it will be adopting different ticket prices based on seat location.

Moviegoers will have three tiers to choose from based on sightline of the movie screen—Preferred Sightline, set in the middle at the highest price point, Value Sightline, set in the front of the auditorium at the lowest price, and Standard Sightline, which is basically everything else (including the back seats, which are perhaps the most commonly picked) set at the traditional cost of a ticket.

In other words…heartbreak will feel more expensive in a place like this…or less, depending on where you sit



The company’s announcement was met with both criticism and approval. While some feel the move follows a well-established business model, others have found it to be taking away a valued aspect of the moviegoing experience.

Keep ReadingShow less
Pop Culture

Keanu Reeves shocks a small-town pub by stopping in for a pint and taking photos with the staff

“So today we had a surprise visitor for lunch. What a lovely man he was, too."

Keanu Reeves in São Paulo, Brazil, 2019.

Keanu Reeves has a reputation as one of Hollywood’s nicest celebrities. Recently, he cheered up an 80-year-old fan who had a crush on him by calling her on the phone. He’s also bought an ice cream cone for a fan to give an autograph on the receipt and crashed a wedding to take photos with the bride and groom.

He’s also an incredible humanitarian who gave up a big chunk of his money from "The Matrix" to a cancer charity.

The “John Wick” star was his usual gracious self over the weekend when on Saturday, February 4, he and a friend walked into The Robin Hood pub in Tring, Hertfordshire, about 30 miles outside of London.

Keep ReadingShow less
via Pexels

A mother puts a fresh diaper on her baby.

Scientists at Penn State University have devised a “smart diaper” that alerts parents when their baby is wet. The diaper is made of paper, treated with sodium chloride (salt) and has a circuit board drawn with a pencil.

When the humidity level rises in the diaper, the graphite and the urine are absorbed by the paper and it turns on a sensor powered by a small lithium battery. The sensor then sets the alarm on an app that parents download onto their phones.

“The hydration sensor is highly sensitive to changes in humidity and provides accurate readings over a wide range of relative humidity levels, from 5.6% to 90%,” the researchers at Penn State said in a statement.

Keep ReadingShow less
Pop Culture

Kelly Clarkson and Pink's gorgeous unplugged 'What About Us?' duet came with a timely​ message

"We're not listening to each other right now. And it's so loud, and so gross, and so angry…"

Pink and Kelly Clarkson teamed up for a sweet acoustic version of "What About Us?"

Pink and Kelly Clarkson are both known for having powerhouse voices that can belt at incredible ranges but also soften for a sweet ballad. Put the two of them together, and…well, dang.

On Feb 6, Clarkson featured Pink on her daytime talk show, in which she often sings with musical guests. The two superstars sang several acoustic duets with pitch-perfect harmonies, prompting fans of both artists to clamor for a collaborative album.

One song they sang together was Pink's "What About Us?" Pink previously described the song to The Sun in 2017: "The world in general is a really scary place full of beautiful people. Humans are resilient and there's a lot of wonderful—like I said in the song—'billions of beautiful hearts' and there are bad eggs in every group. And they make it really hard for the rest of us."

In the intro to their duet, Clarkson asked Pink about the impetus behind her writing the song.

"We're not listening to each other right now. And it's so loud, and so gross, and so angry and people are being forgotten," Pink shared. "People are being counted out and their rights are being trampled on just because a group of people doesn't believe in them."

"Like, I don't understand how so many people in this world are discounted because one group of people decided they don't like that," she continued. "And I won't—I won't have it. One of the most beautiful things that my dad taught me was that my voice matters and I can make a difference, and I will."

The lyrics of the song seem to address the political leaders and decision-makers who hold people's lives in their hands as they pull the levers of power. It's a beautiful song with an important message wrapped up in gorgeous two-part harmony.

Enjoy:

Saturday Night Live/Youtube

"It's a me."

Pedro Pascal and HBO seem to be a match made in pop culture heaven. His role in the fourth season of “Game of Thrones” shot him to notoriety. He’s currently starring in “Last of Us,” which also boasts a massive viewership.

And now, thanks to one epic “Saturday Night Live” skit, fans are clamoring to see Pascal take on a new role—a brooding, hardened, princess smuggling Mario.

The faux trailer imagines the video game Mario Kart as a quintessential HBO drama. Mario (Pascal) has to use his driving skills to get Princess Peach (played by Chloe Fineman) through an apocalyptic Mushroom Kingdom.
Keep ReadingShow less