Ben and Jerry's new ice cream flavor makes democracy look delicious.

Ben and Jerry's is at it again: churning out flavors you can spoon into your wide open mouth, completely* guilt-free.

Photo by Saul Loeb/AFP/Getty Images.


*Because you should never feel guilty about eating food you like.

On May 17, 2016, Vermont's most famous dairy dudes, Ben Cohen and Jerry Greenfield, revealed the latest addition to their family of treats with a bigger purpose.

Photo by Ade Johnson/AFP/Getty Images.

And it didn't disappoint.

Friends, I give you Empower Mint: an ice cream meant to restore the power of the people this election season.


Nom nom.

So what's Empower Mint all about? First of all, it's aimed at turning our democracy into an actual democracy.

Through its patriotic branding, the new flavor aims to remind voters we need to take power away from the (ridiculously) wealthy people and corporations that hold too much sway in Washington and hand it back to us, the everyday voters:

"This fudge-filled flavor reflects our belief that voting gives everyone a taste of empowerment, & that an election should be more 'by the people' and less 'buy the people!'"

Cohen and Greenfield don't just talk the talk, either. Just last month, the two were arrested outside the U.S. Capitol for participating in a protest focused on ridding Washington of its Big Money influence. They certainly walk the walk.

These are a few of the protesters who marched alongside Cohen and Greenfield. Photo by Mike Theiler/AFP/Getty Images.

Secondly, Empower Mint wants you to give a damn that our voting rights have been stripped away.

In 2013, the Supreme Court gutted the Voting Rights Act, which had required states with a history of voter discrimination to get a thumbs up from the federal government before passing laws that affect voters. Since the court's ruling, however, certain states have passed eyebrow-raising laws that don't do much in countering the idea they're out to suppress voter turnout among minorities, immigrants, and poor people.

Photo by Paul J. Richards/AFP/Getty Images.

In North Carolina, for instance, advocates argue an unnecessary voter ID law is intentionally discouraging black voters from heading to the polls. In Texas, a law was passed to redraw voting districts so that communities with large immigrant populations have less political power, activists argued.

This doesn't fly with Ben or Jerry, who are encouraging customers to sign a petition to reauthorize the Voting Rights Act on its Empower Mint webpage:

"We must stand together and call on our leaders to not only reauthorize the Voting Rights Act, but to fight back against new laws that undermine our freedom to vote, ensuring a democracy that works for everyone."

I'll eat to that.

Also, a not-so-unimportant note about this new flavor: It contains peppermint ice cream, fudge brownies, and fudge swirls.

Fudge-freaking-tastic is right.


So when you spot Empower Mint in an aisle near you, know that's it's not just for you to devour — it's there to remind you we all deserve our voices be heard this November.

Learn more about what Empower Mint is all about from the video below:

Photo by Tim Mossholder on Unsplash
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Glenda moved to Houston from Ohio just before the pandemic hit. She didn't know that COVID-19-related delays would make it difficult to get her Texas driver's license and apply for unemployment benefits. She quickly found herself in an impossible situation — stranded in a strange place without money for food, gas, or a job to provide what she needed.

Alone, hungry, and scared, Glenda dialed 2-1-1 for help. The person on the other end of the line directed her to the Houston-based nonprofit Bread of Life, founded by St. John's United Methodist pastors Rudy and Juanita Rasmus.

For nearly 30 years, Bread of Life has been at the forefront of HIV/AIDS prevention, eliminating food insecurity, providing permanent housing to formerly homeless individuals and disaster relief.

Glenda sat in her car for 20 minutes outside of the building, trying to muster up the courage to get out and ask for help. She'd never been in this situation before, and she was terrified.

When she finally got out, she encountered Eva Thibaudeau, who happened to be walking down the street at the exact same time. Thibaudeau is the CEO of Temenos CDC, a nonprofit multi-unit housing development also founded by the Rasmuses, with a mission to serve Midtown Houston's homeless population.

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I remember being baffled that so many people were so convinced of Clinton's evil schemes that they genuinely saw the documented serial liar and cheat that she was running against as the lesser of two evils. I mean, sure, if you believe that a career politician had spent years being paid off by powerful people and was trafficking children to suck their blood in her free time, just about anything looks like a better alternative.

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Glenda moved to Houston from Ohio just before the pandemic hit. She didn't know that COVID-19-related delays would make it difficult to get her Texas driver's license and apply for unemployment benefits. She quickly found herself in an impossible situation — stranded in a strange place without money for food, gas, or a job to provide what she needed.

Alone, hungry, and scared, Glenda dialed 2-1-1 for help. The person on the other end of the line directed her to the Houston-based nonprofit Bread of Life, founded by St. John's United Methodist pastors Rudy and Juanita Rasmus.

For nearly 30 years, Bread of Life has been at the forefront of HIV/AIDS prevention, eliminating food insecurity, providing permanent housing to formerly homeless individuals and disaster relief.

Glenda sat in her car for 20 minutes outside of the building, trying to muster up the courage to get out and ask for help. She'd never been in this situation before, and she was terrified.

When she finally got out, she encountered Eva Thibaudeau, who happened to be walking down the street at the exact same time. Thibaudeau is the CEO of Temenos CDC, a nonprofit multi-unit housing development also founded by the Rasmuses, with a mission to serve Midtown Houston's homeless population.

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With the election quickly approaching, the importance of voting and sending in your ballot on time is essential. But there is another way you can vote everyday - by being intentional with each dollar you spend. Support companies and products that uphold your values and help create a more sustainable world. An easy move is swapping out everyday items that are often thrown away after one use or improperly disposed of.

Package Free Shop has created products to help fight climate change one cotton swab at a time! Founded by Lauren Singer, otherwise known as, "the girl with the jar" (she initially went viral for fitting 8 years of all of the waste she's created in one mason jar). Package Free is an ecosystem of brands on a mission to make the world less trashy.

Here are eight of our favorite everyday swaps:

1. Friendsheep Dryer Balls - Replace traditional dryer sheets with these dryer balls that are made without chemicals and conserve energy. Not only do these also reduce dry time by 20% but they're so cute and come in an assortment of patterns!

Package Free Shop

2. Last Swab - Replacement for single use plastic cotton swabs. Nearly 25.5 billion single use swabs are produced and discarded every year in the U.S., but not this one. It lasts up to 1,000 uses as it's able to be cleaned with soap and water. It also comes in a biodegradable, corn based case so you can use it on the go!

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