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Local businesses in a Virginia town are having a 'sign war' and it's completely delightful

In a time when local businesses across the country are reeling from the pandemic and everyone could use an extra dose of joy, businesses in Christiansburg, Virginia are delighting the masses and getting some free marketing with a friendly sign war that has gone wildly viral.

It all started two weeks ago when Bridge Kaldro Music posted this message to Super Shoes, a neighboring business across the street: "Hey Super Shoes! Wanna start a sign war?"

After a few days, the shoe store took up the challenge: "Hey Bridge Kaldro! Our shoe strings are stronger than your guitar string."

It was on.

"Your shoestring never got anyone a date," wrote Bridge Kaldro.

"Keep your play dates," retorted Super Shoes. "We specialize in solemates."


Solemates. Clever.

Soon other businesses joined in, and the result is a friendly, socially-distanced flame game that's leaving people in stitches.

Radio station COOL 106.3FM shared a collection of the signs on Facebook in a post that's been shared nearly 400,000 times.

Kabuki Japanese Steakhouse hopped into the who's-better-for-a-date fray: "Shoes and strings help get the date, but we seal the deal."

To which Bridge Kaldro flung back: "What a 'croc.' IDK what stinks worse, your shoes or Kabuki's sign."

And that's when the puns began.

"You got to b-sharp to make good shoe-shi and we won't string you along," wrote Kabuki.

Then they got sassy.

"Y'all got Crocs, but we got Godzilla. We shreddin' this war like Kaldro shreds guitars."

And Super Shoes pushed back with a practical point.

"Mosh pits and raw fish: Both more dangerous than shoe shopping."

Then Bridge Kaldro called down the thunder on other businesses across the street.

"Anyone else? Come at me bro. Lookin' at you 2 across the road."

Soon a whole slew of businesses chimed in, including a pharmacy, church, gas station, and even a local library.






The Hampton Inn almost seemed to have the last word...

But it wasn't over.

More and more signs have popped up all over town. Someone even created a Christianburg, VA Sign War Facebook group so people could see how the battle is progressing. As of this morning, it has more than 21,000 members—and the signs just keep on coming.

Jill Lawson


Kayla Cumbee Walton


Steve Costa

Even the sign shops in town got in on it.

Signarama/Kevin Altizer

The sign war is a positive for so many reasons, from the simple delight it's bringing to the people observing it to the dollars it's bringing to the businesses participating.

Ed Bridge, the owner of Bridge Kaldro, told WSLS 10 News that he had never heard of a sign war until the idea was suggested by an employee.

"I'm just so humbled because this is bigger than my little music store," Bridge said. "If we can put this whole area a little bit more on the map for people coming to visit, why not?"

Kabuki Japanese Steakhouse owner Yoshi Koeda said business has been booming since he joined in the sign war.

"It's amazing free advertisement for all of us," he said. "That's probably the best part of everything."

Who knew that one employee's idea to challenge another business to a sign war would escalate into something so epic? Just goes to show you how a little fun can go a long way.

Thank you, Christiansburg, for giving the whole world something to enjoy together. We definitely needed it.

Joy

1991 blooper clip of Robin Williams and Elmo is a wholesome nugget of comedic genius

Robin Williams is still bringing smiles to faces after all these years.

Robin Williams and Elmo (Kevin Clash) bloopers.

The late Robin Williams could make picking out socks funny, so pairing him with the fuzzy red monster Elmo was bound to be pure wholesome gold. Honestly, how the puppeteer, Kevin Clash, didn’t completely break character and bust out laughing is a miracle. In this short outtake clip, you get to see Williams crack a few jokes in his signature style while Elmo tries desperately to keep it together.

Williams has been a household name since what seems like the beginning of time, and before his death in 2014, he would make frequent appearances on "Sesame Street." The late actor played so many roles that if you were ask 10 different people what their favorite was, you’d likely get 10 different answers. But for the kids who spent their childhoods watching PBS, they got to see him being silly with his favorite monsters and a giant yellow canary. At least I think Big Bird is a canary.

When he stopped by "Sesame Street" for the special “Big Bird's Birthday or Let Me Eat Cake” in 1991, he was there to show Elmo all of the wonderful things you could do with a stick. Williams turns the stick into a hockey stick and a baton before losing his composure and walking off camera. The entire time, Elmo looks enthralled … if puppets can look enthralled. He’s definitely paying attention before slumping over at the realization that Williams goofed a line. But the actor comes back to continue the scene before Elmo slinks down inside his box after getting Williams’ name wrong, which causes his human co-star to take his stick and leave.

The little blooper reel is so cute and pure that it makes you feel good for a few minutes. For an additional boost of serotonin, check out this other (perfectly executed) clip about conflict that Williams did with the two-headed monster. He certainly had a way of engaging his audience, so it makes sense that even after all of these years, he's still greatly missed.

Noe Hernandez and Maria Carrillo, the owners of Noel Barber Shop in Anaheim, California.

Jordyn Poulter was the youngest member of the U.S. women’s volleyball team, which took home the gold medal at the Tokyo Olympics last year. She was named the best setter at the Tokyo games and has been a member of the team since 2018.

Unfortunately, according to a report from ABC 7 News, her gold medal was stolen from her car in a parking garage in Anaheim, California, on May 25.

It was taken along with her passport, which she kept in her glove compartment. While storing a gold medal in your car probably isn’t the best idea, she did it to keep it by her side while fulfilling the hectic schedule of an Olympian.

"We live this crazy life of living so many different places. So many of us play overseas, then go home, then come out here and train,” Poulter said, according to ABC 7. "So I keep the medal on me (to show) friends and family I haven't seen in a while, or just people in the community who want to see the medal. Everyone feels connected to it when they meet an Olympian, and it's such a cool thing to share with people."

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Co-sleeping isn't for everyone.

The marital bed is a symbol of the intimacy shared between people who’ve decided to be together 'til death they do part. When couples sleep together it’s an expression of their closeness and how they care for one another when they are most vulnerable.

However, for some couples, the marital bed can be a warzone. Throughout the night couples can endure snoring, sleep apnea, the ongoing battle for sheets or circadian rhythms that never seem to sync. If one person likes to fall asleep with the TV on while the other reads a book, it can be impossible to come to an agreement on a good-night routine.

Last week on TODAY, host Carson Daly reminded viewers that he and his wife Siri, a TODAY Food contributor, had a sleep divorce while she was pregnant with their fourth child.

“I was served my sleep-divorce papers a few years ago,” he explained on TODAY. “It’s the best thing that ever happened to us. We both, admittedly, slept better apart.”

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