Ad execs probably should have read the full MLK speech before making that commercial.

Things got a little awkward during the Super Bowl when Ram Trucks aired an ad titled "Built to Serve," featuring the voice of  the late Martin Luther King Jr.

The minute-long commercial was intended to highlight the importance of service, and for that, King's "The Drum Major's Instinct" sermon seemed to make for an appropriate backing track. Unfortunately for Ram, the clip came off as a standard truck ad, and it was roundly mocked on social media.

"If you want to be important — wonderful," King's voice can be heard over clips of a fisherman loading his daily catch, a teacher scribbling on a chalkboard, and a rancher looking wistfully to the horizon. "If you want to be recognized —wonderful. If you want to be great — wonderful. But recognize that he who is greatest among you shall be your servant. That's a new definition of greatness."


A Ram truck splashes through the rain as King's voice bellows:

"By giving that definition of greatness, it means that everybody can be great. You don't have to know about Plato and Aristotle to serve. You don't have to know the theory of relativity to serve. You don't have to know the second theory of thermodynamics in physics to serve. You only need a heart full of grace, a soul generated by love."

It was a little odd. Some labeled it disrespectful, and others called it hypocritical in light of the ongoing controversy over players kneeling in silent protest. Whatever Ram's intentions, these likely weren't the reactions the company was hoping for.

The King Center, founded by his widow, Coretta Scott King, issued a statement distancing itself and CEO Bernice King from the ad. The group responsible for giving Ram the OK is called Intellectual Properties Management, run by Dexter Scott King, King's son.

If something good does come out of this ad, it'll be some increased familiarity with King's "The Drum Major Instinct" sermon.

No minute-long commercial can capture the message of the more than 38-minute-long speech. Yes — that sermon touched on the importance of serving others; it also contained a sharp rebuke of materialism. To add a bit of irony to its use here, the speech also includes an entire section about the dangers of advertising and capitalism — specifically mentioning auto companies. Yikes!

"Now the presence of this instinct explains why we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you're just buying that stuff. That's the way the advertisers do it.
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But very seriously, it goes through life; the drum major instinct is real. And you know what else it causes to happen? It often causes us to live above our means. It's nothing but the drum major instinct. Do you ever see people buy cars that they can't even begin to buy in terms of their income? You've seen people riding around in Cadillacs and Chryslers who don't earn enough to have a good T-Model Ford. But it feeds a repressed ego."

The sermon's core message is that we all have an instinct within us to be the "drum major" of our lives, to lead the parade. That instinct, left unchecked, can drive people to simply marinate in their own ego and seek attention without actually giving much back. King's message urges us to recognize that instinct, harness it for the power of good, and to allow ourselves to let go of materialism and our need to feel superior over others. In short, it's everything a car commercial is not.

Part of what makes "The Drum Major Instinct" one of King's most important works has to do how close it came to his death, just two months after the speech.

He described what he'd like his funeral to look like and how he'd like others to remember him. He asked that rather than draw attention to the many awards he earned during his lifetime that we focus on the message that he helped spread.

50 years after his death, it's a shame that so much of his work has become so sanitized that his message has been defanged and made palatable for members of society content with the status quo and whose knowledge of his fight started and ended with the "I Have a Dream" speech. There's so, so much more than that.

King in 1964. Photo by Keystone/Getty Images.

"Tell them not to mention that I have a Nobel Peace Prize — that isn’t important," he asked his audience to remind future eulogists. "Tell them not to mention that I have three or four hundred other awards — that’s not important. Tell them not to mention where I went to school."

He continued:

"I'd like somebody to mention that day that Martin Luther King Jr. tried to give his life serving others. I'd like for somebody to say that day that Martin Luther King Jr. tried to love somebody. I want you to say that day that I tried to be right on the war question. I want you to be able to say that day that I did try to feed the hungry.  And I want you to be able to say that day that I did try in my life to clothe those who were naked. I want you to say on that day that I did try in my life to visit those who were in prison. I want you to say that I tried to love and serve humanity.

Yes, if you want to say that I was a drum major, say that I was a drum major for justice. Say that I was a drum major for peace. I was a drum major for righteousness. And all of the other shallow things will not matter. I won't have any money to leave behind. I won't have the fine and luxurious things of life to leave behind. But I just want to leave a committed life behind. And that's all I want to say."

Using "The Drum Major Instinct" might have been a big mistake for Ram, but it's a good reminder for the rest of us to actually listen to the words King preached.

You can listen to a recording of King's "The Drum Major Instinct" sermon here and read the transcript here.

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Should a man lose his home because the grass in his yard grew higher than 10 inches? The city of Dunedin, Florida seems to think so.

According to the Institute of Justice, which is representing Jim Ficken, he had a very good reason for not mowing his lawn – and tried to rectify the situation as best he could.

In 2014, Jim's mom became ill and he visited her often in South Carolina to help her out. When he was away, his grass grew too long and he was cited by a code office; he cut the grass and wasn't fined.

France has started forcing supermarkets to donate food instead of throwing it away.

But several years later, this one infraction would come back to haunt him after he left to take care of him's mom's affairs after she died. The arrangements he made to have his grass cut fell through (his friend who he asked to help him out passed away unexpectedly) and that set off a chain reaction that may result in him losing his home.

The 69-year-old retiree now faces a $29,833.50 fine plus interest. Watch the video to find out just what Jim is having to deal with.

Mow Your Lawn or Lose Your House! www.youtube.com

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The world officially loves Michelle Obama.

The former first lady has overtaken the number one spot in a poll of the world's most admired women. Conducted by online research firm YouGov, the study uses international polling tools to survey people in countries around the world about who they most admire.

In the men's category, Bill Gates took the top spot, followed by Barack Obama and Jackie Chan.

In the women's category, Michelle Obama came first, followed by Oprah Winfrey and Angelina Jolie. Obama pushed Jolie out of the number one spot she claimed last year.

Unsurprising, really, because what's not to love about Michelle Obama? She is smart, kind, funny, accomplished, a great dancer, a devoted wife and mother, and an all-around, genuinely good person.

She has remained dignified and strong in the face of rabid masses of so-called Americans who spent eight years and beyond insisting that she's a man disguised as a woman. She's endured non-stop racist memes and terrifying threats to her family. She has received far more than her fair share of cruelty, and always takes the high road. She's the one who coined, "When they go low, we go high," after all.

She came from humble beginnings and remains down to earth despite becoming a familiar face around the world. She's not much older than me, but I still want to be like Michelle Obama when I grow up.

Her memoir, Becoming, may end up being the best-selling memoir of all time, having already sold 10 million copies—a clear sign that people can't get enough Michelle, because there's no such thing as too much Michelle.

Don't like Michelle Obama? Don't care. Those of us who love her will fly our MO flags high and without apology, paying no mind to folks with cold, dead hearts who don't know a gem of a human being when they see one. There is nothing any hater can say or do to make us admire this undeniably admirable woman any less.

When it seems like the world has lost its mind—which is how it feels most days these days—I'm just going to keep coming back to this study as evidence that hope for humanity is not lost.

Here. Enjoy some real-life Michelle on Jimmy Kimmel. (GAH. WHY IS SHE SO CUTE AND AWESOME. I can't even handle it.)

Michelle & Barack Obama are Boring Now www.youtube.com

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What will future generations never believe that we tolerated in 2019?

Dolphin and orca captivity, for sure. They'll probably shake their heads at how people died because they couldn't afford healthcare. And, they'll be completely mystified at the amount of food some people waste while others go starving.

According to Biological Diversity, "An estimated 40 percent of the food produced in the United States is wasted every year, costing households, businesses and farms about $218 billion annually."

There are so many things wrong with this.

First of all it's a waste of money for the households who throw out good food. Second, it's a waste of all of the resources that went into growing the food, including the animals who gave their lives for the meal. Third, there's something very wrong with throwing out food when one in eight Americans struggle with hunger.

Supermarkets are just as guilty of this unnecessary waste as consumers. About 10% of all food waste are supermarket products thrown out before they've reached their expiration date.

Three years ago, France took big steps to combat food waste by making a law that bans grocery stores from throwing away edible food.According to the new ordinance, stores can be fined for up to $4,500 for each infraction.

Previously, the French threw out 7.1 million tons of food. Sixty-seven percent of which was tossed by consumers, 15% by restaurants, and 11% by grocery stores.

This has created a network of over 5,000 charities that accept the food from supermarkets and donate them to charity. The law also struck down agreements between supermarkets and manufacturers that prohibited the stores from donating food to charities.

"There was one food manufacturer that was not authorized to donate the sandwiches it made for a particular supermarket brand. But now, we get 30,000 sandwiches a month from them — sandwiches that used to be thrown away," Jacques Bailet, head of the French network of food banks known as Banques Alimentaires, told NPR.

It's expected that similar laws may spread through Europe, but people are a lot less confident at it happening in the United States. The USDA believes that the biggest barrier to such a program would be cost to the charities and or supermarkets.

"The logistics of getting safe, wholesome, edible food from anywhere to people that can use it is really difficult," the organization said according to Gizmodo. "If you're having to set up a really expensive system to recover marginal amounts of food, that's not good for anybody."

Plus, the idea may seem a little too "socialist" for the average American's appetite.

"The French version is quite socialist, but I would say in a great way because you're providing a way where they [supermarkets] have to do the beneficial things not only for the environment, but from an ethical standpoint of getting healthy food to those who need it and minimizing some of the harmful greenhouse gas emissions that come when food ends up in a landfill," Jonathan Bloom, the author of American Wasteland, told NPR.

However, just because something may be socialist doesn't mean it's wrong. The greater wrong is the insane waste of money, damage to the environment, and devastation caused by hunger that can easily be avoided.

Planet

The world is dark and full of terrors, but every once in a while it graces us with something to warm our icy-cold hearts. And that is what we have today, with a single dad who went viral on Twitter after his daughter posted the photos he sent her when trying to pick out and outfit for his date. You love to see it.




After seeing these heartwarming pics, people on Twitter started suggesting this adorable man date their moms. It was essentially a mom and date matchmaking frenzy.

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