The simple, yet powerful shift that can actually keep you motivated
Andrew Huberman breaks down what people can do to stick to their goals—and it's surprisingly easy.

Maybe we're focusing on the wrong thing.
There are a bajillion and one approaches out there when it comes to goal-setting, usually in the form of clever acronyms to remind us all of just how easy achieving our dreams can be. (Did you know there are more than just SMART goals? There are also HARD goals, WOOP goals, and OKR goals, according to Indeed.)
Still, despite the countless productivity tips, consistent motivation is something many of us struggle with. And while there can be serious factors causing this, like external stress or underlying mental health issues, it’s generally just a common thing people deal with. It’s really hard to keep your “eye on the prize” day in and day out, isn’t it?
But what if we shifted our perspective on what exactly the “prize” is in this scenario? According to neuroscientist Dr. Andrew Huberman, it could mean a lot.If you somehow have never heard of Andrew Huberman, he does deep dives on a wide range of complex scientific topics on his popular Huberman Lab podcast, explaining them in ways that are both easy to understand and applicable to everyday life.
Huberman regularly discusses the benefits of working with your body’s dopamine, i.e., pleasure hormone, in order to be more productive. In the case of staying motivated, he encourages people to make a mindset shift where they access pleasure from hard work rather than achievement.
Huberman notes that when we focus only on the “win” and work only for the sake of reward, it actually makes the required hard labor that much harder and less desirable, and generally makes us less likely to pursue more hard work in the future.
The concept of intrinsic motivation vs. extrinsic motivation became quite mainstream thanks to a well-known study conducted in 1973 in which researchers at Stanford gathered young children ages 3 to 5 who liked to draw and started rewarding them for drawing. After a while, the researchers stopped giving out the rewards, which caused a drop in interest among the children.
Bottom line: We garner less pleasure from activities when we begin to associate that pleasure with rewards, rather than the activity itself. That even goes for activities we naturally enjoy.
From a dopamine perspective, Huberman explains that if the “peak” in dopamine levels you get comes from a reward, it’s going to lower your baseline dopamine levels, which then signals to your brain that pleasure = reward, not pleasure = challenging activity, which is not always sustainable.
Luckily, there’s a way to rewire this perspective by incorporating a growth mindset.
Anyone can cultivate a growth mindset.
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Having a growth mindset, a term coined by Carol Dweck, means viewing one’s mind as always being at the starting point, and focusing on deepening a love of learning through engaging in challenges, rather than trying to accomplish an end goal. Those who have this view have time and time again achieved great things, but only as a byproduct of willingly engaging in the effort for its own sake.
And the best part is anyone can cultivate this mindset.
“You can tell yourself the effort part is the good part. I know it’s painful. I know this doesn’t feel good. But I’m focused on this. I’m going to start to access the reward,” Huberman says.
Repeating this over and over again—especially during the most difficult parts—will eventually make that growth mindset sink in, and it will extend to all types of effort.
In other words, sometimes it is good to lie to ourselves.
Watch Huberman's full podcast episode on motivation and dopamine below. It’s full of other science-based gems.
- Psychologist reveals 5 evidence-based tips for helping New Year's resolutions stick ›
- What's one of the WORST ways to motivate someone? Hint: You see it all the time. ›
- Star neuroscientist Andrew Huberman breaks down two simple exercises to improve vision ›
- Dr. Andrew Huberman shares 'vital' morning sunlight routine - Upworthy ›
- Andrew Huberman wows Jimmy Fallon with stress relief breathing hack - Upworthy ›
- Psychologists' 'Monday Match' can help you with motivation - Upworthy ›
- Adam Grant says 'contributions journals' can boost motivation - Upworthy ›
- Achieve your goals with the "Move in Silence" theory - Upworthy ›






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Resurfaced video of French skier's groin incident has people giving the announcer a gold medal
"The boys took a beating on that one."
Downhill skiing is a sport rife with injuries, but not usually this kind.
A good commentator can make all the difference when watching sports, even when an event goes smoothly. But it's when something goes wrong that great announcers rise to the top. There's no better example of a great announcer in a surprise moment than when French skier Yannick Bertrand took a gate to the groin in a 2007 super-G race.
Competitive skiers fly down runs at incredible speeds, often exceeding 60 mph. Hitting something hard at that speed would definitely hurt, but hitting something hard with a particularly sensitive part of your body would be excruciating. So when Bertrand slammed right into a gate family-jewels-first, his high-pitched scream was unsurprising. What was surprising was the perfect commentary that immediately followed.
This is a clip you really just have to see and hear to fully appreciate:
- YouTube youtu.be
It's unclear who the announcer is, even after multiple Google inquiries, which is unfortunate because that gentleman deserves a medal. The commentary gets better with each repeated viewing, with highlights like:
"The gate the groin for Yannick Bertrand, and you could hear it. And if you're a man, you could feel it."
"Oh, the Frenchman. Oh-ho, monsieurrrrrr."
"The boys took a beating on that one."
"That guy needs a hug."
"Those are the moments that change your life if you're a man, I tell you what."
"When you crash through a gate, when you do it at high rate of speed, it's gonna hurt and it's going to leave a mark in most cases. And in this particular case, not the area where you want to leave a mark."
Imagine watching a man take a hit to the privates at 60 mph and having to make impromptu commentary straddling the line between professionalism and acknowledging the universal reality of what just happened. There are certain things you can't say on network television that you might feel compelled to say. There's a visceral element to this scenario that could easily be taken too far in the commentary, and the inherent humor element could be seen as insensitive and offensive if not handled just right.
The announcer nailed it. 10/10. No notes.
The clip frequently resurfaces during the Winter Olympic Games, though the incident didn't happen during an Olympic event. Yannick Bertrand was competing at the FIS World Cup super-G race in Kvitfjell, Norway in 2007, when the unfortunate accident occurred. Bertrand had competed at the Turin Olympics the year before, however, coming in 24th in the downhill and super-G events.
As painful as the gate to the groin clearly as, Bertrand did not appear to suffer any damage that kept him from the sport. In fact, he continued competing in international downhill and super-G races until 2014.
According to a 2018 study, Alpine skiing is a notoriously dangerous sport with a reported injury rate of 36.7 per 100 World Cup athletes per season. Of course, it's the knees and not the coin purse that are the most common casualty of ski racing, which we saw clearly in U.S. skier Lindsey Vonn's harrowing experiences at the 2026 Olympics. Vonn was competing with a torn ACL and ended up being helicoptered off of the mountain after an ugly crash that did additional damage to her legs, requiring multiple surgeries (though what caused the crash was reportedly unrelated to her ACL tear). Still, she says she has no regrets.
As Bertrand's return to the slopes shows, the risk of injury doesn't stop those who live for the thrill of victory, even when the agony of defeat hits them right in the rocks.