The simple, yet powerful shift that can actually keep you motivated
Andrew Huberman breaks down what people can do to stick to their goals—and it's surprisingly easy.

Maybe we're focusing on the wrong thing.
There are a bajillion and one approaches out there when it comes to goal-setting, usually in the form of clever acronyms to remind us all of just how easy achieving our dreams can be. (Did you know there are more than just SMART goals? There are also HARD goals, WOOP goals, and OKR goals, according to Indeed.)
Still, despite the countless productivity tips, consistent motivation is something many of us struggle with. And while there can be serious factors causing this, like external stress or underlying mental health issues, it’s generally just a common thing people deal with. It’s really hard to keep your “eye on the prize” day in and day out, isn’t it?
But what if we shifted our perspective on what exactly the “prize” is in this scenario? According to neuroscientist Dr. Andrew Huberman, it could mean a lot.If you somehow have never heard of Andrew Huberman, he does deep dives on a wide range of complex scientific topics on his popular Huberman Lab podcast, explaining them in ways that are both easy to understand and applicable to everyday life.
Huberman regularly discusses the benefits of working with your body’s dopamine, i.e., pleasure hormone, in order to be more productive. In the case of staying motivated, he encourages people to make a mindset shift where they access pleasure from hard work rather than achievement.
Huberman notes that when we focus only on the “win” and work only for the sake of reward, it actually makes the required hard labor that much harder and less desirable, and generally makes us less likely to pursue more hard work in the future.
The concept of intrinsic motivation vs. extrinsic motivation became quite mainstream thanks to a well-known study conducted in 1973 in which researchers at Stanford gathered young children ages 3 to 5 who liked to draw and started rewarding them for drawing. After a while, the researchers stopped giving out the rewards, which caused a drop in interest among the children.
Bottom line: We garner less pleasure from activities when we begin to associate that pleasure with rewards, rather than the activity itself. That even goes for activities we naturally enjoy.
From a dopamine perspective, Huberman explains that if the “peak” in dopamine levels you get comes from a reward, it’s going to lower your baseline dopamine levels, which then signals to your brain that pleasure = reward, not pleasure = challenging activity, which is not always sustainable.
Luckily, there’s a way to rewire this perspective by incorporating a growth mindset.Anyone can cultivate a growth mindset.
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Having a growth mindset, a term coined by Carol Dweck, means viewing one’s mind as always being at the starting point, and focusing on deepening a love of learning through engaging in challenges, rather than trying to accomplish an end goal. Those who have this view have time and time again achieved great things, but only as a byproduct of willingly engaging in the effort for its own sake.
And the best part is anyone can cultivate this mindset.
“You can tell yourself the effort part is the good part. I know it’s painful. I know this doesn’t feel good. But I’m focused on this. I’m going to start to access the reward,” Huberman says.
Repeating this over and over again—especially during the most difficult parts—will eventually make that growth mindset sink in, and it will extend to all types of effort.
In other words, sometimes it is good to lie to ourselves.
Watch Huberman's full podcast episode on motivation and dopamine below. It’s full of other science-based gems.
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.