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A bike that mimics multiple sclerosis presents the disease on a new level.

A clever campaign just might help someone you know.

What do you see in this image?

All images via Grey Australia/YouTube.


Looks pretty straightforward, right? A classic 10-speed bike, like you might find in your parent's garage. Nothing exceptional.

But things aren't always how they seem at first glance. In fact, a quick ride on this bike would throw a lot of people off, and that's exactly why a group of Australian designers, neurologists, and advocates created it.

This bicycle was designed to mimic the symptoms of multiple sclerosis.

You may know someone who has it. (The disease, not the bike.)

Roughly 2.5 million people out there know what it's like to live with multiple sclerosis, a disease that attacks the brain and spinal cord, making it hard for the brain to properly talk to the body.

It's mysterious and often frustrating, especially considering that researchers are still unsure what causes it. That, mixed with its unpredictable nature as a disease, makes it hard for people to grasp what it's like to have ... until now.

Here are five clever ways they did it:

Bike = MS? You better believe it. Here we go.

1. This bike looks great on the outside, but the inside tells a different story.

One of the most frustrating parts of MS is that it's considered a hidden disease. You can look completely normal and healthy on the outside but actually be suffering on the inside.

It's one of the reasons many people can't understand what their loved ones are going through. Diagnosing MS is no cakewalk either; its symptoms can be so hard to see that it's hard to determine whether a person has it or not.

This bike looks sharp and ready to hit the road, just like someone diagnosed with MS. But just wait.

2. Be prepared to feel wobbly.


With MS, the instability is real, and this bike was designed with that in mind. The makers purposely built it with crooked wheels, a misaligned frame, and balky tires to create the effect. It's incredibly hard to find your balance when you're riding, and if you took it for a spin, there would be a good chance you'd end up on the asphalt.

People living with MS could relate since they often have problems with walking and feel dizziness.

3. You never know what's going to happen next.


Symptoms of MS vary widely from person to person, but not knowing what's going to happen or when it's going to happen is a common theme.

On the bike, the designers shifted gears, took out teeth on the rear cassette, and used heavy parts to create a jarring, unpredictable feeling when riding.

4. The brakes, seat, and handlebars recreate numbing.


Ever sit in a position too long and your legs go numb? That's sort of what it's like for someone living with MS. Only it's not just your leg. It's different parts of your body, all the time.

Losing sensation in your feet and hands makes you feel like you have to do everything harder to make it work. To replicate this feeling on the bike, after they used thin handlebar tape with ball bearings wrapped underneath, and made the seat super uncomfortable. Hang on or sit for a while and you'll go numb.

5. It takes so much more effort to go anywhere.


For some of us, it's hard enough to roll out of bed and face the day when we're feeling perfectly fine. Someone living with MS has to constantly fight through the day to make it through.

With all the alterations above, riding this bike is also a strain, to put it lightly.

Our bodies are machines, just like a bike.

When something is off, the body reacts and works to find a fix. With MS, there is no permanent fix, but there are ways to ease symptoms and slow disease progression with medicine and physical therapy.

Most people won't get to ride this bike, and, of course, it's nothing compared to the challenge of actually having the disease.

But this unique approach might make MS easier to understand — both mentally and physically.

By improving awareness and relating it to something most people do understand (bikes!), it hopefully can allow people to see MS on a different level.

Created by cycling Paralympian Carol Cooke, bike mechanics, neurologists, folks living with MS, and Grey Australia, the campaign hopes to raise awareness for the disease in advance of the MS Melbourne Cycle in March 2016.

Watch the full campaign ad here:

Sponsored

Three women, three MS journeys: How multiple sclerosis looks different for everyone

Gina, Nathalie and Helga share their reactions to being diagnosed with MS and how they stay informed and positive in the face of ever-changing symptoms.

Courtesy of Sanofi

Helga, Nathalie and Gina all have MS, and their experiences show how differently the disease can manifest.

True

It’s been 155 years since neurologist Jean-Martin Charcot gave the first lecture on a mysterious progressive illness he called “multiple sclerosis.” Since then, we’ve learned a lot. We know MS causes the immune system to attack healthy tissue, including damaging the brain and spinal cord. Resulting symptoms can be debilitating and include fatigue, blurred vision, memory problems and weakness. Huge advancements in our understanding of MS and its underlying causes, as well as treatment advances, have been made in the past few decades, but MS remains a complex and unpredictable reality for the 2.8 million+ people diagnosed around the world.

Ironically, the only real constant for people living with MS is change. There’s no set pattern or standard progression of the disease, so each person’s experience is unique. Some people with MS have mild symptoms that worsen slowly but sometimes improve, while others can have severe symptoms that drastically alter their daily lives.

All people with MS share some things in common, however, such as the need to stay informed on the ever-evolving research, find various lines of support and try to remain hopeful as they continue living with the disease.

To better understand what navigating life with MS really looks like, three women shared their MS stories with us. Their journeys demonstrate how MS can look different for different people and interestingly, how the language used to talk about the disease can greatly impact how people understand their realities.

woman with horse, woman riding horseGina loves riding her horse, Benita.Courtesy of Sanofi

Gina—Hamburg, Germany (diagnosed with relapsing multiple sclerosis in 2017)

When her youngest son was 4 months old, Gina started having problems with her eye. She’d soon learn she was experiencing optic neuritis—her first symptom of MS.

“Immediately after the diagnosis, I looked up facts on MS because I didn’t know anything about it,” Gina says. “And as soon as I knew what could really happen with this disease, I actually got scared.”

As her family’s primary income provider, she worried about how MS would impact her ability to work as a writer and editor. Her family was afraid she was going to end up in a wheelchair. However, for now, Gina’s MS is managed well enough that she still works full-time and is able to be active.

“When I tell somebody that I have MS, they often don't believe me the first time because I don't fulfill any stereotypes,” she says.

Overwhelmed by negative perspectives on living with MS, Gina sought support in the online MS community, which she found to be much more positive.

“I think it’s important to use as many positive words as you can when talking about MS.” It’s important to be realistic while also conveying hope, she says. “MS is an insidious disease that can cause many bad symptoms…that can be frightening, and you can't gloss over it, either.”

To give back to the online community that helped her so much, Gina started a blog to share her story and help others trying to learn about their diagnosis.

Though she deals with fatigue and cognitive dysfunction sometimes, Gina stays active swimming, biking, riding horses and playing with her sons, who are now 11 and 6.

Cognitive dysfunction is common in MS, with over half of people affected. It can impact memory, attention, planning, and word-finding. As with many aspects of MS, some people experience mild changes, while others face more challenges.

Gina says that while there’s still a lot of education about MS needed, she feels positive about the future of MS because there’s so much research being done.

woman in wheelchair holding medal, woman rowingNathalie is an award-winning rower with multiple international titles.Courtesy of Sanofi

Nathalie — Pennes Mirabeau, France (diagnosed with relapsing-remitting multiple sclerosis in 2002)

Nathalie was a teenager and a competitive athlete when she noticed her first symptoms of MS, but it would take four years of “limbo” before she was diagnosed.

“Ultimately, the diagnosis was more of a relief, than a shock,” she says. “Because when you have signs and you don’t know why, it’s worse than knowing, in the end, what you have.”

However, learning more about the disease—and the realities of disease progression—scared her.

“That glimpse of the future was direct and traumatic,” she says. Her neurologist explained that the disease evolves differently for everyone, and her situation might end up being serious or very mild. So, she decided to stop comparing herself to others with MS.

She said to herself, “We’ll see what happens, and you’ll manage it bit by bit.”

By 2005, Nathalie’s MS had progressed to the point of needing a wheelchair. However, that has not dampened her competitive spirit.

Nathalie began her international rowing career in 2009 and has won multiple world titles, including two Paralympic medals—silver in London and bronze in Tokyo. Now, at 42, she still trains 11 times a week. Fatigue can be a problem, and sometimes hard workouts leave her with muscle stiffness and shaking, but she credits her ongoing sports career for helping her feel in tune with her body’s signals.

“Over the years, I’ve learned to listen to my body, letting my body guide when I need to stop and take breaks,” she says.

Nathalie explains that she used to only look backwards because of the initial shock of her diagnosis. In time, she stopped thinking about what she couldn’t do anymore and focused on her future. She now lives in the following mindset: “Even when doors close, don’t miss out on those that open.” Instead of focusing on what she can’t do, she focuses on the opportunities she still has. Right now, this includes her training for the 2024 Paralympic Games in Paris, where she will compete for another rowing medal.

“I only go forward,” she says. “Well, I try, anyway…It’s easy to say, it’s not always easy to do. But that’s what I try to do.”

woman exiting water after swimming, woman with great daneHelga's Great Dane has become a helpful and beloved companion.Courtesy of Sanofi

Helga—Johannesburg, South Africa (diagnosed with relapsing multiple sclerosis in 2010)

When Helga first started having balance issues and numbness in her feet, she chalked it up to her training as a runner. But when the numbness moved to her face, she knew something was wrong. She never guessed it was MS.

“When I was diagnosed, I felt completely overwhelmed and clueless,” Helga says. “I felt that I had nowhere near enough information. I did not know anything about the disease…I had no idea that it was going to be a process of continually monitoring and adjusting your lifestyle.”

In the beginning, Helga’s symptoms developed slowly, and she didn’t appear ill to others. She was even able to run for a few years after her diagnosis, but she couldn’t do marathons anymore, and she began to fall frequently due to balance issues and right-foot dragging. Then her cognition issues became more problematic, especially in her job as a trainer in a printing company.

“My executive function, decision-making and short-term memory were affected to the point that I was eventually medically unfit for work,” she says. She stopped working in 2017.

However, she didn’t stop living life. Even though she could no longer run, she continued to swim competitively. She got a Great Dane puppy and trained him as a service dog to help her walk. She also serves as vice chair of the patient support organization Multiple Sclerosis South Africa, and she advises others who have been diagnosed to join a patient advocacy group as soon as possible to get reliable information and meet others with MS.

Helga says she is “hopeful” about the future of MS. “I must say that I am so grateful that we have all the new medications available, because my life would not be the same if it wasn't for that,” she adds.

Part of how she manages her MS is by looking at the positives.

“If I could tell the world one thing about MS, it would be that MS is an incurable disease of the nervous system, but it's also the greatest teacher of valuing your health, family, friends, and managing change in your life,” she says. “My life is diversified in a way that I never, ever thought it would, and MS has been honestly the greatest teacher.”

Each MS journey is unique – with each person impacted experiencing different struggles, successes, and feelings as they manage this unpredictable disease. But the common thread is clear – there is a critical need for information, support, and hope. We are proud to participate in World MS Day and share these incredible stories of living life while living with MS. To learn more about MS, go to https://www.sanofi.com/why-words-really-matter-when-it-comes-to-multiple-sclerosis.

MAT-GLB-2301642-v1.0-05/2023

This article was sponsored by Sanofi. Participants were compensated when applicable.

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