Do You Notice Anything Different About This Toy Catalog? Because Kids Do.

Toys "R" Us officially moved up a few notches in the eyes of progressives by challenging the gender stereotypes that have lined its pages for years. The Swedish version of the toy store did at least. I definitely like the idea of letting kids choose what they want to identify with instead of having it spelled out for them. I really hope this catches on.


   
   

   
   
   

Next bit of Upworthiness:

Flash Video Embed

This video is not supported by your device. Continue browsing to find other stuff you'll love!

Hey, Internet Friend. Looks like you're using a crazy old web browser, which is no longer supported. Please consider upgrading to something more modern—for a better experience, and a safer time online. We only want the best for you.

Download Google Chrome, and try it for a week. Don't think about it, just do it. You'll thank us later.