Why Campbell Soup Company is changing the recipe for a version of its most iconic product.
Campbell Soup Company announced a revised chicken noodle soup recipe.
They say they're giving the people what they want by leaving out ingredients that sound straight out of a chemistry lab.
But the recipe won't debut in Campbell's classic red and white can:
Photo by Cassandra Corrado, professional soup can photographer, for Upworthy.
They're rolling it out with limited-edition "Star Wars"-themed soup. They appear to be testing the recipe in the children's variety of the product while hedging their risk with the galactic merchandising bonanza surrounding "Star Wars: The Force Awakens" (in theaters in December 2015).
Photo by theimpulsivebuy/Flickr.
According to The New York Times, Campbell's soup sales have been falling since 2012. Between those financial pressures and the reputation of an 81-year-old product at stake, it makes sense that Campbell wants the force on their side.
But this isn't the only brand shake-up Campbell has had this year.
The company produced a collection of videos for an ad campaign aimed at delighting the country's diverse soup consumers. One video starred a little boy eating Campbell's "Star Wars"-themed soup — with his two dads.
GIFs from Campbell's Soup/YouTube.
Homophobes were not delighted. But the company stood by the video (and the law), staking its position as an ally of the gay community. Plus, with the majority of Americans supportive of gay marriage, that's also just good business.
So here's the scoop — or the ladle, rather — on Campbell's new soup recipe.
The new recipe eliminates most of the ingredients you wouldn't normally find in a household kitchen.
“We're closing the gap between the kitchen and our plants," Campbell Soup Company CEO Denise Morrison told The New York Times.
Photo by Cassandra Corrado for Upworthy.
The once 30-ingredient list is now 20. Among the departed are flavor enhancers like monosodium glutamate, disodium inosinate, and disodium guanylate, as well as texture additives like maltodextrin and preservatives like lactic acid.
Marketers call what's happening in the food industry a "clean label" revolution.
Photo by Robyn Beck/AFP/Getty Images.
In an interview with NPR, Jeff George, who works in research and development for Campbell Soup Company, said that's precisely what's driving the company's decision:
"The change we're seeing from moms and dads and kids, is they want foods with simpler, easy, understandable ingredients, cleaner ingredients. So we're changing our formulas."
Campbell and other processed-food conglomerates are a few decades late to the party. The "clean label" trend isn't exactly new. A report published in 1997 cited the health concerns of an aging population as a key motivator of the trend.
But today, companies like Campbell are listening to the youngsters. Morrison points to the 75 million millennials, the largest age demographic in the United States. "They're shopping and thinking differently about food and in a way that is influential," she said.
It's great that Campbell is finally heeding consumer demand.
But if food companies really want to serve this increasingly powerful young consumer group, they'll either need to speed things along or surrender market share to newcomers who will. The millennial economy is an on-demand economy, and they're not waiting 20 years for the soup they want now.



A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 
At least it wasn't Bubbles.
You just know there's a person named Whiskey out there getting a kick out of this. 


An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.