Why Campbell Soup Company is changing the recipe for a version of its most iconic product.

Campbell Soup Company announced a revised chicken noodle soup recipe.

They say they're giving the people what they want by leaving out ingredients that sound straight out of a chemistry lab.

But the recipe won't debut in Campbell's classic red and white can:


Photo by Cassandra Corrado, professional soup can photographer, for Upworthy.

They're rolling it out with limited-edition "Star Wars"-themed soup. They appear to be testing the recipe in the children's variety of the product while hedging their risk with the galactic merchandising bonanza surrounding "Star Wars: The Force Awakens" (in theaters in December 2015).

Photo by theimpulsivebuy/Flickr.

According to The New York Times, Campbell's soup sales have been falling since 2012. Between those financial pressures and the reputation of an 81-year-old product at stake, it makes sense that Campbell wants the force on their side.

But this isn't the only brand shake-up Campbell has had this year.

The company produced a collection of videos for an ad campaign aimed at delighting the country's diverse soup consumers. One video starred a little boy eating Campbell's "Star Wars"-themed soup — with his two dads.

GIFs from Campbell's Soup/YouTube.

Homophobes were not delighted. But the company stood by the video (and the law), staking its position as an ally of the gay community. Plus, with the majority of Americans supportive of gay marriage, that's also just good business.

So here's the scoop — or the ladle, rather — on Campbell's new soup recipe.

The new recipe eliminates most of the ingredients you wouldn't normally find in a household kitchen.

“We're closing the gap between the kitchen and our plants," Campbell Soup Company CEO Denise Morrison told The New York Times.

Photo by Cassandra Corrado for Upworthy.

The once 30-ingredient list is now 20. Among the departed are flavor enhancers like monosodium glutamate, disodium inosinate, and disodium guanylate, as well as texture additives like maltodextrin and preservatives like lactic acid.

Marketers call what's happening in the food industry a "clean label" revolution.

Photo by Robyn Beck/AFP/Getty Images.

In an interview with NPR, Jeff George, who works in research and development for Campbell Soup Company, said that's precisely what's driving the company's decision:

"The change we're seeing from moms and dads and kids, is they want foods with simpler, easy, understandable ingredients, cleaner ingredients. So we're changing our formulas."

Campbell and other processed-food conglomerates are a few decades late to the party. The "clean label" trend isn't exactly new. A report published in 1997 cited the health concerns of an aging population as a key motivator of the trend.

But today, companies like Campbell are listening to the youngsters. Morrison points to the 75 million millennials, the largest age demographic in the United States. "They're shopping and thinking differently about food and in a way that is influential," she said.

It's great that Campbell is finally heeding consumer demand.

But if food companies really want to serve this increasingly powerful young consumer group, they'll either need to speed things along or surrender market share to newcomers who will. The millennial economy is an on-demand economy, and they're not waiting 20 years for the soup they want now.

Photo courtesy of Justin Sather
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While most 10-year-olds are playing Minecraft, riding bikes, or watching YouTube videos, Justin Sather is intent on saving the planet. And it all started with a frog blanket when he was a baby.

"He carried it everywhere," Justin's mom tells us. "He had frog everything, even a frog-themed birthday party."

In kindergarten, Justin learned that frogs are an indicator species – animals, plants, or microorganisms used to monitor drastic changes in our environment. With nearly one-third of frog species on the verge of extinction due to pollution, pesticides, contaminated water, and habitat destruction, Justin realized that his little amphibian friends had something important to say.

"The frogs are telling us the planet needs our help," says Justin.

While it was his love of frogs that led him to understand how important the species are to our ecosystem, it wasn't until he read the children's book What Do You Do With An Idea by Kobi Yamada that Justin-the-activist was born.

Inspired by the book and with his mother's help, he set out on a mission to raise funds for frog habitats by selling toy frogs in his Los Angeles neighborhood. But it was his frog art which incorporated scientific facts that caught people's attention. Justin's message spread from neighbor to neighbor and through social media; so much so that he was able to raise $2,000 for the non-profit Save The Frogs.

And while many kids might have their 8th birthday party at a laser tag center or a waterslide park, Justin invited his friends to the Ballona wetlands ecological preserve to pick invasive weeds and discuss the harms of plastic pollution.

Justin's determination to save the frogs and help the planet got a massive boost when he met legendary conservationist Dr. Jane Goodall.

Photo courtesy of Justin Sather

At one of her Roots and Shoots youth initiative events, Dr. Goodall was so impressed with Justin's enthusiasm for helping frogs, she challenged the young activist to take it one step further and focus on plastic pollution as well. Justin accepted her challenge and soon after was featured in an issue of Bravery Magazine dedicated to Jane Goodall.

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Often, parents of children with special needs struggle to find Halloween costumes that will accommodate medical equipment or provide a proper fit. And figuring out how to make one? Yikes.

There's good news; shopDisney has added new ensembles to their already impressive line of adaptive play costumes. And from 8/30 - 9/26, there's a 20% off sale for all costume and costume accessory orders of $75+ with code Spooky.

When looking for the right costume, kids with unique needs have a lot of extra factors to consider: wheelchair wheels get tangled up in too-long material, feeding tubes could get twisted the wrong way, and children with sensory processing disorders struggle with the wrong kind of fabric, seams, or tags. There are a lot of different obstacles that can come between a kid and the ability to wear the costume of their choice, which is why it's so awesome that more and more companies are recognizing the need for inclusive creations that make it easy for everyone to enjoy the magic of make-believe.

Created with inclusivity in mind, the adaptive line is designed to discreetly accommodate tubes or wires from the front or the back, with lots of stretch, extra length and roomier cut, and self-stick fabric closures to make getting dressed hassle-free. The online shop provides details on sizing and breaks down the magical elements of each outfit and accessory, taking the guesswork out of selecting the perfect costume for the whole family.

Your child will be able to defeat Emperor Zurg in comfort with the Buzz Lightyear costume featuring a discreet flap opening at the front for easy tube access, with self-stick fabric closure. There is also an opening at the rear for wheelchair-friendly wear, and longer-length inseams to accommodate seated guests. To infinity and beyond!

An added bonus: many of the costumes offer a coordinating wheelchair cover set to add a major boost of fun. Kids can give their ride a total makeover—all covers are made to fit standard size chairs with 24" wheels—to transform it into anything from The Mandalorian's Razor Crest ship to Cinderella's Coach. Some options even come equipped with sounds and lights!

From babies to adults and adaptive to the group, shopDisney's expansive variety of Halloween costumes and accessories are inclusive of all.

Don't forget about your furry companions! Everyone loves to see a costumed pet trotting around, regardless of the occasion. You can literally dress your four-legged friend to look like Sven from Frozen, which might not sound like something you need in your life but...you totally do. CUTENESS OVERLOAD.

This year has been tough for everyone, so when a child gets that look of unfettered joy that comes from finally getting to wear the costume of their dreams, it's extra rewarding. Don't wait until the last minute to start looking for the right ensemble!


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