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Study of Upworthy headlines claims negativity drives website clicks. We have some thoughts.

Let us give you a peek behind the editorial curtain here.

headlines newspapers
Photo by Egor Vikhrev on Unsplash

Let's talk about what makes people read articles.

The adage, "If it bleeds, it leads," refers to the media's tendency to headline stories involving death or violence, but it can also be used to point to people's negativity bias. Simply put, people tend to pay more attention to negative news stories than positive ones.

A new study seems to reinforce this idea. And much to our surprise, it's centered on headlines used in Upworthy stories.

Using a public archive of Upworthy headlines and traffic data from 2012 to 2015, two separate teams of researchers analyzed whether people's click tendencies changed with negative or positive words in headlines. In those olden days of Upworthy, a handful of headlines for a single story were tested on the website to see which one would receive the most clicks. The research teams analyzed those results and found that negative words in headlines led to more people clicking on a story (2.3% more), and positive words in headlines led to fewer clicks (1.0% fewer). They also found a preference for headlines that express sadness over those that express joy, fear or anger.


The two research teams submitted their findings to the journal Nature at the same time in a bit of kismet shared here: "Two Research Teams Submitted the Same Paper to Nature – You Won’t BELIEVE What Happens Next!!" (For those outside media industry circles, "You won't believe what happens next," is a mocking pseudo-headline that came into use during the past decade and has generally been used to degrade the editorial choices of Upworthy and similarly-minded publishers in the early days of social media news.) The teams ended up combining their results in a joint study whose title sums up its conclusion: "Negativity drives online news consumption."

While we appreciate the researchers' work, we're not convinced that 10-year-old Upworthy headlines and traffic are the most appropriate data to draw such a conclusion from. From our perspective, "negativity drives clicks" isn't a clear takeaway here due to the fact that 1) the fast-changing media landscape quickly makes data obsolete, 2) the increases and decreases in clicks were quite modest, which matters a lot since 3) a negative word being used in a headline does not automatically equate to "negativity."

To illustrate these points, let us offer a peek behind the editorial curtain here.

Upworthy gained unprecedented fame in the early 2010s for mastering the "curiosity gap" headline, and for a hot minute, it was incredibly successful. The "Upworthy-style" headline became all the rage and was emulated to some degree by media outlets of all stripes before losing its novelty and falling out of favor somewhere around 2014.

That was a decade ago.

A lot has changed since then, both in media at large and here at Upworthy. "You won't believe what happens next," is several proverbial lifetimes of change in the way all media outlets, including Upworthy, approach storytelling and how our audiences engage with that content. Headlines that got people clicking in 2013 wouldn't be written or clicked on the same way today at all in our experience. So, it feels like conclusions about people's click habits are being drawn from outdated data (a bit like comparing the respective value of a thrift store TV antenna with optimizing your 4K Netflix stream).

People have pointed out some irony in a seeming preference for negative words and sadness here at Upworthy, a website branded as a "positive news outlet." However, that's a simplistic characterization of our content. Upworthy has always shared positive, uplifting stories, to be sure, but it's an ongoing misconception that Upworthy only covers "positive news."

The original idea behind Upworthy was to "change what the world pays attention to" by sharing meaningful stories that highlight our common humanity, and that core ideal hasn't changed. Often, yes, that means telling feel-good stories. But it also means shedding light on and exploring solutions to challenges facing humanity, which aren't always positive or uplifting. Sometimes it means sharing a viral celebrity story that touches on an important issue or an experience many people can relate to. Sometimes it looks like tapping into people's curiosity to help us all better understand the world we live in. We tell stories that uplift and stories that deserve to be uplifted, and our headlines reflect that range of storytelling.

So what should we take from an Upworthy headline study that found people were a little more likely to click on headlines with negative words and sadness in them?

Honestly? Not a whole lot.

We already know negativity bias exists. None of this is revelatory to us (except perhaps the finding that anger does not appear to drive more clicks—that one was a bit of a surprise, to be honest). We've always known that if we wanted to, we could sell our souls and exploit the crap out of people's baser tendencies with our headlines to drive cheap clicks and make bank from it. But we don't, because that's not who we are.

Upworthy's current editorial team takes a different approach to headlines than the folks who were here a decade ago. We don't test multiple headlines anymore to see what clicks. Our process is more organic and intuitive, partly due to our own experience, partly due to lessons learned from our predecessors' data-driven approach and partly due to appreciating the art of a conscientious-yet-effective headline.

Speaking of which, the term "clickbait" gets thrown around with the Upworthy name a lot, including in the study. We have some thoughts on that, too.

Upworthy pioneered a specific headline style that drove a ton of website traffic and lots of people copied that style because it was effective. But a headline that makes people want to click on a story and read it does not automatically make it "clickbait." As long as the story itself is solid, a "clicky" headline is simply a good headline. There is no point in writers creating articles for a website if no one clicks and reads them, and a good headline will make people want to click and read. That statement shouldn't be the least bit controversial.

Genuine clickbait is when a headline promises something that isn't delivered in the story. It's a bait and switch, purely to rack up pageviews. That is not and has never been Upworthy's MO. Of course, we want people to read our stories—we wouldn't be here if we didn't think what we share was worth reading. But headlines are not articles, and every detail of a story can't be included in a 90-character headline. Being misled by a headline and clicking into a story that doesn't deliver is a clickbait problem. Having to actually click on and read an article to get the full story behind a headline is not.

Okay, back to negative words in headlines. Do we ever use them today? Of course, but not for clicks. The top negative words analyzed in the headline study were wrong, bad, awful, hate, war, worst, sick, fight, scary, and hell, and some stories honestly lend themselves to including such words in the headline. And more importantly, a headline with negative words is not necessarily negative.

The researchers point out that they removed headlines that included both positive and negative words to avoid muddying the waters. But searching our website archives from the time period in question for the negative word "wrong," for example, reveals headlines that are not actually negative (unless you think proving an incorrect assumption wrong is a bad thing).

"The classic image of a farmer is a man. These stunning pics prove that wrong." (Certainly not a negative story.)

"5 times Jimmy Carter proved the haters wrong" (This one has two negative words, "hate" and "wrong," but still isn't actually a negative headline or story.)

"The world tells us there's something wrong with us if we don't want to have sex. One chart proves the world wrong." (The word "wrong" in here twice—still not really a negative headline and definitely not a negative story.)

We could go through countless examples like this, not to prove that negativity bias isn't a thing (because we know it is) but to show that not all negative-word-including headlines are created equal. There are headlines in the archives that we'd never write today, some of which truly were negative, but many included a "negative" word but weren't actually negative at all. In light of that and considering the small increase in clicks for headlines containing negative words, we're not convinced that our archive of decade-old headlines is the best measuring stick to use when determining whether people are more drawn to negativity than positivity in news headlines.

We're also not convinced it's a particularly useful question. What we're most interested in is whether people are drawn to content that highlights our shared humanity, connects people around important causes, brings people together in celebration of joy and helps them learn something fascinating about the world we live in. And sure enough, our audience keeps proving time and again that that's what keeps them clicking, reading and sharing our stories, regardless of how many "positive" or "negative" words we include in our headlines.

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Life can be bleak, so we’re going to be celebrating the small joys while we can—whether that’s a sweet snack that boosts your mood (courtesy of our friends at All In), or a dad joke so epic you'll hurt your eyes from rolling them so hard. These momentary mood boosters are everywhere you look—you just have to be able to find them underneath all the noise. And that’s where we come in.

Consider this weekly web series your cheat sheet to the best of the Internet—not just random memes to make you laugh, but examples of people truly finding something extraordinary in the mundane. Each Friday we'll be delivering five pieces of media that allow you to stop for a second, take a breath, and feel just a little bit brighter among the daily stress—and this week, in honor of Father's Day, it's dad-themed.

Ready to smile? Here we go.

1.The "soulmated so hard" trend

@breezeb3a

I’ll never recover from losing you 💓

♬ The Winner Is... Version - DeVotchKa

This is a TikTok trend that’s both wholesome and, at times, actually jaw-dropping. The premise is this: Pets can be our soulmates, and sometimes we “soulmate” so hard that our pets leave a lifelong impression on us. This trend has people showing how big of an impression their pets have made on them, even after they’ve crossed the rainbow bridge. In one video, user Brianna Kay shares an ultrasound of her baby with what looks like the outline of her dog kissing the baby on the forehead. In another video, an owner asks her soulmate cat to send her a sign from beyond the grave that she is at peace. The response (here) will shock you.

2. Dudes getting flowers

Why is it that men (traditionally speaking) are the ones who give flowers, and not usually the ones who get them? We don’t have a good answer for that, but it’s clearly time to flip the script. This week, our friends from All In are hitting the streets of New York and delivering bouquets to men, and they are absolutely loving it. Let’s make this a regular thing.

3. A new grandpa gets good news  

@ellelauricella In my feels today remembering my dad’s reaction to meeting my baby ❤️ We named his middle name after my father and kept it a surprise my whole pregnancy. This was one of the happiest moments of my whole life. #postpartum #dad #dadsoftiktok #dadanddaughter #grandson #firstgrandbaby #birthvlog #hospitalbirth #momsoftiktok #fyp #firsttimemom ♬ Stuff We Did (from 'Up') - Piano Version - your movie soundtrack

Just in time for Father's Day! There’s almost no better way to honor your dad than naming a new baby after him, which is exactly what happens in this video. It’s almost impossible not to cry (happy tears!) seeing this new grandpa learn the good news from his daughter, who’s already weepy from postpartum hormones. (We’re not crying, you’re crying.)

4. Dad's loving dogs

@aubree.avery I had to make a PowerPoint to convice my parents to let me get her & now she is four years old and my parents beg me everyday to let them keep her. #dogmom #doodle #doodlesoftiktok #dogs ♬ Kiss me Sixpence None The Richer - whitelinesprettybabyy

Speaking of adorable dads: It seems like there’s this universal experience where when someone brings a pet into a household, the dad of the household will refuse to bond with it (at least at first). TikTok has latched on to this truth and is now flipping the script, showcasing dads who initially refused to accept the family pet and are now treating it like their precious firstborn. Search “dads and the dog they didn’t want” on TikTok and you’ll find some hilarious examples (like this dad, testing every couch inside a furniture store to make sure he’s able to adequately rub the dog’s belly from his seat on the sofa).

5. A dog who just cannot handle a prank 

@haleyandthepets spoiler bro got mad instantly #foryou #foryoupage #dogs #fyp #dunkindadawg #viral ♬ snoopy von - joro.mixes

We can never share enough dog content, right? (That was a rhetorical question, because the answer is of course not.) Dogs are adorable. They’re hilarious. And they have some very strong feelings. In this video, one easygoing dog gets his “nose stolen” as a prank, and every time he finds out, he shows his owner that he is absolutely not having it. Give that baby her nose back!

For even more “extra”-ordinary moments, come find us on social media (@upworthy) or on upworthy.com!

For scrumptious snacks that add an extra boost of joy to your day, be sure to check out All In.

via zoetnet/Flickr, Ewen Roberts/Flickr and Tom Hodgkinson/Flickr
Some American tourists enjoying the sights

Americans have a style and personality all their own, which isn’t a bad thing. It’s just noticeable when they travel aboard. Americans often stand out because of their outgoing personalities. They are friendly and enjoy having casual conversations with strangers.

This is an endearing trait to a lot of people in more reserved cultures, although it can also come off as a little brash.

An American characteristic that isn’t quite endearing to people in other countries is that they can be rather loud. In Europe, one can always notice the Americans in the restaurant because they can be heard from across the room.

One Reddit user wanted to know the specific ways that Americans stand out when traveling abroad, so they asked the AskReddit subreddit: “What’s an obvious sign that someone is an American?”


american tourists, american culture, americans abroad, americans, USA, tourists, travel, europe, cultureIt may not be quite this obvious, but Americans do stand out.Giphy

The post was popular, receiving nearly 6,000 responses in just 6 days. The most popular ones described how Americans' unique personalities, style of dress, dental hygiene and body language make them easy to spot.

Here are 14 “obvious” signs that someone is an American.

1. Posture

american tourists, american culture, americans abroad, americans, USA, tourists, travel, europe, cultureAmericans slouch and lean.Giphy

"Apparently, the CIA trains American agents to not lean on things if they go undercover in foreign countries because Americans lean on anything they can while standing around," one user wrote.

"I bet MI6 trains British agents to lean on everything if they go undercover in America because Americans lean on anything they can while standing around," joked another.

Shockingly, this is actually true. The "American lean" is well-documented and, yes, a former CIA chief has said publicly that it's something the agency addresses with its operatives to help them blend in.

2. The date

"MMDDYYYY," a user said.

The way Americans write the date seems normal and commonplace when you're in the US, but around the world, we're practically the only ones who do it that way. Similarly, only a small handful of countries outside of the US use the imperial system of measure.

Writing the date or using feet and inches are a dead giveaway!

3. Distances are different

"Anything under 4 hours is 'close by," someone suggested.

"Everything in Europe is around the corner if you're from the US. I can drive the whole day and not leave my state, but in Europe, I can pass through 4 countries in that same time frame," said another.

The massive geography of the United States has a big affect on how we see distance. It shows up when we travel to other countries that are more densely packed together.

4. They're polite to servers

"In the touristy cafe-restaurant I worked at:

If they asked me for the nicest spot we had

If they asked me my recommendation without seeing the menu first

I would walk to the table, and they would say right away ‘hey, how are you doing?’ This one threw me off a lot at first. Why is this person asking me how I'm doing?? I'm just there to take the order. I got used to it, and I think they found my awkwardness cute.

They would ask my name when I greeted them and took their order.

I'm Northern European.," explained one user.

"It’s under-appreciated just how polite, friendly, and sincere Americans are in general. It blew my mind the first time I came to the US, and I love that my children are growing up with those same values," said another.

You might expect to hear that Americans are rude and entitled when traveling, but that's not necessarily the case! In America, some friendly rapport with your waiter is expected, and Americans tend to be a more outgoing bunch that love to engage. That makes them stand out in European countries, in particular, where restaurant service is meant to be professional and efficient rather than charismatic.


5. The water bottles

american tourists, american culture, americans abroad, americans, USA, tourists, travel, europe, cultureAmericans love huge water bottles.Giphy

"I was told, 'Americans carry water bottles around like they're worried they'll never have access to clean water ever again," one user said.

"I don't care what anyone says. If you think carrying a water bottle when walking a lot is weird, you're probably slightly dehydrated all the time and are just desensitized to it. You seriously need to drink water frequently if you want to be ideally healthy," said another.

The water bottle fad is uniquely American, for better or worse. Whether it's a Yeti, a Stanley, an Owalla, or something else, you can bet if someone is swinging a massive water bottle wherever they walk, they're an American.

6. Smiling

"I was in Germany this past summer, and I realized smiling at everyone you make eye contact with is very American. When I went to London on the same trip, they seemed less weirded out by it but would awkwardly return the smile. I was taught to always start with a disarming smile. Never realized it was American," said one person.

7. "More ice, please."

american tourists, american culture, americans abroad, americans, USA, tourists, travel, europe, cultureAmericans love tons of ice in their drinks.Giphy

"I spent a year in Europe completely iceless to the point I forgot that was a thing. I stopped at a bar in Chicago fresh off the plane and not only did I get free tap water, but water with ice. I instantly felt at home," added one person.

There is a long and fascinating history involving someone called "The Ice King" behind why Americans, and so few other cultures, love to put tons of ice in our drinks. Needless to say, it makes us stand out like a sore thumb when traveling.

8. Personal space

"As an American man, I’ve been told repeatedly by European and Asian friends that we simply take up space (not by being fat) as though we’re entitled to it. Men in other countries apparently don’t claim the same personal space we do," one person offered.

You mean manspreading? Apparently, other cultures don't do that.

9. White teeth

american tourists, american culture, americans abroad, americans, USA, tourists, travel, europe, cultureAmericans value ultra-white teeth.Giphy

"It’s even more bizarre that they assume we have braces or bleach our teeth because they’re straight and white. I have naturally straight white teeth. I brush them twice a day so they stay white. I don’t do anything special to them, but I remember being in London and some similar-aged students literally making fun of me for my teeth… it’s true that they don’t naturally look like headstones in an ancient graveyard, but there’s no need to make fun," someone added.

Imagine getting made fun of for having white teeth! For one reason or another, American culture places high value on having extremely white teeth. We all know the old jokes about British teeth, but some findings show that while Americans' teeth may be whiter, Brits may be healthier overall. Something to think about.

10. Casual dress

"My friend went to Germany recently, and what people said about Americans is you can spot them a mile away because they’re the ones wearing pajamas in public. Apparently, in other countries, at least Germany, they dress a little more formally and in less baggy clothes than we do in America," someone added.

Activewear, sweatpants, pajamas — we love to be comfortable! But it does make us a bit obvious when we're out and about in other countries.

11. Baseball hats

american tourists, american culture, americans abroad, americans, USA, tourists, travel, europe, cultureAmericans wear hats... everywhere.Giphy

"Baseball cap... even on an infant riding in a pram," a user suggested.

Baseball hats are common in many countries around the world, but most people internationally only wear them outside. If someone's wearing a cap inside or at a restaurant, it's a safe bet that person is American.

12. Shoes

"Americans are shoe snobs (they don’t think they are, but they are). Setting aside wealthier business types, Americans generally wear more on-brand, on-trend, high-quality shoes than others," someone said.

13. They're loud

american tourists, american culture, americans abroad, americans, USA, tourists, travel, europe, cultureAmericans' default volume is loud.Giphy

"That was my first thought. Americans yell at each other in normal conversation in public. I noticed it years ago in Europe, and now I can’t stand it in the US," another user added.

Now there's an unsurprising revelation! Just like our tendency to take up space, Americans seem to have less awareness of those around them when it comes to conversation volume, as well.

14. Occupation matters

"Immediately asking someone what they do for a living when meeting them. Our jobs and work are our entire identity," one person said.

"I hate that about American culture. I'm an American and recently became a SAHM, so I don't have an answer to 'What do you do for a living?' Half the time, I add the caveat, ‘Oh, my last job was with Apple,’ so that I'm not written off as an unemployed ‘loser.’ But it really is dumb to determine a person's worth by what they do in order to afford food and shelter," added another.

There are huge differences in work culture between America and other countries. They're so big and pervasive that they show up not just while we're working, but in the way we interact with others. For example, in Europe it's far less common to be friends with your coworkers. People value the purpose they find in work and the results, but are happy to keep the majority of their life separate from their career.

This article originally appeared last year. It has been updated.

Russian novelist Leo Tolstoy.

Leo Tolstoy was a Russian novelist known for epic works such as War and Peace and Anna Karenina. His life experiences—from witnessing war to spiritual quests—profoundly influenced his writings and gave him profound insights into the human soul. His understanding of emotions, motivations and moral dilemmas has made his work stand the test of time, and it still resonates with people today.

Julian de Medeiros, a TikToker who shares his thoughts on philosophy, recently shared how Tolstoy knew if someone was highly intelligent—and his observation says something extraordinary about humanity.

intelligence, thinking, thought process, humanity, humansAn intelligent man's thought process.Canva Photos

“The more intelligent a person is, the more he discovers kindness in others,” Tolstoy once wrote. “For nothing enriches the world more than kindness. It makes mysterious things clear, difficult things easy, and dull things cheerful.”

@julianphilosophy

Intelligent people are kind #intelligent #intelligence #kindness #smart #tolstoy #men #women


De Medeiros boiled down Tolstoy’s thoughts into a simple statement: “Intelligent people are unafraid to be kind.” He then took things a step further by noting that Tolstoy believed in the power of emotional intelligence. "To have emotional intelligence is to see the good in other people, that is what Tolstoy meant, that to be intelligent is to be kind," he added.

It seems that, according to de Medeiros, Tolstoy understood that intelligent people are kind and perceptive of the kindness in others. The intelligent person is conscious of the kindness within themselves and in the world around them.

In a 2024 opinion piece for Inc., author and speaker Jeff Hayden cites organizational psychologist Adam Grant, who says, "Generosity isn't just a sign of virtue. It's also a mark of intelligence. Data: people with high IQs have more unselfish values, give more to charity, and negotiate better deals for others. They prioritize the long-term collective good over short-term self-interest. It's smarter to be a giver than a taker."

Hayden adds on to this statement, saying, "...You can also be smart enough to be generous, thoughtful, and kind. You can be smart enough to build people up instead of tearing them down. You can be smart enough to give before you receive (or better yet, with no expectation of reciprocation.) You can be smart enough to shift the credit from yourself to others."

kindness, intelligence, humanity, human condition, be kindKids showing kindness through sharing. Canva Photos

In other words, these findings certainly line up with what Tolstoy's take on the correlation between kindness and intelligence.

Through Tolstoy's musings, de Medeiros (and Hayden and Grant) makes a point that is often overlooked when people talk about intelligence: truly smart people are as in touch with their hearts as they are with their minds.

This article originally appeared two years ago. It has been updated.

Photo credit: Public domain

Maria Von Trapp was not in love with Georg when they got married, but that changed.

The Sound of Music has been beloved for generations, partially for the music (and Julie Andrews' angelic voice), partially for the historical storyline, and partially for the love story between Maria and Georg Von Trapp. The idea of a nun-in-training softening the heart of a curmudgeonly widower, falling in love with him, and ultimately becoming a big, happy family is just an irresistible love story.

But it turns out the real love story behind their union is even more fascinating.

maria von trapp, georg von trapp, the sound of music, love story, historyMaria Von Trapp (left) was played by Julie Andrews and her husband Georg was played by Christopher Plummer in "The Sound of Music."Photo credit: Public domain

The National Archives has collected information about what's fact and what's fiction in The Sound of Music, which is based on a real family in Austria named Von Trapp. The film was generally based on the first section of Maria Von Trapp's 1949 autobiography, The Story of the Trapp Family Singers, with some of the details being true and others fictionalized for a movie audience.

For instance, Maria was actually hired on as a tutor for just one of Georg's children, not as a governess for all of them. The children, whose names, ages and sexes were changed, were already musically inclined before Maria arrived. Georg was not the cold, grumpy dad he was portrayed as in the beginning of the film, but rather a warm and involved parent who enjoyed making music with his kids. Maria and Georg were married 11 years before leaving Austria, not right before the Nazi takeover. The Von Trapps left by train, not in a secret excursion over the mountains.

But perhaps the most intriguing detail? Maria was not in love with Georg at all when they got married.

gif, the sound of music, von trapp family, movie, true eventsSound Of Music Flag GIF by The Rodgers & Hammerstein OrganizationGiphy

It doesn't initially make for a great Hollywood romance, but the Von Trapp love story began with marriage for other reasons and evolved into a genuine love story. Maria wrote that she fell in love with Georg's children at first sight, but she wasn't sure about leaving her religious calling when Georg asked her to marry him. The nuns urged her to do God's will and marry him, but for Maria it was all about the children, not him. When Georg proposed, he asked her to stay with him and become a second mother to his children. "God must have made him word it that way," Maria wrote, "because if he had only asked me to marry him I might not have said yes."

"I really and truly was not in love," she wrote. "I liked him but didn't love him. However, I loved the children, so in a way I really married the children."

However, she shared that her feelings for Georg changed over time. "…[B]y and by I learned to love him more than I have ever loved before or after."

- YouTubewww.youtube.com

The idea of marrying someone you don't love is antithetical to every romantic notion our society celebrates, yet the evolution of Maria's love for Georg has been a common occurrence across many cultures throughout history. Romantic love was not always the primary impetus for marriage. It was more often an economic proposition and communal arrangement that united families and peoples, formed the basis of alliances, and enabled individuals to rise through social ranks. Some cultures still practice arranged marriage, which limited research has found has outcomes identical to love-first marriage in reports of passionate love, companionate love, satisfaction, and commitment. The idea of marrying someone you don't already love is anathema to modern Western sensibilities, but the reality is that people have married over the centuries for many reasons, only one of which is falling in love.

Maria's marriage to Georg actually was about falling in love, but not with him. She loved his children and wanted to be with them. It definitely helped that she liked the guy, but she wasn't swept off her feet by him, there were no moonlit confessions of love a la "Something Good," and their happily ever after love story didn't come until much later.

- YouTubewww.youtube.com

Ultimately, Maria and Georg's love story was one for the ages, just not one that fits the Hollywood film trope. And it's a compelling reminder that our unwritten rules and social norms determining what love and marriage should look like aren't set in stone. Do marriages for reasons other than love always evolve into genuine love? No. Do marriages based on falling in love first always last? Also no. Should a marriage that starts with "like" and develops into to a genuine, deep love over years be considered "true love" in the way we usually think of it? Who can say? Lots to ponder over in this love story.

But Maria's description of learning "to love him more than I have ever loved before or after" is a pretty high bar, so clearly it worked for them. The Von Trapps were married for 20 years and had three more children together before Georg died of lung cancer in 1947. Maria would live another four decades and never remarried. She died in 1987 at age 82 and is buried next to Georg on the family's property in Vermont.

Marc Martel sings with the audience in Santiago, Chile, in May of 2022.

Freddie Mercury was known for many things—his dramatic showmanship, his larger-than-life personality, and his untimely death during the peak of the AIDS epidemic—but he is most remembered for his clear, powerful voice, ranging from rich bass notes to impressive soprano coloratura.

It's hard to do Freddie's voice justice, but Marc Martel has managed to wow millions with his impersonations of the Queen lead singer. If you close your eyes and listen, there are seconds when you might swear you were hearing Freddie himself singing again.

freddie mercury, queenFreddie Mercury knew how to work an audience.Giphy

Martel's cover of "Bohemian Rhapsody" has been viewed 56 million times on YouTube. And another of his videos showcases Martel's ability to captivate an audience with his—or Freddie's—voice.

At a concert in Santiago, Chile, in 2022, Martel began playing the piano intro to "Love of My Life," one of Queen's simplest and most sentimental ballads. As soon as he opened his mouth to sing, the audience did the same—10,000 people all singing along in unison—and it's just beautiful.

Watch:

- YouTubeyoutu.be

Queen fans not only loved the sing-a-long but they were also blown away by how close Martel came to channeling Freddie Mercury with his vocals:

"I'm 63. Heard Queen from the start. This man is unbelievable. Why Queen didn't grab him is unbelievable, beyond belief."

"For those of us who love the Mercury timbre, Martel is a blessing."

"The part "you've hurt me" sounds exactly like Freddie. I also love the fact that people are singing too, it gives me Queen concerts vibes :)"

"When the crowd started singing, it genuinely gave me goosebumps. It was like he was singing with a choir. Some great voices in the audience! Well mixed too. Incredible as always!"

"Never mind the vocal inflections, he plays piano outstandingly. Freddie’s voice was so unique and original, it’s unbelievable how close Marc is."

And if you want to see Martel's "Bohemian Rhapsody" video with 56 million views, here it is. Enjoy:

- YouTubeyoutu.be

Amazingly enough, Martel never took singing lessons, instead learning from imitating his favorite vocalists. He also didn't grow up listening to Queen—he came to appreciate their music later in life.

Martel told Altwire in 2023 how he feels about constantly being compared to the late, great icon, Freddie Mercury:

"It’s obviously an honor, and I’ve been getting that comparison for a while, over 12 years now, on a regular basis, no matter what music I’m singing. Even when I try not to sound like Freddie, people will come up to me and there was a point where I was counting how many people would say that to me after a show, like 'Hey! Has anyone ever told you that you sound like Freddie Mercury?' It was at least 5 every time, without fail.

"It is an honor, there are far worse singers out there to be compared to. I’ve come to terms with it. I’ve accepted it, and it’s something I’m never going to escape, so why bother? If I tried to escape it, or kind of morph my voice into something unnatural. It’s the way I sound and thankfully it’s someone who people genuinely love to hear."

Martel is taking his voice on the road again in 2025, touring the United States through the summer and heading to Europe in fall. If we can't have Freddie Mercury live, singing along with Martel to Queen's classics may just be the next best thing.

You can find more of Marc Martel's Freddie Mercury magic on YouTube.

This article originally appeared two years ago.

The Minnesota state photograph "Grace" by Eric Enstrom depicts traveling salesman Charles Wilden in Bovey, Minnesota.

One of the most popular pieces of 20th-century American art is a painting of an old devout man praying over a bowl of gruel and a loaf of bread in front of a Bible. The piece is called “Grace,” and it can be found in homes, churches, and even restaurants.

I clearly remember a copy hanging on the wall at my corner burger joint, Mack’s Burgers, in Torrance, California, in the ’80s. Sadly, it’s been torn down and is now a Jack in the Box. However ubiquitous the photo may be, a new video by pop culture YouTube user Austin McConnell shows that “Grace” isn’t really what it seems.

“Grace” was originally a photograph taken in 1918, during World War I, by Eric Enstrom, a Swedish American from Bovey, Minnesota. Enstrom was preparing some photographs to take with him to a convention when Charles Wilden, a salesman selling boot scrapers, came to his door, and he know he had to take his photo.

“There was something about the old gentleman’s face that immediately impressed me. I saw that he had a kind face… there weren’t any harsh lines in it,” Enstrom said. “I wanted to take a picture that would show people that even though they had to do without many things because of the war they still had much to be thankful for,” he added.

- YouTubewww.youtube.com

“There was something about the old gentleman’s face that immediately impressed me. I saw that he had a kind face… there weren’t any harsh lines in it,” Enstrom said. “I wanted to take a picture that would show people that even though they had to do without many things because of the war they still had much to be thankful for,” he added.

Enstrom posed Wilden in front of a loaf of bread, a bowl—which may have been empty—and a large book that many assume to be the Bible. But, as McConnell notes, the book is far too large to be the good book, as most people assume. The Grand Forks Herald claims that a receipt for payment from Enstrom to Wilden reveals that the book is a dictionary.

The photograph went on to be a huge hit at the convention, and Enstrom began selling copies about town. After many requested copies of the photo in color, Enstrom’s daughter, Rhoda Nyberg, began hand-painting them in oils and added a streak of light on the left side of the painting. This is the version that people have come to love.



"The intent of the photo is fairly obvious,” McConnell says in the video. “Enstrom wanted an image that conveyed to people that even though they had to do without many provisions because of the ongoing war, there was still much to be thankful for. A picture that seemed to say 'this man doesn't have much of earthly goods, but he has more than most people because he has a thankful heart.'"

Enstrom convinced Wilden to sign over his rights for $5, which gave him the sole copyright. He then licensed the image to the Lutheran-affiliated Augsburg publishing house, which distributed the image across the country. According to McConnell “thousands and thousands” of copies of the photo were sold. The image entered the public domain in 1995.



Although not much is known about Wilden, it is believed that he lived a hard life. "He was living in a very primitive sod hut near Grand Rapids, eking out a very precarious living," retired history professor Don Boese told the Grand Forks Herald. It’s also likely that he wasn’t the devout man we imagine in the photo. "The stories about him centered more around drinking and not accomplishing very much,” Boese said.

So the painting was actually a photo. The Bible, a dictionary, and the subject was more likely to be the town drunk than a saint. But, in the end, does it matter? McConnell believes that its meaning rests in the eye of the beholder.

"If you found out today that everything you thought you knew about this iconic image was actually wrong, would you take it off your wall?” McConnell asks at the end of the video. “Or would you accept that the value in a piece of art isn't merely derived from the knowledge of how it was made? Or who made it?”

Come to think of it, the fact that the man in the painting is an alcoholic may make the painting even more profound. For a person who is down on their luck and may have turned their back on religion, having a moment to be grateful for the small things in life is a wonderful sentiment. It goes to show that anyone can turn their life around. When someone down on their luck is given a second chance, it's one of the most powerful examples of grace.

This article originally appeared three years ago.