These shelter dogs were completely transformed after a simple grooming.
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When Fluffy arrived at the Animal Care Center in New York City, he wasn't in the best shape.

He'd spent quite a while at the shelter but had yet to find a home. As if that weren't bad enough, his long, shaggy fur was seriously matted, causing painful sores all over his body. He was far from looking or feeling his best.


All images by Mark Imhof, used with permission.

The sad truth is, the way a dog looks plays a huge role in how it feels and interacts with people. It also affects how potential families see it. A single grooming session can be the difference between finding a home and being euthanized.

Shelters are filled to the brink with unwanted and abandoned pets.

When you visit an animal shelter, there are a lot of little fur balls in need of love, vying for your attention. According to the ASPCA, "approximately 7.6 million companion animals enter animal shelters nationwide each year. Of those, approximately 3.9 million are dogs and 3.4 million are cats."

If that doesn't break your heart, this next fact might. The ASPCA states that "each year, approximately 2.7 million animals are euthanized (1.2 million dogs and 1.4 million cats)."

The reality is that the animals people find the cutest go the fastest.

Kittens and puppies are swooped out of shelters at a much faster rate than their fully-grown friends. Some organizations such as PAWS, a national rescue and adoption organization, aren't even able to post photos online fast enough due to the high demand.

Older pets, special needs animals, and those that have lost their luster get overlooked easily.

Dexter, a senior bichon frise, posing for the camera after his spa day.

Even the biggest animal lover may not notice the shaggy guy in the corner when there's a puppy the size of a palm falling over and offering kisses in exchange for some love.

That's where Mark the dog guy comes in. He gives animals in need of some TLC makeovers, helping them to find their forever homes.

Mark worked in the financial sector as a certified public accountant and internal auditor before deciding to dedicate more of his time to something that would bring him endless joy.

Mark knew the role that animals' appearance plays in their adoption firsthand — and how uncomfortable lack of grooming can make them: When his fiancé went to pick up the pit bull they had decided to adopt from the shelter, she was so disheartened by the pup's appearance — she looked nothing like her photos — that for a moment she considered turning back.

She didn't, and their worlds changed forever. They took her home, gave her a bath, and saw the dog completely transform. Mark recalls the layers of dirt coming off of her fur.

He told CTV news, "We could tell right away that some of her self-respect came back. It's magical, the transformation the dogs have."

Image of Mark with Cleo, his first pit bull and inspiration for Mark the Dog Guy.

This experience set the wheels in motion. Mark wanted to give baths to pit bulls and raise awareness of the sweet, loving, dogs they can be, but the scope of this project grew pretty quickly. He now runs his business, Mark the Dog Guy, and donates his services to shelter dogs in need of a makeover so that they can look and feel their best — and hopefully find a family that's eager to take them home.

Like Fluffy. Remember Fluffy?

A few sores from the matted fur, but Fluffy's working it for the camera.

He was the NYC ACC sponsored dog of the week, but Mark's grooming skills gave him the comfort and confidence to charm his new family. They'd seen his photos and were intrigued, but the loving, clean-cut pup that greeted them sealed the deal. After being groomed, Fluffy went from a shy guy with painful, matted fur to a loving, happy pup. The family was completely smitten, and Fluffy went home with them that day.

Here are some of Mark's other happy customers.

Meet Sean, who had some pretty serious behavioral issues that made it almost impossible to get him adopted.


See how calm and collected he looks after his grooming? The matted fur was causing him so much discomfort that he'd acted out. Only days after Mark worked his magic, Sean's new and improved temperament made it possible for him to move to a new shelter to find a home.

This is Sugarplum.

Mark said, "What I love about this picture is that he has the same face in both pics, but one is covered up with matted fur and the other shows his soulful eyes and cuteness."

Here we have before, during, and after shots of Paris at the Brooklyn ACC.

Mark says, "you can see the matted fur coming off in one piece that used to be stuck like glue to this poor dog’s body."

Free of the painful, matted fur, Paris looks and feels like an entirely new dog.

For Mark, the experience is incredible.

He explained to us, "The dogs usually become so used to the pain that they have from the matted fur that they just think that’s their new normal, this pain that they’re in." After he works with the pups, they experience a new reality for the first time in a long time. He says, "Once they’re done, they’re usually super happy and just loving. And then the best part is when they get adopted."

He shares their stories on Facebook and Instagram and urges people to visit shelters first when considering welcoming a pet into the family. Because that's the end goal: to find these pups their forever homes.

The pups aren't the only ones transformed. Mark's world is changed too.

Many dog owners like to ask, "Who rescued who?" (In fact, there's even a bumper sticker). It's the same for Mark. He said, "I feel like my heart has completely opened up, and it’s just really special and amazing, and I feel grateful that I’m able to do this right now."

We're pretty sure those dogs are pretty darn grateful to him, too.

Photo courtesy of Kenneth and Jill Gonsalves
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It can be expensive to have a pet. It's possible to spend between $250 to $700 a year on food for a dog and around $120-$500 on food for a cat. But of course, most of us don't think twice about the expense: having a pet is worth it because of the company animals provide.

But for some, this expense is hard to keep up, no matter how much you adore your fur baby. And that's why Kenneth and Jill Gonsalves decided to help.

Kenneth had seen a man scraping together change in a store to buy pet food, so he offered to buy the man some extra pet food. Still, later that night he couldn't stop thinking about the experience — he worried the man wasn't just struggling to pay for pet food, but food for himself, too.

So he went home and told his wife — and immediately, they both knew they needed to do something. So, in December 2020, they converted a farm stand into a take-what-you-need, leave-what-you-can Pet Food pantry.

"A lot of people would have watched that man count out change to buy pet food. Some may have helped him out like my husband did," Jill says. "A few may have thought about it afterward. But, only someone like Kenny would turn that experience into what we have today."

"If it weren't for his generous spirit and his penchant for a plan, the pantry would never have been born," she adds.

A man with sunglasses hands a box of cat food to a woman smiling Photo courtesy of Kenneth and Jill Gonsalves

At first, the couple started the pet food pantry with a couple hundred dollars of pet food they bought themselves. And to make sure people knew about the pantry, they set up a Facebook page for the pantry, then went to other Facebook groups, such as a "Buy Nothing group," and shared what they were doing.

"When we started, we weren't even sure people would use us," Jill says. "At best, we were hoping to be able to provide enough to help people get through the holidays."

But, thanks to their page and word of mouth, news spread about what they were doing, and the donations of more pet food started flooding in, too. Before long, they were coming home to stacks of food — and within a couple of months, the pantry was full.

Yellow post-it note with handwritten note that reads: "Hi, I read your story on Facebook. Here is a small donation to help. I have a 3-year-old yellow lab who I adore. I hope this helps someone in need. Merry Christmas. Meredith" Photo courtesy of Kenneth and Jill Gonsalves

"The pounds of food we have gone through is well, well, well into the thousands," Jill says. "The orders from our Amazon Wish List alone include several hundred pounds of dry food, a couple of hundred cases of canned food, and thousands of treats and toys. But, that does not even take into account the hundreds of drop-offs, online orders, and monetary donations we have received."

They also got many 'Thank you notes' from the people they helped.

"I would like to thank you for helping us feed our fur babies," one note read. "My husband and I recently lost our jobs, and my husband [will] hopefully [find] a new one. We are just waiting for a call."

Another read: "I just need to say thank you from the bottom of my heart. I haven't worked in over a month with a two-year-old at home. Dad brings in about $300/week. From the pandemic to Christmas, it has been tough. But with the help of beautiful people like you, my fur baby can now eat a little bit longer, and my heart is happy."

Jill says that she thinks the fact that the pet pantry is a farm stand helps people feel better.

A woman holding a small black dog and looking at the camera is greeted by Jill Gonsalves Photo courtesy of Kenneth and Jill Gonsalves

"When we first started this, someone who visited us mentioned how it made them feel good to be able to browse without feeling like they were being watched," she says. "So, it's been important to us to maintain that integrity."

Jill and Kenneth aren't sure how many people they've helped so far, but they know that their pet food pantry is doing what they hoped it would. "The pet owners who visit us, much like donations, come in ebbs and flows," Jill says. "We have some regulars who have been with us since the beginning. We also have some people that come a few times, and we never see again."

"Our hope is that they used us while they were in a tough spot, but they don't need us anymore. In a funny way, the greatest thing would be if no one needed us anymore."


Today, the Acushnet Pet Pantry is still going strong, but its stock is running low. If you want to help out, visit their Facebook page for updates and to find ways to donate.
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Dr. David McPhee offers advice for talking to someone living in a different time in their head.

Few things are more difficult than watching a loved one's grip on reality slipping away. Dementia can be brutal for families and caregivers, and knowing how to handle the various stages can be tricky to figure out.

The Alzheimer's Association offers tips for communicating in the early, middle and late stages of the disease, as dementia manifests differently as the disease progresses. The Family Caregiver Alliance also offers advice for talking to someone with various forms and phases of dementia. Some communication tips deal with confusion, agitation and other challenging behaviors that can come along with losing one's memory, and those tips are incredibly important. But what about when the person is seemingly living in a different time, immersed in their memories of the past, unaware of what has happened since then?

Psychologist David McPhee shared some advice with a person on Quora who asked, "How do I answer my dad with dementia when he talks about his mom and dad being alive? Do I go along with it or tell him they have passed away?"

McPhee wrote:

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When Sue Hoppin was in college, she met the man she was going to marry. "I was attending the University of Denver, and he was at the Air Force Academy," she says. "My dad had also attended the University of Denver and warned me not to date those flyboys from the Springs."

"He didn't say anything about marrying one of them," she says. And so began her life as a military spouse.

The life brings some real advantages, like opportunities to live abroad — her family got to live all around the US, Japan, and Germany — but it also comes with some downsides, like having to put your spouse's career over your own goals.

"Though we choose to marry someone in the military, we had career goals before we got married, and those didn't just disappear."

Career aspirations become more difficult to achieve, and progress comes with lots of starts and stops. After experiencing these unique challenges firsthand, Sue founded an organization to help other military spouses in similar situations.

Sue had gotten a degree in international relations because she wanted to pursue a career in diplomacy, but for fourteen years she wasn't able to make any headway — not until they moved back to the DC area. "Eighteen months later, many rejections later, it became apparent that this was going to be more challenging than I could ever imagine," she says.

Eighteen months is halfway through a typical assignment, and by then, most spouses are looking for their next assignment. "If I couldn't find a job in my own 'hometown' with multiple degrees and a great network, this didn't bode well for other military spouses," she says.

She's not wrong. Military spouses spend most of their lives moving with their partners, which means they're often far from family and other support networks. When they do find a job, they often make less than their civilian counterparts — and they're more likely to experience underemployment or unemployment. In fact, on some deployments, spouses are not even allowed to work.

Before the pandemic, military spouse unemployment was 22%. Since the pandemic, it's expected to rise to 35%.

Sue eventually found a job working at a military-focused nonprofit, and it helped her get the experience she needed to create her own dedicated military spouse program. She wrote a book and started saving up enough money to start the National Military Spouse Network (NMSN), which she founded in 2010 as the first organization of its kind.

"I founded the NMSN to help professional military spouses develop flexible careers they could perform from any location."

"Over the years, the program has expanded to include a free digital magazine, professional development events, drafting annual White Papers and organizing national and local advocacy to address the issues of most concern to the professional military spouse community," she says.

Not only was NMSN's mission important to Sue on a personal level she also saw it as part of something bigger than herself.

"Gone are the days when families can thrive on one salary. Like everyone else, most military families rely on two salaries to make ends meet. If a military spouse wants or needs to work, they should be able to," she says.

"When less than one percent of our population serves in the military," she continues, "we need to be able to not only recruit the best and the brightest but also retain them."

"We lose out as a nation when service members leave the force because their spouse is unable to find employment. We see it as a national security issue."

"The NMSN team has worked tirelessly to jumpstart the discussion and keep the challenges affecting military spouses top of mind. We have elevated the conversation to Congress and the White House," she continues. "I'm so proud of the fact that corporations, the government, and the general public are increasingly interested in the issues affecting military spouses and recognizing the employment roadblocks they unfairly have faced."

"We have collectively made other people care, and in doing so, we elevated the issues of military spouse unemployment to a national and global level," she adds. "In the process, we've also empowered military spouses to advocate for themselves and our community so that military spouse employment issues can continue to remain at the forefront."

Not only has NMSN become a sought-after leader in the military spouse employment space, but Sue has also seen the career she dreamed of materializing for herself. She was recently invited to participate in the public re-launch of Joining Forces, a White House initiative supporting military and veteran families, with First Lady Dr. Jill Biden.

She has also had two of her recommendations for practical solutions introduced into legislation just this year. She was the first in the Air Force community to show leadership the power of social media to reach both their airmen and their military families.

That is why Sue is one of Tory Burch's "Empowered Women" this year. The $5,000 donation will be going to The Madeira School, a school that Sue herself attended when she was in high school because, she says, "the lessons I learned there as a student pretty much set the tone for my personal and professional life. It's so meaningful to know that the donation will go towards making a Madeira education more accessible to those who may not otherwise be able to afford it and providing them with a life-changing opportunity."

Most military children will move one to three times during high school so having a continuous four-year experience at one high school can be an important gift. After traveling for much of her formative years, Sue attended Madeira and found herself "in an environment that fostered confidence and empowerment. As young women, we were expected to have a voice and advocate not just for ourselves, but for those around us."

To learn more about Tory Burch and Upworthy's Empowered Women program visit https://www.toryburch.com/empoweredwomen/. Nominate an inspiring woman in your community today!