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These dolls just got a $200,000 investment on ‘Shark Tank’ because representation matters.

"It’s time for our young girls to have a new standard."

Not long ago, Angelica and Jason Sweeting were driving home when their 3-year-old daughter Sophia started crying and wouldn't stop.

When they asked her what was wrong, Sophia told them that she hated her dark hair and dark skin and wanted to look like Barbie or Elsa, with long blond hair and white skin.

She told them she'd never be beautiful because she didn't look like those dolls.


Sophia's fear hit the couple at their core. They took a hard look at the images their daughter was regularly exposed to, and they promptly saw the problem glaring back at them.

The way Sophia looked wasn't well-represented — not in the media nor in the toys she played with.

They looked everywhere for a black doll that resembled Sophia but couldn't find one.

Yes, there are black dolls and Barbies on the market, but most are simply dark-skinned versions of white dolls. Few offer features that many black girls like Sophia see when they look in the mirror — like wider noses or fuller lips — and even fewer dolls come in a variety of skin tones.

Meet my Co-Founders and biggest inspiration! Sophia + Sydney

A photo posted by Beauty Doesn't Come In A Box! (@naturallyperfectdolls) on

According to the Census Bureau, there are now more racial and ethnic minority children under 5 years old than white children under 5. While dolls have diversified significantly in recent years, it's still a struggle for many parents to find dolls that accurately reflect their children's specific demographic identities.

Dissatisfied with the limited doll options available, Angelica and Jason decided to create their own doll.

Their first 18-inch doll, named Angelica, was modeled after photos of Angelica and Sophia. Her hair was designed to look just like Sophia's, and they even made it washable so it can be styled like real hair.

Having a doll to play with that looked like her, Sophia's confidence levels improved significantly. Together with her younger sister Sydney, Sophia is learning to style her own hair by playing with Angelica's, and she's learning how much there is to love about her curly, voluminous hair.

Seeing how much of an effect the Angelica doll had on Sophia inspired the Sweetings to take their project to the next level. So they launched a Kickstarter to make more dolls. After all, Sophia and Sydney weren't the only little black girls out there desperately in need of seeing themselves represented in the toy aisle.

"Our girls need to see a reflection of their own unique beauty," Angelica explained on their Kickstarter page. "It’s time for our young girls to have a new standard."

After raising $25,000 in just 48 hours, the Sweetings started production on their new doll line: Naturally Perfect dolls.

As soon as they were on the market, kids and parents seemed to love them.

My daughter's 5th birthday was yesterday and Kennedy was one of her gifts, along with this salon chair (Our Generation...

Posted by Candace Kirkman on Tuesday, November 29, 2016

Currently, there are four dolls available: Angelica, Brielle, Camryn, and Kennedy. They all have different skin tones, hair colors, and textures, and diverse careers and interests.

Image via Naturally Perfect Girls, used with permission.

Due to high production costs, the doll's retail price is a lofty $83, even with the funds raised from Kickstarter. So the Sweetings went on "Shark Tank" to try to get some financial support.

@sharktankabc set your calendars! 01/06/2017 EST 9PM Did we survive the tank?

A photo posted by Beauty Doesn't Come In A Box! (@naturallyperfectdolls) on

At first, whether they'd get funding was a bit touch-and-go. The biggest concern the "sharks" had was that Mattel is already working on diversifying its dolls — how could a small company make a dent in the market?

Shark Daymond John, who has mixed-race daughters of his own, came through for the couple, investing$200,000 for 30% of the company. In an interesting twist, the couple also agreed to give 10% of their shares to a girls' empowerment charity.

Thanks to the investment, the Sweetings can lower the dolls' cost and increase the number of dark-skinned dolls on the market.

For all the parents struggling to find dolls that resemble their kids, making the Naturally Perfect dolls more affordable will make a huge difference.

Kennedy 💓 click the link in the bio for 15% off Code = OCT2016 Receive one free outfit!

A photo posted by Beauty Doesn't Come In A Box! (@naturallyperfectdolls) on

In Nigeria in 2015, the Queen of Africa dolls, created by Taofick Okoya, started outselling Barbie because they spoke to the population majority. With the United States becoming a minority-majority nation, large doll companies like Mattel and American Girl might want to take a lesson from the Sweetings and step up their game.

Girls of all races deserve to love themselves. That starts by seeing themselves in the faces of world around them, both human and plastic.

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How to end hunger, according to the people who face it daily

Here’s what people facing food insecurity want you to know about solving the hunger problem in America

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Even though America is the world’s wealthiest nation, about 1 in 6 of our neighbors turned to food banks and community programs in order to feed themselves and their families last year. Think about it: More than 9 million children faced hunger in 2021 (1 in 8 children).

In order to solve a problem, we must first understand it. Feeding America, the nation’s largest domestic hunger-relief organization, released its second annual Elevating Voices: Insights Report and turned to the experts—people experiencing hunger—to find out how this issue can be solved once and for all.

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Family brings home the wrong dog from daycare until their cats saved the day

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See, not even their human parents can tell them apart because when the swapped dog got home, nothing seemed odd to the owners at first. She was freshly groomed so any small differences were quickly brushed off. But this accidental doppelgänger wasn't fooling her feline siblings.

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This is "the power of the library"

Editor's Note: This story discusses suicide. If you are having thoughts about taking your own life, or know of anyone who is in need of help, the 988 Suicide & Crisis Lifeline is a United States-based suicide prevention network of over 200+ crisis centers that provides 24/7 service via a toll-free hotline with the number 9-8-8. It is available to anyone in suicidal crisis or emotional distress.


Libraries aren’t just a place to score free books. For many, they provide safe refuge.

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When founder Zack Gazzaniga decided to start his own tortilla chip company, Zack's Mighty, his mission was to create a delicious chip that didn’t break in guacamole.

His quest to create the perfect chip took him to Italy, where he acquired Otto File flint corn (a very flavorful variety of flint corn now mostly grown in Italy for polenta), and then back to the U.S. to plant and grow it.

When connecting with farms to partner with to grow the corn, Zack began learning about regenerative agriculture and its benefits for the soil and climate. “Regenerative agriculture made so much sense to me that I decided then that this would be a pillar of our business and a mandate that everyone who grows our corn follows regenerative practices,” he says.

Regenerative agriculture combines conservation and rehabilitation practices to improve farmland soil and combat climate change. These practices include less tillage, crop rotation, cover cropping, and composting.

One of the farmers Zack connected with to grow organic and regenerative corn was Bryce Irlbeck in Manning, Iowa. “We began [fully] regenerative farming in 2019, but have been doing different aspects such as cover cropping and crop rotation for 10 years.”

Bryce’s farm in Iowa was one of Zack’s Mighty’s partner farms that spent two years in partnership with A Greener World, evaluating farm standards, plans, and auditing procedures to receive Certified Regenerative certification. This certification provides a whole-farm assurance of regeneration and sustainability, measuring benefits for soil, water, air, biodiversity, infrastructure, animal welfare, and social responsibility. As of August 2022, all of Zack’s Mighty partner farms were officially certified.

Bryce’s advice to farmers looking to begin regenerative practices is to first “focus on figuring out a [crop] rotation since each area of the country will be different due to markets and weather patterns.”

Zack’s Mighty is thrilled to have cultivated a supply chain that uses organic ingredients and Certified Regenerative corn — ensuring its customers can be proud to align their values with their purchase.

“Our mission to make the best tortilla chip on the market starts with our ingredients and how they are produced. We want to assure our customers that we value transparency and source only high-quality ingredients to create delicious products that are truly good for the planet,” says Zack.