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Jess Keefe didn't know her brother Matt had a drug problem until he was rushed to the hospital in 2011.

His hand was swelling up, he was in pain, and no one knew what it was. After days of tests and close watching, Matt was diagnosed with an infection caused by intravenous drug use. A brain scan revealed the culprit: heroin.

"He was very much in denial," Jess explains. "He didn’t want to acknowledge what was happening and was very resistant to treatment of any kind."


Matt Keefe. Photo courtesy of Jess Keefe.

In the coming weeks, Jess and her family tried as hard as they could to get Matt into a recovery center but to no avail. None of the detox and rehab centers in their area had space for him. Matt was sent home to his parents with a firm verbal prescription: Stop doing drugs.

Tragically, it didn't work. Matt recovered temporarily, but eventually started using again and died of an overdose on Oct. 5, 2015, at the age of 26.

Despite the fact that drug addiction affects tens of millions of Americans every year, treatment for it is remarkably hard to come by.

More than 100 Americans die from drug overdoses every day, making it the number one cause of accidental death in the United States — more than car accidents and gun deaths, according to CDC reports. Overdoses from opiates like heroin and prescription painkillers have quadrupled since 1999.

This neighborhood in Staten Island has a high rate of heroin use. Photo by Spencer Platt/Getty Images.

Despite those high numbers, only about 10% of people with substance abuse disorders receive specialty treatment for their addictions.

Filling the enormous gap between the necessity and availability of treatment requires a massive overhaul of our medical, educational, and criminal justice systems. The first step, though, is the same one that people have to take when they enter addiction recovery: We have to acknowledge that we have a problem.

In a new landmark report, Vivek Murthy became the first U.S. surgeon general to call America's addiction problem what it is: a public health crisis.

The report, released in November 2016, urges a paradigm shift in the way we think of and treat addiction. In it, Murthy calls on the United States to stop thinking of substance abuse as a "moral failing" and approach it instead it as a brain disease that is identifiable, preventable, and treatable.

U.S. Surgeon General Vivek Murthy speaking with President Obama in 2015. Photo by Andrew Harrer-Pool/Getty Images.

"We must help everyone see that addiction is not a character flaw," the report says. "It is a chronic illness that we must approach with the same skill and compassion with which we approach heart disease, diabetes, and cancer."

Jess Keefe, who now works as an editor for Shatterproof, an addiction-focused nonprofit, says she is "thrilled" by the report, which was released a little over a year after her brother's overdose. "I can’t emphasize enough how exciting that is to people who are affected by this disease personally, and people who work in the sort of space that I do."

Addiction in America has reached critical mass, and it's taken decades to fully acknowledge it. So what's been holding us back?

People don't die from addiction, Jess says. They die from shame. "That's the thing that really kills people. They feel like they can’t reach out or get resources when they need them because its something that's driven into the dark corners."

Photo by David McNew/Getty Images.

Jess' brother, Matt, for example, hid his addiction from his family until it landed him in the emergency room. Even after, he continued hiding it, holding down a nine-to-five job all the way until the day he died.

Human beings have a long history of stigmatizing diseases we don't fully understand — from leprosy, to cancer, to AIDS in the 1980s. The results of that stigma can be devastating and far-reaching, especially when it persists for generations. Stigma and shame are what keep people with addictions from coming forward to seek help and why doctors and recovery systems can be unprepared to handle those patients when they do.

Until the systems are fixed, until the stigma is addressed, people like Matt will continue to feel discouraged from asking for help, and people will continue to die.

Like any massive problem, solving America's addiction crisis will require a lot of time and dedication, but Murthy has taken a major step forward.

The surgeon general is the highest ranking doctor in the United States, and his acknowledgement of addiction as a public health epidemic will no doubt lead to the medical community having more of the resources and training necessary to fight it

Photo by Jessica McGowan/Getty Images.

The surgeon general's report, however, is just the beginning. The rest of the fight is largely up to us.

Our part in destigmatizing addiction begins with the words we use, says Jess. Instead of calling someone an "addict," for example, which can carry harmful connotations, we can say "person with addiction" or "person with a substance abuse disorder." That small shift in language helps recontextualize addiction as a disease that a person has, rather than their unshakable identity.

When someone stops doing drugs, calling them "clean" carries an implication that the alternative is dirty. "If someone's not using, they’re 'in recovery,'" suggests Jess. "Stuff like that actually has a big impact on how society perceives people with these problems and also how people with these problems perceive themselves."

Photo by Spencer Platt/Getty Images.

The real battle is the one that needs to happen in our minds and in our hearts. Chances are we all know someone, or will know someone, who will face a substance abuse disorder. Thinking of that individual not as someone who's made terrible judgements but as someone with a treatable disease of the brain will help us all provide support and empathy for people in need.

Treating addiction with compassion instead of judgment isn't just the right thing to do; it could be life-saving.

All images provided by Bombas

We can all be part of the giving movement

True

We all know that small acts of kindness can turn into something big, but does that apply to something as small as a pair of socks?

Yes, it turns out. More than you might think.

A fresh pair of socks is a simple comfort easily taken for granted for most, but for individuals experiencing homelessness—they are a rare commodity. Currently, more than 500,000 people in the U.S. are experiencing homelessness on any given night. Being unstably housed—whether that’s couch surfing, living on the streets, or somewhere in between—often means rarely taking your shoes off, walking for most if not all of the day, and having little access to laundry facilities. And since shelters are not able to provide pre-worn socks due to hygienic reasons, that very basic need is still not met, even if some help is provided. That’s why socks are the #1 most requested clothing item in shelters.

homelessness, bombasSocks are a simple comfort not everyone has access to

When the founders of Bombas, Dave Heath and Randy Goldberg, discovered this problem, they decided to be part of the solution. Using a One Purchased = One Donated business model, Bombas helps provide not only durable, high-quality socks, but also t-shirts and underwear (the top three most requested clothing items in shelters) to those in need nationwide. These meticulously designed donation products include added features intended to offer comfort, quality, and dignity to those experiencing homelessness.

Over the years, Bombas' mission has grown into an enormous movement, with more than 75 million items donated to date and a focus on providing support and visibility to the organizations and people that empower these donations. These are the incredible individuals who are doing the hard work to support those experiencing —or at risk of—homelessness in their communities every day.

Folks like Shirley Raines, creator of Beauty 2 The Streetz. Every Saturday, Raines and her team help those experiencing homelessness on Skid Row in Los Angeles “feel human” with free makeovers, haircuts, food, gift bags and (thanks to Bombas) fresh socks. 500 pairs, every week.

beauty 2 the streetz, skid row laRaines is out there helping people feel their beautiful best

Or Director of Step Forward David Pinson in Cincinnati, Ohio, who offers Bombas donations to those trying to recover from addiction. Launched in 2009, the Step Forward program encourages participation in community walking/running events in order to build confidence and discipline—two major keys to successful rehabilitation. For each marathon, runners are outfitted with special shirts, shoes—and yes, socks—to help make their goals more achievable.

step forward, helping homelessness, homeless non profitsRunning helps instill a sense of confidence and discipline—two key components of successful recovery

Help even reaches the Front Street Clinic of Juneau, Alaska, where Casey Ploof, APRN, and David Norris, RN give out free healthcare to those experiencing homelessness. Because it rains nearly 200 days a year there, it can be very common for people to get trench foot—a very serious condition that, when left untreated, can require amputation. Casey and Dave can help treat trench foot, but without fresh, clean socks, the condition returns. Luckily, their supply is abundant thanks to Bombas. As Casey shared, “people will walk across town and then walk from the valley just to come here to get more socks.”

step forward clinic, step forward alaska, homelessness alaskaWelcome to wild, beautiful and wet Alaska!

The Bombas Impact Report provides details on Bombas’s mission and is full of similar inspiring stories that show how the biggest acts of kindness can come from even the smallest packages. Since its inception in 2013, the company has built a network of over 3,500 Giving Partners in all 50 states, including shelters, nonprofits and community organizations dedicated to supporting our neighbors who are experiencing- or at risk- of homelessness.

Their success has proven that, yes, a simple pair of socks can be a helping hand, an important conversation starter and a link to humanity.

You can also be a part of the solution. Learn more and find the complete Bombas Impact Report by clicking here.

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