Patagonia has taken "family-friendly workplace" to a whole new level, and people are noticing.

The outdoor clothing and gear company has made a name for itself by putting its money where its mouth is. From creating backpacks out of 100% recycled materials to donating their $10 million tax cut to fight climate change to refusing to sell to clients who harm the environment, Patagonia leads by example.

That dedication to principle is clear in its policies for parents who work for them, as evidenced by a viral post from Holly Morisette, a recruiter at Patagonia.

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It turns out mothers recover from childbirth faster when they don't have to go it alone. Shocker, right?

Anyone who's ever had a baby or has been around someone who's had a baby can tell you that new mothers need help. But sometimes it takes science to point out the obvious. There have been studies showing the importance of a newborn spending time with its father. It improves the health of the baby and strengthens the bond between baby and dad. But a new study found that having a co-parent on hand can make a big difference in how mom feels.

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On July 18, "Good Morning America" tweeted a link to a segment about a new "trendy baby shower gift."

Instead of more conventional gifts, the story explained, co-workers of new moms are donating their own paid vacation time so that their colleagues can have ample time off after giving birth.

"'It really, really meant a lot to me,'" GMA wrote in its tweet, quoting a new mom featured in the story who benefited from the trend. "I was extremely appreciative and very humbled.'"

Does this story just ... not sit well with you? You're definitely not alone.

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Tami spent a good part of her life working jobs that didn’t necessarily agree that time off with a new baby — for either or both parents — was a good idea.

Then she met Marcus Lemonis of the CNBC reality show "The Profit," which takes over struggling businesses and turns them around. She was offered paid maternity leave and, soon after, was made co-owner of the Key West Key Lime Pie Company.

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CNBC's The Profit