Touting the benefits of breast milk during a formula shortage isn't helping anyone
There are times and places for breastfeeding advocacy. This isn't it.

A formula shortage crisis is not the time to push breastfeeding advocacy.
By now, you've likely seen news stories about the baby formula shortage in the U.S. According to CBS News, the formula shortage has been coming for months, with supply chain issues, labor shortages, product recalls and inflation creating a perfect storm and hampering manufacturers' ability to keep up with demand.
The shortage is causing intense stress for families that rely on formula as retailers resort to rationing purchases and customers find store shelves empty of major brands.
It's genuinely a crisis. And unfortunately, some breastfeeding advocates are using the shortage to tout the benefits of breastfeeding: This isn't a problem if you breastfeed! It's "free!" It's "readily available!" It's nature's perfect food! It's "what God intended!" It'll never be recalled!
Folks? Now is not the time or the place.
To be clear, I'm an enormous fan of breastfeeding. My mother is a retired lactation consultant and I was raised in La Leche League meetings. I breastfed my own three kids through toddlerhood and pumped breastmilk to feed my adopted nephew. I've written articles and made videos defending breastfeeding in public. I am enamored with the miraculous way our bodies can grow a whole person and also create food for that person. It's amazing. Breastfeeding is awesome in my book.
But I also live in the real world. I know that breastfeeding doesn't always work out for a huge variety of reasons, none of which I have the authority to judge. I know how most moms agonize over every decision they make and how easy it is to feel shamed for not doing what people tell you is "best." I know that baby formula saves lives.
For years now, there's been a slogan battle between "breast is best" and "fed is best," when really neither statement is really accurate. The "breast is best" idea is a simple way of stating that breast milk is the most nutritionally beneficial food for most babies. That's not a judgment; it's the medical consensus. The "fed is best" idea is a simple way of stating that the most important thing is that a baby is fed. That's not a dismissal; it's reality. But neither statement encompasses the complex truth, which is that there's a lot of bad information out there that makes informed decisions difficult and that there are millions of individual circumstances that can impact how a baby ultimately gets fed.
However, none of that matters when there's a baby formula shortage. Babies that rely on formula need it. And they need it immediately. Period.
Now is not the time to advocate for breastfeeding, no matter how passionate you feel about it. Parents impacted by the formula shortage are already worried enough; adding to their stress with messaging that might induce guilt or shame is an entirely crappy thing to do at this moment. It's like saying to someone who fell off a boat and is floundering in the water, "See, this is why people should learn to swim." That's not advocacy—it's cruelty.
I know that some people will take any and all mention of breastfeeding as a slam on formula feeding, and I'm not of the mind that people should avoid talking about the benefits of breastfeeding in general. But there are times and places for advocacy and education and there are times and places where it's not helpful at all. We're in the latter time and place right now. This formula shortage might naturally push some new moms toward breastfeeding, but it's not a situation that should be exploited to convince people to breastfeed.
If we want to be helpful, the best thing we can do at the moment is to offer advice and support that may actually help. Dr. Steven A. Abrams, MD, a Fellow of the American Academy of Pediatrics, suggests the following when a parent is in an urgent need situation. These are things we can help with:
- Talk with your pediatrician and ask if they are able to get you a can from the local formula representatives or one of the charities that has some. Your local WIC office may also be able to suggest places to look.
- Check smaller stores and drug stores, which may not be out of supply when the bigger stores are.
- If you can afford it, buy formula online until store shortages ease. Purchase from well-recognized distributors and pharmacies rather than individually sold or auction sites. Do not import formula from overseas, as imported formula is not FDA-reviewed.
- For most babies, it is OK to switch to any available formula, including store brands, unless your baby is on a specific extensively hydrolyzed or amino acid-based formula such as EleCare (no store brand exists). Ask your pediatrician about recommended specialty formula alternatives available for your baby.
- Check social media groups. There are groups dedicated to infant feeding and formula, and members may have ideas for where to find formula. Make sure to check any advice with your pediatrician.
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An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.