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Parents go viral for 'secret' praise technique. Science confirm it’s certifiably genius.

“I promise that if you do this in front of your child, their confidence will skyrocket!”

Namwila Mulwanda and her partner Zephi practice gentle parenting.

There are so many conflicting ideas about building self-confidence in children. Is there a right way? Could praise be harmful? Should everyone receive a gold star? As with many things in life, sometimes the best solution is the simplest one—hiding in plain sight, or just out of it.

Namwila Mulwanda and her partner Zephi practice “gentle-parenting” with their daughter, Nhyara. Shared in a video on Instagram, one of their techniques is talking about Nhyara when she's within earshot but out of sight. These aren't your typical behind-closed-doors parent conversations—no venting about daily frustrations or sharing complaints they'd never say to her face. Instead, they create intentional moments of celebration, offering genuine praise and heartfelt affirmation.


In a viral Instagram post that's garnered over one million likes, Mulwanda writes, “POV: You talk behind your child's back so they can hear you.” Self-described as a “passionate mother, content creator, and small business owner,” Mulwanda naturally overflows with ideas: she writes a Substack, She Who Blooms, which is about “blooming in our own time, in our own way.” She also runs Rooted, a shop where she “carefully curates products that embody the essence of growth, empowerment, and staying rooted in one's true self.”

In the video, Mulwanda and her partner sit in a quiet corner, chatting about their daughter Nhyara while occasionally peeking around to see if she's listening—which she is. With her within earshot but not directly part of the conversation, they discuss their daughter:

“I'm just so proud of her and the things she does,” her mom starts.

“She works on her reading, like that difficult word that she took the time to really sound out,” adds her dad. They go on to applaud her independence (“She's always telling me, 'Daddy, I want to brush my teeth on my own,'” says Zephi), before concluding that she's amazing.

“She's amazing,” says Mulwanda. “So, so, so amazing,” Zephi responds.



People in the comments were obviously here for it. Parents shared their own versions of this technique, including one who wrote, “As a solo mom, I pretend to make phone calls to a family member and do this.”

Another parent shared a powerful example:

“My son used to be scared of climbing down the stairs. So, my husband said loudly, 'He's very brave! He has shown a lot of courage lately.' The next day, when we tried carrying him down the stairs, he said, 'Nope, I have a lot of courage in me.'”

Others reflected on their own childhoods. One commenter wrote, “No exaggeration, I'd be an entirely different person had my parents been like this with me.”

“Stop, I was just thinking last night, 'When I have kids, I'm going to have loud conversations with my future husband about how much I love our children and how proud I am of them,'” another enthusiastically shared.


 child, hiding, parenting, conversations, praise Children believe that conversations between adults are more “authentic” and honest. Photo credit: Canva  

Research indicates that indirect praise has a stronger psychological impact than direct praise, particularly in young children.

“This is such a powerful way of reinforcing positive behavior,” explains parenting influencer Cara Nicole, who also went viral for her unique approach to parenting. “There's something special about overhearing others talk about you—you know they're being genuine because they're not saying it directly to you.”

This effectiveness stems from children's innate understanding that conversations between adults tend to be more honest than parent-child interactions. From an early age, children recognize that direct conversations with parents often have an intentional, behavior-shaping purpose. In contrast, overheard praise feels authentic and spontaneous, rather than an attempt to influence the child's self-image.

These techniques work best when praise focuses on effort and process rather than innate qualities. Take Nhyara's dad's comment: “She works on her reading, like that difficult word that she took the time to really sound out.”


Yet, it's crucial to keep praise realistic and measured. Avoid overzealous claims about future achievements, like acing every spelling test for the rest of her life. Children have keen intuition; if they sense insincerity, the strategy can backfire, damaging their trust in parents. Similarly, over-inflated praise—like declaring “incredible” performance for average effort—can burden children with unrealistic expectations.

Keep it simple. A casual remark like, “I noticed how carefully Maya put away her toys without being asked. That was so nice. It really helped keep the house clean.”

The viral response to Mulwanda's video demonstrates the power of gentle parenting combined with thoughtful, specific praise. It's heartening to see modern parents sharing their diverse approaches to showing their children love. For many commenters who didn't experience this kind of upbringing, these conversations offer a path to healing. As Mulwanda eloquently states in her pinned comment:

“To those of you who only heard negative as a child, you were never the problem. You were a child, and you didn’t deserve the experience you had. Your presence on this earth is a blessing, and the fact that you show up every single day is proof of just how amazing you are. You are brave, you are beautiful (you too, boys), and you deserve the world and more.
If any of you feel emotions rising up, close your eyes, hug your inner child, and remind them that you’re there.” - Namwila Mulwanda


Mom with adult daughters.

Mother-daughter relationships are a bond like no other. For many girl moms, one of the markers of a parenting job well-done is when your adult daughters want to call you everyday.

It's something TikToker @coobellaa hopes will happen. So, she decided to ask her followers for parenting advice–specifically from 'girl moms' who have adult daughters who call them everyday. Her goal: to get their advice on how to keep her relationship with her daughter strong as she grows up, with hopes she will want to call her everyday when she's out on her own.

"Because I’m raising a future best friend, not just a daughter. Girl moms with grown daughters.. what’s your secret to staying close? 🥹🙏🏼💞," she captioned the post.

@coobellaa

Because I’m raising a future best friend, not just a daughter. Girl moms with grown daughters.. what’s your secret to staying close? 🥹🙏🏼💞 #mom #girlmom #momtips

In the video, @coobellaa is getting ready with her young daughter in the mirror. Within the video, she added the caption, "GIRL MOMS with daughters over 20 who still call you everyday...what's something you did while raising them that kept your bond strong?

Moms did not hold back. They opened up about the specific things that have helped them maintain a strong relationship with their adult daughters. These are 18 of the best insights:

1. "Physical affection. I made it a habit to give my kids a snuggle as soon as they woke up and before bed. It kept us connected even through the teen years."

mom, daughter, hug, affection, physical touchMama Said Love GIF by OriginalsGiphy

2. "My daughter is 34, she’s my best friend. I always believed her, I never judged, I gave tons of affection, and we did it together. I was a young Mom, and now a Gigi of 5. I always want more for her ♥️."

3. "Honestly I just made sure I gave them a place of love and no judgement. They knew I was the mom and not their friend but they also knew I could handle the truth better than a lie so lies were[n't] needed."

4. "Be honest, admit to my mistake and try to 'suggest' things once they became adults. I feel like teaching them to trust themselves, their ideas and consequences while at home was the best. I was there."

5. "I laid down with my daughter every night at bedtime and we talked about her day, well into her teens. Sometimes it was boring but I knew someday she may need something important so I always listened."

mom, bedtime, daughter, mom and daughter, listening hallmark hall of fame mother daughter GIF by Hallmark ChannelGiphy

6. "I let them say their truth and didn't try to change it even if it made me look bad I just had to change it this made me cry."

7. "I didn't have all of the answers. I never pretended to. I apologized often and tried to speak about differences when emotions weren't high."

8. "Be real and raw it’s okay to show vulnerability and always say sorry when you don’t hit the mark. Thank them when they show kindness empathy etc. See the best in them and reflect that back to them."

9. "Be honest (age appropriate), allow them to make their own mistakes, tell them that you are learning and make a safe space for them to tell you when you do something wrong and to take accountability ❤️."


safe space, parenting, moms, daughters, parentsyou're safe here season 4 GIF by PortlandiaGiphy

10. "Two things: first, we have 'the bubble'. You can say anything, swear, vent, confess to wrongdoing, etc w/o fear of punishment. It’s a safe space. Sometimes you just need to have a place to 'get it all out”'. Second, every time my daughter comes to me with anything my first response is 'do you need advice or do you need me to just listen?'"

11. "Don’t react… when they come to you with something unhinged as a teen, don’t let your face or words react in that moment! Gather yourself and have the convo HOURS later, no matter what it is!!"

12. "I show grace. I apologize. I’m transparent. I tell them I love them 100 times a day. I’m honest but kind. I’m their biggest supporter. They know I’ll always be here."

13. "'If it's important to you, it's important to me'."

important, family, moms, daughters, bondsBusy Philipps Tonight GIF by E!Giphy

14. "I always tell my daughter (who is 20) that we can sort out all problems together, big or small. Said that to her since she was little and she tells me absolutely everything. she's like my little sis🖤."

15. "My daughter is 22 and we are best friends! Always making time for 'girl time' quality time together. Knowing who she is and always having a safe place to come home to or a sounding board."

16. "I genuinely loved spending time with her, set boundaries but was always open with communication."

mom, daughter, selfie, gif, moms and daughters, parentingGIF by Better ThingsGiphy

17. "The fact they knew I’d be there no matter what, I was their mum not their friend but that nothing couldn’t be sorted. Now as adults I’m a friend as well a mum."

18. "I make sure she knows she’s loved no matter the situation. Even if it’s bad. I want the total honest truth. I believe she truly does trust me entirely! She calls me all the time!"

@millennialmatleave/TikTok

"Fill you own cup" is good advice for nearly every situation, isn't it?

Listen, not every mother-in-law disregards boundaries, questions their kid’s parenting styles, tries to manipulate, and so on and so forth. But there’s a reason why the stereotype exists. Plenty have their own horror stories of being on the receiving end of toxic MIL behavior.

But for those wanting to avoid being that stereotype, Janelle Marie, or @millennialmatleave on TikTok believes that she has found the “key.” And it’s all about “filling your own cup.”

“Fill your dang cup. Something outside of your children that makes you feel good, makes you feel fulfilled, makes you feel happy,” Janelle begins in a TikTok.

 
 @heyjanellemarie Lets get some hobbies girls…..you know, when you can find a single free moment #hobbies #motherinlaw #toxicmotherinlaw #relationshipadvice #parentingtips #lifehack #grandparents #inlaws #parenting #boymom ♬ original sound - Janelle Marie 
 
 

That means that besides devoting your identity towards nurturing kids, you should be “nurturing” your marriage, as well as other relationships, like friendships, she notes.

“I unfortunately feel like a number of mothers-in-law that are feeling really confused about this role of mother-in-law or dissatisfied with the role of mother-law, and it ends up meaning that they act in a way that comes across as desperate or controlling or with guilt trips — women who don’t have enough going on outside of their relationship and their role as a mom. And so when their kids grow up, they’re ill-equipped to replace that relationship with other things.”

Janelle concludes by acknowledging it’s “easier said than done,” and reiterates that she isn’t trying to place blame, but rather just point out that “it’s something we need to be aware of.”

Generate ALT toxic mother in law, mil, parenting, boundaries, toxic mil, mother in law, motherhood, family, mom adviceA mother-in-law eavesdropping. Photo credit: Canva

Down in the comments, folks seem to clearly resonate with Janell’s stance—many have MILs of their own who could really benefit from a hobby or friend circle.

“My MIL’s hobby was getting into my marriage,” quipped one viewer.

“My toxic mother in law has had zero friends in the 18 years I’ve known her,” said another.

A few MILs even chimed in. One shared, “I noticed I got too involved/emotional/bothered by my son’s relationship and immediately looked in the mirror! Poured that energy into my marriage, friends, and hobbies.”

“OMG, you’re right,” reflected another. “Don’t get me wrong, I’m a good MIL, I don’t meddle or overstep, but boy do I struggle. I definitely need to get a hobby!”

As we know, it can be hard for any mom to not lose themselves in the demands of raising a child. And only up until recently were women allowed by society to see themselves as anything beyond being a mother. Self care is also a fairly new concept for everyone. So it is understandable that many MILs find themselves in this struggle without proper coping mechanisms.

But still, if the goal really is to maintain loving, healthy family relationships, it’s crucial to be mindful of any self sabotaging behaviors, and continuity working through those insecurities. That goes for MILs and non-MILs alike.

Generate ALT toxic mother in law, mil, parenting, boundaries, toxic mil, mother in law, motherhood, family, mom adviceA couple with their mother/mother-in-lawPhoto credit: Canva

For those looking to be the best mother-in-law they can be, here are a few pieces of advice:

Don't make it about you

It can be difficult to accept that you might not be the #1 woman in your kid’s life anymore, but it’s important both for you and the couple that those potential feelings of rejection get reframed. After all, there's truly no love lost.

 
 @heyjanellemarie Mother-In-Law Support Line: Grandma Shower……we have a new character, the MIL has entered the chat 😏 Story submitted by sadly more than one follower 😳 #satire #motherinlaw #toxicmotherinlaw #babyshower #newmom #expectingmom #etiquette ♬ original sound - Janelle Marie 
 
 


Use your words to uplift, not criticize

Words are powerful. Use them wisely. A little complement now and then goes a long way.

Back off

Let the couple raise their kids, and solve their problems, as they see fit. Trust that you can let them handle their own. Even when intentions are good, offers of help without being asked for it can be seen as criticism.


Invite and Include

Leaving people out leads to resentment. Always invite kids and their spouses to join performances, graduations, birthday celebrations, and other family events, whether or not you think they want to or can attend.

And, of course…fill your own cup.

This article originally appeared last year.

New baby and a happy dad.


When San Francisco photographer Lisa Robinson was about to have her second child, she was both excited and nervous.

Sure, those are the feelings most moms-to-be experience before giving birth, but Lisa's nerves were tied to something different.

She and her husband already had a 9-year-old son but desperately wanted another baby. They spent years trying to get pregnant again, but after countless failed attempts and two miscarriages, they decided to stop trying.


Of course, that's when Lisa ended up becoming pregnant with her daughter, Anora. Since it was such a miraculous pregnancy, Lisa wanted to do something special to commemorate her daughter's birth.

So she turned to her craft — photography — as a way to both commemorate the special day, and keep herself calm and focused throughout the birthing process.

Normally, Lisa takes portraits and does wedding photography, so she knew the logistics of being her own birth photographer would be a somewhat precarious new adventure — to say the least.

pregnancy, hospital, giving birth, POV

She initially suggested the idea to her husband Alec as a joke.

Photo by Lisa Robinson/Lisa Robinson Photography.

"After some thought," she says, "I figured I would try it out and that it could capture some amazing memories for us and our daughter."

In the end, she says, Alec was supportive and thought it would be great if she could pull it off. Her doctors and nurses were all for Lisa taking pictures, too, especially because it really seemed to help her manage the pain and stress.

In the hospital, she realized it was a lot harder to hold her camera steady than she initially thought it would be.

tocodynamometer, labor, selfies

She had labor shakes but would periodically take pictures between contractions.

Photo by Lisa Robinson/Lisa Robinson Photography.

"Eventually when it was time to push and I was able to take the photos as I was pushing, I focused on my daughter and my husband and not so much the camera," she says.

"I didn't know if I was in focus or capturing everything but it was amazing to do.”

The shots she ended up getting speak for themselves:

nurse, strangers, medical care,

Warm and encouraging smiles from the nurse.

Photo by Lisa Robinson/Lisa Robinson Photography.

experiment, images, capture, document, record

Newborn Anora's first experience with breastfeeding.

Photo by Lisa Robinson/Lisa Robinson Photography.

"Everybody was supportive and kind of surprised that I was able to capture things throughout. I even remember laughing along with them at one point as I was pushing," Lisa recalled.

In the end, Lisa was so glad she went through with her experiment. She got incredible pictures — and it actually did make her labor easier.

Would she recommend every mom-to-be document their birth in this way? Absolutely not. What works for one person may not work at all for another.

However, if you do have a hobby that relaxes you, figuring out how to incorporate it into one of the most stressful moments in your life is a pretty good way to keep yourself calm and focused.

Expecting and love the idea of documenting your own birthing process?

Take some advice from Lisa: "Don't put pressure on yourself to get 'the shot'" she says, "and enjoy the moment as much as you can.”

Lisa's mom took this last one.

grandma, hobby, birthing process

Mom and daughter earned the rest.

Photo via Lisa Robinson/Lisa Robinson Photography.

This article originally appeared on 06.30.16