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Real estate agent asks his Gen Z employee to edit a work video and the result is hilarious

"This 100% caught my attention far more than whatever you were going to say."

"Gen Z in the workforce is my favorite thing about life."

We've got to hand it to Gen Z—their tech savviness and sarcastic humor is a potent combination for comedy. Add to that a blatant disregard for workplace decorum, and you’ve got a recipe for some grade A viral entertainment. Mike Hege, a realtor at Pridemore Properties in North Carolina, recently learned this after asking the company's 27-year-old video marketing manager to make a video for his Instagram and TikTok pages.

The employee did as asked, but took on some, shall we say…creative touches that Hege certainly didn’t expect. As the phrase “Asked my Gen Z employee to edit a video for me, and this is what I got!” appears on screen, viewers witness a compilation video made entirely of Hege taking various inhales, presumably before going into whatever spiel he had intended to be recorded.

Essentially, this employee showcased the infamous “millennial pause” in action. Over and over again. She even threw in some awkward hair zhuzhing for good measure.

Watch:

Clearly this employee was onto something because the video has already racked up a little over 4 million likes on Instagram. Several viewers suggested a raise was called for.

“Give her a raise because this 100% caught my attention far more then whatever you were going to say,” one person wrote.

Another added, ““Her audacity is so respectable tho.”

Of course, just type in “Letting Gen Z Edit My Videos” on TikTok, and you’ll see that Hege isn’t the only one giving his videos the Gen Z treatment. Check out this one from the Goodwill of North Georgia. Poor fella giving the presentation made the mistake of saying “it’s okay, he’ll edit that out” after making a flub. It was, of course, not edited out.


@goodwill_ng

We've definitely got things😊

There’s also this delightfully quirky one from the Poe Museum, home of “a wide variety of chairs”…where you’ll learn that “you can never have too many flat Edgars.”

@poemuseum

We’ve got chairs at the Poe Museum! #edgarallanpoe #Richmond #poe #PoeMuseum


“Gen Z in the workforce is my favorite thing about life,” a viewer wrote.

Even celebrities aren't are benefiting from Gen Z's *unique* marketing abilities. In July 2024, Ed Sheeran announced the final leg of his Mathematics Tour with a TikTok captioned, "My video editor is gen z and tells me this is how people announce tours now." It's delightfully unhinged. Watch:

@edsheeran

My video editor is gen z and tells me this is how people announce tours now


As for Hege and his employee, he told TODAY that his company wanted their social media presence to reflect “authenticity” and “humanity,” and that the Gen Z employee completely succeeded in her task.

“This was the editor’s way of showcasing that we’re real people and that we can have fun and be on the lighter side,” he said, adding that she’s been “crushing it” since her employment began. So, maybe that raise isn’t so far off after all.

This article originally appeared last year. It has been updated.

Lifetime/Twitter

At this point it seems like the best choice is to fully lean into the absurdity of everything as we claw our way out of the weirdest, if not the worst, year in recent memory. And from that perspective, Lifetime's new Kentucky Fried Chicken mini-movie—yep, you read that right—totally fits the bill.

I mean, Mario Lopez playing a sexy Colonel Sanders in a murderous love triangle romance thriller plot seems right on schedule, doesn't it? We did the whole "Tiger King" thing early in the pandemic, so it's high time for another "What did I just watch?" guilty pleasure.

Lifetime's "A Recipe for Seduction" is clearly a marketing ploy for KFC, but who cares. The trailer is deliciously wonderful and horrible, leaving me unable to look away long enough to roll my eyes at its ridiculousness. Like, I don't want to admit that I actually want to watch this because I'm not a fan of humiliation, but at the same, I totally want to watch this.


I mean, come on. Watch this trailer and tell me you know exactly how to feel about it. You can't. Because psychology or something.

A Recipe for Seduction | Premieres December 13th | Presented by Kentucky Fried Chicken | Lifetimeyoutu.be

So, the first issue is that Colonel Sanders is hot. How is that even a thing? Thanks for ruining my childhood. My second issue is that I want to know how this turns out. It's only a 15-minute mini-movie, so it can't be that complicated of a plot. And again, how is this even a thing?

The part that really cracked me up though, was the "Premieres December 13th at noon" part. At noon? Really? What kind of production makes a premiere at noon, for gracious sakes?

The "brought to you by Kentucky Fried Chicken" kind, apparently.

I would love to have been a fly on the wall at the marketing meetings where these mini-movie ideas came to fruition. Like, how did those conversations go? Was it just a bunch of goofy creative types talking about how they could make the silliest branded content ever, but not make it overtly silly, but still somehow make it overtly silly? And how did the filming of it go? The production quality is way up there. It probably took hundreds of people to make this "film." Did they die laughing between takes? Was it just another job for them? Did they weep over what had become of their careers?

I mean, it looks like a soap opera mixed with a feature film mixed with an advertisement mixed with a parody. It's either totally genius or totally not. I genuinely don't know what to think or how to feel.

Maybe that's what this movie/ad/monstrosity/delight is designed to do. Maybe it's an emotional biproduct of this wonky, absurd year. I don't know. All I know is that I'm going to pretend that I'm not going to watch it but will totally watch it when it comes out on December 13th. At noon. Brought to me by Kentucky Fried Chicken.

God Bless America.

You know the Gerber baby, right?

She's an American icon. And if you've ever wandered down the baby food aisle of the grocery store or checked out the pantry of a new parent, you've definitely seen her adorable face peering at you from the label of a tiny jar.

That baby was 91 years old in the early part of 2018. Her name is Ann Turner Cook, and aside from being a teacher and writer of mysteries, she's now the great-grandmother of six.


The photo above was snapped by Chris Colin, a San Francisco-based writer who also happens to be Cook's grandson.

His tweets have recently gone viral for one special picture that's brought two Gerber babies together across multiple generations.

That's right — the OG Gerber baby and the newest Gerber baby just met.

In 2018, Lucas Warren became the latest Gerber spokesbaby, beating out every one of his 140,000 contenders. Warren's not just a pretty face, though; he's also a trailblazer. He's the first baby with Down syndrome to win the contest, bringing some much needed representation to the brand.

Recently, Warren and his parents visited Cook at her home in Florida. According to eyewitnesses (read: the people who were there literally melting into puddles of goo), they were fast friends.

"As soon as we walked into the room, she and Lucas immediately bonded," Warren's parents told People. "Lucas walked right up to her, flashing his signature smile and waving, and we could tell he loved her right away." He also shared his cookies which, if you know babies, says a lot.

Of course, the two also had an obligation to their public, so of course they stopped to take one of the most adorable pictures I have ever seen.

The photo's adorable. And Lucas Warren's new status as the Gerber baby is historic.

One of Gerber's missions is making it clear that every baby is a Gerber baby. Warren being picked as this year's spokesbaby is a step in showing the world that all babies (and, by extension, all people) should be accepted for who they are.

Approximately 6,000 babies are born with Down syndrome every year in the United States. Warren's parents want his win to be a symbol of hope to the families of children born with the condition or any other disability.

"We're hoping this will impact everyone — that it will shed a little bit of light on the special needs community and help more individuals with special needs be accepted and not limited," Warren's father told "Today" shortly after the 1-year-old won. "They have the potential to change the world, just like everybody else."

Note: We weren't paid by Gerber for this story — we'd tell you if we were — we just think it's a neat bit of history paving the way for the future.

If you're ever in the mood for a laugh, throw "millennials," "brands," and "marketing" into the ol' Google and give the internet a peruse.

At any given moment, marketing executives around the world are being paid gazillions of dollars to figure out the mystery behind what millennials buy and why we buy it. With the tactical precision of the three blind mice, advertisers invent absurd strategies to capture our attention, launching campaigns that they think are lit af but fall miserably short of the goal.

Especially in the food industry, marketers act like millennial behavior is totally uninterpretable. (Remember when they tried to say we don't eat cereal because we're lazy? That's why I opt for a fresh egg omelette every morning instead — way easier.)


Millennials are older now and starting to make up more of the world's annual spending, so whether they like it or not, brands are having to take our preferences more seriously. And (to their abject horror, I assume) what they're finding is that what we want is not only pretty simple, but could also have a positive impact on the food industry at large.

For starters, millennials want more facts about the food we consume.

Not too much to ask, right? As the first generation that grew up alongside rather than ahead of the internet, millennials learned at a young age that any information we want is information we can get as long as we enter the right search terms. Our ability to instantly verify any claim an advertisement makes is why only 1% of millennials report being swayed by traditional marketing strategies. We rely instead on what we can trust: ourselves.

This is having a positive effect on the food industry because it means companies are becoming more transparent about their products to gain the trust of millennial consumers.

In a 2012 study of American and British adults, 8 in 10 millennials said they appreciated "behind the scenes" commercials for their food, like Whole Foods Market's Values Matter campaign, which links back to a page where the readers can verify the company's sustainability claims personally. By comparison, only 6.5 in 10 baby boomers indicated that they wanted more information about their food from brands.

Millennials look to the facts for proof that the products we buy are doing good.

GlobeScan CSR has coined a term for this type of shopper — aspirationals, or "materialists who believe they have a responsibility to purchase products that are good for the environment and society." Millennials tend to fall into this category, with 40% of us preferring to shop local and nearly 75% of us willing to pay extra for sustainable goods.

Shopping local and sustainable produce cuts down on waste and pollution. It also boosts local economies and ecosystems.

Photo by Stephen Chernin/iStock.

As a result, brands are being forced to do better in order to stay competitive in a millennial-driven market.

To satisfy our desire for fact-based corporate responsibility practices, companies that already had these practices in place, like Whole Foods, are pushing that information out into the open, heightening the overall level of transparency in the food industry at large.

In 2015, 81% of S&P 500 companies released sustainability reports, up from 20% in 2011. In response to this pressure, the brands that aren't meeting the same high responsibility standards are being forced to change their practices to stay competitive. Even restaurants that are considered categorically unhealthy have launched plans to up their corporate practices, like McDonald's, which in 2014 announced its intent to gradually switch to sustainable beef.

As market demand (and brand loyalty) shifts toward environmentally and socially conscious business, corporations are adjusting, even before governments step in to enforce regulations.

There's one more way to capture a millennial's brand loyalty: Take a stand on something.

Millennial consumers aren't just interested in a company's ethics where its own business is concerned. Brands that advocate for social causes, such as LGBTQ rights, immigration law, and gender equality gain favor with millennials. Companies, like Starbucks, which not only exhibit ethical corporate policy and excellent employee treatment, but also frequently speak out on social and political issues, have some of the strongest brand-loyal customers worldwide.

As millennials take the wheel on driving the market, the food industry could also get a lot more culturally diverse.

As a group, millennials are more ethnically diverse than our predecessors and have a more welcoming attitude toward new and different food cultures. The Hartman Group's study on generational food trends reports that millennials are 10-20% less interested in classic American or Americanized ethnic foods than baby boomers, and they express an increased interest in different kinds of global cuisine. A growing demand for international food could present a wider niche for new business opportunities, like immigrant-owned restaurants.

Image via iStock.

The takeaway? Once marketers stop hating on millennial preferences, the whole industry should see an increase in pro-social, sustainable food culture.

While it's true that millennials might present more of a challenge to marketers than in the past, that's a really good thing. It suggests that the market is being driven by a smarter, more empathetic consumer base, which in turn is driving companies to pick up more socially and environmentally friendly practices that benefit all of us.