These women run multi-million dollar companies. So why are they still saying they feel like they're not being taken seriously?
Many studies on the state of women in the workplace seem to reinforce the doom and gloom of modern women's experience. They tell us something we already know – that you're going to have to speak ten times louder to be heard half as often, and there's no amount of leaning in or wearing shoulder pads that can fix that. A recent report conducted by Babson College and Bank of America found that female business owners don't feel like they're being taken seriously, which is pretty much old news at this point. But the report also explored the specific barriers women business owners feel like they're facing so we can jump over those barriers, no shoulder pads needed.
Researchers conducted in-depth interviews with 30 women who own businesses that make more than $5 million in annual revenues, and the discussions were very revealing. "[W]omen who have built successful companies had to navigate significant gender-based obstacles. In doing so, these women created alternate paths to success for themselves, and for other similarly unstoppable female entrepreneurs," Bank of America said in a release. The study found that there were three main misconceptions: market misperceptions, network exclusions, and managing expectations while underfunded.