+
True
Starbucks Upstanders Season 2

When Ami Vitori was a teenager, she couldn't wait for the chance to leave her hometown.

And when she finally did, she never thought she'd ever look back.

After all, Middletown, Ohio may once have been called the "American dream" for being a bustling Rust Belt town home to a prosperous steel company and dozens of paper mills, but it had long since lost its way.


By the 1980s, it had turned into a shuttered wasteland. Due to increased automation, jobs fell away. Drug addictions soared. Many townsfolk could barely afford their rent anymore. And by the time Vitori was in high school, the mall by the interstate was one of the only signs of life.

A storefront in Middletown, Ohio. All photos provided by Starbucks.

It's no wonder that when graduation rolled around, Vitori made a beeline for college out of state.

But even though it was easy to leave her hometown behind, it wasn't so easy to forget about it afterward.

Middletown's worsening state kept tugging at her heartstrings even after years of living in metropolises like Los Angeles, New York City, and Washington, D.C.

Every time she visited family members who still lived there, she was struck by the deterioration. Some neighborhoods she frequented as a kid appeared to be completely uninhabited.

"As I saw things fall on harder and harder times, I knew I wanted to do something with impact," Vitori says.

By the time she was married to Marine Officer Kevin Kimener and living in Washington with three sons, Vitori could no longer stand what the town had become. After all, Middletown was a part of her, and she simply couldn't let it wither away like a forgotten relic.

Together with her family, she decided to take a risky leap: She moved back to Middletown to try to save it.  

Vitori with her three sons.

Vitori had a successful marketing firm in D.C., but she wasn't sure how that could be useful to a town that practically had no economy. That is, until she turned her gaze to a 40,000-square-foot abandoned building that had once been a JCPenney in the center of town.

Somehow she immediately knew it was the key to revitalizing the whole area, and the couple sunk most of their savings into buying and refurbishing the old building. The goal was to have it become home to a variety of different businesses.

"I wanted to see things come to life as quickly as they could," Vitori says. "I wanted to go all in."

Sanding floors in the old JCPenney.

They had never done construction and remodeling on such a large scale before, and the experience was more than eye-opening. Altogether, the refurbishment looked to cost over half a million dollars, and Vitori had no idea if it would pay off in the end.

But she had a vision right from the start. "I could see a restaurant with a big patio," Vitori recalls. "I could hear people eating outside. I could see a fountain." She knew the building could become the bustling hub Middletown so desperately needed.

They pushed onward.

Thankfully, they didn't do it alone.

Inspired by Vitori's bold endeavor to breathe life back into the town, several other locals with similar entrepreneurial drive took the leap with them and opened up shops of their own.

A former dental assistant named Lydia Montgomery opened a trendy boutique called Society. Another local, Heather Gibson, opened up Triple Moon Coffee Company, which quickly became a popular spot for people to gather and mingle.

"People [are] looking and saying, 'Well, if [Ami] can do it then I can do it,'" Gibson says.

Together, they all rolled up their sleeves and got to work. And, sure enough, over time, things started to look brighter.

Vitori renamed the old building Torchlight Pass in the hopes that it would inspire the next generation of locals to pick up where they left off and keep the Middletown revitalization going strong.  

Today there's a wine bar, a yoga studio, and a hair salon, all of which are thriving even in their early stages. Gracie's, the comfort food restaurant Vitori opened inside Torchlight, has impeccable reviews.

So far, Middletown seems to have embraced the changes with open arms.

Vitori with her sons talking to locals by the coffee shop.

Vitori knew her venture wouldn't have been possible without this community that was willing to take a leap into the unknown with her.

"The answer to the small-town problem isn’t just jobs, and it isn’t just restaurants," Vitori says. "It’s all of it. It’s community building and cultural support. It’s that accessibility and connectedness that makes you feel like you’re really part of where you live."

You can resurrect the American dream in a town. You just have to take that first uncertain step together.

Learn more about Middletown's transformation here:

She cashed in most of her savings to try to rebuild her hometown.

Posted by Upworthy on Thursday, October 19, 2017
All images provided by Bombas

We can all be part of the giving movement

True

We all know that small acts of kindness can turn into something big, but does that apply to something as small as a pair of socks?

Yes, it turns out. More than you might think.

A fresh pair of socks is a simple comfort easily taken for granted for most, but for individuals experiencing homelessness—they are a rare commodity. Currently, more than 500,000 people in the U.S. are experiencing homelessness on any given night. Being unstably housed—whether that’s couch surfing, living on the streets, or somewhere in between—often means rarely taking your shoes off, walking for most if not all of the day, and having little access to laundry facilities. And since shelters are not able to provide pre-worn socks due to hygienic reasons, that very basic need is still not met, even if some help is provided. That’s why socks are the #1 most requested clothing item in shelters.

homelessness, bombasSocks are a simple comfort not everyone has access to

When the founders of Bombas, Dave Heath and Randy Goldberg, discovered this problem, they decided to be part of the solution. Using a One Purchased = One Donated business model, Bombas helps provide not only durable, high-quality socks, but also t-shirts and underwear (the top three most requested clothing items in shelters) to those in need nationwide. These meticulously designed donation products include added features intended to offer comfort, quality, and dignity to those experiencing homelessness.

Over the years, Bombas' mission has grown into an enormous movement, with more than 75 million items donated to date and a focus on providing support and visibility to the organizations and people that empower these donations. These are the incredible individuals who are doing the hard work to support those experiencing —or at risk of—homelessness in their communities every day.

Folks like Shirley Raines, creator of Beauty 2 The Streetz. Every Saturday, Raines and her team help those experiencing homelessness on Skid Row in Los Angeles “feel human” with free makeovers, haircuts, food, gift bags and (thanks to Bombas) fresh socks. 500 pairs, every week.

beauty 2 the streetz, skid row laRaines is out there helping people feel their beautiful best

Or Director of Step Forward David Pinson in Cincinnati, Ohio, who offers Bombas donations to those trying to recover from addiction. Launched in 2009, the Step Forward program encourages participation in community walking/running events in order to build confidence and discipline—two major keys to successful rehabilitation. For each marathon, runners are outfitted with special shirts, shoes—and yes, socks—to help make their goals more achievable.

step forward, helping homelessness, homeless non profitsRunning helps instill a sense of confidence and discipline—two key components of successful recovery

Help even reaches the Front Street Clinic of Juneau, Alaska, where Casey Ploof, APRN, and David Norris, RN give out free healthcare to those experiencing homelessness. Because it rains nearly 200 days a year there, it can be very common for people to get trench foot—a very serious condition that, when left untreated, can require amputation. Casey and Dave can help treat trench foot, but without fresh, clean socks, the condition returns. Luckily, their supply is abundant thanks to Bombas. As Casey shared, “people will walk across town and then walk from the valley just to come here to get more socks.”

step forward clinic, step forward alaska, homelessness alaskaWelcome to wild, beautiful and wet Alaska!

The Bombas Impact Report provides details on Bombas’s mission and is full of similar inspiring stories that show how the biggest acts of kindness can come from even the smallest packages. Since its inception in 2013, the company has built a network of over 3,500 Giving Partners in all 50 states, including shelters, nonprofits and community organizations dedicated to supporting our neighbors who are experiencing- or at risk- of homelessness.

Their success has proven that, yes, a simple pair of socks can be a helping hand, an important conversation starter and a link to humanity.

You can also be a part of the solution. Learn more and find the complete Bombas Impact Report by clicking here.

via UNSW

This article originally appeared on 07.10.21


Dr. Daniel Mansfield and his team at the University of New South Wales in Australia have just made an incredible discovery. While studying a 3,700-year-old tablet from the ancient civilization of Babylon, they found evidence that the Babylonians were doing something astounding: trigonometry!

Most historians have credited the Greeks with creating the study of triangles' sides and angles, but this tablet presents indisputable evidence that the Babylonians were using the technique 1,500 years before the Greeks ever were.


Keep ReadingShow less

Trevor Noah announces he's leaving "The Daily Show."

Soon, "The Daily Show" will have a new face with a different style of delivering the news in a way that takes a bit of the sting away. Comedian Trevor Noah delivered some unexpected news to his live studio audience, and I'm sure I'm not the only one having some big feelings about it. Noah announced that he will be leaving "The Daily Show" in pursuit of other things, including doing more standup.

Keep ReadingShow less
popular

Woman left at the altar by her fiance decided to 'turn the day around’ and have a wedding anyway

'I didn’t want to remember the day as complete sadness.'

via Pixabay

The show must go on… and more power to her.

There are few things that feel more awful than being stranded at the altar by your spouse-to-be. That’s why people are cheering on Kayley Stead, 27, from the U.K. for turning a day of extreme disappointment into a party for her friends, family and most importantly, herself.

According to a report in The Metro, on Thursday, September 15, Stead woke up in an Airbnb with her bridemaids, having no idea that her fiance, Kallum Norton, 24, had run off early that morning. The word got to Stead’s bridesmaids at around 7 a.m. the day of the wedding.

“[A groomsman] called one of the maids of honor to explain that the groom had ‘gone.’ We were told he had left the caravan they were staying at in Oxwich Bay (the venue) at 12:30 a.m. to visit his family, who were staying in another caravan nearby and hadn’t returned. When they woke in the morning, he was not there and his car had gone,” Jordie Cullen wrote on a GoFundMe page.

Keep ReadingShow less