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Capital One Impact Initiative

How this woman went from amateur yogi to extraordinary studio owner.

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Capital One Future Edge

Adrianne "Ajax" Jackson discovered her true passion while pondering her future during a yoga class.

All photos courtesy of Ajax and Magnolia Yoga Studio.

She'd just turned 30, and her week had been a roller coaster.


The first 30 years of her life had been amazing, she recalls thinking, but now she wanted more. "The next 30, for me, felt like that's when I was really going to make my mark in the world," she says.

"I just started having those thoughts that you have in yoga where you're reflecting, and I thought, 'Okay, people say do what you love. I love this yoga.'"

For Ajax, yoga had been a refuge. Then just like that, it became her world.

A class at Magnolia Yoga Studio.

"Right away, I noticed a big impact in my life," she says. "First, it was just [...] I couldn't walk. I was so sore. Like a zombie, I was barely able to walk back to the studio, but I kept going."

Eventually, she learned the postures, and after a while, she began to notice that yoga was helping her sleep better. She had more focus and creativity. It helped her quit smoking. It made it easier for her to deal with the chronic pain in her knees. The practice encouraged her to love her body and gain more confidence.

That's when it hit her — she was going to teach yoga.

She knew she had to share it with everyone. So, for the past decade, she's been spreading her message of peace and good health all over the world. 

Ajax's ultimate dream was to run the first black-owned yoga studio in New Orleans. But in order to make that dream a reality, she needed to transform herself from an educator into an entrepreneur. She did that with the help of Propeller.

Magnolia Yoga studio teachers and students.

Propeller is a New Orleans-based nonprofit that helps small business owners and nonprofits take their work to the next level. It's also giving them the opportunity to tackle the city's social and environmental disparities —including racism and sexism — with training in business and leadership.

"Since it launched its first accelerator program in 2011, Propeller has supported 200 ventures," says Catherine Gans, the program's Marketing and Communications Manager. Those ventures have generated over $105 million in revenue and financing and created 460 permanent jobs for New Orleanians.

These businesses are 71 percent owned by women or people of color and have an 89 percent business survival rate — much higher than the nation's average, which is just over 50 percent.

Ajax applied for the program at the urging of one of her clients, Propeller's Executive Director, Andrea Chen.

In her short time at Propeller, Ajax created an employee handbook, implemented payroll systems and put financial tracking tools in place to pay off debts and taxes as quickly as possible. She also made some new hires during the program. Ajax brought on a development director to create partnerships with hotels and hospitals and hired five part-time employees.

"In [Ajax's] final month of the program, MagnoliaYoga's profit margin increased to over 50 percent," says Gans.

And Ajax is still eager to keep learning now that she's a business owner. "There's still more to learn about being a woman in business and in power in America. And I learned more about that with [Propeller]. I'm very grateful for their support."

Magnolia, Ajax's yoga studio, just celebrated its second anniversary. And it's bringing the benefits of yoga to those who previously may have felt unwelcome in studios offering the practice.

Yoga class in the park.

When you think of people who regularly do yoga, you probably imagine a certain type, or maybe you think you need the right yoga pants or an expensive mat to get the most out of the practice. And you've likely noticed that many studios charge a hefty price for their classes.

That's not Ajax's policy.

"My business model is really unique in the sense that we're focused on diversity, inclusivity, and affordability," she says.

That model has created a whole new clientele. Ajax works hard to create a safe place for people who may be interested in getting more in touch with their bodies, no matter their size, shape or background. One of her main goals is to make representation the prevailing theme of her business.

"The average American woman is a size 14. That's the size I am," Ajax says. "That's the size I actually work really hard to maintain. It's the size I represent in the yoga studio. People love it. White, black, otherwise, 'cause it gives them permission to be different in the yoga studio and see that it's okay and you can do it."

Ajax is busting through all the misconceptions of who might be seen in a yoga class.

"It's about 85% black women who make up my membership and clientele," Ajax says. Everyone is welcome, though, and you will always find diversity within her studio.

One of Ajax's proudest accomplishments is bringing yoga to black men in her community. "We've been very fortunate to consistently have at least one black male on staff," she says. A recent 6 a.m. class she taught was comprised mostly of black men. For the studio, this was a reason to celebrate — tangible proof that Ajax is changing the face of yoga.

"We're demystifying this erroneous conception that yoga's only for women, that it's only for thin people, it's only for white women, it's only for people with high incomes," she says. "All of that is untrue."

"All you need to do yoga is an open mind."

Propeller is growing and helping businesses like Magnolia thrive. But they couldn't do that without the support of Capital One.

Capital One is committed to fostering the economic vitality of communities it serves, including greater New Orleans and Louisiana, by supporting entrepreneurs and small business owners. That commitment manifests in the company's investment in organizations like Propeller that support forward-thinking, socially-minded entrepreneurs who apply their knowledge, skills and energy to address significant challenges affecting people today.

When Propeller was just starting up, Capital One provided the organization with a line of credit when they weren't sure of cash flow. Since 2012, the company has also given Propeller $350,000 towards its Impact Accelerator Program, which provides executive-level mentorship, access to networks and financing, and a focused curriculum to connect local innovators with the sources they need to impact the city and build sustainable businesses.

What's more, the Fortune 500 company provided Propeller with a $126,100 grant for a new Makerspace at Mildred Osborne Charter School in New Orleans. STEM (science, technology, engineering and math) programming helps prepare students for the jobs of today and tomorrow — a focus of Capital One's Future Edge initiative — and the Makerspace at this charter school helps students learn in a more creative, technology-driven way.

But the relationship with Capital One quickly grew into something bigger than just a financial one, explains Executive Director Andrea Chen and Development Manager Kir Selert.

The financial-services company has helped the organization with everything from graphic design for its event flyers to public relations and marketing through associate pro bono and skills-based volunteerism. Capital One has also sent employees to work on projects directly with Propeller's entrepreneurs.

The partnership has allowed Propeller to help even more entrepreneurs like Ajax, leading to more positive change in the New Orleans community.

"The most rewarding part is seeing our entrepreneurs succeed, that entrepreneurs dream beyond what they think is possible for their own companies and for the impact they could have on their community," Chen and Selert note.

For Ajax, the support she's received has been life-changing. She's growing her business, branching out into yoga retreats, and working to bring her practice to incarcerated adults and youth.

Thanks to her connections at the studio — where she instructs lawyers, judges, city officials and activists, among others — previous work with UpRising Yoga and a potential partnership with the Prison Yoga Project, she's creating a program that will bring yoga to prisons sometime next year.

When Ajax looks back on her trajectory, she's overcome by all the positive change she's been able to bring to her community as a socially-minded business owner.

"It's helping me understand my gifts," Ajax says of everything she's learned since working with Propeller. "I've realized I'm a leader, a business leader in particular. And an advocate for people and their health."

"Teaching yoga's fantastic, but I knew to really have an impact, I would have to create my own business and create my own community. It's been a hard-fought battle. We've literally done it one student at a time."

Pop Culture

'Wicked' author says one line in 'The Wizard of Oz' inspired Elphaba and Glinda's backstory

Gregory Maguire says he "fell down to the ground" laughing when the idea hit him.

Public domain

The two witches in "The Wizard of Oz" clearly had a history together.

Have you ever watched a movie or read a book or listened to a piece of music and wondered, "How did they come up with that idea?" The creative process is so enigmatic even artists themselves don't always know where their ideas come from, so It's a treat when we get to hear the genesis of a brilliant idea straight from the horse's mouth. If you've watched "Wicked" and wondered where the idea for the friendship between Elphaba (the Wicked Witch) and Glinda (the Good Witch) came from, the author of the book has shared the precise moment it came to him.

The hit movie "Wicked" is based on the 20-year-old hit stage musical, which is based on the novel "Wicked: The Life and Times of the Wicked Witch of the West" written by Gregory Maguire. While the musical is a simplified version of the 1995 book, the basic storyline—the origin story of the two witches from "The Wizard of Oz"—lies at the heart of both. In an interview with BBC, Maguire explained how Elphaba and Glinda's friendship popped into his head.

 

Maguire was visiting Beatrix Potter's farm in Cumbria, England, and thinking about "The Wizard of Oz," which he had loved as a child and thought could be an interesting basis for a story about evil.

"I thought 'alright, what do we know about 'The Wizard of Oz' from our memories,'" he said. "We have the house falling on the witch. What do we know about that witch? All we know about that witch is that she has feet. So I began to think about Glinda and the Wicked Witch of the West…

 glinda, elphaba, wicked,  In "Wicked," the two Oz witches met as students at Shiz University.  Giphy GIF by Wicked 

"There is one scene in the 1939 film where Billie Burke [Glinda the Good Witch] comes down looking all pink and fluffy, and Margaret Hamilton [the Wicked Witch of the West] is all crawed and crabbed and she says something like, 'I might have known you'd be behind this, Glinda!' This was my memory, and I thought, now why is she using Glinda's first name? They have known each other. Maybe they've known each other for a long time. Maybe they went to college together. And I fell down onto the ground in the Lake District laughing at the thought that they had gone to college together."

In "Wicked," Glinda and the Wicked Witch, Elphaba, meet as students at Shiz University, a school of wizardry. They get placed as roommates, loathe each other at first, but eventually become best friends. The story grows a lot more complicated from there (and the novel goes darker than the stage play), but it's the character development of the two witches and their relationship with one another that force us to examine our ideas about good and evil.

  - YouTube  youtu.be  

 

Maguire also shared with the Denver Center for Performing Arts what had inspired him to use the "Wizard of Oz" characters in the first place.

"I was living in London in the early 1990’s during the start of the Gulf War. I was interested to see how my own blood temperature chilled at reading a headline in the usually cautious British newspaper, the Times of London: 'Sadaam Hussein: The New Hitler?' I caught myself ready to have a fully formed political opinion about the Gulf War and the necessity of action against Sadaam Hussein on the basis of how that headline made me feel. The use of the word Hitler – what a word! What it evokes! When a few months later several young schoolboys kidnapped and killed a toddler, the British press paid much attention to the nature of the crime. I became interested in the nature of evil, and whether one really could be born bad. I considered briefly writing a novel about Hitler but discarded the notion due to my general discomfort with the reality of those times. But when I realized that nobody had ever written about the second most evil character in our collective American subconscious, the Wicked Witch of the West, I thought I had experienced a small moment of inspiration. Everybody in America knows who the Wicked Witch of the West is, but nobody really knows anything about her. There is more to her than meets the eye."

 wizard of oz, wicked witch of the west The Wicked Witch of the West has a story of her own.  Giphy  

Authors and artists—and their ideas—help hold a mirror up to humanity for us to see and reflect on who we are, and "Wicked" is one of those stories that makes us take a hard look at what we're seeing in that mirror. Thanks, Gregory Maguire, for launching us on a collective journey that not only entertains but has the potential to change how we see one another.

This story originally appeared last year.

via Josie Bowers / TikTok

Josie Bowers, a 19-year-old woman from Canada, shared the story of how she thwarted an intruder when she was 15. The viral TikTok video is a harrowing tale and a valuable lesson for everyone to learn. Josie was staying with her family at the Ocean City Hilton in Ocean City, Maryland, when the incident occurred.

She went to her hotel room alone to take a shower while her family was on the beach. After getting out of the shower, she was alarmed when she noticed a long wire with a hook at the end wiggling its way out of the crack at the bottom of the front door. The hook was waving around, trying to catch the handle to open the door. It's amazing that no one in the hallway noticed the incredibly suspicious activity.

The intruders eventually caught the handle with the wire and pulled it down to enter the room. Without hesitation, Josie slammed the door shut and put on the deadbolt. "My main thought was holy sh*t, I'm in a towel right now and someone is about to break in and get me," she said on TikTok. "So the door opens a crack, and I just slammed it back shut and put the deadbolt on."

After the door was shut on the intruders, they pretended to work for the hotel. "So they tell me your keycard is broken and we need to get into the room and fix your keypad for you," she continued. "And so I open the door a tad bit, to see if it was a worker. It clearly wasn't, they were in jeans and a T-shirt. Hilton keeps it pretty classy, not the attire."

@josiebowers10

Reply to @emmade1rey #part2

Josie then remembered a trick that her stepfather, who's a police officer, once told her: Never let people know you're alone.

"I yelled 'Hey dad, there's someone here to fix the door.' As soon as they thought that I wasn't alone – and potentially my dad was there – they ran, they were gone," she said. A lot of people freeze in such a stressful situation but Josie was able to remember her stepfather's advice and it made all the difference.

Given their reaction, it's pretty clear that the intruders must have followed her up from the beach or had some inside information to know that she was alone. They didn't want anything to do with her father. "So I think I'm very smart for this one, my stepdad is a police officer, he taught me never to let people know you're alone. I yelled 'Hey dad, there's someone here to fix the door.' As soon as they thought that I wasn't alone, and potentially my dad was there. They ran, they were gone," she said.

@josiebowers10

Reply to @lionacreates #part3 #oceancity

The TikTokker shared the video to show others what they should do in a similar situation and to remind them to never let anyone know they are alone.

"I'm glad I had this experience so I can teach people about it. Obviously, I'm safe but it could have ended up a lot worse," she said. "Be safe, you can get door stoppers, always put on the deadbolt."


This article originally appeared four years ago.

via James Breakwell/X

All parents have had similar convos with thier kiddos.

Raising kids is tough, but there's a lot of laughs along the way. Especially when actual conversations start, as kids begin trying to make sense out of the world around them, ask questions, and test mommy and daddy's resolve.

Back in 2018, comedy writer and children's book author James Breakwell, with four daughters who were all under the age of eight at the time, shared their hilarious conversations on X. From these tweets, it looks like comedy runs in the family. Here's a sampling of some Breakwell's funniest kid-inspired tweets.

 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 

While Breakwell's 7-year-old wasn't as heavily featured, when she was quoted, the sarcasm was palpable. Which makes sense, considering that kiddos begin understanding this mechanism around that age.

 


 


 


 


 


 


 


 


 


 


 


 


 

Kids really do say the darnedest things, and we love them for it. It one of the many, many ways then bring so much joy to the world. It almost makes up for the headaches and sleepless nights, doesn't it.

This article originally appeared seven years ago.

Remember things being built to last?

Americans are well aware of shrinkflation, where food companies reduce the sizes of their products while the price remains the same at the grocery store. You see this in fast food restaurants when you pick up a burger and feel like your hand has grown a few inches, and at the supermarket when you buy a box of cookies, it weighs less than it did a few weeks ago. Companies use this strategy when they think you’ll be less likely to notice a dip in quantity than a hike in the price.

We see something similar in the world of retail, particularly fast fashion. Fast fashion offers cheaper garments made from low-quality materials that last about as long as the trend does, so people can throw them away and buy the next hot thing. This can be a real problem because fast fashion harms the environment and leads to exploitative labor practices. And the tough part is—even for the most conscious of consumer, it's hard to escape from.

Here's a prime example of what this looks like in the real world. A few months ago, a TikTokker named Tom (@SideMoneyTom), popular for making videos about consumer products, went viral for a video where he called out shoe manufacturers for dropping their quality while keeping prices high. “So many of you guys want to shoot the messenger, but look, it's not my fault shoes are made out of Styrofoam and oil now,” Tom says in a TikTok with over 528,000 views. “It's literally every shoe you look at now. It's not even just the cheap ones. I can find hundred dollar plus pairs of shoes all day long with glue squeezing out of their Styrofoam cracks.”

 
 @sidemoneytom Replying to @Oscar Magaña shoes are done #fyp #shoes #foryou ♬ original sound - SideMoneyTom 
 
 

Tom notes that recently, shoes have been made with foam soles instead of rubber. Both have pros and cons. Foam is a little more comfortable, but rubber lasts a lot longer. Rubber shoes keep shape and support over time and are much more durable. Conversely, foam shoes compress over time, losing their support and comfort. When companies sell cheaper shoes that wear out more quickly, they make much more money because you must keep replacing them.

In the video, Tom adds that many companies that used to have shoes made with rubber heels, such as Carhartt and Timberland, have switched to foam. This is an interesting choice for brands that pride themselves on selling durable products.

Cora Harrington, a writer and lingerie expert, says that companies aren't entirely to blame. Americans don’t want to pay higher prices. “People don’t exactly want to pay more for all that stuff,” Harrington told Vox. "So what has to happen if everything is more expensive and the customers still want to pay the same price, something has to be cut and that’s often going to be the quality of the garment.”

“There is an entire generation of consumers at this point that doesn’t actually know what high-quality clothing feels like and looks like,” Harrington continues. “It gets easier, I think, for consumers to just not know any better.”

Many commenters have noticed the decline in shoe quality and praised Tom for pointing it out. "I am so happy I’m not the only one who is baffled by shoes being made of styrofoam and then being upcharged for them," one commenter wrote. "When shoes started being named some version of 'Air Light Cloud float,' my thought was it was because they went from quality rubber to cheap foam and less materials,” another commenter added.

Tom believes the decline in shoe quality is an example of a more significant trend affecting American consumers' products: quality is decreasing while prices remain the same. “The quality of everything is going to hell, and the prices are going up," Tom concludes his video. "The problem is, so many of us have just become used to it that we keep buying it, and we basically allow them to dumb down the quality of everything. Everything in our lives. These shoes are just the tip of the iceberg. Start thinking about it in your life. What are you gonna allow to be garbage quality?"

This article originally appeared in March.

Boomer panic is real.

In a video posted in September 2023, TikToker @myexistentialdread used the phrase “boomer panic” to explain how baby boomers (1946 to 1964) can quickly become unhinged when faced with the most minor problems. It all started when she visited a Lowe’s hardware store and encountered a boomer-aged woman working at the check-out stand.

“I had a dowel that didn’t have a price tag on it, whatever, so I ran back and took a photo of the price tag. And as I was walking back towards her, I was holding up my phone… because I had multiple dowels and that was the one that didn’t have the price tag on it,” she said in the video. “And she looks at me and she goes, ‘I don’t know which one that is,’ and she starts like, panicking.” The TikToker said that the woman was “screechy, panicking for no reason.”

 older woman upset, boomer reactions, boomer panic Older people can become frustrated over seemingly small things.Photo credit: Canva

Many people raised by boomers understood what she meant by "boomer panic." "Boomer panic is such a good phrase for this! Minor inconvenience straight to panic," the most popular commenter wrote. And while there was some unfortunate boomer-bashing in the comments, some younger people tried to explain why the older folks have such a hard time regulating their emotions: “From conversations with my mother, they weren’t allowed to make mistakes and were harshly punished if they did.” The TikToker responded, “A lot of people mentioned this, and it breaks my heart. I think you’re right,” Myexistentialdread responded.

A follow-up video by YourTango Editor Brian Sundholm tried to explain boomer panic in an empathetic way.

 

“Well, it's likely that there actually was a reason the woman started panicking about a seemingly meaningless problem,” Sundholm said. “Most of us nowadays know the importance of recognizing and feeling our emotions.” Sundholm then quoted therapist Mitzi Bachman, who says that when people bottle up their emotions and refuse to express them, it can result in an "unhinged" reaction.

TikToker Gabi Day shared a similar phenomenon she noticed with her boomer mom; she called the behavior “anxiety-at-you.”

Day’s boomer mother was “reactive,” “nervous,” and “anxious” throughout her childhood. Now, she is still on edge with Day’s children. “She's immediately like gasping and just really like exaggerated physical reactions, and then, of course, that kind of startles my kid,” Day said. “Again, I know that this comes from a place of care. It's just a lot,” she continued.

@itsgabiday

It comes from a place of love but it is exhausting 🫠😬 #millennialmomsoftiktok #boomergrandma #reparenting #gentleparenting

 

There is a significant difference in emotional intelligence and regulation between how boomers were raised and how younger generations, such as Gen X, millennials, and Gen Z, were brought up. Boomers grew up when they had to bottle up their feelings to show their resilience. This can lead to growing anger, frustration with situations and people, chronic stress, and anxiety—all conditions that can lead to panicky, unhinged behavior.

Ultimately, Sundholm says that we should sympathize with boomers who have difficulty regulating their emotions and see it as an example of the great strides subsequent generations have made in managing their mental health. “It may seem a little harsh to call something 'boomer panic,' but in the context of how many of them were raised, it makes a lot of sense,” Sundholm says. “It also underlines the importance of emotional regulation skills and teaching them to future generations. And maybe most important, having compassion for those who never had a chance to learn them.”

 older person's hands holding a younger person's hands, compassion for elderly Having compassion for older generations can go a long way.Photo credit: Canva

This article originally appeared in March.