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From comedies to kickass concerts, these two creatives are here to make social impact fun

Aaron Brown and Lenny Barszap raised millions for the unhoused community in a movement they've named "Trojan-horse social impact."

Lenny Barszap (Left) Aaron Brown (right)/ (The Pharcyde, Brownout, Adrian Quesada, Lenny Barszap, Chris Rogers (muralist), Chris Baker (TOOF), Aaron Brown) - photo credit IIsmael Quintanilla III

Have fun doing good.

There is often a distinct line between social impact—that is, something meant to provoke thought, connect us to our humanity, inspire positive change, etc.—and entertainment, which provides us a fun escape.

But sometimes that line can become blurred in innovative ways, allowing entertainment itself to be the change agent.

This is the concept behind creative partners Aaron Brown (Onion Creek Productions) and Lenny Barszap (Entertaining Entertainment)’s Been There music festivals, which are specifically intended to be social movements in disguise.


But first, let’s go back to 1997 when Brown and Barszap were in college. They met an unhoused former professor living in the park at the end of their block - a chance encounter that would change their lives forever.

Not wanting the man to suffer Texas’ infamous storms, Brown and Barszap offered the man a chance to crash on their porch—and later their couch as boundaries began to soften—which began a nearly yearlong chapter of bonding with him and others from his community.

Their relationship, along with the antics that ensued, would later become the basis for “Home Free,” a coming-of-age college comedy that Barszap calls “‘Dazed & Confused’ meets ‘Superbad,’” which premiered at Hollywood's iconic Chinese Theatre in July 2023 and earned rave reviews, including one from Kevin Smith saying it is “the most important comedy you’ll see this year.”

And while “Home Free” succeeds in providing laugh out loud moments, Brown and Barszap hoped it could be the first of many “Trojan horse-style social impact films,” using humor as the spoonful of sugar to raise awareness on the serious issue of homelessness.

That’s why the duo partnered with The Other Ones Foundation (TOOF), an organization that offers people in Austin, TX facing homelessness shelter, opportunities and support. Through this partnership, six percent of all donations raised for Brown and Barszap’s film went directly to the foundation. In addition, 10% of the film's profits were earmarked for TOOF and other nonprofits fighting to end homelessness.

Which brings us back to Been There, which got its title as a way of suggesting “we can get beyond homelessness and someday look back from a new perspective with empathy.”

Here’s how it started: In 2021, TOOF had recently begun supporting a tent encampment of around 200 people experiencing homelessness in East Austin, later renamed The Esperanza Community. Brown and Barszap began making relationships with Esperanza’s residents during production of “Home Free” (especially when filming was slowed to a halt during COVID).

Before/After images of The Esperanza Community

That year, Austin had been hit by some severe ice storms, causing power outages and devastating the tent community. And while replenishing supplies would have been enough to help the neighborhood recover, Barszap and Brown thought “why not go beyond necessities and replenish people’s spirits as well?”

And so, the pair called upon their musician friends, who just so happened to be Grammy award-winning heavy hitters in the industry, to put on a kickass private music festival.

The Esperanza community got to enjoy the talents of Adrian Quesada, best known for his work with The Black Pumas, as well as local legends like the latin funk orchestra Grupo Fantasma and indie darlings Wild Child, just to name a few. And even better, though no one intended to make the event a fundraiser, a couple of inspired attendees donated a collective $600,000 to TOOF on the spot.

Because their first event was such a success, another Been There festival was held in 2023, this time intended as a fundraiser, composed of musical heroes from the 90s and local Austin heavyweights. Headlining the act was legendary hip hop group The Pharcyde, who also contributed two new songs to the original soundtrack for “Home Free,” produced by Adrian Quesada. The Pharcyde were accompanied for the first time ever by a live band, Austin’s Latin-funk heroes Brownout who have backed the likes of Prince, GZA and many more.

Barszap told Upworthy the second festival was an even bigger hit. Not just because of the money it raised, but because it brought people together who might normally be separated by social barriers. And it all took place in Esperanza, which has now become a flourishing transitional tiny home community.

“It was incredible…so many showed up to the event and were surprised they were having an amazing night with people who were transitioning out of homelessness and getting back on their feet. Everyone was so moved that we raised over $1million that day, enough to build over 100 new tiny homes for The Esperanza Community,” he said.

(The Pharcyde, Brownout, Adrian Quesada, Lenny Barszap, Chris Rogers (muralist), Chris Baker (TOOF), Aaron Brown) - photo credit IIsmael Quintanilla III

The first two Been There music Fests were hosted at The Esperanza Community in Austin but Barszap and Brown envision a series of Been There's in cities across the country. "When you see the power of artists coming together to help our neighbors and spotlight the organizations doing the most innovative work, it's undeniable. We've seen first-hand how music and art can change lives," says Brown.

As more non-profit music festivals similar to Been There continue popping up across the country, both to reinvigorate those who are disenchanted with how capitalism has affected the industry, it’s becoming clear that this is more than a novel concept—it’s a style of entertainment that people actually want to participate in.

As for what the future holds: today, Been There is more than a music festival. It has transformed into a non-profit in its own right, bringing even more “Trojan horse-style social impact entertainment that kick-starts a movement” including festivals, films, art, music and proving that making a difference doesn’t have to be a chore or byproduct of guilt.

Lenny Barszap (Left) Aaron Brown (right)

Maybe it’s not so impossible to, as Barszap puts it, “have fun doing good.”

If you’d like to support more of Been There’s impactful entertainment, donate here.

True

A lot of people here are like family to me," Michelle says about Bread for the City — a community nonprofit located in Washington DC that provides local residents with food, clothing, health care, social advocacy, and legal services. And since the pandemic began, the need to support organizations like Bread for the City is greater than ever, which is why Amazon is Delivering Smiles to local charities across the country this holiday season.

Watch the full story:

Amazon is giving back by fulfilling hundreds of AmazonSmile Charity Lists, and donating essential pantry and food items to help organizations like Bread for the City provide to those disproportionately impacted this year.

Visit AmazonSmile Charity Lists to donate directly to a local charity in your community, or simply shop smile.amazon.com and Amazon will donate a portion of the purchase price of eligible products to your charity of choice.

"Black Panther" is well on its way to making the folks at Disney and Marvel a pretty penny, crushing the $700 million mark in just its second weekend.

Beloved by audiences and critics alike, the latest installment in the Marvel Cinematic Universe is a naysayer-defying behemoth worthy of a Wakandan king. It did so well that director Ryan Coogler even penned a heartwarming message to fans thanking them for their excitement and support.

[rebelmouse-image 19533959 dam="1" original_size="500x208" caption="GIF from "Black Panther."" expand=1]GIF from "Black Panther."


On Feb. 26, Disney announced plans to donate $1 million to the Boys and Girls Clubs of America, going toward the group's youth STEM programs.

According to a press release, Disney made the donation to boost kids in science, technology, engineering, and math fields in celebration of the record-breaking success of "Black Panther."

Disney chairman and CEO Robert Iger praised the film for its status as an "instant cultural phenomenon" and for "sparking discussion, inspiring people young and old, and breaking down age-old industry myths." Iger pointed to the movie's incorporation of STEM concepts in explaining why the organization chose the Boys and Girls Clubs for the donation.

The money will be used by Boys and Girls Clubs to develop its STEM curriculum and build new STEM Centers of Innovation in Atlanta, Baltimore, Chicago, Harlem, Hartford, Memphis, New Orleans, Oakland, Orlando, Philadelphia, Washington, D.C., and Watts, California.

Image via Marvel Entertainment.

It's possible that Disney landed on this decision out of the kindness of their hearts, but they might have gotten a little inspiration to act.

A petition on Change.org that was launched before the film's release urged Disney to donate 25% of the film's profits to black communities around the U.S. To date, the petition, which asks Disney to put money into "programs within [black communities] that focus on STEM," has received just over 8,500 signatures. The company never officially acknowledged the petition.

To be sure, $1 million is obviously a lot less than 25% of Disney's "Black Panther" profits, and it's almost certainly just pocket change to one of the world's largest companies. Still, it's something, and that money is going to help some kids do some cool things in life. That's hopefully something we can all get behind.

[rebelmouse-image 19533961 dam="1" original_size="500x207" caption="GIF from "Black Panther."" expand=1]GIF from "Black Panther."