+
Sign up for
The Upworthiest
Our top stories of the day delivered straight to your inbox.
upworthy

cigarettes

Family

These anti-smoking ads were —​ wait for it — ​paid for ​by tobacco companies.​

Justice has finally been served to Big Tobacco in the U.S.

"More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined."

After decades of growing evidence telling us smoking kills, you may not be all that shocked to see a message like that being advertised.

What if I told you a cigarette company paid for it?

[rebelmouse-image 19469889 dam="1" original_size="750x394" caption="Graphic by the Campaign for Tobacco-Free Kids." expand=1]Graphic by the Campaign for Tobacco-Free Kids.

Starting Nov. 26, anti-smoking ads — paid for by Big Tobacco companies — will start appearing in newspapers and on TVs across the U.S.

These companies aren't running the ads voluntarily, of course.

Back in 2006, U.S. District Judge Gladys Kessler found that tobacco giants Altria, R.J. Reynolds Tobacco, Lorillard, and Philip Morris USA conspired to hide the health risks associated with smoking from the public, NPR reported. The suit was originally filed by a number of medical and advocacy groups in 1999.

In her scathing ruling — in which she called cigarettes "highly addictive" products that lead to "a staggering number of deaths per year [and] an immeasurable amount of human suffering" — Justice Kessler ordered the companies run "corrective statements" to counter their harmful and misleading messages from years past. After years (and years and years) of appeals and disputes over the exact wording of the statements, the companies' ads are finally being published and aired to an audience of millions.

So you may start seeing ads like this one — a full page spread in The Wall Street Journal — that spells out the facts about cigarettes and their effects.

Or a TV spot like this one, which will air on networks during prime time.

The ads are void of color and flashy imagery; they simply state the facts.

All in all, 50 major American newspapers will carry full-page, weekly anti-smoking ads, and NBC, ABC, and CBS will air five spots like the one above every week for the next year — all paid for by Big Tobacco, NBC News reported.

The Campaign for Tobacco-Free Kids, which has been part of the suit since the beginning, created graphics to be shared on social media to help boost news of the ad launch.

There's this graphic, in which the group notes why tobacco executives are a bunch of "frauds."

[rebelmouse-image 19469890 dam="1" original_size="750x393" caption="Graphic by the Campaign for Tobacco-Free Kids." expand=1]Graphic by the Campaign for Tobacco-Free Kids.

Or this one, in which the organization highlights the fact that Big Tobacco all but admitted to lying and racketeering.

[rebelmouse-image 19469891 dam="1" original_size="750x394" caption="Graphic by the Campaign for Tobacco-Free Kids." expand=1]Graphic by the Campaign for Tobacco-Free Kids.

"It’s both an important victory and a frustrating one," Matthew Myers, president of the organization, told The New York Times. These companies, he explained, have spent millions of dollars and over a decade avoiding having to simply tell the truth about their products.

Anti-smoking advocates see a few drawbacks to the ad launch though. For starters, the 11 years it took for these corrective statements to go public means the media landscape has evolved in favor of the tobacco companies. Newspaper ads, for instance, are significantly less influential than they were in 2006 since social media and internet advertising has grown. The wording on the ads has also been tampered down throughout the appeals process; the companies' lawyers argued earlier versions were crafted with the sole intent to "shame and humiliate them," according to The New York Times.

These ads will still make a difference, however, advocates argue.

The public may already know smoking cigarettes is harmful because the health effects are well-documented by now, Myers said. But this is still an opportunity to further inform Americans about just how deadly they can be and just how far their makers are willing to go to get customers to buy them.

"Very few people know that the court found that the tobacco industry intentionally manipulates cigarettes to make them more addictive," Myers told NPR.

[rebelmouse-image 19469892 dam="1" original_size="750x394" caption="Graphic by the Campaign for Tobacco-Free Kids." expand=1]Graphic by the Campaign for Tobacco-Free Kids.

Robin Koval, CEO and president of anti-smoking nonprofit Truth Initiative, agreed: The ads take on important new meanings in 2017.

"People have forgotten over time all of the practices of the tobacco industry," Koval told NBC News. "Not only the fact that they lied about the products but also the fact that the products they were selling to the American people were engineered to be addictive as possible."

It's about time Big Tobacco got its facts straight.

From Your Site Articles
Family

Here's why 16 million U.S. kids can buy and smoke cigarettes legally.

What's stopping kids from lighting up in schools? In these states, nothing.

It's no secret that the tobacco industry has been marketing to children and teens since their inception.

It's a business built on getting consumers physically and chemically addicted to the product. The earlier the customer gets hooked, the better. Back in the day, tobacco companies shamelessly enticed children to start smoking with the help of weekend cartoons, doctors, and — of course — beautiful women. Take a look at some of these vintage cigarette ads.

1961


1949

1949

But nowadays, there are tons of restrictions on how tobacco companies can advertise and lure in young and impressionable kids. So while you'd be hard-pressed to find a cigarette ad on TV, electronic cigarettes are a whole different story.

E-cigarettes are now a multibillion-dollar-a-year industry with minimal regulations. So it's no surprise that kids are inhaling these products left and right.

But can kids really buy e-cigarettes?

So not only can kids buy e-cigarettes in many states, they can legally smoke them in a bunch of public places like parks, restaurants, and even schools if they wanted to push their luck!

16 million children can legally buy e-cigarettes in the United States. Let me break that down for you.

The National Youth Tobacco Survey, also conducted by the CDC, highlights the obvious elephant in the room.

Electronic cigarettes are a clear gateway to smoking conventional cigarettes.

While the market remains virtually unregulated, tobacco companies are back to their old advertising tricks.

Take a look at some of these modern e-cigarette ads. They feature celebrities like Jenny McCarthy and Stephen Dorff, waxing poetic about how "free" e-cigarettes make them feel, coupled with shots of them looking extra cool.



This ad from Vapor Couture pushes the glamour angle by featuring "eye-catching accessories" like carrying cases and sparkling e-cigarettes in "coordinating colors straight off the runway."

And while these ads may not be overtly targeted at young people like they were in the 1950s, linking smoking with being stylish, independent, and cool tends to appeal to teenagers who are struggling to fit in and figure out their identity.

Even though some of these ads come with disclaimers about not selling to minors, there are still plenty of states where minors can legally purchase e-cigarettes.

Let's review...

Millions of teens all over the U.S. can legally buy e-cigarettes, and once again tobacco companies are making the product look like the perfect accessory that will give teens the confidence they have always longed for. Hmmm?

There is simply not enough long-term research to prove that e-cigarettes are harmless. As a result, the electronic cigarette industry must be strictly regulated.

If adults want to smoke, that's their prerogative. But kids should have to be at least 18 years old before they can start purchasing electronic cigarettes. Otherwise, another generation of kids are at risk of falling victim to the deadly diseases that come from lighting up.

If you agree that there should be stricter regulations for e-cigarette sales, especially when it comes to minors, share this post and let your voice be heard.

Trending Stories