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If you spend much time with young kids, you're sure to encounter one question: "Can you tell me a story?"

For all except the most gifted storytellers among us, it can cause a moment of anxiety. "What story do I tell?"you ask yourself. You want to fill little heads with wholesome and encouraging ideas — damsels in distress and damagingly masculine heroes are all out of the question. But on the other hand, spinning a completely original tale on the spot is a pretty tall order.

This is one story that you might be able to tell kids is true just a few years from now:


This is what life could look like for women in 2025.

Posted by Upworthy on Wednesday, April 26, 2017

It's wonderful to imagine a world run by both women and men. But as of right now, it's still a fantasy.

In the first part of 2017, there were only 27 female CEOs leading Fortune 500 companies. What's worse? That's a record high. Women hold only 12% of board seats worldwide, and only 4% of boards around the world are chaired by women — which makes it even harder to set policies that allow women to rise to leadership positions.

Photo via iStock.

It's time for us — all of us — to end the gender inequality that dictates corporate culture.

It's in everyone's best interest to have more women at the executive level. Companies with female leaders tend to have policies that grant more generous family leave and make progress toward narrowing the gender pay gap. Research also suggests that female-led businesses are better at creating inclusive workplace cultures, meaning that gender diversity helps increase other types of diversity, too.

Oh, and also? Financially, companies with female leaders knock it out of the park.

Photo via iStock.

The Rockefeller Foundation's goal of 100 (or more!) women CEOs of Fortune 500 companies by 2025 means charting the path of progress toward a fairer, better world of work.

"100x25" may be ambitious, but it could — and should — become reality. With more women at the helm, we'll also see increased opportunities for people of all identities at every level. When the work world is fairer, it will be possible for everyone to write their own story.

So when that happens and you hear, "Can you tell me a story?" you'll know just which one to tell: ours.

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The story behind 7 of history's most successful women of business.

Let's even the playing field a bit and celebrate the ladies of business.

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Facebook #SheMeansBusiness

For a lot of history, business has been the sphere of the bros.

Much to-do has been made of the fact that many panels, business boards, advisory committees, venture capitalists, CEOs ... the list goes on ... are dudes.

And with good reason!


This is a board for a philanthropy organization in 1918. Two ladies! Frustratingly, at the top of many businesses, it's looking like even 2018's will still look a lot like 1918. Image via Center for Jewish History/Flickr.

Among 500 top-ranked companies in 2015, only about 14% of the highest leadership positions were held by women, and just 4% of the businesses' CEOs were female.

Because the odds are not so hot that you'll learn about a fantastic, inspirational lady boss today, we're gonna fix that!

Here's a sampling of some of our favorite female entrepreneurs and lady bosses.

1. Sara Blakely

Image via Gillian Zoe Segal/Wikimedia Commons.

While trying to get a little-bitty undergarment company called Spanx off the ground, Blakely was rejected a LOT. Good thing she persevered, both for the sanity of us ladies in formalwear and for her net worth: She is now a billionaire. Female-centric products might not always meet open financial arms at first, but that doesn't mean they're not "every celebrity on the red carpet wears them" viable.

2. Diane von Fürstenburg

Image via David Shankbone/Wikimedia Commons.


Aside from just seeming really cool, von Fürstenburg's wrap dresses changed the clothing game. In a time when most ladies' clothing was burdened with zippers, buttons, seams, bows, and ruffles, von Fürstenburg created a jersey wrap dress. It might not seem like a huge deal, but think of the simplicity of the men's suit and how this wrap dress affords ladies the same level of workplace dress sophistication coupled with ease. It makes that wrap dress feel pretty dang liberating.

"What I think I sell with my clothes is confidence, so hopefully all my dresses, my accessories, are friends to the women. When you open the closet, and your eyes are swollen, and you don't like the way you look, you go to your friends." von Fürstenburg to the Wall Street Journal

3. Madam C.J. Walker

Image via Scurlock Studio/Smithsonian Institution/Wikimedia Commons.

The first child after the Emancipation Proclamation to be born in her family — many of whom had begun their lives as slaves in pre-Civil War America — this woman rose to business heights at the helm of her hair-care line and manufacturing company, Madame C.J. Walker Manufacturing Company. She was unafraid to promote herself and even rebranded herself, changing her name from the delightfully American Sarah Breedlove to intriguingly French-sounding Madam C.J. Walker to give her hair-care products a more sophisticated vibe, thus making a more marketable brand. Her instincts were right; she was the first black and female self-made millionaire in America.

4. Lizzie Magie

Image via U.S. National Archives/Wikimedia Commons.

In 1935, Magie sold her patent for her game, The Landlord's Game, to Parker Brothers, and in 1939, the Monopoly board game was the result. Her role in this game's creation only recently surfaced. Ironically enough, Magie cared the most about economic fairness for women and for workers, and out of that passion she created — and patented — The Landlord's Game to teach people the perils of a monopolistic society.

5. Ayah Bdeir


Image via Ayah Bdeir/Flickr.

Bdeir is the founder of LittleBits, modular electronics that snap together with magnets. Think: electronic Legos that move. She's also a major supporter of the open hardware movement, an initiative mainly focused on keeping technological knowledge open to everyone. Bdeir created a product that teaches tech and supports a movement that keeps knowledge flowin' (and LittleBits has more than 65,000 followers on Facebook, so it's clearly doing something right). Cool!

"We are hoping ... littleBits will make electronics sexy, and when you see how empowering it is, then you will want to learn more, as opposed to thinking it’s too hard and boring," she told the online magazine We Make Money Not Art.

6. Nely Galan

Image via Richard Sandoval/Wikimedia Commons.

Galan, a first-generation immigrant, always worked in TV, and for many years, she struggled to get by. She kept up her hustle, consulting for networks, managing a TV station, and starting her own production company. And her perseverance and patience (and no doubt, ingenuity) paid off. When she was appointed president of Telemundo, she became the first Latina president of a U.S. television network. She's now the founder of the Adelante Movement, an organization committed to empowering Latinas in every way imaginable. Talk about paying it forward!

7. Robin Chase

Image via Paul Downey/Wikimedia Commons.

Chase is a cofounder and former CEO of the ride-sharing company Zipcar. Through her wildly successful startup venture that disrupted transportation as we once knew it, she's helping create a world with fewer cars, less pollution, and a greater sense of shared responsibility.

"Zipcar believes that you really can do well by doing good. ... Most people who own cars do not really need a car full time, especially if they take public transportation to commute to work. Zipcar allows people to live car less without being car free." Chase to FastCompany.

As you can see, many of these lady entrepreneurs and bosses have created products and businesses that aren't just successful (because that's a duh), they've created ecosystems of commerce that take advantage of their potential for impact.

They raise voices, fill needs, empower, and represent.

Soon there will be a day when all businesspeople, both ladies and dudes, will not be singled out for their gender. And that will be an awesome day.

But until the playing field is a little more even, we'll be over here cheering for the smaller but mightier team of ladies in business.

How often do stories about CEOs leave you with that warm and fuzzy, thank-God-for-them feeling?

If you're like me, you're probably already channeling a pissed-off Clark Griswold.


GIF from "National Lampoon's Christmas Vacation."

Between the massive CEO-worker pay gap, the lack of accountability of many top executives, low employee engagement, and an obvious need for more companies to adopt sustainable practices, maybe our vitriol isn't so misplaced.

But is it fair to assume the worst of all of them?

2015 wasn't an entirely bad year for CEOs in the news.

From my goodness-seeking perch, I spotted a number of stories of business leaders making efforts small and large to do some good this year. Here are nine examples:

1. Aetna CEO acts on reports of employees on food stamps.

Photo by D Dipasupil/Getty Images.

Health care company Aetna is #49 on the Fortune 500. Last year, it logged over $2 billion in profits. But success wasn't "trickling down."

Employees in Aetna's call centers were so underpaid that they needed food stamps and Medicaid to get by. That's not fair, especially given that Aetna's financial position was in part bolstered by public investments through Obamacare.

Instead of fighting to keep workers poor and profits higher, CEO Mark Bertolini raised the company's minimum wage to $16 an hour, which benefited 5,700 employees.

2. Virgin CEO steps up for moms and dads.

Photo by Oli Scarff/Getty Images.

Having a kid should be a joyful time in parents' lives, but many quickly face the cruel reality of having to maintain an income to support their growing families. And parental leave policies vary widely throughout the world.

As a new shared parental leave law went into effect in the U.K., offering parents of newborn or adopted children a portion of their salary for up to one year, Virgin CEO Richard Branson decided to take it even further.

In his London and Geneva offices, he introduced a policy that moms and dads of newborns or adopted children can share a full year of parental leave at 100% pay.

3. Netflix CEO approves parent-friendly policy.

Photo by Michael Kovac/Getty Images for Vanity Fair.

Netflix's Reed Hastings approved a policy offering up to a year of fully paid parental leave. So should a "Netflix and chill" night lead to parenthood — or a decision to adopt, anyway — a lot of Netflix employees are resting assured the company has their backs.

"What we're trying to do is earn loyalty and trust — that they really care about Netflix, in addition to caring about their family," Hastings said at The New York Times' Dealbook conference.

Like the Virgin policy, Netflix's only covers a subset of the company. It applies to employees of their streaming division, not their DVD division, which is a bummer. But it's a start.

4. Patagonia CEO calls for "radical" environmentalism.


Photo by Mandel Ngan/AFP/Getty Images.

At the helm of outdoor clothing and equipment company Patagonia, Rose Marcario is continuing founder Yvon Chouinard's legacy of sustainable business practices and finding ways for the company to be even more eco-friendly — even at the expense of sales.

In addition to sending a portion of its sales to environmental causes, Patagonia set up the largest garment-repair operation in North America and offers customers home-repair tools and channels to donate or recycle their worn Patagonia gear.

The White House named Marcario a "Champion of Change" for her leadership on sustainability. Despite the presidential nod, Patagonia said "thanks but no thanks" to the Trans-Pacific Partnership, a free trade agreement championed by President Obama.

Marcario wrote that the deal "advances the interests of big business at the expense of the environment, workers, consumers, communities and small businesses."

5. Columbia CEO lends a ride to three proud moms.

Photo by Adrian Pingstone/Wikimedia Commons.

When American travelers Anthony Sadler, Alek Skarlatos, and Spencer Stone bravely subdued a gunman on a train to Paris, their families back home were relieved they were safe and thankful that they could save so many lives.

The French government announced they would honor the men with their highest award for heroism, the Legion of Honor — something a mom would obviously want to be there for. Unfortunately, theirs didn't have the means to travel for the occasion.

Then along came a CEO. At the thoughtful suggestion of his personal pilot, Doug Perrill, Columbia Sportswear CEO Tim Boyle swooped in with a generous offer for the three proud moms: a free ride to Paris on his private jet.

6. University head donates six-figure bonus. Again.

Photo via University of Cincinnati, used with permission.

For the third year in a row, Santa Ono, president of the University of Cincinnati (not technically a CEO, but same difference), forwent his bonus, opting to send that extra cash to programs supporting first generation, LGBTQ, and low-income students, as well as local high schools and community groups.

His 2015 bonus was $200,000 — almost four times the country's median household income and 38% of his more than half-a-million-dollar base salary, which would have grown had he not also refused his raise. And who can argue? The man knows he's got it good, and he wants to pay it forward. Cheers to that.

7. CEO sells big without forgetting who made it possible.


Photo by Johannes Simon/Getty Images.

Nevzat Aydin built his online food delivery company, Yemeksepeti, over 15 years. He sold it this year for $589 million. (Apparently, Turkish foodies like home delivery as much as Americans do.)

But Aydin knows he couldn't have done it without his 114 employees. "Yemeksepeti's success story did not happen overnight and many people participated in this journey with their hard work and talent," he said in an interview with CNN Money.

So he put his money where his gratitude was, doling out $27 million in bonuses (an average of $237,000 per employee), which must have been life-changing for many, considering most of his employees earned just $12,000–$24,000 a year.

8. CEO uses psychological research to invest in employees.*

Photo by Dan Price/Wikimedia Commons.

Dan Price, CEO of Gravity Payments, read a Princeton study that looked at the impact of salary level on emotional well-being. The researchers identified a salary level at which participants exhibited peak happiness: $75,000. Price decided it was worth a try.

He initiated a plan to raise their minimum salary to $70,000 over two years, funding it in part by cutting his own exorbitant salary of $1.1 million to — you guessed it — $70,000. "I want to be a part of the solution to inequality in this country," Price told CBS News.

*However, this sunny story of Price as a Robin Hood for Corporate America is now overcast with legal intrigue, calling into question his motives for the salary decision. Regardless, a lot of Gravity employees are in much better financial positions than they were a year ago.

9. CEO of outdoor sports retailer blacklists Black Friday.

As most U.S. retailers corralled people in their doors to kick off the holiday shopping season, Recreational Equipment Inc. (REI) CEO Jerry Stritzke and the cooperative's leadership urged us to go outdoors.

The company closed for Thanksgiving and Black Friday so their employees could be with family and friends. And they launched #OptOutside, an anti-marketing campaign encouraging customers to enjoy nature and inspire others to do the same by sharing their experiences on social media.

It worked on me — and at least 1.4 million others.

Red Rock Canyon on Black Friday 2015. REI also happened to be the first retailer I visited for holiday shopping.

It's encouraging to see business leaders doing some good in the world, but we should expect more.

Hopefully we'll see more of them in the headlines for the right reasons in 2016. As for us, here's hoping we push back when companies act against our interests. There's a resolution worth sticking with.

GIF from "National Lampoon's Christmas Vacation."