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Former Levi's CEO Charles Bergh settled the debate on how often you should wash your jeans

"We don’t need to wash jeans as often as most people think we do.”

via Levi Strauss and Ricardo Gomez Angel/Unsplash

Levi's CEO Charles Bergh settles the jean washing debate

Social media has become a fertile breeding ground for conversations about hygiene. Whether it’s celebrities bragging about how little their family bathes or battles over how often people should wash their sheets or bras.

One of the debates that gets the most diverse responses is how often people wash their denim jeans.

Denim atelier Benjamin Talley Smith tells Today that jeans should be washed "as little as possible, if at all.” Laundry expert Patric Richardson adds they should be cleaned “after nine or 10 wearings, like to me, that is the ideal." At that point, they probably have stains and are "a little sweaty by that point, so you need to wash 'em," Richardson says.

Still, some people wash and dry them after every wear while others will hand wash and never hang dry. With all these significant differences of opinion, there must be a correct answer somewhere, right?

The former CEO of Levi Strauss, Charles Bergh, has stepped up to set the record straight on when and how to wash your jeans. He caused a stir in 2014 when he said he only washes his jeans once a year, but it was for environmental reasons more than hygiene.


He later clarified his thoughts in a blog post, “The Dirty Jean Manifesto” he posted to LinkedIn.

“I made this provocative statement because I believe strongly in what our brands stand for: quality, durability and lasting products made sustainably. I also said it because I believe we don’t need to wash jeans as often as most people think we do,” Bergh wrote.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water — and that is after only two years of use, washing the jeans once a week," Bergh wrote. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"

To add to the problem, denim jeans are often manufactured in places where water is scarce, such as India, Pakistan, Mexico, China and parts of California.

Bergh recently spoke with CNBC’s Christine Tan and clarified his thoughts on jean cleanliness.

“True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. So that’s what I do,” Bergh explained. “If I drop some curry on my jeans, I’m gonna clean it. But I’ll spot-clean it. And if they get really gross you know, if I’ve been out sweating or something and they get really gross, I’ll wash them in the shower.”

However, when Bergh washes his jeans in the shower, he does it while wearing them and washing them with soap. The image that the scene conjures is of a cowboy bathing in a cartoon, clothes on and all.

There are a lot of different opinions on how often one should wash and dry their jeans and many of them boil down to personal preference. But the debate on the topic has brought up one very big point we should all consider: when choosing how often we wash our jeans, a big part of the decision should be considering the amount of water we use.

This article originally appeared two years ago.

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How a protest over pine trees led this woman to create her dream company.

In 2012, Jen Horn watched as local residents in Baguio City, Philippines, protested over pine trees.

It might not seem like a particularly obvious political reason, but when people tried to expand a mall and eliminate a large area of pine trees in the process, the residents were so concerned about the environmental impact that they organized.

Jen, who owned a successful design company in the Philippines, was inspired by their collective action. It raised questions she had about the ethical responsibility of a business to treat the world well.

In regard to her own business, Jen often found herself wondering what happened to the things her company helped create when people were done using them.

Was her business conscientious, she wondered. Was she making the world better with her work?

Finally, someone who is as excited about succulents as I am! All images via Muni, used with permission.

That's when she got the idea for Muni, a community and company dedicated to mindful, sustainable, creative living.

"[I] really wanted to do something with greater impact and start creating more learning and networking events for like-minded folks," Jen told Upworthy in an email.

The name of the company is derived from the Filipino word muni-muni, which means "to think, ponder, muse, or reflect." And the core of the organization's purpose is just that — to facilitate mindfulness, sustainability, and ethicality among entrepreneurs.


"I wanted to create a way for all of these great people to be heard more, to be connected more to other people who share the same ideals," Jen said in a TEDx Talk last year.

With the pine tree activists' efforts at the front of her mind, Jen started this organization by uniting her personal values of sustainability and mindfulness with her business.

Because it wasn't just about her vision for the whole world. It was also about what was going on in her own backyard.

So, what exactly does Muni do? Well, a lot.

Muni brings awesome events to communities across the globe, like a series of talks in Manila, Philippines, a sustainability festival, and an upcoming "camp" for start-up founders to come together and learn from each other.

A Muni Meetup in the Philippines.

Jen hosts Muni Market Days for local creators, artists, and performers to showcase their talents to the community — kind of like a farmers market but for makers and creatives. People subscribe to Muni's Facebook page and get notified when they put up a new event.

"I wanted to create a way for all of these great people to be heard more, to be connected more to other people who share the same ideals." — Jen Horn

With this upswing in female business leaders, like Jen, there is also an upswing in sustainability.

Research has shown that female business leaders are more committed to corporate sustainability and creating businesses that function in harmony with the planet.

Why? One reason may be related to how female board directors and executives tend to be better at planning for the future and communicating a broad vision. A stronger reason is how diversity of all kinds always make the world a better place.

Including a diverse mix of voices in the decision-making process reveal smarter and surprising ways to make things systemically better at all levels — and sustainability is undoubtably a core area for that.

Unfortunately, only a fraction of Fortune 500 companies have women at the helm. It's clear that we need more Jens to lead the way.

The Muni community hosts Market Days to showcase local makers.

Jen's advice for other Jens out there is simple but effective:

"The goal is to be more mindful in your business or in your life every day, and the only way for us to figure that out is if we’re in the process, doing it, talking to people who are also trying to do things in a different way."

Every action to better our community can be a source of inspiration — and in this case, it planted the seed for a company that actively seeks to improve and protect the world.

As Jen says in her speech: "At the end of the day, your world is your choice."

Reflecting on our roles as consumers, producers, and stewards of the planet is something we can all definitely get behind.

Listen to Jen's talk about starting a mindful business and see if you're not inspired to make some changes of your own!

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The story behind 7 of history's most successful women of business.

Let's even the playing field a bit and celebrate the ladies of business.

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Facebook #SheMeansBusiness

For a lot of history, business has been the sphere of the bros.

Much to-do has been made of the fact that many panels, business boards, advisory committees, venture capitalists, CEOs ... the list goes on ... are dudes.

And with good reason!

This is a board for a philanthropy organization in 1918. Two ladies! Frustratingly, at the top of many businesses, it's looking like even 2018's will still look a lot like 1918. Image via Center for Jewish History/Flickr.

Among 500 top-ranked companies in 2015, only about 14% of the highest leadership positions were held by women, and just 4% of the businesses' CEOs were female.

Because the odds are not so hot that you'll learn about a fantastic, inspirational lady boss today, we're gonna fix that!

Here's a sampling of some of our favorite female entrepreneurs and lady bosses.

1. Sara Blakely

Image via Gillian Zoe Segal/Wikimedia Commons.

While trying to get a little-bitty undergarment company called Spanx off the ground, Blakely was rejected a LOT. Good thing she persevered, both for the sanity of us ladies in formalwear and for her net worth: She is now a billionaire. Female-centric products might not always meet open financial arms at first, but that doesn't mean they're not "every celebrity on the red carpet wears them" viable.

2. Diane von Fürstenburg

Image via David Shankbone/Wikimedia Commons.


Aside from just seeming really cool, von Fürstenburg's wrap dresses changed the clothing game. In a time when most ladies' clothing was burdened with zippers, buttons, seams, bows, and ruffles, von Fürstenburg created a jersey wrap dress. It might not seem like a huge deal, but think of the simplicity of the men's suit and how this wrap dress affords ladies the same level of workplace dress sophistication coupled with ease. It makes that wrap dress feel pretty dang liberating.

"What I think I sell with my clothes is confidence, so hopefully all my dresses, my accessories, are friends to the women. When you open the closet, and your eyes are swollen, and you don't like the way you look, you go to your friends." — von Fürstenburg to the Wall Street Journal

3. Madam C.J. Walker

Image via Scurlock Studio/Smithsonian Institution/Wikimedia Commons.

The first child after the Emancipation Proclamation to be born in her family — many of whom had begun their lives as slaves in pre-Civil War America — this woman rose to business heights at the helm of her hair-care line and manufacturing company, Madame C.J. Walker Manufacturing Company. She was unafraid to promote herself and even rebranded herself, changing her name from the delightfully American Sarah Breedlove to intriguingly French-sounding Madam C.J. Walker to give her hair-care products a more sophisticated vibe, thus making a more marketable brand. Her instincts were right; she was the first black and female self-made millionaire in America.

4. Lizzie Magie

Image via U.S. National Archives/Wikimedia Commons.

In 1935, Magie sold her patent for her game, The Landlord's Game, to Parker Brothers, and in 1939, the Monopoly board game was the result. Her role in this game's creation only recently surfaced. Ironically enough, Magie cared the most about economic fairness for women and for workers, and out of that passion she created — and patented — The Landlord's Game to teach people the perils of a monopolistic society.

5. Ayah Bdeir


Image via Ayah Bdeir/Flickr.

Bdeir is the founder of LittleBits, modular electronics that snap together with magnets. Think: electronic Legos that move. She's also a major supporter of the open hardware movement, an initiative mainly focused on keeping technological knowledge open to everyone. Bdeir created a product that teaches tech and supports a movement that keeps knowledge flowin' (and LittleBits has more than 65,000 followers on Facebook, so it's clearly doing something right). Cool!

"We are hoping ... littleBits will make electronics sexy, and when you see how empowering it is, then you will want to learn more, as opposed to thinking it’s too hard and boring," she told the online magazine We Make Money Not Art.

6. Nely Galan

Image via Richard Sandoval/Wikimedia Commons.

Galan, a first-generation immigrant, always worked in TV, and for many years, she struggled to get by. She kept up her hustle, consulting for networks, managing a TV station, and starting her own production company. And her perseverance and patience (and no doubt, ingenuity) paid off. When she was appointed president of Telemundo, she became the first Latina president of a U.S. television network. She's now the founder of the Adelante Movement, an organization committed to empowering Latinas in every way imaginable. Talk about paying it forward!

7. Robin Chase

Image via Paul Downey/Wikimedia Commons.

Chase is a cofounder and former CEO of the ride-sharing company Zipcar. Through her wildly successful startup venture that disrupted transportation as we once knew it, she's helping create a world with fewer cars, less pollution, and a greater sense of shared responsibility.

"Zipcar believes that you really can do well by doing good. ... Most people who own cars do not really need a car full time, especially if they take public transportation to commute to work. Zipcar allows people to live car less without being car free." — Chase to FastCompany.

As you can see, many of these lady entrepreneurs and bosses have created products and businesses that aren't just successful (because that's a duh), they've created ecosystems of commerce that take advantage of their potential for impact.

They raise voices, fill needs, empower, and represent.

Soon there will be a day when all businesspeople, both ladies and dudes, will not be singled out for their gender. And that will be an awesome day.

But until the playing field is a little more even, we'll be over here cheering for the smaller but mightier team of ladies in business.

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9 high-profile CEOs who did positive things in 2015.

How often do stories about CEOs leave you with that warm and fuzzy, thank-God-for-them feeling?

If you're like me, you're probably already channeling a pissed-off Clark Griswold.

GIF from "National Lampoon's Christmas Vacation."

Between the massive CEO-worker pay gap, the lack of accountability of many top executives, low employee engagement, and an obvious need for more companies to adopt sustainable practices, maybe our vitriol isn't so misplaced.

But is it fair to assume the worst of all of them?

2015 wasn't an entirely bad year for CEOs in the news.

From my goodness-seeking perch, I spotted a number of stories of business leaders making efforts small and large to do some good this year. Here are nine examples:

1. Aetna CEO acts on reports of employees on food stamps.

Photo by D Dipasupil/Getty Images.

Health care company Aetna is #49 on the Fortune 500. Last year, it logged over $2 billion in profits. But success wasn't "trickling down."

Employees in Aetna's call centers were so underpaid that they needed food stamps and Medicaid to get by. That's not fair, especially given that Aetna's financial position was in part bolstered by public investments through Obamacare.

Instead of fighting to keep workers poor and profits higher, CEO Mark Bertolini raised the company's minimum wage to $16 an hour, which benefited 5,700 employees.

2. Virgin CEO steps up for moms and dads.

Photo by Oli Scarff/Getty Images.

Having a kid should be a joyful time in parents' lives, but many quickly face the cruel reality of having to maintain an income to support their growing families. And parental leave policies vary widely throughout the world.

As a new shared parental leave law went into effect in the U.K., offering parents of newborn or adopted children a portion of their salary for up to one year, Virgin CEO Richard Branson decided to take it even further.

In his London and Geneva offices, he introduced a policy that moms and dads of newborns or adopted children can share a full year of parental leave at 100% pay.

3. Netflix CEO approves parent-friendly policy.

Photo by Michael Kovac/Getty Images for Vanity Fair.

Netflix's Reed Hastings approved a policy offering up to a year of fully paid parental leave. So should a "Netflix and chill" night lead to parenthood — or a decision to adopt, anyway — a lot of Netflix employees are resting assured the company has their backs.

"What we're trying to do is earn loyalty and trust — that they really care about Netflix, in addition to caring about their family," Hastings said at The New York Times' Dealbook conference.

Like the Virgin policy, Netflix's only covers a subset of the company. It applies to employees of their streaming division, not their DVD division, which is a bummer. But it's a start.

4. Patagonia CEO calls for "radical" environmentalism.


Photo by Mandel Ngan/AFP/Getty Images.

At the helm of outdoor clothing and equipment company Patagonia, Rose Marcario is continuing founder Yvon Chouinard's legacy of sustainable business practices and finding ways for the company to be even more eco-friendly — even at the expense of sales.

In addition to sending a portion of its sales to environmental causes, Patagonia set up the largest garment-repair operation in North America and offers customers home-repair tools and channels to donate or recycle their worn Patagonia gear.

The White House named Marcario a "Champion of Change" for her leadership on sustainability. Despite the presidential nod, Patagonia said "thanks but no thanks" to the Trans-Pacific Partnership, a free trade agreement championed by President Obama.

Marcario wrote that the deal "advances the interests of big business at the expense of the environment, workers, consumers, communities and small businesses."

5. Columbia CEO lends a ride to three proud moms.

Photo by Adrian Pingstone/Wikimedia Commons.

When American travelers Anthony Sadler, Alek Skarlatos, and Spencer Stone bravely subdued a gunman on a train to Paris, their families back home were relieved they were safe and thankful that they could save so many lives.

The French government announced they would honor the men with their highest award for heroism, the Legion of Honor — something a mom would obviously want to be there for. Unfortunately, theirs didn't have the means to travel for the occasion.

Then along came a CEO. At the thoughtful suggestion of his personal pilot, Doug Perrill, Columbia Sportswear CEO Tim Boyle swooped in with a generous offer for the three proud moms: a free ride to Paris on his private jet.

6. University head donates six-figure bonus. Again.

Photo via University of Cincinnati, used with permission.

For the third year in a row, Santa Ono, president of the University of Cincinnati (not technically a CEO, but same difference), forwent his bonus, opting to send that extra cash to programs supporting first generation, LGBTQ, and low-income students, as well as local high schools and community groups.

His 2015 bonus was $200,000 — almost four times the country's median household income and 38% of his more than half-a-million-dollar base salary, which would have grown had he not also refused his raise. And who can argue? The man knows he's got it good, and he wants to pay it forward. Cheers to that.

7. CEO sells big without forgetting who made it possible.


Photo by Johannes Simon/Getty Images.

Nevzat Aydin built his online food delivery company, Yemeksepeti, over 15 years. He sold it this year for $589 million. (Apparently, Turkish foodies like home delivery as much as Americans do.)

But Aydin knows he couldn't have done it without his 114 employees. "Yemeksepeti's success story did not happen overnight and many people participated in this journey with their hard work and talent," he said in an interview with CNN Money.

So he put his money where his gratitude was, doling out $27 million in bonuses (an average of $237,000 per employee), which must have been life-changing for many, considering most of his employees earned just $12,000–$24,000 a year.

8. CEO uses psychological research to invest in employees.*

Photo by Dan Price/Wikimedia Commons.

Dan Price, CEO of Gravity Payments, read a Princeton study that looked at the impact of salary level on emotional well-being. The researchers identified a salary level at which participants exhibited peak happiness: $75,000. Price decided it was worth a try.

He initiated a plan to raise their minimum salary to $70,000 over two years, funding it in part by cutting his own exorbitant salary of $1.1 million to — you guessed it — $70,000. "I want to be a part of the solution to inequality in this country," Price told CBS News.

*However, this sunny story of Price as a Robin Hood for Corporate America is now overcast with legal intrigue, calling into question his motives for the salary decision. Regardless, a lot of Gravity employees are in much better financial positions than they were a year ago.

9. CEO of outdoor sports retailer blacklists Black Friday.

As most U.S. retailers corralled people in their doors to kick off the holiday shopping season, Recreational Equipment Inc. (REI) CEO Jerry Stritzke and the cooperative's leadership urged us to go outdoors.

The company closed for Thanksgiving and Black Friday so their employees could be with family and friends. And they launched #OptOutside, an anti-marketing campaign encouraging customers to enjoy nature and inspire others to do the same by sharing their experiences on social media.

It worked on me — and at least 1.4 million others.

Red Rock Canyon on Black Friday 2015. REI also happened to be the first retailer I visited for holiday shopping.

It's encouraging to see business leaders doing some good in the world, but we should expect more.

Hopefully we'll see more of them in the headlines for the right reasons in 2016. As for us, here's hoping we push back when companies act against our interests. There's a resolution worth sticking with.

GIF from "National Lampoon's Christmas Vacation."

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