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Safety expert shares oddly compelling tutorial on how to survive a deadly crowd crush

It's all about protecting the heart and lungs.

crowd safety

Photo by Tijs van Leur on Unsplash

High-density crowds can quickly become dangerous.

From concerts to festivals to parades, people love to gather together in shared experiences. Crowds, however, can go from "Oh, there's lots of people here" to a dangerous or even deadly situation without much warning.

The world was shocked and saddened by the news of a Halloween festival crowd crush that killed more than 150 people in South Korea, with officials left debating what safety measures could have prevented such a tragedy. The risk of a deadly surge is always present in high-density crowds, so it's good to know what individuals can do to protect themselves if they find themselves trapped in a wave of people.

Crowd safety expert Paul Wertheimer started going to rock concerts and diving into mosh pits in his 40s, not because he was into Slayer or Metallica or Pantera, but because he wanted to analyze crowd behavior through firsthand experience. He's now been studying crowds for three decades and has sage advice for what to do if you find yourself in a crowd crush situation.

The first thing to do, he says, is to create an exit strategy right off the bat. Look for exit signs and listen to your instincts. The time to leave a crowd is when you first start to feel uncomfortable, not once a crowd starts to surge.

Once you're pinned into a crowd crush, it can be nearly impossible to get out. The pressure from being surrounded by bodies pressing into you can be thousands of pounds, which is what leads people to suffocate. People often mistakenly think crowd crushes become deadly due to people being trampled, but that's not usually the case. Trampling generally happens in a stampede, in which people panic and run over one another, but in a stampede, there's actually room to move. In a crowd crush, people get jammed so tightly together there's no space to move individually at all.

Both stampedes and crowd crushes can be deadly, and Wertheimer shared tips for surviving both with ABC News after a scare at a Washington, D.C., Pride parade in 2019. Using a Mardi Gras crowd as a "for instance," Wertheimer walked Matt Gutman and students from Loyola University New Orleans through changing their body position when stuck in a crowd to stay safer.

"Trust your Spidey sense" is pretty much always good advice. Most people don't anticipate being trapped in a crowd surge, but it's a real risk in any high-density crowd situation. If you haven't managed to get out in time and you find yourself squashed into a human river unable to escape, try to protect your lungs and heart by holding your arms in front of you. If a crowd is tight enough, your arms may not be enough to protect you, but doing this will give you a fighting chance.

Concerts and festivals can be a lot of fun for a lot of people. Knowing how to spot crowd trouble and what to do if a surge happens can help you enjoy those collective experiences with fellow humans more safely.

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KFC tackles food insecurity this holiday season with its Sharemobile food truck

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The last thing children should have to worry about is where their next meal will come from. But the unfortunate reality is food insecurity is all too common in this country.

In an effort to help combat this pressing issue, KFC is teaming up with Blessings in a Backpack to provide nearly 70,000 meals to families in need and spread holiday cheer along the way.

The KFC Sharemobile, a holiday-edition charitable food truck, will be making stops at schools in Chicago, Orlando, and Houston in December to share KFC family meals and special gifts for a few select families to address specific needs identified by their respective schools.

These cities were chosen based on the high level of food insecurity present in their communities and hardships they’ve faced, such as a devastating hurricane season in Florida and an unprecedented winter storm in Houston. In 2021, five million children across the US lived in food-insecure households, according to the USDA.

“Sharing a meal with family or friends is a special part of the holidays,” said Nick Chavez, CMO of KFC U.S. “Alongside our franchisees, we wanted to make that possible for even more families this holiday season.”

KFC will also be making a donation to Blessings in a Backpack, a nonprofit that works to provide weekend meals to school-aged children across America who might otherwise go hungry.

“The generous donations from KFC could not have come at a better time, as these communities have been particularly hard-hit this year with rising food costs, inflation and various natural disasters,” Erin Kerr, the CEO of Blessings in a Backpack, told Upworthy. “Because of KFC’s support, we’re able to spread holiday cheer by donating meals for hunger-free weekends and meet each community’s needs,” Kerr said.

This isn’t the first time KFC has worked with Blessings in a Backpack. The fried chicken chain has partnered with the nonprofit for the last six years, donating nearly $1 million dollars. KFC employees also volunteer weekly to package and provide meals to students in Louisville, Kentucky who need food over the weekend.

KFC franchisees are also bringing the Sharemobile concept to life in markets across the country through local food donations and other holiday giveback moments. Ampex Brands, a KFC franchisee based in Dallas, recently held its annual Day of Giving event and donated 11,000 meals to school children in economically disadvantaged neighborhoods.

If you’d like to get involved, you can make a donation to help feed students in need at kfc.com/kfcsharemobile. Every bit helps, but a donation of $150 helps feed a student on the weekends for an entire 38-week school year, and a donation as low as $4 will feed a child for a whole weekend.

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